Bots and Buds: Remaining Authentic Online

No one likes a fake friend, or worse: fake news. In an online world of uncertainty and second-guessing sources, it can be almost too easy to retreat to the warm embrace of your comfort zone. Comfort zones prevent change. Social media amplifies social change, but it isn’t the root cause. There remains a lot of work to be done, but how?

When we’re creating networks that reflect the state of our own lives, how can we branch out to places that are unfamiliar, be more civically engaged, generate solidarity ALL whilst staying true to our own identity and staying safe?

When Bogdana Butnar, Head of Strategy at Poke, Jimmy Tidey and Alex Hogan took the stage at Social Media Week London 2018, they explained how they’d achieve this.

Give social media a makeover

Butnar asked us to imagine what social media would look like if we started it from scratch today. Would we still have the same platforms, features, and tools? On a separate note: would we be able to share dogs (doggos) the way we do? The team at Poke noted how social media’s breaking down democracy and interfering with relationships, self-esteem, and society, so asked: is there a way in which a redesign can address these problems?

Subtract the adds

They concluded that getting rid of ads was the foundation layer to this media makeover: the base coat. Platforms such as Facebook and Twitter have the tendency to drive unmeaningful interactions because of them.

DO more DO and LESS SAY

When it comes to friends, the amount we have online aren’t necessarily reflective of that in real life. Butnar made an insightful point on how we can’t make friends by solely consuming stuff. We need to partake in activities and conversation; movements. If you want an authentic and real brand then the key is interact: less talk more action isn’t just a useful phrase to get kids to shut up. It works when it comes to branding too.

Spend it well

Time, that is. Not money. “Social media has more power when it gives people the ability to decide what they want to do,” explained Alex Hogan. He encouraged sharing real-life stories and goes on to advise how to spot a bot, “there’s something fundamentally wrong when a bot tries to recruit you.” Hogan’s right. There’s something that feels forced about an automated message, whether it’s with a political stance or not, and it’s important to use intuition.

It’s clear we’re engaged in an evolving capitalised truth with an abundance of tools and information at our fingertips, yet one theme and way to navigate them remains the same: be authentic. When you next find yourself questioning motives, it helps to feel confident and comfortable with your own. Authenticity reassures personal ideas and solidifies truths. It’s exactly what we need right now.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Bots and Buds: Remaining Authentic Online appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/bots-and-buds-remaining-authentic-online/

How Facebook Improves Communities and Drives Business Growth

For a platform that has gathered 2.6 real people online, what impact is it making, and what responsibilities come with that power?

It all comes down to having an attitude and an ambition that asks how do we maximize the good while minimizing the bad, according to Ian Edwards, Facebook’s Planning Director.

At Social Media Week London 2018, Edwards reflected on the challenges and opportunities technological innovations brings to our industry and discussed Facebook’s and Instagram’s role in enabling communities and driving business growth.

The power and belief in building a community

Birthday Fundraiser, a recently launched new Facebook feature, together with Facebook Group, continue to be tools that Facebook takes pride in. According to Edwards, these are the tools that can help community drive huge value at a broad level.

Take Birthday Fundraiser as an example. This year, Facebook launched this tool so that users can, on their birthdays, ask friends and family to donate to a charity or a course that matter to them. So far, the tool has raised more than 250 million pounds for various charities, according to Edwards.

He also cited research showing that interacting with your community, either online or offline, in a meaningful way, has many benefits, and Facebook Groups has made that a core mission since its founding days.

“You can find a group in pretty much every single interest you can imagine,” said Edwards.

A year of making technological progress

Edwards also highlighted in this session the progress that Facebook has made in four areas.

Brand safety

Facebook is now working closely with brand safety management partners, like DoubleVerify, to provide transparency in the area.

Minimizing bad content

“Removing content that does not meet our community standard has been a huge focus for 2018,” said Edwards. In May, Facebook published their enforcement number for the very first time.

In Q1 alone they took down 837 million pieces of spam, and nearly 100 percent of that was identified by themselves before they were flagged by users, according to Edwards.

Increasing accountability and transparency in advertising

In August, Facebook announced that they were giving users more information about every business that runs an ad on the platform. Now, when users click on “Why am I seeing this ad,” they will see the reason why they were being targeted for a specific ad and how Facebook was using their data.

“I think this is right at the forefront of ad transparency,” said Edwards.

Election integrity

This is a time when tech giants like Facebook are taking up the responsibility they share in political integrity. According to Edwards, Facebook is sharing with users information of each and every campaign ad and who is paying for that. They’ve also created an online archive for all the ads that’s been run.

“The majority of ad works at a glance”

Mr. Edwards brought forward the idea of “two-second advertising” during the session.

“As an industry, I believe we are often found guilty of making a fundamental mistake — we kind of intuitively believe that advertising works at a much deeper level than it really is,” said Edwards. “But this is not how advertising works. The majority of ad works at a glance.”

However, he thinks that this short attention length shouldn’t be preventing businesses from having ambitious ideas. One of the examples that he brought up was NIKE’s Just Do It campaign ad with Colin Kaepernick, with a short line, “Believe in something. Even if it means sacrificing everything.” This ad has attracted anger alongside cheers on social media, but following that was a huge marketing success — NIKE’s sales went up to the highest level it has ever been, according to Edwards.

“When you have a big idea, it can be delivered quickly. It will travel and it will have impact,” said Edwards.

At the end of the session, Edwards encouraged social media professionals to stay motivated and believe in what they do.

“I want people to be proud of working in social media,” said Edwards. “It is and it continues to be a force of our time, and will continue to be a place to build meaningful connection with customers.”

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post How Facebook Improves Communities and Drives Business Growth appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/how-facebook-improves-communities-and-drives-business-growth/

Get “Closer” to Social Media Week Manila

Social Media Week comes to Manila this November to explore the relationship between technology and humanity.

Reflecting on our global theme, “Closer,” #SMWmanila aims to bring industry leaders and professionals together in an effort to exchange innovative ideas and strengthen communities so that we can all effectively reconnect with our humanity in this world dominated by digital connections.

We spoke with the organizers of SMW Manila about the upcoming event, what brands they are most excited about partnering with, and what local trends they are picking up in the market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Despite the emergence of tech innovations like A.I., #SMWmanila thinks that social media and the internet are still powered by real human connections.

We will be sharing valuable perspectives on the best ways to lead digital innovations, improve digital experiences, and ultimately, bringing communities closer.

How do your overall agenda tie into this year’s global theme?

Social Media Week Manila’s local theme, “The Missing Link,” is an extension of our global theme, “Closer.” Both themes seek to discuss the conflict between our sense of community and individualism in a digital age. We will be focusing on rediscovering our lost human connectivity amidst an era of artificial and automated technologies — a reminder that even when tech gets more advanced, our online connection is still powered by human efforts and values.

Which partners or brands are you most excited to be working with this year?

One of SMW Manila’s esteemed media partners is Rappler, a popular social news network in the Philippines. Rappler’s very own CEO, Maria Ressa, will be sharing insights on Uniqlo, a clothing brand from Japan.

Social Media Week Manila is also proud to be working with Endgame, a events company that helps to put together our conference.

Where can potential attendees get news and updates about your conference?

Social Media Week Manila can be found through our social media channels:

  • Twitter: https://twitter.com/smwmanila
  • Facebook: https://www.facebook.com/smwmanila
  • Instagram: https://www.instagram.com/smwmanila
  • Website: www.smwmanila.com

What are some local trends you are seeing in your market?

The Philippines is reputed as the ‘Social Media Capital of the World’ by Universal McCann. On average, a Filipino spends four hours on social media and nine hours on the internet. Our country currently has 67 million Facebook users and 10 million on Instagram.

Filipinos’ love for the internet gave rise to a great number of influencers, content creators and digital marketers. With the country’s digital landscape getting richer, it’s becoming more and more difficult for digital brands to stand out.

Luckily, Social Media Week is finally coming to our capital city Manila. Through this three-day conference, industry leaders and professionals now have a chance to come together to exchange thoughts and discuss the way forward in this ever-changing media landscape.

What are some of the key questions that will be addressed during your edition of SMW?

  • How to create a viral phenomenon?
  • How do we combine on- and off-line marketing?
  • How to use social media for social good?
  • How to amplify your social influence?
  • How to identify, evaluate, and benchmark socal influencers?
  • How to discover and fulfill your ambitions?
  • How to make an impact in social media without it impacting you?
  • How has the digital age made it easier to start a business?
  • Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

    The post Get “Closer” to Social Media Week Manila appeared first on Social Media Week.

    http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-manila/

Download YouGov & SMW’s Latest Report ‘Social Media: Bringing People Together?’

There are 40.7 million social media users in the UK aged 18 and over — equalling 80% of the total adult population — so it’s vital to understand changing patterns of use over time and across platforms.

But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

We have partnered with YouGov for their latest white paper, ‘Social media: Bringing people together?’ that shows which platforms are most popular, with whom, and what they’re being used for.

The data also strips away the controversy around whether social networks bring people together or isolate them, how marketers use social media for their business, and how important they perceive it to be.

DOWNLOAD THE FREE REPORT HERE

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Download YouGov & SMW’s Latest Report ‘Social Media: Bringing People Together?’ appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/download-yougov-smws-latest-report-social-media-bringing-people-together/

Why Social Media Analytics Aren’t Just for the Top of Funnel

Know your audience.” It’s something drilled into most marketers’ heads from the first day of work. Understanding your audience is key to knowing what your target customers want, like, and think at every stage of the buyer’s journey. And that’s how you convert people into customers, rather than simply collecting a large audience of social media fans.

But most marketers also don’t have the necessary insights and data to understand their audiences well enough for marketing campaigns to reach their full conversion potential. It’s easy to track followers or sales, the start and end of the funnel, but there’s often not much measurement going on in between. And even the final numbers you do measure might not have proper attribution set up to fully grasp your result.

Only tracking sign-ups or sales conversions will never give you the information you need.

What you need is quantitative data and answers about your target customer at every stage of the sales funnel. Instead of just tracking when someone becomes a customer, follow them on the path to getting there. Once you can follow engagement patterns from touchpoint to touchpoint, you can learn specifically where to improve, down to the specific asset or call-to-action.

And you can get all of this information from measuring your social media marketing more effectively. Here’s why you might want to ensure your analytics program is set up as well as it can be to optimize your marketing.

Optimize and improve active campaigns

As the customer journey continues to get less and less linear, and your audience increasingly interacts with you in multiple places at once, social will become more closely integrated with other channels in marketing promotions and campaigns.

In the past, social media was viewed as a brand awareness and top-of-funnel strategy for building an audience to be moved elsewhere for conversion. But now, as customer touchpoints spread to more and more platforms and formats, social media plays a larger role further down the sales funnel in multichannel marketing.

Take the three questions Single Grain’s Eric Siu recommends asking for each stage of your marketing funnel, particularly the ones around how customers find you and what they need from you to move to the next stage. Increasingly, that answer will be found on social media, whether it being how someone found you, or interaction and connection helping guide them to the next stage.

As social media continues to seep throughout the marketing funnel, not measuring it will create wider and wider gaps in your understanding of your effectiveness.

Find focus in your messaging

Social media analytics can help you hone in on your marketing messaging to better appeal to your target audience. You can do this in multiple ways with multiple types of data.

For example, when creating a new marketing campaign or promotion for any channel (or more likely, multiple channels), you can create different content topics and versions of copy based on what social content tends to perform well and what you learn from social media insights. But that’s the least of what you can do.

For messaging targeted at a warmer, familiar audience, you might want to test content with your company’s social audience. But with a colder campaign, you can leverage employee advocacy and your team’s personal networks. Smarp has found the average employee advocate can reach at least 300 people per social channel and drive nearly 13 clicks per Facebook share, so this can be a powerful, low friction way to put test ideas in front of cold audiences.

Social media marketing and measurement also lets you quickly test different marketing and messaging ideas, see how they engage different audiences, then optimize and iterate on them for a full funnel or campaign. You can even customize this process based on what type of audience you would like to test.

Add insights and context to the bottom of your funnel

In addition to measuring your organic and paid activity performance, you can use data available from social media to better understand the bottom of your funnel, even when social media isn’t directly involved. Thanks to the information made available from social platforms on your target audience and people engaging with you already, you can get the information you otherwise wouldn’t have access to with your own numbers.

For example, think about how your strategy and funnel can benefit from Facebook Audience Insights and custom audiences based on what stage of the sales funnel someone is in.

You can use your pixels to track activity on different pages, building ad targeting audiences of new leads, warm prospects at the bottom of the funnel, those who found you through a certain source, and more. There are tons of segmentation possibilities.

The background data you can get from things like that are completely different from what you might get from measuring email or sales page clicks and conversions. So when you track everything from social profiles to email behavior and look at it all together, you can add more context and understanding to the stages of the buyer’s journey that are lacking in demographic insights.

Convert with social

As social media becomes even more closely integrated with the rest of conversion marketing, incomplete measurement will become even more detrimental to your other marketing channels like paid ads and email.

Improve your tracking today to not only prevent that gap but also add new strength to your entire marketing strategy.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Why Social Media Analytics Aren’t Just for the Top of Funnel appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/why-social-media-analytics-arent-just-for-the-top-of-funnel/

5 Facebook Ad Tools That Will Make Your Content Stand Out

The rumors of Facebook’s death have been greatly exaggerated.

Nearly every year someone predicts that Facebook is dying, soon to be replaced by the next shiny new social media platform, yet it continues to grow and thrive with over 2.2 billion monthly active users as of January 2018. However, with Facebook’s recent emphasis shift from page-to-person to person-to-person interactions, many businesses are struggling to adjust.

Under this new system, posts have less reach than before and many businesses have responded by posting more content, hoping something will get through to their target audience. Unfortunately, recent studies have found that the additional posts have actually resulted in lower engagement but this doesn’t mean that Facebook is not a great marketing and sales platform. Instead, stand out from the crowd and find sales success using these great Facebook tools.

Facebook Ads Manager

If you’re new to the platform, Facebook ads manager is a great place to start because it’s free and easy to set up and you can establish your marketing budget for any amount you choose. To get started go to the Ads page and follow the instructions which will walk you through setting up and activating your campaign

You can skim the surface of this tool or drill deeper to improve your reach by tailoring who views these ads by location, gender, age, and more. For some businesses, this tool is all they need to increase sales and for others, it’s a piece of a larger campaign, but every company advertising on Facebook should take advantage of this resource.

Hootsuite Ads

Hootsuite began as a free scheduling platform that allowed you could create posts and schedule them to be uploaded on to your social media platforms on a specified date and time. They still offer this service, which makes managing your content calendar a breeze, but now offer Hootsuite Ads service that brings more traffic to your website so you can generate additional leads and sales.

This tool comes with traffic and analytics reports, ad filters to narrow the reach and increase the effectiveness of your ads, and Facebook ad support. If you’re nervous about wading into Facebook ads alone, this is a great solution. There are two program levels for this service, $9.99 per month and $14.99 per month.

AdEspresso by Hootsuite

In February of 2017, Hootsuite acquired AdEspresso, a full-service ad creation, and management program.  AdEspresso is a Facebook Marketing Partner that removes the learning curve many businesses experience with Facebook ads so they can achieve a faster ROI. It is also Instagram and Google Partners, which allows you to create and manage all of these campaigns from one location. This system integrates with Canva, a popular graphics program, and allows you to upload images and videos, create carousel ads, and add headlines.

With AdEspresso you can broadly or narrowly define your target engagements and track the success of your campaigns with ease. This allows for great A/B testing so you to try new approaches on different groups and tweak the best ones to achieve better outcomes. Costs for this service range from $49/month for the base plan and up to $499/month for their Diamond plan, with others in between.

Buzzsumo

If you have experience advertising on Facebook, you may want to up your game by using services such as Buzzmo. Beyond simply running ads, influencer marketing is important to engage certain market segments, especially millennials, and this program helps you identify and utilize the right influencers for your products and services.

This service helps you identify industry trends, tracks competitor content and identify appropriate influencers based on data that determines the range of their reach. Buzzmo also identifies which topics are of interest to your target audience so you can create content that engages this key demographic and delivers the analytics you need to track your success. This service takes the guesswork out of knowing what everyone is talking about and who is influencing them, so you can use this information to promote your products and service. Plans start at $79/month.

Heyo

A great way to engage your audience is through direct Facebook interactions such as contests, giveaways, quizzes and coupons, and Heyo makes it easy. If you can click, drag and drop, you can create mobile-optimized Facebook campaigns, complete with a countdown, and track your results.

With this service, your campaigns can run on a minimum of three and up to 50 Facebook brand pages so you don’t need to worry about coordinating the process over multiple pages. There are three plan levels, from $25/month to $199/month, and all are Facebook-focused with other social media and third-party integrations included.

Bottom Line

Facebook is alive and well and offers multiple opportunities for businesses to engage their consumer base. Whether you are a newbie or experienced Facebook advertiser, these tools can help take your campaigns to new levels.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 5 Facebook Ad Tools That Will Make Your Content Stand Out appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/5-facebook-ad-tools-that-will-make-your-content-stand-out/

Announcing Our Initial Lineup of Speakers for SMW New York 2019

When Social Media Week comes to New York again next year in April, we will be talking about “STORIES,” our 2019 global theme.

Social media in today has become the premium platform for storytelling. That comes with its power as well as risk. Every day, we are touched, inspired, educated, shocked, divided or torn apart, by the stories we read, watch and consume on social platforms. And with almost 5 billion social media users worldwide by 2020, the influence these platforms have established has become unimaginably huge. That’s why with “STORIES” as our theme, we want to explore why “with this influence comes great responsibilities.”

With that, I am thrilled to announce our initial lineup of speakers for our flagship New York conference. Hosted at Sheraton New York Times Square Hotel from April 30 to May 2, 2019, the brightest and boldest leaderships from all walks of life will be sharing with our conference attendees stories that can truly make a difference. Among them are renowned entrepreneurs, marketers, influencers, reporters, authors, and more.

Steven Bartlett (CEO and Co-Founder, Social Chain Group)

Steven Bartlett is a 26-year-old CEO and Co-Founder of Social Chain Group, one of the world’s largest social marketing agencies. Social Chain Group now operates in five locations worldwide and reaches more than 400 million people through a series of online brands. Steven also has more than 1 million following for his own social media presence across Instagram and Facebook, and was named “the most influential individual in marketing in 2017” by 100 agency leaders.

Marcus Collins (Chief Consumer Connections Officer, Doner)

Marcus Collins is the Chief Consumer Connections Officer at Doner, a marketing and advertising agency based in Detroit. He was a “40 Under 40” recipient name by both Ad Age and Crain’s Business. Among his clients are Beyoncé, Apple, Nike, State Farm, AB-InBev, Sprint, and McDonald’s.

Jason Musante (Chief Creative Officer, Huge)

Jason Musante is the Chief Creative Officer at Huge, a marketing agency headquartered in Brooklyn with 1,400 employees across 12 offices globally. Over the course of his career, he has collaborated with companies like Google, P&G, GE, Audi, Heineken, and more. Business Insider named him one of “The 30 Most Creative People in Advertising” in 2015.

Neil Vogel (CEO, Dotdash)

Neil Vogel is the CEO of Dotdash, a content publisher that owns brands like Verywell, Investopedia and TripSavvy, which collectively reaches 100 million a month. Neil led Dotdash’s transformation from a general information website to a vibrant collection of branded vertical properties. He was named Digiday’s Publisher of the Year.

Radha Agrawal (Author, Belong)

Radha Agrawal is the Co-Founder of THINX, a feminine hygiene company behind “period-proof underwear,” and the CEO and Co-Founder of Daybreaker, an early morning dance movement that currently holds events in 25 cities. She talks about how she created a meaningful community in her new book, BELONG. She was named MTV’s “one of 8 women who will change the world.”

Lucie Greene (Worldwide Director of the Innovation Group, J. Walter Thompson)

Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, a futures and innovation think tank. She leads a team that publishes in-depth research on consumer behaviors and consults J. Walter Thompson’s Fortune 500 clients. Lucie’s first book, Silicon States, explores the future civic role of Big Tech.

Charlie Engle (Ultramarathon Runner & Author, Running Man)

Charlie Engle is an ultramarathon runner and author of his memoir Running Man. He is the subject of a documentary, Running the Sahara, which followed his 111-day, 4,500-mile running expedition across the Sahara. For the past several years, he’s been preparing for a new challenge — a run from the Dead Sea to the highest point of Mount Everest, an expedition he plans to start next February.

Sara Fischer (Reporter, Axios)

Sara Fischer is a Media Reporter for Axios covering media trends. Previously, she has worked with The Washington Post, The New York Times, CNN, POLITICO, covering politics and business. Her media background also includes writing, reporting, subscription, and advertising sales, as well as corporate research.

Doug Melville (Chief Diversity Officer, North America, TBWA\Worldwide)

Doug Melville is the Chief Diversity Officer, North America for TBWA\Worldwide, a global advertising agency with 300+ officers in 97 countries and 10,000+ employees. Previously, he has worked alongside Magic Johnson as president of his ad agency. He was also the founder of RedCarpet.com, a gala events company.

Amy Emmerich (Chief Content Officer, Refinery29)

Amy Emmerich is the Chief Content Officer at Refinery29, the leading digital publication for women. She has more than 20 years of experience developing content for brands including MTV Networks, Travel Channel, and Vice Media. When she first joined Refinery29, Amy spearheaded the growth of its video department and launched dozens of original series.

Together with speakers that we are announcing in the following months, these industry leaders will host insightful and informative panels and sessions on business, culture, and society, analyzing social media’s influence, and discussing brands’ responsibilities.

For now, you can follow #SMWNYC for our latest updates, and secure your pass today before passes increase on Friday, November 16!

We hope to see you in New York in April!

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Announcing Our Initial Lineup of Speakers for SMW New York 2019 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/announcing-our-initial-lineup-of-speakers-for-smw-new-york-2019/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Holland

Social Media Week comes to Holland this year from Nov. 14 to Nov. 16. As one of the world’s leading conference series, Social Media Week brings together leaders from all around the world to share insights and trends on social media, marketing, technology, innovation, and more.

This year, with the global theme, “Closer,” SMW Holland is paying tribute to the power of technology in bringing people together.

We spoke with the organizers of SMW Holland about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

One of the most important takeaways from Social Media Week Holland will be that technology and communication come hand-in-hand. Technology can boost communications and vice versa. This an overall takeaway that is in every session during #SMWNL.

Another one is: Think bigger. Be ambitious. Who’s your overall business or personal hero? Nike? Elon Musk? Make that the goal in your field of work.

Finally, conferences like ours are not just about analyzing trends. What’s far more interesting and inspiring is how you apply the trends — how the Dutch police uses VR in order to investigate crime scenes and solve murders? How a chain of hotels use AI for their reservations? How the UN uses AR for awareness?

What are some sessions that your team is excited about?

Without any doubt, this year’s most exciting session is “UN’s Under the Blue Helmet & Clouds over Sidra VR Experience,” hosted by Kristin Gutekunst of the United Nations. Kristin has extensive experience in campaigning for development, particularly through the combination of high-level advocacy strategies, grassroots mobilization, youth engagement, and innovative communications such as immersive and new media.

Second up must be “Meme-ology 101: The New Digital Language,” with Reddit’s Head of Brand Strategy Joe Federer. Joe believes that great social marketing is based on great content — content that ladders up to a meaningful brand purpose and, just as importantly, gets people to share it. In his own words, “Understanding what makes for great social content requires a real nerd. I am that nerd.”

We are also excited about our speaker Guido Berben, partner-manager at Tikkie, an initiative of the Dutch ABN AMRO bank. Tikkie is a clever app that makes paying fun, social, easy and open, so we are looking forward to what Guido wants to share.

How do your overall agenda tie into this year’s global theme?

We confidently say that SMW Holland at The Hague is all about this year’s global theme of Social Media Week: “Closer.” There’s plenty of excellent examples of how technology plays a role in getting people more connected, closer to each other, and more aware of important issues. The UN’s VR experience immerses people into the life of peace soldiers around the world.

And in a way – amongst all these technological and digital innovations – there is always a need to meet people in person. To interact face-to-face, to chat, to agree or disagree and to enjoy a drink or two. In that perspective, #SMWNL gets us closer in every sense.

Which partners or brands are you most excited to be working with this year?

As mentioned before we are so proud to have the UN in our lineup during #SMWNL. At the same time, we are also thrilled for the participation of BMW i, Google, Lidl, KPN, Tikkie, Reddit, Randstad, the Dutch National Police, and so many more.

What are some local trends you are seeing in your market?

A few local trends in our market can be found on stage as well. One of them will be that the closer an agency is to customers, the better the outcome. And by “Closer,” it does not only refer to the business side of a brand, but more importantly, physical and emotional connection to customers.

What are some of the key questions that will be addressed during your edition of SMW?

#SMWNL recognizes that there are a lot of questions out there — questions about how to apply AI, AR or VR to marketing; how to integrate bots and voice tech into businesses; what’s the key strategy in making a social media campaign successful; how to explore the potential of influencer marketing, etc.

But don’t you worry, we have got all the answers.

Where can potential attendees get news and updates about your conference?

To keep up with all news and updates on Social Media Week Holland, please check out our Facebook, Twitter, Instagram, LinkedIn, and our website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Holland appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-holland/