Announcing Our Initial Lineup of Speakers for SMW New York 2019

When Social Media Week comes to New York again next year in April, we will be talking about “STORIES,” our 2019 global theme.

Social media in today has become the premium platform for storytelling. That comes with its power as well as risk. Every day, we are touched, inspired, educated, shocked, divided or torn apart, by the stories we read, watch and consume on social platforms. And with almost 5 billion social media users worldwide by 2020, the influence these platforms have established has become unimaginably huge. That’s why with “STORIES” as our theme, we want to explore why “with this influence comes great responsibilities.”

With that, I am thrilled to announce our initial lineup of speakers for our flagship New York conference. Hosted at Sheraton New York Times Square Hotel from April 30 to May 2, 2019, the brightest and boldest leaderships from all walks of life will be sharing with our conference attendees stories that can truly make a difference. Among them are renowned entrepreneurs, marketers, influencers, reporters, authors, and more.

Steven Bartlett (CEO and Co-Founder, Social Chain Group)

Steven Bartlett is a 26-year-old CEO and Co-Founder of Social Chain Group, one of the world’s largest social marketing agencies. Social Chain Group now operates in five locations worldwide and reaches more than 400 million people through a series of online brands. Steven also has more than 1 million following for his own social media presence across Instagram and Facebook, and was named “the most influential individual in marketing in 2017” by 100 agency leaders.

Marcus Collins (Chief Consumer Connections Officer, Doner)

Marcus Collins is the Chief Consumer Connections Officer at Doner, a marketing and advertising agency based in Detroit. He was a “40 Under 40” recipient name by both Ad Age and Crain’s Business. Among his clients are Beyoncé, Apple, Nike, State Farm, AB-InBev, Sprint, and McDonald’s.

Jason Musante (Chief Creative Officer, Huge)

Jason Musante is the Chief Creative Officer at Huge, a marketing agency headquartered in Brooklyn with 1,400 employees across 12 offices globally. Over the course of his career, he has collaborated with companies like Google, P&G, GE, Audi, Heineken, and more. Business Insider named him one of “The 30 Most Creative People in Advertising” in 2015.

Neil Vogel (CEO, Dotdash)

Neil Vogel is the CEO of Dotdash, a content publisher that owns brands like Verywell, Investopedia and TripSavvy, which collectively reaches 100 million a month. Neil led Dotdash’s transformation from a general information website to a vibrant collection of branded vertical properties. He was named Digiday’s Publisher of the Year.

Radha Agrawal (Author, Belong)

Radha Agrawal is the Co-Founder of THINX, a feminine hygiene company behind “period-proof underwear,” and the CEO and Co-Founder of Daybreaker, an early morning dance movement that currently holds events in 25 cities. She talks about how she created a meaningful community in her new book, BELONG. She was named MTV’s “one of 8 women who will change the world.”

Lucie Greene (Worldwide Director of the Innovation Group, J. Walter Thompson)

Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, a futures and innovation think tank. She leads a team that publishes in-depth research on consumer behaviors and consults J. Walter Thompson’s Fortune 500 clients. Lucie’s first book, Silicon States, explores the future civic role of Big Tech.

Charlie Engle (Ultramarathon Runner & Author, Running Man)

Charlie Engle is an ultramarathon runner and author of his memoir Running Man. He is the subject of a documentary, Running the Sahara, which followed his 111-day, 4,500-mile running expedition across the Sahara. For the past several years, he’s been preparing for a new challenge — a run from the Dead Sea to the highest point of Mount Everest, an expedition he plans to start next February.

Sara Fischer (Reporter, Axios)

Sara Fischer is a Media Reporter for Axios covering media trends. Previously, she has worked with The Washington Post, The New York Times, CNN, POLITICO, covering politics and business. Her media background also includes writing, reporting, subscription, and advertising sales, as well as corporate research.

Doug Melville (Chief Diversity Officer, North America, TBWA\Worldwide)

Doug Melville is the Chief Diversity Officer, North America for TBWA\Worldwide, a global advertising agency with 300+ officers in 97 countries and 10,000+ employees. Previously, he has worked alongside Magic Johnson as president of his ad agency. He was also the founder of RedCarpet.com, a gala events company.

Amy Emmerich (Chief Content Officer, Refinery29)

Amy Emmerich is the Chief Content Officer at Refinery29, the leading digital publication for women. She has more than 20 years of experience developing content for brands including MTV Networks, Travel Channel, and Vice Media. When she first joined Refinery29, Amy spearheaded the growth of its video department and launched dozens of original series.

Together with speakers that we are announcing in the following months, these industry leaders will host insightful and informative panels and sessions on business, culture, and society, analyzing social media’s influence, and discussing brands’ responsibilities.

For now, you can follow #SMWNYC for our latest updates, and secure your pass today before passes increase on Friday, November 16!

We hope to see you in New York in April!

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Announcing Our Initial Lineup of Speakers for SMW New York 2019 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/announcing-our-initial-lineup-of-speakers-for-smw-new-york-2019/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Holland

Social Media Week comes to Holland this year from Nov. 14 to Nov. 16. As one of the world’s leading conference series, Social Media Week brings together leaders from all around the world to share insights and trends on social media, marketing, technology, innovation, and more.

This year, with the global theme, “Closer,” SMW Holland is paying tribute to the power of technology in bringing people together.

We spoke with the organizers of SMW Holland about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

One of the most important takeaways from Social Media Week Holland will be that technology and communication come hand-in-hand. Technology can boost communications and vice versa. This an overall takeaway that is in every session during #SMWNL.

Another one is: Think bigger. Be ambitious. Who’s your overall business or personal hero? Nike? Elon Musk? Make that the goal in your field of work.

Finally, conferences like ours are not just about analyzing trends. What’s far more interesting and inspiring is how you apply the trends — how the Dutch police uses VR in order to investigate crime scenes and solve murders? How a chain of hotels use AI for their reservations? How the UN uses AR for awareness?

What are some sessions that your team is excited about?

Without any doubt, this year’s most exciting session is “UN’s Under the Blue Helmet & Clouds over Sidra VR Experience,” hosted by Kristin Gutekunst of the United Nations. Kristin has extensive experience in campaigning for development, particularly through the combination of high-level advocacy strategies, grassroots mobilization, youth engagement, and innovative communications such as immersive and new media.

Second up must be “Meme-ology 101: The New Digital Language,” with Reddit’s Head of Brand Strategy Joe Federer. Joe believes that great social marketing is based on great content — content that ladders up to a meaningful brand purpose and, just as importantly, gets people to share it. In his own words, “Understanding what makes for great social content requires a real nerd. I am that nerd.”

We are also excited about our speaker Guido Berben, partner-manager at Tikkie, an initiative of the Dutch ABN AMRO bank. Tikkie is a clever app that makes paying fun, social, easy and open, so we are looking forward to what Guido wants to share.

How do your overall agenda tie into this year’s global theme?

We confidently say that SMW Holland at The Hague is all about this year’s global theme of Social Media Week: “Closer.” There’s plenty of excellent examples of how technology plays a role in getting people more connected, closer to each other, and more aware of important issues. The UN’s VR experience immerses people into the life of peace soldiers around the world.

And in a way – amongst all these technological and digital innovations – there is always a need to meet people in person. To interact face-to-face, to chat, to agree or disagree and to enjoy a drink or two. In that perspective, #SMWNL gets us closer in every sense.

Which partners or brands are you most excited to be working with this year?

As mentioned before we are so proud to have the UN in our lineup during #SMWNL. At the same time, we are also thrilled for the participation of BMW i, Google, Lidl, KPN, Tikkie, Reddit, Randstad, the Dutch National Police, and so many more.

What are some local trends you are seeing in your market?

A few local trends in our market can be found on stage as well. One of them will be that the closer an agency is to customers, the better the outcome. And by “Closer,” it does not only refer to the business side of a brand, but more importantly, physical and emotional connection to customers.

What are some of the key questions that will be addressed during your edition of SMW?

#SMWNL recognizes that there are a lot of questions out there — questions about how to apply AI, AR or VR to marketing; how to integrate bots and voice tech into businesses; what’s the key strategy in making a social media campaign successful; how to explore the potential of influencer marketing, etc.

But don’t you worry, we have got all the answers.

Where can potential attendees get news and updates about your conference?

To keep up with all news and updates on Social Media Week Holland, please check out our Facebook, Twitter, Instagram, LinkedIn, and our website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Holland appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-holland/

“Think Forward” About Your Social Strategy At SMWLDN With We Are Social

The breakneck pace of the modern, digital world has orientated us – both as consumers and as an industry – towards always thinking about what’s next. What’s the next platform. The next big content format. The next meme that everyone will need to know? It can feel impossible to keep up. That’s why We Are Social will be taking the stage at this year’s Social Media Week London, to share the latest consumer behaviours and social insight to help you craft a strategy focused on meaningful interactions online.

FEWER THAN 50 PASSES REMAIN. SECURE YOUR NOW!

We Are Social’s Head of Research and Insight, Paul Greenwood and Head of Strategy, Harvey Cossell will close the conference on Friday 16th November with an exclusive preview of the key takeaways from their soon-to-be-launched fourth annual Think Forward trends report. This year’s report outlines the emerging trends across the social media landscape for 2019, with a strong focus on identity, and the role brands play in shaping and reflecting it in society.

During the session, Paul and Harvey will also be joined by a panel of experts – including the creator of the world’s first virtual supermodel, Shudu – to delve deeper into the report’s findings and analyse how the trends will shape social media in 2019. Those in attendance will also have the opportunity to share their thoughts, as the session will close with an interactive discussion with the panel.

Join us in London on the 16th November to get all the insight and tips from this future-focused report, straight from the horse’s mouth.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post “Think Forward” About Your Social Strategy At SMWLDN With We Are Social appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/think-forward-about-your-social-strategy-at-smwldn-with-we-are-social/

Spotify Debuts Its First Analytics Tool For Music Publishers

Streaming music service Spotify just debuted Spotify Publishing Analytics, its first analytics tool built specifically for music publishers.

According to Spotify, this is their effort to take care of the needs of music publishers, a group that hasn’t been given the necessary analytics tool.

“We know that there are usually many more people involved in the creation of your favorite song than just the artist whose face appears on the billboard,” according to Spotify’s press release.

“One of our core missions at Spotify is to enable creators the opportunity to live off their art,” said Jules Parker, Head of Publishing Relations & Services, EMEA and APAC, Spotify. “The publishing community is integral in supporting the songwriters that create the music we love. With more information, publishers are empowered to make the most of the opportunities the global reach of Spotify provides, and the more information we can share with each other, the more opportunity we can help create for songwriters.”

The publishing analytics tool allows music publishers to track daily streaming stats, including playlist performance, and view data across all the songwriters on their roster. In addition, it offers insights into streams by song, songwriter and recording — how songs are doing on playlists; a way to see all the different versions of a song; and a way to export metadata to internal systems for further archival and analysis.

Spotify says that this new tool will be the first built specifically for publishers from a music streaming service, although, according to Musically.com, companies like Socan, Kobalt and Songtrust have already been providing publishers analytic tools, though not as a streaming service.

This move shows Spotify’s recognition of the fact that collecting data nowadays is more important than ever, especially for publishers, according to Patrick Joest, EVP Global Content Partnerships & Synch, BMG.

“Armed with this level of streaming data, directly from Spotify, music publishers can gain insights into new opportunities for their songwriters, more efficiently collect royalties on their behalf, and moe effectively market their works,” said Joest.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Spotify Debuts Its First Analytics Tool For Music Publishers appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/spotify-debuts-its-first-analytics-tool-for-music-publishers/

Get “Closer” to Social Media Week Kyiv

This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.

SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!

What are some of the sessions that your team is most excited about?

We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.

Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.

We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.

How does your overall agenda tie into this year’s global theme?

Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.

Which partners or brands are you most excited to be working with this year?

This year we are working with two great local startups with global ambitions: PublBox and YouScan.

Where can potential attendees get news and updates about your conference?

All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.

What are some local trends you are seeing in your market?

  • A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
  • The search for the right tone of voice.
  • The use of precise micro-targeting to get the right audience.
  • Making the right content for the right channel.
  • Using more animations and videos.

What are some of the key questions that will be addressed during your edition of SMW?

We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.

Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!

Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.

The post Get “Closer” to Social Media Week Kyiv appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-kyiv/

Influencers Are Using Unfold To Take Their Instagram Stories To The Next Level

You might not have heard of the app Unfold, but you almost for sure know some of the influencers using it — Selena Gomez, Camila Cabello, Olivia Culpo, just to name a few.

This app has one single function — providing free, easy to use templates designed for Instagram Stories.

As easy as it might seem, since its launch in March 2017, the app has made a great profit in a short span of time. According to co-founder Andy McCune, Unfold has made more than $1 million in revenue, and gets 100,000 downloads a day.


Image via Unfold

Since Instagram released its Story feature in 2016, it has become a battlefield for influencers and brands to communicate to their subscribers. Now, how to make the most out of a series of vertical videos with each lasting a few seconds has become increasingly important for content marketing.

This is where Unfold comes in. This app is free for download and comes with it free templates that are easy to use and elegant in design. All users need to do is choose a template, drag in photos or videos from their albums, and add text if they want. Finished designs can be exported and uploaded to Instagram. Apart from a few templates that are free, others cost about $1 to $2 each.

Unfold started out as a consumer only app but is now including brands and agencies as its clients, among them are Topshop, Four Seasons, and Equinox. For Equinox, for example, Unfold has customized 13 templates that the team can access and use, and so far their user experience is satisfying. Equinox’s Chief Marketing Officer Vimla Black Gupta told Fast Company that since using Unfold’s templates, the company has seen exponential growth when it comes to Instagram Stories engagement.

The app’s success has been recognized by Instagram itself. Just in August this year, Instagram reached out to Unfold hoping to collaborate and is also now featuring the company as a recommended app, according to McCune.

However, will Unfold be able to sustain its rapid growth? With many other popular design apps like Canva and Adobe Spark Post, Unfold has been able to stand out for providing a limited amount of template selection that is all well-designed. But, with the rise of many more template apps to come, how loyal will users be if this is the only reason they started using it? Also, it’s another app whose value replies totally on a single platform — Instagram. If Instagram one day decided to launch designed templates for users that are readily available on its own platform, Unfold will likely become much less competitive in the field.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Influencers Are Using Unfold To Take Their Instagram Stories To The Next Level appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/influencers-are-using-unfold-to-take-their-instagram-stories-to-the-next-level/

Join YouGov In London To Learn How Social Brings Us “Closer”

Depending on who you ask, social media is either a powerful force for uniting people, or a divisive tool that has driven people apart. At Social Media Week London, YouGov’s UK Head of Data Products Amelia Brophy will explore this question—using insights from an exclusive study that Social Media Week and YouGov will release during SMW London next week.

Taking the Whittle Stage on Wednesday, November 14th at 4pm, “Social media: Bringing people together?” examines how British people are attracted to, use, and are impacted by various social media platforms. Brophy will also detail to what extent marketers use and see it as a valuable marketing tool.

FEWER THAN 75 PASSES REMAIN. CLAIM YOURS BEFORE THEIR GONE!

The insight YouGov’s white paper holds could impact your brand’s relationship with the UK’s 40 million social media users aged 18 and up. And given that 48% of senior marketers believe the importance placed on social media for business and marketing purposes is right, these are answers you won’t want to miss.

This talk promises to “bring together” marketers and consumers in a substantive, data-driven fashion. We hope you’ll join Amelia as she unveils this impressive and impactful insight.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Join YouGov In London To Learn How Social Brings Us “Closer” appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/join-yougov-in-london-to-learn-how-social-brings-us-closer/

Learn How To Empower Your Brand With Data At SMWLDN

Likes, shares, mentions, retweets, comments… the ups and downs of these numbers are the metrics of a brand’s performance. But, why does it matter, anyway?

These numbers — all under the name of social media data — provide insights into your brand’s strategies and engagement with users, and that’s why social data is being constantly monitored, gathered and interpreted.

For brands aiming to gain a deeper insight into their platforms’ data, and be better informed about future social decision making, Social Media Week is here to help. At the 9th annual Social Media Week London this month, we’ve prepared for you an amazing lineup of social data expert who will be talking about decision making based on data.

Among them is Gareth Owens, UK Managing Director of Linkfluence, who wants to show you the real business impact of the new social analytic tools and methodologies, in session How Social Data Helps Brands to Create Business Opportunities. Ashleign Smith, Head of Social at PHD, will also tell you how to unlock social data’s potential of being a fundamental yet powerful tool in planning, in session Unlocking the Social Rhythm: Social Data and its Impact on Planning. We also have two panels hosted by NetBase and Wayin to discuss real-time and personalized data.

By attending these and many more insightful sessions, you will learn:

  • What are the demographic and behavioral insights we can get from audience’s social data
  • How to access audience insights and use them to fuel campaign activities
  • How to merge online and offline behaviors for brand tracking
  • How to build smarter strategy and channel planning with data
  • How social insight-driven planning can be brought to life across multiple channels

And of course, we have so many more for you to explore besides data at Social Media Week London, so don’t miss out on the chance to learn from the top of the industry! You still have time to secure your pass today at socialmediaweek.org/london.

The post Learn How To Empower Your Brand With Data At SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/learn-how-to-empower-your-brand-with-data-at-smwldn/