Category: Seo Company Cardiff

Google’s 200+ Ranking Factors: The Complete List as of 2020

Google’s 200+ Ranking Factors: The Complete List as of 2020 🌍💼📰

http://mikearmstrong.me/googles-200-ranking-factors-the-complete-list-as-of-2020-%f0%9f%8c%8d%f0%9f%92%bc%f0%9f%93%b0/
— Read on mikearmstrong.me/googles-200-ranking-factors-the-complete-list-as-of-2020-🌍💼📰/

The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know 🌍📲📰

http://mikearmstrong.me/the-10-most-important-seo-tips-you-need-to-know/
— Read on mikearmstrong.me/the-10-most-important-seo-tips-you-need-to-know/

Link Building Services Cardiff, South Wales & Wales

Link Building Services Cardiff, South Wales, Wales

Here at MA Consultancy we offer three different types of Link Building Services to help increase the ranking of your website:

These Link Building Services are:

  • Citations
  • Blogger Outreach Programme
  • & Relevant Website Standard Links or Content on relevant sites with a Keyword Link

Costs for the Link Building Services Cardiff, South Wales, Wales:

You can get some of our Link Building Services Cardiff, South Wales, Wales for prices from just £200.

For more about the Link Building Services Cardiff, South Wales, Wales including the various different packages available, please follow the link or contact us on: 07517 024979 or email: maconsultancy1@gmail.com

Link Building Cardiff, South Wales, Wales

This page was written and posted “By Mike Armstrong”

Web Marketing inc SEO & Social Media Marketing

Web Design Wales

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

Double up for Free on Bargain SEO & Social Media Marketing Services this Winter

Double up for No Extra

20141115-004954.jpg
Our Christmas / Winter Special offer is to double up on all of our Services for No Extra Cost. As you can see from visiting our online shop we offer a number of Marketing Services & Training Services for prices from jut £100. With all our services you can buy either time or actions and the double up offer gives you twice as much service as usual for no extra cost.

If you are looking for Marketing Services / Web Marketing Services or Marketing Training please select the service of interest and purchase via the online shop (remembering that you’ll get twice the time or amount than that quoted on the online shop).

If you want to discuss the price for a tailored marketing solution or a combination of a few of our services in one package, please call: 07517 024979 or email: maconsultancy1@gmail.com .

The double up offer is valid for the months of November to January.

The Double up for Free on Bargain SEO & Social Media Marketing Services this Winter page is written “By Mike Armstrong”

20141115-005428.jpg

Link Building

A recent post on Online Marketing Hub

The Future of Link Building

by christopherjanb
Posted by Paddy_Moogan

Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it’s getting harder doesn’t mean that it’s dead.

What does the future hold?

I’m going to talk about links, but the truth is, the future isn’t really about the links. It is far bigger than that.

Quick sidenote: I’m aware that doing a blog post about the future of link building the week of a likely Penguin update could leave me with egg on my face! But we’ll see what happens.

Links will always be a ranking factor in some form or another. I can see the dials being turned down or off on certain aspects of links (more on that below) but I think they will always be there. Google is always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. They will find them too, as we can see from
patents such as this. A natural consequence is that other signals may be diluted or even replaced as Google becomes smarter and understands the web and users a lot better.

What this means for the future is that the links valued by Google will be the ones you get as a result of having a great product and great marketing. Essentially, links will be symptomatic of amazing marketing. Hat tip to
Jess Champion who I’ve borrowed this term from.

This isn’t easy, but it shouldn’t be. That’s the point.

To go a bit further, I think we also need to think about the bigger picture. In the grand scheme of things, there are so many more signals that Google can use which, as marketers, we need to understand and use to our advantage. Google is changing and we can’t bury our heads in the sand and ignore what is going on.

A quick side note on spammy links
My background is a spammy one so I can’t help but address this quickly. Spam will continue to work for short-term hits and churn and burn websites. I’ve talked before about
my position on this so I won’t go into too much more detail here. I will say though that those people who are in the top 1% of spammers will continue to make money, but even for them, it will be hard to maintain over a long period of time.

Let’s move onto some more of the detail around my view of the future by first looking at the past and present.

What we’ve seen in the past
Google didn’t understand links.

The fundamental issue that Google had for a long, long time was that they didn’t understand enough about links. They didn’t understand things such as:

How much to trust a link
Whether a link was truly editorially given or not
Whether a link was paid for or not
If a link was genuinely high quality (PageRank isn’t perfect)
How relevant a link was
Whilst they still have work to do on all of these, they have gotten much better in recent years. At one time, a link was a link and it was pretty much a case of whoever had the most links, won. I think that for a long time, Google was trying very hard to understand links and find which ones were high quality, but there was so much noise that it was very difficult. I think that eventually they realised that they had to attack the problem from a different angle and
Penguin came along. So instead of focusing on finding the “good” signals of links, they focused on finding the “bad” signals and started to take action on them. This didn’t fix everything, but it did enough to shock our industry into moving away from certain tactics and therefore, has probably helped reduce a lot of the noise that Google was seeing.

What we’re seeing right now
Google is understanding more about language.

Google is getting better at understanding everything.
Hummingbird was just the start of what Google hopes to achieve on this front and it stands to reason that the same kind of technology that helps the following query work, will also help Google understand links better.

Not many people in the search industry said much when
Google hired this guy back in 2012. We can be pretty sure that it’s partly down to his work that we’re seeing the type of understanding of language that we are. His work has only just begun, though, and I think we’ll see more queries like the one above that just shouldn’t work, but they do. I also think we’ll see more instances of Googlers not knowing why something ranks where it does.

Google is understanding more about people.

I talk about this a little more below but to quickly summarise here, Google is learning more about us all the time. It can seem creepy, but the fact is that Google wants as much data as possible from us so that they can serve more relevant search results—and advertising of course. They are understanding more that the keywords we type into Google may not actually be what we want to find, nor are those keywords enough to find what we really want. Google needs more context.

Tom Anthony has
talked about this extensively so I won’t go into loads more detail. But to bring it back to link building, it is important to be aware of this because it means that there are more and more signals that could mean the dial on links gets turned down a bit more.

Some predictions about the future
I want to make a few things more concrete about my view of the future for link building, so let’s look at a few specifics.

1. Anchor text will matter less and less
Anchor text as a ranking signal was always something that works well in theory but not in reality. Even in my early days of link building, I couldn’t understand why Google put so much weight behind this one signal. My main reason for this view was that using exact match keywords in a link was not natural for most webmasters. I’d go as far as to say the only people who used it were SEOs!

I’m don’t think we’re at a point yet where anchor text as a ranking signal is dead and it will take some more time for Google to turn down the dial. But we definitely are at a point where you can get hurt pretty badly if you have too much commercial anchor text in your link profile. It just isn’t natural.

In the future, Google won’t need this signal. They will be much better at understanding the content of a page and importantly, the context of a page.

2. Deep linking will matter less and less
I was on the fence about this one for a long time but the more I think about it, the more I can see this happening. I’ll explain my view here by using an example.

Let’s imagine you’re an eCommerce website and you sell laptops. Obviously each laptop you sell will have its own product page and if you sell different types, you’ll probably have category pages too. With a products like laptops, chances are that other retailers sell the same ones with the same specifications and probably have very similar looking pages to yours. How does Google know which one to rank better than others?

Links to these product pages can work fine but in my opinion, is a bit of a crude way of working it out. I think that Google will get better at understanding the subtle differences in queries from users which will naturally mean that deep links to these laptop pages will be one of many signals they can use.

Take these queries:

“laptop reviews”

Context: I want to buy a laptop but I don’t know which one.

“asus laptop reviews”

Context: I like the sound of Asus, I want to read more about their laptops.

“sony laptop reviews”

Context: I also like the sound of Sony, I want to read more about their laptops.

“sony vs asus laptop”

Context: I’m confused, they both sound the same so I want a direct comparison to help me decide.

“asus laptop”

Context: I want an Asus laptop.

You can see how the mindset of the user has changed over time and we can easily imagine how the search results will have changed to reflect this. Google already understand this. There are other signals coming into play here too though, what about these bits of additional information that Google can gather about us:

Location: I’m on a bus in London, I may not want to buy a £1,000 laptop right now but I’ll happily research them.
Device: I’m on my iPhone 6, I may not want to input credit card details into it and I worry that the website I’m using won’t work well on a small screen.
Search history: I’ve searched for laptops before and visited several retailers, but I keep going back to the same one as I’ve ordered from them before.
These are just a few that are easy for us to imagine Google using. There are loads more that Google could look at, not to mention signals from the retailers themselves such as secure websites, user feedback, 3rd party reviews, trust signals etc.

When you start adding all of these signals together, it’s pretty easy to see why links to a specific product page may not be the strongest signal for Google to use when determining rankings.

Smaller companies will be able to compete more.

One of the things I loved about SEO when I first got into it was the fact that organic search felt like a level playing field. I knew that with the right work, I could beat massive companies in the search results and not have to spend a fortune doing it. Suffice to say, things have changed quite a bit now and there are some industries where you stand pretty much zero chance of competing unless you have a very big budget to spend and a great product.

I think we will see a shift back in the other direction and smaller companies with fewer links will be able to rank for certain types of queries with a certain type of context. As explained above, context is key and allows Google to serve up search results that meet the context of the user. This means that massive brands are not always going to be the right answer for users and Google have to get better at understanding this. Whether a company is classified as a “brand” or not can be subjective. My local craft beer shop in London is the only one in the world and if you were to ask 100 people if they’d heard of it, they’d all probably say no. But it’s a brand to me because I love their products, their staff are knowledgeable and helpful, their marketing is cool and I’d always recommend them.

Sometimes, showing the website of this shop above bigger brands in search results is the right thing to do for a user. Google need lots of additional signals beyond “branding” and links in order to do this but I think they will get them.

What all of this means for us
Predicting the future is hard, knowing what to do about it is pretty hard too! But here are some things that I think we should be doing.

Ask really hard questions
Marketing is hard. If you or your client wants to compete and win customers, then you need to be prepared to ask really hard questions about the company. Here are just a few that I’ve found difficult when talking to clients:
Why does the company exist? (A good answer has nothing to do with making money)
Why do you deserve to rank well in Google?
What makes you different to your competitors?
If you disappeared from Google tomorrow, would anyone notice?
Why do you deserve to be linked to?
What value do you provide for users?
The answers to these won’t always give you that silver bullet, but they can provoke conversations that make the client look inwardly and at why they should deserve links and customers. These questions are hard to answer, but again, that’s the point.

Stop looking for scalable link building tactics
Seriously, just stop. Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point.

A recent piece of content we did at Distilled has so far generated links from over 700 root domains—we did NOT send 700 outreach emails! This piece took on a life of its own and generated those links after some promotion by us, but at no point did we worry about scaling outreach for it.

Start focusing on doing marketing that users love.
I’m not talking necessarily about you doing the next Volvo ad or to be the next Old Spice guy. If you can then great, but these are out of reach for most of us. That doesn’t mean you can’t do marketing that people love. I often look at companies like Brewdog and Hawksmoor who do great marketing around their products but in a way that has personality and appeal. They don’t have to spend millions of dollars on celebrities or TV advertising because they have a great product and a fun marketing message. They have value to add which is the key, they don’t need to worry about link building because they get them naturally by doing cool stuff.

Whilst I know that “doing cool stuff” isn’t particularly actionable, I still think it’s fair to say that marketing needs to be loved. In order to do marketing that people love, you need to have some fun and focus on adding value.

Don’t bury your head in the sand
The worst thing you can do is ignore the trends and changes taking place. Google is changing, user expectations and behaviours are changing, our industry is changing. As an industry, we’ve adapted very well over the last few years. We have to keep doing this if we’re going to survive.

Going back to link building, you need to accept that this stuff is really hard and building the types of links that Google value is hard.

In summary
Links aren’t going anywhere. But the world is changing and we have to focus on what truly matters: marketing great products and building a loyal audience.

For more about link building or content marketing see:
http://omhub.wordpress.com/2014/10/08/the-future-of-link-building/

Link Building page was posted “By Mike Armstrong”

Are you looking for SEO Services Cardiff?

Would you like to get more leads, website visitors or customer from the Google Search Engines?

Do you want to get to the top of the Internet result pages for your core Keywords, including the products & services that you offer?

If you answered yes to the above and you are from Cardiff or the wider South Wales area then the SEO Services Cardiff on offer from MA Consultancy are for you!

About our SEO Services Cardiff!

The SEO Services Cardiff we offer include On-site Optimisation and Off-site Optimisation.

On-site Optimisation includes Blogging, Content writing, Key Word Grouping, Image naming and Keyword improving within Meta tags, Meta Page Descriptions, URLs and Headers etc. This also includes increasing time spent on site and page views as well as decreasing bounce rates.

Off-site Optimisation includes Social Media Marketing, Link Building, Content Marketing, Directory Listings, Adwords Marketing and other Marketing techniques & ways of increasing traffic to your website!

What the SEO Services Cardiff we can provide can do for your business!

All of the SEO Services Cardiff that we offer including the on-site optimisation services and the off-site optimisation services will help your business website to increase its ranking and it’s position in the Search Engines Page ranks. This will improve the number of web visitors and enquiries that you receive which (*as long as the products and services that you are offering are in demand and competitively priced against others) would result in you getting more customers!

*If the increase in traffic and enquiries were not resulting in more customers I would also be able to help you improve your product offering or proposition in order to help you get more customers.

As well as getting you more website traffic, enquiries & customers our off-site optimisation services including Directory Listings and Social Media Marketing services will also help to increase your brand awareness whilst the on-site optimisation service of blogging can help improve your standing within your industry as well as increasing the number of Keywords and subject areas / topics that your website gets associated with.

Costs for our SEO Services Cardiff!

As the amount of SEO work required can vary on the competitiveness of the Keywords you are looking to rank for and the geographical territory that you want to be found for my costs are quoting for on a bespoke basis once I’m able to review the market and determine what is involved to get you the results that you need.

Our SEO Services Cardiff can cost from £100 a month up to £1,000 a month and would be subscribed for a minimum of 3 months but can often be required for 6 months or even 12 months to achieve the desired results.

If you need to rank high on page 1 for less competitive keyword phrases, on a local Cardiff basis, against competitors with less SEO activity the costs would be far lower than of you were looking to rank high on page 1 for High competitive keyword phrases, on a UK basis on a Sector where all competitors are taking part in a high level of SEO activities themselves.

What to do if you are interested in our SEO Services Cardiff?

If you would like our SEO Services Cardiff or simple want a free review or a no obligation quotation please call us on: 07517 024979 or email: maconsultancy1@gmail.com

The SEO Services Cardiff page is posted “By Mike Armstrong”

SEO Training (Search Engine Optimisation Training)!

Cardiff SEO Training Services

If you are looking for SEO Training then please take a look at the various courses available on our Eventbrite page by following the link.

Our SEO Training & Other Marketing Training includes the following courses:

Social Media Marketing Training, SEO Training, Blogging Training, Content Marketing Training, WordPress Training, Sales Training, Exhibition Preparation Training & Web Marketing Training for UK and Welsh businesses from Cardiff, Newport, Chepstow, Monmouth, Swansea, Caerphilly, South Wales & Wales Locations or Hertford, Central London, Bristol, Cheltenham, Swindon, Gloucester or South West England office Locations (or at a UK office location of your choice for team training UK wide).

MA Consultancy provide Sales & Marketing Training, SEO Training & Social Media Marketing Training on many different Social Media, Web Marketing, Social Media Marketing & Internet Marketing platforms including Twitter Training, LinkedIn Training, Facebook Training, Pinterest Training, SEO Training, Blogging Training, WordPress Training, Google+ Training, Blogger Training, Content Marketing Training and Website CMS Training.

We also provide Sales Training, Telesales Training, Fieldsales Training, Solution Selling / Account Management Training, Networking Training and Exhibition Preperation Training.

SEO & Social Media Training Locations:

So if you are interested in Sales & Marketing Training in Cardiff, Wales or UK,  Social Media Training in Cardiff, Wales or UK or SEO Training in Cardiff, Wales or UK or any of the above Business training in Chepstow, Newport, Caerphilly, Vale of Glamorgan, RCT, NPT, Monmouth, The Valleys, Swansea, Wales, South Wales, Bristol, Cheltenham, Gloucester, Swindon or anywhere else in Wales or England (or the rest of the UK) please book a Course online or get in touch on – Email: MAConsultancy1@gmail.com or Tel: 07969 286126 .

If you require more info about the Sales & Marketing Training, SEO Training & Social Media Marketing Training courses or other Business Training courses that I can provide or tailor to your needs please get in touch!

For more about Welsh SEO Company MA Consultancy see: http://www.maconsultancycardiff.com | http://www.welshbiz.wordpress.com | http://www.cardiffrecommendedbusinesses.wordpress.com | http://www.thevoiceofsocialmedia.wordpress.com

“By Mike Armstrong”

Social Media Training

If you are looking for Social Media Training then please take a look at the various courses available on our Eventbrite page by following the link.

Our Social Media Training includes:

Social Media Marketing Training, SEO Training, Blogging Training, Content Marketing Training, WordPress Training, Sales Training, Exhibition Preperation Training & Web Marketing Training for UK and Welsh businesses from Cardiff, Newport, Chepstow, Monmouth, Swansea, Caerphilly, South Wales & Wales Locations or Hertford, Central London, Bristol, Cheltenham, Swindon, Gloucester or South West England office Locations (or at a UK office location of your choice for team training UK wide).

MA Consultancy provide Sales & Marketing Traning, SEO Training & Social Media Marketing Training on many different Social Media, Web Marketing, Social Media Marketing & Internet Marketing platforms including Twitter Training, LinkedIn Training, Facebook Training, Pinterest Training, SEO Training, Blogging Training, WordPress Training, Google+ Training, Blogger Training, Content Marketing Training and Website CMS Training.

We also provide Sales Training, Telesales Training, Fieldsales Training, Solution Selling / Account Management Training, Networking Training and Exhibition Preperation Training.

Social Media Training Locations:

So if you are interested in Sales & Marketing Training in Cardiff, Wales or UK,  Social Media Training in Cardiff, Wales or UK or SEO Training in Cardiff, Wales or UK or any of the above Business training in Chepstow, Newport, Caerphilly, Vale of Glamorgan, RCT, NPT, Monmouth, The Valleys, Swansea, Wales, South Wales, Bristol, Cheltenham, Gloucester, Swindon or anywhere else in Wales or England (or the rest of the UK) please book a Course online or get in touch on – Email: MAConsultancy1@gmail.com or Tel: 07969 286126 .

If you require more info about the Sales & Marketing Training, SEO Training & Social Media Marketing Training courses or other Business Training courses that I can provide or tailor to your needs please get in touch!

For more about Welsh Marketing Company MA Consultancy see: http://www.maconsultancycardiff.com | http://www.welshbiz.wordpress.com | http://www.cardiffrecommendedbusinesses.wordpress.com | http://www.thevoiceofsocialmedia.wordpress.com

“By Mike Armstrong”

social media training

SEO Cardiff

MA Consultancy Cover half

Are you looking for SEO Cardiff or Search Engine Optimisation in Cardiff?

20130815-105407.jpg

If you have a website, or even not, in this day and age, you have probably heard of SEO (Cardiff) or Search Engine Optimisation (Cardiff)!

SEO or (Search Engine Optimisation) simply refers to the process of making websites and their domain name more visible in Search Engine Rankings helping you to increase your profile, website traffic and customer base.

Seo Cardiff or Search Engine Optimisation Cardiff refers to the process of making Cardiff Businesses websites and their domain name more visible in Search Engine Ranking, helping to increase the profile, website traffic and customer base of Cardiff based businesses.

There are many factors that Search Engines take into account when visiting your site in order to give it a ranking and an SEO Company in Cardiff providing you with SEO Cardiff Services would take this into consideration when working on improving the website rankings for your Business in Cardiff.

The SEO Company Cardiff would look at these factors to compile a ranking for the pages of your site for different search terms or Keywords and that is why SEO Cardiff is so important.

Good SEO Cardiff would make sure that people who are searching for the information, service or products that your business or company provides, are being directed to you and not your competitors.

You should be thinking about implementing SEO Cardiff as soon as you start thinking about getting a website or starting a business, in the Cardiff or wider South Wales area.

SEO Cardiff for Cardiff Startups

SEO Cardiff is important if and when you are registering the domain of your website (which often gets over looked by people new to website ownership) and potentially even when choosing the name of your Cardiff business.

If you pick the keywords of your product or service and add them to your name or include them in your domain this can give you a competitive edge in the search engines.

For more about our SEO Cardiff please call 07968286126 or email: info@maconsultancycardiff.com

SEO Cardiff Terms

Here are some SEO Cardiff terms that every webmaster / website owner and ideally business owner or company director should know:

1. SEO:
SEO stands for Search Engine Optimisation. This term is used to describe the overall process of making your website more visible and rank higher in the Google search ranking pages and the ranking pages of other search engines such as Bing & Yahoo etc. SEO can also be used to refer to the practitioner of SEO services.

SEO Cardiff

SEO includes thousands of factors and techniques and can also be referred to as Digital marketing, Search Engine marketing, Page Rank marketing, Website marketing and Organic Search marketing.

SEO Cardiff refers to the providing of SEO Services to businesses in the Cardiff Area.

2. Domain name / Web Address:
This is the name you use to call your website. You have to register a domain name in order to be given your www. Web address. When registering your Cardiff Business domain name please consider the advice from an SEO Consultant in Cardiff!

3. Organic Search ranking:
This is the natural ranking of your website in the search engines as apposed to the paid for Adwords ranking that you see at the top and bottom of the pages.

If you want to rank high amongst Cardiff, Wales or UK searches for you Cardiff based Products or Services you should subscribed to SEO Cardiff services!

4. Crawler / Spider
A crawler or spider is a bot (or piece if Technology) that Search Engines use to search the internet and all the websites on it in order to collect data about the websites to be able to rank them.

SEO Cardiff services will ensure that when a crawler searches your website it will result in your Website ranking higher.

The crawler will regularly visit your site and analyse its content.

They visit your site to keep up to date with changes and add new content.

This is how Search Engines keep their results relevant and up to date!

5. Keywords / Search terms
Keywords play a massive role in SEO Cardiff.

Your keywords should relate to the information, services or products that you provide. Cars.com for example will use Cars as its primary keyword.

Keywords should be used on your site to ensure Search Engines can recognise what that page is about and therefore show that page to the correct searchers!

Often single keywords are very competitive as thousands or millions of sites will be using them so often 3-4 keywords combined will get better results. For example “UK cars for sale” could be much better. An SEO Cardiff consultant can help you research the best Keywords and a Marketing Specialist will help you think of additional “Keyword” markets to help you attract more visitors!

6. SERP:
Search Engine Results Page. This is the list of results that a Search Engine displays after being given a certain keyword or combination of Keywords to search. Your SEO Cardiff services will help you rank higher up the SERP including the all important Google SERP.

The higher up the SERPs you are, the better! As above can also be referred to as organic (natural ranking).

7. META Description / Meta Keywords & Meta Tags:

A META description briefly describes what the page is about. The META description you set is often seen below the clickable link to your website in the SERPs as a summary.

You can also set META keywords or Meta Tags to let Search Engines know what terms should be relevant to the page.

An SEO Cardiff specialist would help you to create the best META descriptions for your page.

8. Title Tag:
The title tag is the main heading of a web page as defined by the ‘title’ tags in HTML.

The title tag is the blue link text that you click on in a search result.

It also appears in the top of your browser window or tab.

Search Engines use the title tag to describe what your website is about.

If your title tag is wrong, chances are your website will not be found by the people it should be, so getting this right and including the correct keywords, is very important.

An SEO Cardiff practitioner will help you to have the right Title Tags for your web pages to ensure higher rankings in the SERPs.

9. Sitemap
A sitemap allows users and Search Engines to navigate your site more easily in order to be able to analyse the content.

It is important to have a sitemap as it can help Search Engines identify all the pages on your site, some of which otherwise may not have been visited by the crawler.

An SEO Cardiff Consultants can work with your website designer to ensure you have a good site map for your website.

10. Backlinks:
When a link to your site appears somewhere else on the web, it is referred to as a backlink. Search Engines see this as a sign that your site must have some useful information as other people and websites are referring to it. This helps with your SERP.

An SEO Cardiff consultant will help you to build back links to your website whilst SEO Cardiff Services will provide backlinks to your website.

11. Off page or offsite Optimisation:
This refers to the wider sales and marketing process of getting your web address out in the real world and across the Internet so that you have lots if back links and inline advertising and press releases etc in order to send traffic to your website and to help increase your SERP. This includes the ever growing importance of the use of Social Media.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities.

12. Internal Link:
Internal links are links between pages on your own site. This can help crawlers get around your site and identify the topics that the website revolves around.

SEO Cardiff Services will provide you with internal links.

13. Pagerank:
Google produces a Pagerank or PR value every few months as a general guide to the quality of all websites.

You SEO Cardiff Services will lift your page rank over time.

The higher the Pagerank of a website is, the better but there are some low PR sites with great search visibility and some high PR sites with low visibility.

14. Online Advertising & Campaign Management:

This refers to the activity of marketing your website online. It is often referred to as google Adwords as they are the market leaders, but you can advertise with Bing and Yahoo as well as Twitter, Facebook, LinkedIn & Google+ / Google Places.

The campaign management refers to the management of the ad campaign including reviewing and analysis as well as the addition and reviewing of prices and keywords etc.

Your SEO Cardiff can provide you with advice or Services around online advertising activities.

15. Pay per Click marketing / PPC / (Google) Adwords:
This refers to the online paid for advertising as in your online advertising campaigns.

16. Cost per click / CPC:
This refers to the price you pay for every click on to your website from your online advertising.

17. Impressions:
This refers to the number of searches carried out with your chosen keywords or keyword combinations.

18. Social Media Marketing:
This refers to the offsite or off page marketing of your website via the popular social media platforms as well as the engagement of customers and prospects via the same mediums.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

19. Video Marketing:
This refers to the offsite or off page marketing of your website via video, often using the popular video sharing site, “YouTube”. This can also be a great way to engage with customers and prospects via another popular medium. It can be referred to as YouTube marketing after the market leader.

An SEO Cardiff should help you with this or direct you to a Specialist Video Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

20. Picture Marketing:
This refers to the offsite or off page marketing of your website via the popular platform of using images.

An SEO Cardiff should help you with this or direct you to a Specialist Picture Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

There are a number of picture sharing social media platforms that allow you to do this (Instagram and PInterest being two) and these are great for advertising product as well as engaging customers and prospects.

Summary of why you need SEO Cardiff?

All of the social media, video marketing and picture marketing can help with SEO and increasing your SERP, as well as increasing the number of visitors to your website, which in itself can help with your Search Engine Page Ranking.

The increase in your Search Engine Page ranking would result in you getting more website traffic.

As long as your business proposition and product or service is good and your market is plentiful then this extra traffic would reduce in more sales (ecommerce) or more inbound leads or enquiries (and more customers), if you are not selling online!

Other services provided by MA Consultancy, on top of those for SEO Cardiff

As well as providing SEO, I provide sales and marketing consultancy and services and business marketing services so if in the example above you get a lot of traffic and not many customers or sales, I can provide consultancy and services to help you improve those results, from competitor and market analysis, pricing and packaging improvements, on site optimisation and so much more.

Now that I have found an SEO Cardiff Company, what’s next?

If you are a new business, startup business, SME business or Company in the Cardiff area and you are looking for an SEO Company in Cardiff to help you get up the Internet search engines and therefore more customers, please try MA Consultancy Cardiff on 07969 286126 or info@maconsultancycardiff.com

We use the combined services of an SEO Company in South Wales, along with services off a Marketing Company in South Wales and a Sales & Marketing Consultancy in South Wales, to ensure you get a step ahead of your competition.

Google Author: “By Mike Armstrong” – Blog | Google Profile

20130507-123401.jpg

Facebook Advice and Facebook Like Pages for Cardiff Businesses

Facebook Advice for Businesses in Cardiff, South Wales:

20130619-111028.jpg

If you are not using Facebook and Facebook like pages for your business whether selling to consumers or businesses, you are missing out!

Many businesses are under the impression that Facebook is not for them, especially those offering Products and services aimed at other businesses in Cardiff and South Wales. I have always used Facebook for marketing my e-commerce business aimed at Consumers, but was under the same impression as many businesses, that it wouldn’t work for my Business to Business sales and marketing company.

Boy was I wrong!

I set up a Facebook account and additional like page for both my business – MA Consultancy Like Page on Facebook and my welsh business marketing brand – Welshbiz Like Page on Facebook and within two months I had over 3,000 (mostly business) followers on my Facebook Accounts and hundreds of likes on my pages as well as three really good enquiries from Businesses for my services, which resulted in enough business to already make the time and effort worth while.

Give Facebook marketing for your business in Cardiff, South Wales a try – what have you got to lose?

If you have previously thought that a Facebook page isn’t for you, what have you got to lose in giving it a try? Facebook accounts and Facebook pages are Free so give it a try and see if they can benefit you and the marketing of your Cardiff business as they have me?

As I set up two different business Facebook accounts and Facebook Like pages and one went viral whilst the other didn’t I have some advice and tips that can help you if you want to subscribe to my marketing or Social Media consultancy services in Cardiff, South Wales?

Facebook Like Page Advertising:

I also used the advertising for a few days to get likes for my like page as a test to see how it works and it’s quite good and quite reasonably priced but I like to do things the hard way!

It might be worth you trying too for a bit to help get the momentum going!

Facebook UK Like Pages Group on Facebook – A recommended group on Facebook

In addition to the Facebook pages and accounts which have given me a great “Free Marketing platform for my business and all the businesses that I represent”, I have also now set up a Free to join Group for owners of a UK Facebook Like page. Feel free to join and let the other know what your page and your business is about:

https://m.facebook.com/#!/groups/382158065198537?ref=bookmark&__user=100004198595661

I provide Facebook Training Cardiff, Facebook Advice Cardiff, Facebook Consultancy Cardiff and Facebook Set up and management Cardiff / or outsourced marketing services for businesses in Cardiff if you are interested? I also provide other Social Media Training in Cardiff, Social Media Advice Cardiff, Social Media Consultancy Cardiff and Social Media Set up and management Cardiff / or outsourced marketing services for businesses in Cardiff if you would prefer?

Google Author – Posted “By Mike Armstrong” MA Consultancy 07969 286136

20130619-110953.jpg

SEO Company in Cardiff – Do you need one?

Are you a business owner or Company Director in Cardiff who is wondering if you could benefit from the SEO Services from an SEO Company in Cardiff, South Wales Wales?

If so ask yourself the following questions and if you answer yes to any of the questions then you could benefit from the SEO Services of an SEO Company in Cardiff.

  1. Are you not currently being found on the first page of Google for your chosen keywords?
  2. Are you looking to increase your Google page rankings?
  3. Are you looking to drive more customers to your E-commerce Website?
  4. Are you looking for more web traffic.
  5. Are you looking for more customers?
  6. Are you looking for more customers or visitors on your company or business website?
  7. Are you currently looking to increase your Website sales?
  8. Are you currently spending a lot of money on Google Adwords?
  9. Are you wondering how to get higher up the internet search engine rankings?
  10. Are you currently not getting enough inbound leads or inbound enquiries via your website?

If you answered yes to any of these questions then give Cardiff SEO Company and Web Marketing Company MA Consultancy Cardiff a call on 07969 286126 | 01633 681965 or Email: info@maconsultancycardiff.com (or maconsultancy1@gmail.com if you want to connect on Google+).

Why should you call Cardiff SEO Company and Web Marketing Agency MA Consultancy Cardiff, if you answered YES to the above questions.

  1. If you are not currently being found on the first pages of Google then our SEO Company and Marketing Company and the services that we offer can get you there.
  2. If you are looking to increase your Google page ranking then the SEO Services from our SEO Company can achieve this for your business or company website.
  3. If you are looking to drive more traffic to an e-commerce website then increase page ranking and being on the first page of the internet search engine rankings can do this for you.
  4. If you are looking for more web traffic our SEO services will provide this for you.
  5. If you are looking for more customers then being on page 1 of Google, especially at the top end will get these for you.
  6. If you are looking for more customers or visitors to your business or company website or online shop then being higher up in the internet search engines would achieve this for you.
  7. Likewise more website visitors and web traffic will increase your web sales or help you to generate more enquiries.
  8.  If you are currently spending a lot of money on Google Adwords then SEO services can help you reduce this spend by getting you found on the free organic search listings instead.
  9. If you are wondering how to get higher up the internet search engine rankings, speak to our SEO Consultants and they will explain how they can achieve this for you.
  10. Increased page rankings in the search engines (especially on Google) would help you to generate more inbound leads and inbound enquiries.

social-media-logos

Google Author: “By Mike Armstrong” – Contacts | Google Profile | Google+