Amid the mass migration to working remote, Facebook has provided some key tips to help keep your accounts and information secure.
https://www.socialmediatoday.com/news/facebook-provides-security-tips-for-those-working-from-home-infographic/575492/
Category: Marketing
Using Influencer Marketing for Positive Change: A Conversation With Lyft
How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach.
https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/
10 Sentiment Analysis Tools to Measure Brand Health
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice.
https://www.socialmediatoday.com/news/10-sentiment-analysis-tools-to-measure-brand-health/575334/
New Fake Account Removals Highlight Twitter’s Bot Problem Once Again
Twitter recently removed more than 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia.
https://www.socialmediatoday.com/news/new-fake-account-removals-highlight-twitters-bot-problem-once-again/575488/
Digital Data Tracking and Privacy: The Future Implications of COVID-19
Both Facebook and Google are now contributing location tracking data to help combat COVID-19, but privacy advocates have warned that there are dangers with this approach.
https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/
Snapchat Provides Tips for Brands Looking to Connect With Their Audiences Amid the COVID-19 Pandemic
Snapchat has outlined a range of tips on how brands can adjust their messaging during the COVID-19 pandemic.
https://www.socialmediatoday.com/news/snapchat-provides-tips-for-brands-looking-to-connect-with-their-audiences-a/575476/
6 LinkedIn Courses to Boost Mindfulness and Productivity
In these extraordinary times, building your self-care toolbox is equally if not more important than boosting your skills for working remotely and maintaining productivity.
The boundaries between work life and personal life are more blurred than ever and the loss of our most basic avenues for stress relief and recharging including fitness classes, churches or other places of worship, and coffee shops present their own unique challenges to the situation we face.
Managing Mental Health and Reducing Stress
As we look to navigate this new normal, LinkedIn turned to its task force specializing in mental health to create six courses professionals can use to build mindfulness and manage stress.
At a high-level, these will offer insights into increasing your focus, helping you remain grounded amidst the change and ambiguity, manage emotional triggers, and get ‘unstuck’ when you’re feeling overwhelmed. They’ll also help you better understand the impact of a mindful physical workspace and the actionable steps you can take to create one if you haven’t.
Finally, offerings will share tips for building your energy reserves so even when practicing social distancing, you can still have meaningful relationships with your colleagues, friends, and family.
Let’s break these down a bit more.
Shifting out of ‘flight or fight’ mode
Understanding the importance of mindfulness especially during times of uncertainty is imperative in keeping our nervous systems in check and training our brains to healthy manage those moments of ‘flight or flight’ activity.
The first of LinkedIn’s mindfulness courses, ‘Mindfulness Practices’ takes a close look at the benefits and power of this skill to fundamentally change the course of your work and personal lives. Across several expert-led guided exercises, you can expect to evolve your mind to better respond to stressors in a variety of ways. More specifically, by growing your emotional intelligence, boosting your confidence, finding resiliency in the face of failure, and improving your focus and creativity even when change and uncertainty are serving as distractions.
Staying focused and grounded
Staying connected and focused without being physically present can be challenging, but there are a number of ways to ensure your time is spent wisely and your meetings are as successful and collaborative than those taking place in the conference rooms. A few practices highlighted in the ‘The Mindful Workday’ session worth noting include using daily breaks positively so you come back to your desk recharged and knowing when to unplug so you have time each day to check in with yourself.
Lastly, ‘Mindful Meditations for Work and Life’ aims to help people incorporate practical and easy approaches to meditation including visualization, adapting body language, and breathing exercises. The audio course led by Scott Shute, Head of the Mindfulness and Compassion program at LinkedIn, will also unpack the meaning of brain-body connection and insights for making whatever practices feel best for your stick so they can be part of your regular routine.
Getting unstuck and managing overwhelming thoughts
‘Managing Stress for Positive Change’ challenges the agenda that stress is purely negative and can only detract from quality work. Led by Heidi Hanna, PhD, define stress in concrete terms and tips for assessing and adjusting it so it can be used constructively. She’ll also offer ways managers and members of the C-suite can create an environment and communication style that limits stressors in the workplace and keeps efforts focused on the bigger picture during challenging times.
In a separate course led by Heidi titled ‘How to Manage Feeling Overwhelmed,’ learn the best practices for helping your brain disrupt your stress circuits and cultivate calm and positive energy that will put you on the path to resolution and that the obstacles that once felt unmanageable feel manageable again. By training your brain to get unstuck in these moments you can feel more in control and prepared the next time you’re feeling overwhelmed.
Balance is a key term when it comes to stress management. One of the primary reasons people struggle in this area is because often the warning signs of imbalance aren’t as obvious. ‘Balancing Work and Life’ led by author and business coach Dave Crenshaw grapples with this question and more, including how we can keep balance once it is established. A big takeaway? It is possible to juggle it all — work, family, a social life — with proper time management and prioritization.
In addition to these courses, LinkedIn also unveiled over 16 additional lessons that target how to boost your productivity when working remotely, build relationships when you’re not face-to-face, use virtual meeting tools (Microsoft Teams, Skype, BlueJeans, Cisco Webex and Zoom), and more.
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The post 6 LinkedIn Courses to Boost Mindfulness and Productivity appeared first on Social Media Week.
http://socialmediaweek.org/blog/2020/04/6-linkedin-courses-to-boost-mindfulness-and-productivity/
Facebook Adds Gift Card Discovery Tool, Service Change Listings to Help Businesses Impacted by COVID-19
Facebook has announced some extra tools to help businesses dealing with the impacts of the COVID-19 shutdowns, including a new listing of gift cards where people can support local stores.
https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-change-listings-to-help-bus/575426/
Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19
Facebook has announced some extra tools to help businesses dealing with the impacts of the COVID-19 shutdowns, including a new listing of gift cards where people can support local stores.
https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/
Twitter Updates Explore, Making its Listings More Location-Specific
Twitter has announced an update to its Explore tab, which will see all your Explore listings become more location-specific.
https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/
Twitter May Soon Change Its ‘Lists’ Tab to ‘Channels’ in an Effort to Boost Content Exposure
Twitter's experimenting with a re-naming of its 'Lists' tab to 'Channels', which is more aligned with the way the platform has been promoting lists as alternate feeds.
https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/
Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior
Facebook has published the March version of its monthly Coordinated Inauthentic Behavior Report, outlining all the actions it tok against bad actors for the month.
https://www.socialmediatoday.com/news/facebook-provides-update-on-actions-taken-against-coordinated-inauthentic-b/575420/
Facebook Announces Full Launch of Messenger Desktop App for MacOS and Windows
Facebook has officially launched the new Messenger desktop app for MacOS and Windows, providing another way for people to stay connected.
https://www.socialmediatoday.com/news/facebook-announces-full-launch-of-messenger-desktop-app-for-macos-and-windo/575414/
Video Meeting App Zoom Vows to Focus on Improving Security Amid Massive User Growth
Video chat app Zoom has seen a huge surge in usage amid the COVID-19 lockdowns, but that's also exposed security flaws in its systems, which it's now working to address.
https://www.socialmediatoday.com/news/video-meeting-app-zoom-vows-to-focus-on-improving-security-amid-massive-use/575406/
People Are Spending 20% More Time in Apps During the COVID-19 Lockdowns [Report]
New data shows that people are spending 20% more time in apps amid the COVID-19 lockdowns, while in-app spending hit a new record for the quarter.
https://www.socialmediatoday.com/news/people-are-spending-20-more-time-in-apps-during-the-covid-19-lockdowns-re/575403/
Google Donates $6.5 Million in Funding to Assist Fact-Checking Organizations in Battling COVID-19 Misinformation
Google has allocated $6.5 million in funding to help various organizations limit the spread of misinformation about COVID-19.
https://www.socialmediatoday.com/news/google-donates-65-million-in-funding-to-assist-fact-checking-organization/575400/
LinkedIn Provides an Overview of Content and Engagement Trends Related to COVID-19 [Infographic]
LinkedIn has provided an overview of how the evolving COVID-19 discussion has dominated its platform in recent weeks, along with some of the key business themes emerging from that.
https://www.socialmediatoday.com/news/linkedin-provides-an-overview-of-content-and-engagement-trends-related-to-c/575342/
#SMTLive Recaps Mindful Marketing: Adjusting Your Tone During A Crisis
Happy quarantine day infinity everyone. We know a lot of social media marketers are riding the metaphorical struggle bus from the comfort of their couches as to how to handle the pandemic on social. Going along with scheduled content as normal doesn't seem like an option for a lot of us right…https://www.socialmediatoday.com/news/smtlive-recaps-mindful-marketing-adjusting-your-tone-during-a-crisis/575237/
Facebook Outlines How It’s Promoting Census Participation, and Monitoring for Census Misinformation
Facebook has outlined how it's working to promote Census participation in the US, and how it's using its election integrity team to monitor for Census misinformation.
https://www.socialmediatoday.com/news/facebook-outlines-how-its-promoting-census-participation-and-monitoring-f/575310/
LinkedIn Offers Free Job Posts to Essential Services Amid COVID-19 Pandemic
LinkedIn is offering essential services free job postings on its platform in order to help provide assistance amid the coronavirus pandemic.
https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/
Twitter Provides Tips on How Brands Can Connect with Their Audiences Amid the COVID-19 Pandemic
What should your business be looking to say on social during the COVID-19 lockdowns? Twitter recently provided some tips.
https://www.socialmediatoday.com/news/twitter-provides-tips-on-how-brands-can-connect-with-their-audiences-amid-t/575337/
Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trend of Note
Snapchat has provided an update on the usage trends that it's seeing amid the COVID-19 lockdowns, including a 50% increase in video calls and 25% more time spent using Lenses.
https://www.socialmediatoday.com/news/snapchat-sees-higher-usage-amid-covid-19-lockdowns-outlines-key-trend-of-n/575333/
YouTube is Working on a TikTok-Like Tool to Fend Off Rising Video Competition
YouTubs is reportedly developing its own TikTok-like tool, as the short-form video app continues to gain momentum amid the COVID-19 lockdowns.
https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/
When to Post on Instagram to Maximize Engagement (2020 Data) [Infographic]
When's the best time to post on Instagram? The team from Tailwind have analyzed 1.8 million posts to provide some new insights for your consideration.
https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/
Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trends of Note
Snapchat has provided an update on the usage trends that it's seeing amid the COVID-19 lockdowns, including a 50% increase in video calls and 25% more time spent using Lenses.
https://www.socialmediatoday.com/news/snapchat-sees-higher-usage-amid-covid-19-lockdowns-outlines-key-trends-of/575333/