Category: Search Engine Optimisation

Link Building Services Cardiff, South Wales & Wales

Link Building Services Cardiff, South Wales, Wales

Here at MA Consultancy we offer three different types of Link Building Services to help increase the ranking of your website:

These Link Building Services are:

  • Citations
  • Blogger Outreach Programme
  • & Relevant Website Standard Links or Content on relevant sites with a Keyword Link

Costs for the Link Building Services Cardiff, South Wales, Wales:

You can get some of our Link Building Services Cardiff, South Wales, Wales for prices from just £200.

For more about the Link Building Services Cardiff, South Wales, Wales including the various different packages available, please follow the link or contact us on: 07517 024979 or email: maconsultancy1@gmail.com

Link Building Cardiff, South Wales, Wales

This page was written and posted “By Mike Armstrong”

Web Marketing inc SEO & Social Media Marketing

Web Design Wales

Six Reasons to Invest in Search Marketing or SEO Services…

Business owners are constantly working on business improvement, always looking to make their business better, more profitable, and more relevant.  With that in mind they should be looking to invest in search marketing or SEO (Search Engine Optimisation) services.

The information below should help you to understand the most important reasons to invest in Search Marketing or SEO services.

1. Customer Acquisition

 

Usually the most important factors in running any business is in the acquisition of new clients, customers, or users.

Website customer acquisition…

 

Your website is usually a fundamental piece of the puzzle, and without it, your efforts could be completely wasted.

Whether your website is just there to help your customers find your contact information, or if it is actually used to directly generate leads, appointments or sales, it is likely that you could be doing additional things in order to help you to reach more people and investing in search marketing or SEO services can help.

 

2. Search Marketing, SEO & Social Media Marketing

Social media marketing is, of course, a big area of interest at the moment for many businesses and website operators, and modern search marketing and seo combined more traditional seo services with social media marketing and this should be at the core of your business marketing strategy.

Search Marketing & SEO is forever changing…

Unfortunately, search marketing or SEO is something that is becoming more and more difficult all of the time, and most businesses and web operators do not dedicate enough time to the search marketing, seo or social media marketing and a good SEO Agency will do this for you as well as keeping up to date with all of the changes.

3. Link Building

Google and the other major search engine providers have extremely complex algorithms that help them to determine where various websites, landing pages, and videos should rank in their search results.

This information is proprietary, and so they simply can’t share exactly how each individual site is ranked.

One thing that has been known since the search industry was born, however, is that links are an extremely crucial measurement tool.

Links are valuable…

Having a lot of links pointing to your site is a signal to the search engines that your site has something valuable.  However, getting links to your website from other places on the internet is also quite complex.

 

but the wrong links could be harmful…

Backlinks can also potentially harm your site if those links come from the wrong places.

Quality over quantity…

 

Also, the number of backlinks is not generally viewed to be as important as the quality of a given backlink.  So while link building is important, it’s equally crucial to hire an SEO agency that understands how to do this properly.

4. Content Marketing

You may have heard this phrase before, and it’s likely to be heard many more times as currently within the world of search marketing and SEO content is King.

High Quality Content is Crucial to your success…

 

Having high-quality content on your website is crucial to its success. In most cases, this content consists of informative articles that actually help people in the industry in which you operate.

How, though, does having all of this content actually help your search ranking?

Having high quality articles helps you out in more ways than one.

  • First of all, high quality content makes it much more likely that your content will be viewed, read and shared by others, and this can help you to generate additional backlinks.
  • Secondly, quality content helps you ensure that visitors spend more time on your website, and this is also a very important signal to search engine providers that your site is worthy of a good ranking.

5. New Markets

Often businesses aren’t always covering all of the markets they could be for their products and services and a good search marketing company or SEO agency can help you to find new markets for your products and services via detailed keyword researching and good keyword marketing toward those new markets.

6. Consistent results that can last a long time

There are SEO tactics that can help a website to rank highly fairly immediately, however, many of these tactics will not last, and some will actually cause you to be penalised later on.

Just as is true in most other areas of life, the easy way is generally not the best way.  A search marketing expert or Good SEO agency will help you by using proven strategies that will help you earn traffic for years to come and these results can be far better and more reliable than alternative web marketing strategies such as Adwords.

For all of your digital marketing needs, please consider looking into the services offered by us, MA Consultancy, a specialist Cardiff SEO agency – maconsultancycardiff.com.

For more about what we can do to help you please feel free to contact us on: 07517 024979 or email: maconsultancy1@gmail.com or feel free to complete the online contact form.

MA Consultancy can provide Search Marketing or SEO Services to Businesses across the UK including England, Ireland, Scotland and Wales

Search Marketing or Seo Services in England…

We provide search marketing or seo services to businesses throughout England including those in London, Oxford, Reading, Brighton, Portsmouth, Southampton & Winchester in the South East, Bristol, Gloucester, Cheltenham, Bridgewater, Taunton & Exeter in the South West, Birmingham, Coventry, Nottingham, Leicester, Derby & Stoke in the Midlands, Manchester, Liverpool, Blackpool, Bolton, Wigan & Preston in the North West and Newcastle, Leeds, York, Sheffield, Doncaster and Hull in the North East.

Search Marketing or Seo Services in Ireland…

We provide search marketing or seo services to businesses throughout Ireland including those in Belfast in Northern Ireland and Dublin in Eire or the Republic of Ireland.

Search Marketing or Seo Services in Scotland…

We provide search marketing or seo services to businesses throughout Scotland including those in Edinburgh, Glasgow, Fife, Aberdeen, Dundee & Motherwell.

Search Marketing or Seo Services in Wales…

We provide search marketing or seo services to businesses throughout Wales including those in Newport, Caerleon, Langstone, Cwmbran, Pontypool, Caldicot, Magor, Undy, Chepstow, Monmouth or Abergavenny in the South East, Cardiff, Bridgend, Ogmore vale, Maesteg, Porthcawl, Portalbot, RCT, Vale of Glamorgan, Penarth, Barry, Cowbridge, Merthyr in South Wales, Swansea, Mumbles, Neath, Llanelli, Carmarthen, Tenby, Narbeth, Ammonford, Haverfordwest and Fishguard in South West Wales, Powys & Brecon in Mid Wales and Rhyl, Wrexham and Bangor in North Wales.

The “Six Reasons to Invest in Search Marketing or SEO Services…” post was written “By Mike Armstrong” from UK SEO Agency MA Consultancy, WelshBiz Marketing Brand and UK Web Design Company 333 Websites.

Website Reseller Opportunity for Cardiff & South Wales…

About our Website Reseller Business Opportunity for Cardiff & South Wales:

Do you or anyone you know need a self employed job or a secondary income?

Cardiff Web Design & Development Company 333 websites is currently looking for Self Employed / Entrepreneurial Website Resellers.

You could build your own business reselling websites completely from scratch or add an additional revenue stream to an existing business and gain an initial revenue from the sale of the new WordPress website as well as regular income from the hosting, support & management of that WordPress website, whilst you can also build up a portfolio of clients (with good stickability that web customers offer), in order to provide yourself with great up-sell opportunities for synergy services such as Graphic Design, Content Writing, SEO, Marketing, Photography etc.

How the website reseller opportunity in Cardiff & South Wales works?

We would build you a white labelled WordPress website for you to sell your new websites from (branded as your own and similar to our website; www.333websites.co.uk), and we will make this fully automated for taking payments and providing us with the creative specification that we require etc.  We can also provide you with branded business cards and brochures etc. to help you with the sales and marketing of the websites.

Our experienced web design & development team then works with the design specification and the customer to build the required website.
You just have to account manage the client and provide great customer service (we can help you with that).

Who this Website Reseller opportunity in Cardiff & South Wales would be ideal for?

The website reseller opportunity in the Cardiff & South Wales area would be ideally suited to:

  • People looking for “Work from home opportunities in Wales”
  • Self Employed Sales Agents
  • Unemployed Sales Agents
  • Unemployed Telesales Staff
  • Self Employed Telesales Staff
  • Unemployed Marketers
  • Graphic Designers
  • Photographers
  • SEO People
  • Marketers
  • Content Writers
  • Social Media Managers

If you are interested in discussing this Website Reseller opportunity in Cardiff & South Wales further please call: 07517 024979 or email: info@333websites.co.uk .

Regards,

Mike Armstrong 

MD – 333 Websites

  
 

The website reseller opportunity in Cardiff & South Wales page is written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

Business Consultancy Cardiff & Newport, South Wales

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Our Business Consultancy Cardiff & Newport, South Wales services include:

  • Sales Consultancy Cardiff & Newport, South Wales (Telesales Consultancy Cardiff & Newport, South Wales, Call Centre Consultancy Cardiff & Newport, South Wales, Field Sales Consultancy Cardiff & Newport, South Wales, Solutions Sales & E-commerce Sales Consultancy Cardiff & Newport, South Wales),
  • Marketing Consultancy Cardiff & Newport, South Wales (SEO Consultancy Cardiff & Newport, South Wales, Email Marketing Consultancy Cardiff & Newport, South Wales, Web Marketing Consultancy Cardiff & Newport, South Wales, Social Media Consultancy Cardiff & Newport, South Wales, Exhibitions Consultancy Cardiff & Newport, South Wales),
  • Sales & Marketing Consultancy Cardiff & Newport, South Wales (all of the above),
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  • Website Consultancy Cardiff & Newport, South Wales (Website Construction, Web Design, Onsite Optimisation, Offsite Optimisation, E-commerce & SEO Consultancy in Cardiff & Newport, South Wales),
  • SEO Consultancy Cardiff & Newport, South Wales / Search Engine Consultancy Cardiff & Newport, South Wales (Link Building, Blogging, Onsite Optimisation, Social Media, Content Marketing, Content Writing),
  • Social Media Consultancy Cardiff & Newport, South Wales (Blogs, Google+ & Facebook Pages, Multiple Twiter Accounts, Video Marketing, Picture Marketing, Staff engagement with Social Profiles etc.),
  • Web Marketing Consultancy Cardiff & Newport, South Wales (Adwords, SEO, Online Lead Generation, Social Media Marketing),
  • E-commerce Consultancy Cardiff & Newport, South Wales (Online Shop Development, Pricing, Marketing Strategy, Competitor Analysis),
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  • Exhibition Consultancy Cardiff & Newport, South Wales (Exhibition Planning & Exhibition Strategy),

All Business Consultancy Cardiff & Newport, South Wales Enquiries to: 07517 024979 or email: maconsultancy1@gmail.com

The Business Consultancy Cardiff & Newport, South Wales page was posted “By Mike Armstrong”

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Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

New post on Online Marketing Hub

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings
by christopherjanb
Posted by GaryMoyle

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.

We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s
Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher.

Understanding how people interact with Google and other search engines will always be important. Organic click curves show how many clicks you might expect from search engine results and are one way of evaluating the impact of our campaigns, forecasting performance and exploring changing search behavior.

Using search query data from Google UK for a wide range of leading brands based on millions of impressions and clicks, we can gain insights into the how CTR in natural search has evolved beyond those shown in previous studies by
Catalyst, Slingshot and AOL.

Our methodology
The NetBooster study is based entirely on UK top search query data and has been refined by day in order to give us the most accurate sample size possible. This helped us reduce anomalies in the data in order to achieve the most reliable click curve possible, allowing us to extend it way beyond the traditional top 10 results.

We developed a method to extract data day by day to greatly increase the volume of keywords and to help improve the accuracy of the
average ranking position. It ensured that the average was taken across the shortest timescale possible, reducing rounding errors.

The NetBooster study included:

65,446,308 (65 million) clicks
311,278,379 (311 million) impressions
1,253,130 (1.2 million) unique search queries
54 unique brands
11 household brands (sites with a total of 1M+ branded keyword impressions)
Data covers several verticals including retail, travel and financial
We also looked at organic CTR for mobile, video and image results to better understand how people are discovering content in natural search across multiple devices and channels.

We’ll explore some of the most important elements in this article.

How does our study compare against others?
Let’s start by looking at the top 10 results. In the graph below we have normalized the results in order to compare our curve, like-for-like, with previous studies from Catalyst and Slingshot. Straight away we can see that there is higher participation beyond the top four positions when compared to other studies. We can also see much higher CTR for positions lower on the pages, which highlights how searchers are becoming more comfortable with mining search results.

A new click curve to rule them all
Our first click curve is the most useful, as it provides the click through rates for generic non-brand search queries across positions 1 to 30. Initially, we can see a significant amount of traffic going to the top three results with position No. 1 receiving 19% of total traffic, 15% at position No. 2 and 11.45% at position No. 3. The interesting thing to note, however, is our curve shows a relatively high CTR for positions typically below the fold. Positions 6-10 all received a higher CTR than shown in previous studies. It also demonstrates that searchers are frequently exploring pages two and three.

When we look beyond the top 10, we can see that CTR is also higher than anticipated, with positions 11-20 accounting for 17% of total traffic. Positions 21-30 also show higher than anticipated results, with over 5% of total traffic coming from page three. This gives us a better understanding of the potential uplift in visits when improving rankings from positions 11-30.

This highlights that searchers are frequently going beyond the top 10 to find the exact result they want. The prominence of paid advertising, shopping ads, Knowledge Graph and the OneBox may also be pushing users below the fold more often as users attempt to find better qualified results. It may also indicate growing dissatisfaction with Google results, although this is a little harder to quantify.

Of course, it’s important we don’t just rely on one single click curve. Not all searches are equal. What about the influence of brand, mobile and long-tail searches?

Brand bias has a significant influence on CTR
One thing we particularly wanted to explore was how the size of your brand influences the curve. To explore this, we banded each of the domains in our study into small, medium and large categories based on the sum of brand query impressions across the entire duration of the study.

When we look at how brand bias is influencing CTR for non-branded search queries, we can see that better known brands get a sizable increase in CTR. More importantly, small- to medium-size brands are actually losing out to results from these better-known brands and experience a much lower CTR in comparison.

What is clear is keyphrase strategy will be important for smaller brands in order to gain traction in natural search. Identifying and targeting valuable search queries that aren’t already dominated by major brands will minimize the cannibalization of CTR and ensure higher traffic levels as a result.

How does mobile CTR reflect changing search behavior?
Mobile search has become a huge part of our daily lives, and our clients are seeing a substantial shift in natural search traffic from desktop to mobile devices. According to Google, 30% of all searches made in 2013 were on a mobile device; they also predict mobile searches will constitute over 50% of all searches in 2014.

Understanding CTR from mobile devices will be vital as the mobile search revolution continues. It was interesting to see that the click curve remained very similar to our desktop curve. Despite the lack of screen real estate, searchers are clearly motivated to scroll below the fold and beyond the top 10.

NetBooster CTR curves for top 30 organic positions

Position

Desktop CTR

Mobile CTR

Large Brand

Medium Brand

Small Brand
1 19.35% 20.28% 20.84% 13.32% 8.59%
2 15.09% 16.59% 16.25% 9.77% 8.92%
3 11.45% 13.36% 12.61% 7.64% 7.17%
4 8.68% 10.70% 9.91% 5.50% 6.19%
5 7.21% 7.97% 8.08% 4.69% 5.37%
6 5.85% 6.38% 6.55% 4.07% 4.17%
7 4.63% 4.85% 5.20% 3.33% 3.70%
8 3.93% 3.90% 4.40% 2.96% 3.22%
9 3.35% 3.15% 3.76% 2.62% 3.05%
10 2.82% 2.59% 3.13% 2.25% 2.82%
11 3.06% 3.18% 3.59% 2.72% 1.94%
12 2.36% 3.62% 2.93% 1.96% 1.31%
13 2.16% 4.13% 2.78% 1.96% 1.26%
14 1.87% 3.37% 2.52% 1.68% 0.92%
15 1.79% 3.26% 2.43% 1.51% 1.04%
16 1.52% 2.68% 2.02% 1.26% 0.89%
17 1.30% 2.79% 1.67% 1.20% 0.71%
18 1.26% 2.13% 1.59% 1.16% 0.86%
19 1.16% 1.80% 1.43% 1.12% 0.82%
20 1.05% 1.51% 1.36% 0.86% 0.73%
21 0.86% 2.04% 1.15% 0.74% 0.70%
22 0.75% 2.25% 1.02% 0.68% 0.46%
23 0.68% 2.13% 0.91% 0.62% 0.42%
24 0.63% 1.84% 0.81% 0.63% 0.45%
25 0.56% 2.05% 0.71% 0.61% 0.35%
26 0.51% 1.85% 0.59% 0.63% 0.34%
27 0.49% 1.08% 0.74% 0.42% 0.24%
28 0.45% 1.55% 0.58% 0.49% 0.24%
29 0.44% 1.07% 0.51% 0.53% 0.28%
30 0.36% 1.21% 0.47% 0.38% 0.26%
Creating your own click curve
This study will give you a set of benchmarks for both non-branded and branded click-through rates with which you can confidently compare to your own click curve data. Using this data as a comparison will let you understand whether the appearance of your content is working for or against you.

We have made things a little easier for you by creating an Excel spreadsheet: simply drop your own top search query data in and it’ll automatically create a click curve for your website.

Simply visit the NetBooster website and download our tool to start making your own click curve.

In conclusion
It’s been both a fascinating and rewarding study, and we can clearly see a change in search habits. Whatever the reasons for this evolving search behavior, we need to start thinking beyond the top 10, as pages two and three are likely to get more traffic in future.

We also need to maximize the traffic created from existing rankings and not just think about position.

Most importantly, we can see practical applications of this data for anyone looking to understand and maximize their content’s performance in natural search. Having the ability to quickly and easily create your own click curve and compare this against a set of benchmarks means you can now understand whether you have an optimal CTR.

What could be the next steps?
There is, however, plenty of scope for improvement. We are looking forward to continuing our investigation, tracking the evolution of search behavior. If you’d like to explore this subject further, here are a few ideas:

Segment search queries by intent (How does CTR vary depending on whether a search query is commercial or informational?)
Understand CTR by industry or niche
Monitor the effect of new Knowledge Graph formats on CTR across both desktop and mobile search
Conduct an annual analysis of search behavior (Are people’s search habits changing? Are they clicking on more results? Are they mining further into Google’s results?)
Ultimately, click curves like this will change as the underlying search behavior continues to evolve. We are now seeing a massive shift in the underlying search technology, with Google in particular heavily investing in entity- based search (i.e., the Knowledge Graph). We can expect other search engines, such as Bing, Yandex and Baidu to follow suit and use a similar approach.

The rise of smartphone adoption and constant connectivity also means natural search is becoming more focused on mobile devices. Voice-activated search is also a game-changer, as people start to converse with search engines in a more natural way. This has huge implications for how we monitor search activity.

What is clear is no other industry is changing as rapidly as search. Understanding how we all interact with new forms of search results will be a crucial part of measuring and creating success.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
http://omhub.wordpress.com/2014/12/04/long-tail-ctr-study-the-forgotten-traffic-beyond-top-10-rankings/

This page about SEO and Page Rankings has been posted “By Mike Armstrong”

Content Marketing & Content Writing for Search Engine Optimisation

If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.

You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.

If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: maconsultancy1@gmail.com

*If you like this SEO post you might also like this other SEO post:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”

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How to Increase your Business Website Page Ranking in the SERP’s / SEO Tip..

If you want your Website to improve its ranking in the Internet search engines, and have it associated with more keywords in order to get more traffic integrate a blog to your website and start a content marketing strategy!

Write about your products, services, staff, events, case studies and offers and share you marketing material.

If you need help use the advice of a content marketing specialist or outsource some of the content marketing services to an outsourced service provider like MA Consultancy:

07517 024979 | maconsultancy1@gmail.com

*If you liked this SEO Tip – You might like our Social Media & SEO Training:

http://maconsultancycardiff.com/social-media-training-cardiff/social-media-training-cardiff/

*Or this other SEO Tip:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The How to Increase your Business Website Page Ranking in the SERP’s / SEO Tip page was written “By Mike Armstrong”

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SEO Tip / Search Engine Optimisation

If you want your Website to improve its ranking in the Internet search engines, and have it associated with more keywords in order to get more traffic integrate a blog to your website and start a content marketing strategy!

Write about your products, services, staff, events, case studies and offers and share you marketing material.

If you need help use the advice of a content marketing specialist or outsource some of the content marketing services to an outsourced service provider like MA Consultancy:

07517 024979 | maconsultancy1@gmail.com

*If you liked this SEO Tip – You might like our Social Media & SEO Training:

http://maconsultancycardiff.com/social-media-training-cardiff/social-media-training-cardiff/

The SEO Tip / Search Engine Optimisation page was written “By Mike Armstrong”

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Search Engine Optimisation Tip / SEO

If you want your Website to improve its ranking in the Internet search engines, and have it associated with more keywords in order to get more traffic integrate a blog to your website and start a content marketing strategy!

Write about your products, services, staff, events, case studies and offers and share you marketing material.

If you need help use the advice of a content marketing specialist or outsource some of the content marketing services to an outsourced service provider like MA Consultancy:

07517 024979 | maconsultancy1@gmail.com

*If you liked this SEO Tip – You might like our Social Media & SEO Training:

http://maconsultancycardiff.com/social-media-training-cardiff/social-media-training-cardiff/

The Search Engine Optimisation Tip / SEO page was written “By Mike Armstrong”

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Recent post from online marketing hub blog regarding bounce rates!

A Recent post from Online Marketing Hub

This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It
by christopherjanb

A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion”and surprisingly, I found out something really useful that can be applied online.

Let me explain.

People who listen to others and show an interest in their stories tend to attract more friends. These kind of people are also perceived as trustworthy. On the other hand, people who talk only about themselves, either of good or bad, are perceived as weak, shifty or untrusty.

The same thing happens with websites.

Remember that the “www” is only a protocol, a communication bridge between the information provider and the consumers. If the website’s owner is shouting out loud how great his products or services are, he is often confronted with rejection. On websites and blogs this is called “bounce rate“. They come to your site read one page and bounce out without reading anything else or clicking on other pages.

This is one of the key performance indicators of a website or blog and it is a major issue. This is a big problem on many websites but their owners don’t know it.

Why measure the performance of your site?
Let me take a guess. It’s because you want more from your online business.

Your most precious tool is the website that helps you to achieve the business objectives. In order to get to the desired goals, you need to define metrics and set up a target value to see how are you doing against your objectives. I know that this may sound like a first year college marketing class, but it is essential to understand the importance of measuring the right metrics.

Why measure bounce rate?
A 70% Bounce Rate is telling you that more than half of the website’s visitors are going away without visiting more than one page. Ouch! This is terribly bad, especially if you don’t manage to do micro-conversions such as Facebook Likes, Newsletter subscriptions, etc. The fact is that you probably constantly lose prospects for your business without having a hook or idea about how to make them return to your website ever again.

This will cost you.

How to find your bounce rate?
Log in your web analytics software – I’ll use Google Analytics as an example. You can access the following reports by going to Behavior>>Site content>>All Pages.

Moving forward, you need to find out why are these things happening on your website. You have two simple and cheap ways to get this kind of information:

1. Web analytics
Figure out bounce rates for each important page of the website.

If it’s an ecommerce, include in the analysis the homepage, category page, product page. Don’t try to look at the cart page, because it has to deal with another metric – the cart abandonment rate.

On the other had, if you run a blog check the homepage and the pages with the highest traffic volume.

Pro tip: Only analyze the most popular pages. These pages need to be optimized either to increase the time on site or to optimize conversion rates. This is a matter of prioritization based on potential, importance and ease.

2. Customer’s feedback
Use surveys to find out directly from visitors what’s making them to run away from your website. A few examples of questions to discover abandoning reasons and get insights:

Question 1: What determined you not to subscribe to one of our plans?

It’s to expensive
I don’t need it now
I’m comparing prices
I don’t know
Question 2: Can you tell us what would you like to see on this page?

Open answer: […]”

The most common causes for high bounce rates
There are a few key causes for high bounce rates.

1. Poor website design
You have only a few seconds to convince people that your site is credible. If its design isn’t appealing, you need to consider some fixes. I don’t recommend you to do a entire website redesign, because it may lead to a drop in conversion rates. The main reason for this drop is the sudden change that would confuse people who visit the website regularly and who is are already consuming your content or products. My advice is to use conversion optimization tactics to improve the design step by step without wondering how a change would affect the website’s key performance indicators.

2. There is no “Call to Action”
People arrive on the website and they don’t know what to do. If they’re not encouraged to do anything, they’ll consume the information they need and then go away.

Create a conversion funnel and make sure to track each goal. For example, in the first phase, your goal would be to transform visitors into subscribers. Here, you can apply some email collecting tactics that I’ve talked about in a previous post about growing an email list. But collecting emails is not enough. You need to move subscribers to the next funnel stage and transform them into leads. In case you have a complex product, you may want people to sign up for a free trial and try your product.

3. The website’s traffic is irrelevant
This may take you back to defining your business objectives. What’s the website’s role in the business? How does it support your business and how do you make money with it? If these questions don’t have clear answers, you wouldn’t know where to work on improvement. Another reason would be that your Adwords Campaigns are poorly managed.

4. The website is difficult to use
Have you tested the website at its launch? Are you sure that people don’t get stuck when they navigate on its pages? Consider a usability testing or a flow analysis in Analytics to spot the blockages on your website.

6 Simple Fixes to Reduce Bounce Rate
1. Focus on conversion rate optimization
Create a plan for conversion rate optimization and then start to improve the website step by step. I encourgae you to bookmark this link; it’a a complete guide to creating an effective A/B testing plan and it includes tips on how to integrate A/B testing in the conversion rate optimization strategy.

2. Optimize load time
Third party plugins have a negative effect on load time. Check out this infographic to learn more about what’s causing pages to load in time and how to fix speed page issues

3. Check for technical errors
Analyze bounce rates by device, resolution and other similar segmentation criteria. Go deeper with the analysis to figure out the anomalies and fix them.

4. Make links intuitive
Figure out how easy is to follow the links to the conversion page/thank you page and ensure that visitors can intuitively click through without thinking too hard.

5. Consider optimizing the Adwords campaigns
Remain committed to what you promised to the visitors in the ads. Also, keep the same tone of voice, fonts and colors on the landing page. Don’t drive visitors that clicked on one of your ads on irrelevant pages because it increases the chances to bounce.

6. Eliminate confusion
Have clear call to actions on each important page of your site.

Notice that these guidelines can help you in your attempt to reduce bounce rate, but remember that your website is unique and there is no “one size fits all” solution. You just have to start analyzing your website and see why are things happening like this and not in the way you want them to happen.

For more see:

http://omhub.wordpress.com/2014/10/06/this-is-a-big-problem-on-many-websites-here-are-6-simple-ways-to-fix-it/

Page posted “By Mike Armstrong”