Google’s 200+ Ranking Factors: The Complete List as of 2020 🌍💼📰
— Read on mikearmstrong.me/googles-200-ranking-factors-the-complete-list-as-of-2020-🌍💼📰/
Digital Marketing Agency Cardiff, South Wales, Newport, Cardiff SEO Agency, SEO Consultants Wales, Search Engine Consultants, Marketing Consultants, Marketing Services, Social Media Marketing & Training Services, Business Services Online.
— Read on maconsultancycardiff.com/
1. Twitter Marketing
Set up a Twitter Account and Follow up to 5,000 of your target audience.
A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.
This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
2. Facebook Marketing, Facebook Pages and Facebook Group Marketing
Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
3. LinkedIn Marketing and LinkedIn Company Pages
Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.
Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.
Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).
Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.
This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.
5. Keyword Content Marketing via content pages on your website
You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.
If you need any help with any of the above please call: 07517 024979 or email: firstname.lastname@example.org
As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.
If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.
Business Services included are:
- A wide range of Marketing Services
- Networking Opportunities
- Business Exhibition Opportunities
- Business Apps or Web Development
- Graphic Fesign and/or Printing
- Car Sales, Fleet provision or Car Leasing
- Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
- Business Training
- Office Cleaning etc.
Want your Business Service added to our offering?
Business Services page posted “By Mike Armstrong”
Apps for any business
Thought about an app for your business?
62 % of adults in the UK own a smart phone.
At Mynt, they are excited to have launched a new low cost Google and Apple downloadable Customer Marketing and Appointment App for your business.
Why have an app for your business?
Mobile apps are the fastest ever growing industry. Having your own app for your business will really put your business ahead of the competition.
You have fancy website and are on Facebook and Twitter so what can a customised mobile app do for your business?
It will provide all your business information on your customers mobile phone.
Customers will have Sat Nav directions straight to your front door and you can provide Free Push Notifications to all of your customers.
Other business app features:
Automatic booking reminders via the app,
In built Loyalty and Refer A Friend Schemes,
Plus much more!
Want more information about the new and extremely cost effective business apps (prices starting from under £200)?
Call Mynt now on 02920 226620 quoting code MAC15.
If this business app is not for you but you know of someone who may be interested, please forward the link to this post onto them by email. There maybe something in it for you!
The time for a new customer contact & marketing app for your Business page was posted “By Mike Armstrong”
New post on Online Marketing Hub
Getting Started With Paid Promotions
Posted by anthonycoraggio
I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid channels!
But more than simply being an extra ‘pay to play’ option, paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel—delivering the right content, at the right time, to the right person. There are three primary functions of paid promotions:
Improve the breadth and depth of content distribution
Use powerful targeting to drive more qualified traffic
Capture, retain, and shepherd qualified users to ultimately produce conversions
How and why you might use paid promotions will of course vary quite a bit, but regardless of your end goal, there are two key tasks for anyone seeking to succeed in doing so. Do these two things right, and you will have laid a solid foundation for achieving your goals.
1. Define and target a specific audience
Defining a target audience in digital advertising or paid promotions is a more exacting exercise than usual, because we’re actually operationalizing a definition that can be precisely carried out by setting controls in a PPC-like interface. Think of it like programming a computer—you need to break down your definition in extremely concrete, exclusive terms that are interpretable by the tool you’re using. Don’t despair though—it’s not hard to do, and if you’ve been a good marketer and developed some proper user personas you’ll be ahead of the game!
Answer these questions to set a concrete definition of the people that should be targeted with a given campaign or content release. These are typically going to be the criteria you actually enter into an interface when starting a promotions campaign on a tool like Facebook or StumbleUpon.
Demographic Information – Our ideal target for this content is…
Age – Many platforms will offer simple age based targeting, usually in the form of your typical “18-24, 25 – 36” type brackets.
Gender – Again, this is a simple demographic setting and is often available. Think about setting up separate ‘A/B’ versions to separately address men and women when relevant!
Education Level/Status – Is your audience in school? Have they completed a degree? Facebook and LinkedIn will let you drill in on these parameters.
Geography – Be as specific as possible. Generally, the combination of a state/province and a metro area level is as granular as geotargeting options go.
There are a few more options you can find on places like Facebook -income level, marital status, employment status, and more can be particularly useful in B2C contexts.
Many platforms will also give you an opportunity to define your target audience by interests, so think about what relevant topics or subjects the target user might be particularly interested in or looking for while online! For example,
likes for travel blogs, language learning sites, famous travel writers, country specific cuisine, etc all can be used to converge on a very specific type of person.
2. Choose promotion channels
Once your target audience has been defined and the above questions answered with the best data available, you must consider the channels or platforms that will best make use of it. There are three major factors:
Which platforms have targeting capabilities and an audience that can best replicate the user profile using their targeting?
Remember to weight the user’s expected online behavior heavily in selecting platforms – while one might offer targeting to match the most targeting characteristics, if your audience does not actively use the platform’s core service it is of little value as a promotional channel.
Which platforms can best present the media to be promoted?
It is important not to detract from the user’s experience of the content, or place it in a channel that does not fit it’s form. A long form video, for example, will not usually fare well in skippable preroll spots or on-site rollover placements.
Remember also that use of different platforms can depend on device – and so might the usability of your content!
What behavioral context is preferable to achieve your objectives for this piece?
I strongly recommend taking a few minutes to browse around as a user when making these decisions, in order to think less abstractly about the experience you aim to create. Choosing channels is often a case-by-case process, but for common objectives there are some simple, intuitive guidelines to keep in mind:
If you want your content shared, promote it on channels that have built-in sharing capabilities (social media, StumbleUpon).
If you want users to feel they’ve ‘discovered’ a piece, focus on content plug-ins (Outbrain, Zemanta, etc), discovery tools (StumbleUpon), and more niche placements (subreddits, subject blogs)—depending on the accessibility/simplicity.
If your goal is a high level of direct exposure for content at a low price, content discovery plugins and display ad networks can deliver. Cost is relatively low and inventory is high, so it’s easy to get eyeballs on your work.
If conveying authority is important, officially sponsored or openly disclosed promotions on respected media platforms or with trusted individual publishers can be a good tool—though often more expensive.
It can be useful to combine these guidelines to plan for more complex goals. For example, if you want to convey a sense of ‘discovery’ but also encourage sharing, StumbleUpon Paid Discovery could fulfill both these needs—the sponsorship is subtle, the user is in ‘discovery mode’, and SU has a social sharing frame right on top of the page. If that audience isn’t engaged enough, you might bring traffic to a piece via Reddit and retarget for sharing on Twitter.
Planning for promotion should not be an exclusively post hoc activity—the content itself should be created with intended placement and utility in mind. Engage early in the process as goals for the content are first set, so that creative development and objectives do not ultimately conflict with the feasibility of promotions. Simply being involved in the conversation to flag potential problems is often enough!
Think outside of yourself…
One of the most critical parts of this framework is leveling what you want to achieve with what users will accept and value in a given medium, so I want to take a moment to reinforce the importance of this.
In answering questions of targeting and placement in a performance-driven world, it can be dangerously easy to think egocentrically, only in terms of what YOU want your customer to do in a given context—or more insidiously,
what you want them to want to do. Remember that as a marketer or advertiser you are necessarily carrying tremendous baggage, both in terms of product knowledge and expectations. It’s tremendously important to step back from your own (or your company’s) perspective and think as a user.
What you ultimately need to reach your goals isn’t necessarily what individuals using one of these channels wants when doing so, or are ready to do. Take the time to understand your audience and reach out to them in a way will resonate with the journey they are on.
What considerations do you pay special attention to when promoting content? Are there areas of the discipline you’d love to learn more about? Hit me back in the comments!
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For more about Getting Started with paid promotions or content marketing see:
The Getting started with paid promotions page was posted “By Mike Armstrong”
For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;
- Web Marketing Training Courses,
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Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: email@example.com) with your requirements.
Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:
All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.
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We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.
Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:
We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.
The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”
Does your Business or Company have a Website that works well for the business?
Attracting new business enquiries,
Engaging with existing customers, Selling your business strengths,
Making you Stand out in your Industry,
Converting as well as it can be?
If the answer to any or all of these questions is no, and you would like to get your website working better for you, then it is time you engaged with a website consultant.
What is a Website Consultant?
A Website Consultant is someone who can review your website and analysis whether it is fulfilling your objectives and working well for you.
How can a Website Consultant help you?
A website consultant can ensure your website carries the right message for your business. They can ensure that your website is generating the enquiries that you require and that you are converting those enquiries.
A Website Consultant can help your business to achieve business goals and objectives and can ensure that you start standing out, in your sector or beyond.
How do you get a Website Consultant to give you a free consultation?
For a free 1 hour consultation (in South Wales or the South West) with a Website Consultant call: 07517 024979 or email: firstname.lastname@example.org
Outside of South Wales or the South West, I can perform an initial consultation online or via phone.
Our Website Consultants can advise on SEO, Website Content, Content Marketing, Blogging, Social Media Marketing, E-commerce, Web Design, Web Functionality, Website Platforms, CMS Systems (Content Management Systems), Website Upgrades, Adwords and other Website Marketing options and many more website related services.
The Does your website work for you? – If not engage with a Website Consultant page was posted “By Mike Armstrong”