Category: Marketing Company Cardiff

10 Instagram Trends You Need to Know in 2021 [Infographic]

Looking to improve your Instagram marketing approach in 2021? Check out these trend tips.

https://www.socialmediatoday.com/news/10-instagram-trends-you-need-to-know-in-2021-infographic/589520/

10 Facebook Trends You Need to Know in 2021 [Infographic]

The team from Oberlo has put together a listing of 10 key Facebook trends of note for the coming year.

https://www.socialmediatoday.com/news/10-facebook-trends-you-need-to-know-in-2021-infographic/589519/

11 Graphic Design Trends for 2021 [Infographic]

Looking to keep your visuals fresh in the coming year? Check out these rising trends.

https://www.socialmediatoday.com/news/11-graphic-design-trends-for-2021-infographic/589518/

Facebook, Twitter and Google to Team Up to Combat COVID-19 Vaccine Misinformation

With a COVID-19 vaccination nearing, the major tech platforms are looking to enhance their efforts to combat vaccine misinformation online.

https://www.socialmediatoday.com/news/facebook-twitter-and-google-to-team-up-to-combat-covid-19-vaccine-misinfor/589510/

Snapchat Acquires ‘TikTok for Music Creation’ App Voisey

Snap Inc. has reportedly acquired rising music creation app Voisey, which enables users to create their own tracks using vocal effects.

https://www.socialmediatoday.com/news/snapchat-acquires-tiktok-for-music-creation-app-voisey/589505/

Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels

Instagram has added some new revenue opportunities for creators, which could help Reels stars, in particular, generate better deals.

https://www.socialmediatoday.com/news/instagram-adds-new-branded-content-options-including-branded-content-tags/589350/

Instagram Launches Updated UI for Standalone Threads App

Instagram has announced a new update for its standalone Threads app

https://www.socialmediatoday.com/news/instagram-launches-updated-ui-for-standalone-threads-app/589349/

Facebook Launches Legal Action Against Instagram Clone Sites

Facebook has launched legal proceedings against a company which scraped 100,00 Instagram profiles and created a clone platform.

https://www.socialmediatoday.com/news/facebook-launches-legal-action-against-instagram-clone-sites/589453/

Facebook Outlines Evolving Efforts to Combat Hate Speech in New Report

Facebook has released the latest version of its Community Standards Enforcement Report, which now includes a specific section on the prevalence of hate speech.

https://www.socialmediatoday.com/news/facebook-outlines-evolving-efforts-to-combat-hate-speech-in-new-report/589440/

Twitter Slows Down Roll Out of Fleets Due to Performance and Stability Concerns

Twitter is dialing back the roll-out of its new Fleets function due to system issues in handling the increased usage load.

https://www.socialmediatoday.com/news/twitter-slows-down-roll-out-of-fleets-due-to-performance-and-stability-conc/589428/

New Antitrust Suit Set to Brought Against Facebook Over Instagram and WhatsApp Acquisitions

A group of state attorneys general are launching a new antitrust lawsuit against Facebook, which could increase calls for a break-up of the company. 

https://www.socialmediatoday.com/news/new-antitrust-suit-set-to-brought-against-facebook-over-instagram-and-whats/589421/

Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

Snapchat has announced a new range of ad options and tools for app developers.

https://www.socialmediatoday.com/news/snapchat-provides-new-options-for-app-promotions-including-improved-cross-/589415/

Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller

Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your membership so you can tune in to all of the latest content live and on-demand including this new series.

Hosted by Jesse Kirshbaum, the CEO of NUE Agency and EIC of Beats & Bytes, the show, Beats, Bytes and Brands, is an eight-part series about the future of music marketing, exploring the intersections of music, culture, technology and social media and its impact on brands.

“We eat, breathe, drink and sleep everything that happens at intersections of music, technology, culture, and social media. Therefore, it was great to collaborate with SMW+ and Triller to stoke the conversation and take a deep dive with a bunch of friends as well as industry experts in various areas, as we collectively navigate these new and pivotal times. Each episode focuses on a central topic such as playlist culture, how to craft a music strategy, the state of the livestream business, the power of music, artists partnerships and music and gaming,” said Kirshbaum.

“Launching this series with Beats & Bytes and Social Media Week’s new streaming platform SMW+ provides Triller with a unique opportunity to reach and engage a global audience of marketers, brands and music industry professionals,” shared Bonin Bough, the show’s guest host and Chief Growth Officer at Triller. “This collaboration also solidifies Triller’s place in the music industry as a place that celebrtates creativity and supports emerging and established artists.”

The series brings together leaders in music, technology and marketing, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the Head of Black Music at YouTube, and Raphi Lima, who is the head of Global Music Partnerships and Marketing at Electronic Arts.

“In lieu of actually being able to see our favorite musicians perform live, we are all turning to streaming, I’m excited to be able to share some of the best of what I am seeing in the space on Beats, Bytes, Brands,” stated Sergent.

Beats, Bytes and Brands, presented by Triller, broadcasts live on SMW+, Facebook, YouTube and Instagram and is also available on-demand on SMW+ from November 17th, 2020. Visit smw.plus/discover to learn more and to activate a free trial subscription.

About SMW+

SMW+ is a streaming platform that connects professionals in marketing with the smartest, thought-leaders around the world. Visit http://smw.plus to learn more.

About Beats & Bytes

Beats & Bytes is the premiere authority on music, tech and brands. The weekly newsletter is received by music & tech enthusiasts, thought-leaders, music industry elite, brands, investors, publicists, etc. Each week delivers an aggregation of all of the latest industry happenings within the intersection of music x tech x brands along with Jesse Kirshbaum, CEO of Nue Agency’s POV’s on the latest trends.

About Triller

Triller is an AI-powered entertainment app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @Triller on Instagram.

The post Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/beats-bytes-and-brands-a-new-smw-series-in-partnership-with-triller/

5 Smart Tools to Boost Your Digital Marketing in 2021

The right tools can significantly improve your digital marketing process – check out these helpful apps.

https://www.socialmediatoday.com/news/5-smart-tools-to-boost-your-digital-marketing-in-2021/589322/

The Best Times to Post on Instagram During the Holidays [Infographic]

When's the best time to post on Instagram? The team from Planoly analyzed thousands of posts to come up with this guide.

https://www.socialmediatoday.com/news/the-best-times-to-post-on-instagram-during-the-holidays-infographic/589320/

Shutterstock Shares Color Trend Predictions for 2021 [Infographic]

Ensure your visuals are on trend in 2021 with this new, research-backed listing from the team at Shutterstock.

https://www.socialmediatoday.com/news/shutterstock-shares-color-trend-predictions-for-2021-infographic/589317/

Snapchat Shares New Insights into What Users are Discussing Around the Change of Seasons [Infopgraphic]

Snapchat has shared a new collection of insights into how users are discussing fall, and the key conversational trends of note.

https://www.socialmediatoday.com/news/snapchat-shares-new-insights-into-what-users-are-discussing-around-the-chan/589314/

Facebook Makes its Latest Experimental App Available to All Users

Facebook's giving its experimental app E.gg a wider launch as it looks to catch onto the next big thing.

https://www.socialmediatoday.com/news/facebook-makes-its-latest-experimental-app-available-to-all-users/589313/

YouTube Updates Terms of Service to Cover Facial Recognition, Serve Ads in Non-Monetized Content

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

https://www.socialmediatoday.com/news/youtube-updates-terms-of-service-to-cover-facial-recognition-serve-ads-in/589310/

YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

https://www.socialmediatoday.com/news/youtube-will-start-inserting-ads-into-non-monetized-content-updates-rules/589310/

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists. 

In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.

Image courtesy of Tribe

Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creative ways brands are using influencers plus key stats and tips to bookmark.

Product discovery

The beauty of the internet is that it is now easier than ever to discover new products and services. Brands are aware of this and they are also aware that influencers are one of the top ways by which people discover new products and services, far more than with traditional means. 

Recent statistics show that “71%  of consumers prefer to discover brands themselves via channels such as friend’s recommendations, browsing in-store or online searches, than from traditional forms of push advertising, with endorsements acting as a valuable tool to spark discovery.” 

Nowadays, one of the quickest ways to raise awareness about a new product is to have many influencers simultaneously talking about it. Take the Ivy Park X Adidas launch in January of this year. Ahead of the sports apparel launch, a number of influencers and celebrities received boxes of clothes from the brands and posted to social media, amplifying the publicity around it. The result was that the line sold out within an hour of being released, showing the impact of such efforts. 

Shatter stereotypes through sensitivity

Many notable artists like Marvin Gaye, Aretha Franklin, and Alice Cooper, at some point in time, called Detriot home. Despite Detroit’s celebrity status in pop culture as a place that starts new trends, it has had issues ‘shaking off’ its Bronx-like image, and in 2018 it was dubbed the worst city in America to live in.

In order to debunk the Detroit stereotype, Bedrock Real Estate launched an influencer campaign via film to show the positive aspects of the city and make local residents feel to be from Detroit. The video acquired over 150,000 views and was endorsed by local influencers like Big Sean who narrated the video showing his sensitive side, Shinola, and Detroit Bikes.

Leverage the ‘new normal’

The COVID-19 pandemic has changed the way we work. Ultimately, working from home has become the new normal. To take advantage of ‘our new’ work from home (WFH) routines, Canadian clothing brand Henri Vézina launched an ad campaign displaying male models wearing half-suits.

Image courtesy of Henri Vézina

Whilst, the campaign did not directly use influencers; however, it did manage to generate a lot of chatter over social media by tying in our new unfound reality that a lot of us are working from home and using Zoom to hold workplace meetings. The creative ad campaign resulted in 100s of influencers organically sharing the campaign. 

Image curation and branding

A brand is only ever as powerful as the willingness of the public to purchase from it and the public is more likely to financially support a brand if they respond positively to its branding and public image. This is why brands invest massive resources in building a specific image and perception among the public. 

Take Victoria’s Secret, for example, that was once the top lingerie brand in the world that has since lost sizable market share amid accusations of body shaming, transphobia, and a lack of diversity. When FentyXSavage, a newer lingerie line, came out with the intention of taking over Victoria’s Secret, they made sure to brand themselves as the ‘antithesis to Victoria’s Secret,’ and this was partially done with influencer marketing. They collaborated with plus-size, transgender, and influencers of color so define themselves as distinct and inclusive.

Drive ‘hidden’ public demand

The power of influencers to drive public demand for specific goods and services is difficult to overstate as has been proven many times in the past. Take beauty blenders; soft sponges that are used for the application of makeup. They were first created in 2009 but it was not until the mid-2010s that beauty influencers began touting them in makeup tutorials and review videos. 

The then-unknown beauty tool was deemed a necessary item for everyone’s makeup kit and exploded in popularity. According to an article by WhoWhatWear, 17 beauty blenders are sold every minute. What this means is that the power of influencer marketing can drive public interest for new products that they were otherwise unaware of.

Campaign tips and tools

If you are thinking about running a micro-influencer campaign, then here are some useful tools that you may want to consider using:

  • Influencer discovery platforms: There are a variety of influencer platforms you can use, such as Upfluence, Influence, Tribe, AspireIQ, and Post For Rent.
  • Analyze your connections: You can use the Chrome extension Discover.ly to analyze your email, LinkedIn, and Facebook connections to discover if you or your friends have existing relationships with influencers.
  • Auditing influencer profiles: There are a number of tools that enable you to analyze an influencer profile including engagement rate, follower authenticity, and so on. These tools include Upfluence, Klear, Hypeauditor, and Analisa. Infactica can also be used to analyze banned TikTok user accounts. 
  • Web scraping: Octoparse can be used to extract both tweets and Instagram posts, and other tools with similar functions include Parsehub and Scrapinghub.

Key stats

The impact of influencer marketing not just on purchasing decisions but on popular culture cannot be overstated and this is reflected in the increased influencer marketing budgets in the last few years. Here are some key statistics you need to know:

  • Influencers are on track to replace celebrities as the go-to gatekeepers of consumer trust as 6 in 10 teenagers trust influencers over celebrities. 
  • Influencer marketing campaigns earn a 650% return for every dollar spent
  • The influencer marketing industry is expected to hit $10 billion by 2020

Google searches for “influencer marketing” have grown a whopping 1500% and it is clear that influencer marketing is here to stay. Influencer marketing has been able to snatch a sizable chunk of business and power from traditional marketing because it does something the latter could not do; form genuine connections.

For most people, their favorite influencer is not necessarily a celebrity that they idolize but a fellow civilian who is relatable to them and makes content that is relevant to them. Essentially, influencers act as trusted friends to their followers which means that they are more likely to buy whatever the influencer recommends to this.

This has, in turn, manifested in influencer marketing providing a greater return on investment for those who leverage it as well as relevant product and service recommendations for consumers who benefit from it.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post 5 Creative Ways Brands Are Using Influencers appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/5-creative-ways-brands-are-using-influencers/

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

Since 2018 TikTok has nearly tripled in size. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January 2020, 23.2 million in February and 28.8 million in March. In April, that number skyrocketed to 39.2 million.

Looking ahead to 2021, new projections find that the platform will exceed one billion users. Despite this growth, it remains an untapped space for many marketers due to the obstacles that come with adapting for younger audiences and the related cultural nuances, values and interests that define them.

To help add some clarity for those looking to stake their TikTok territory, creative analytics platform VidMob employed its computer vision algorithm to examine roughly 1,500 ad posts that ran this year across 34 brand accounts.

Here’s a quick overview of some of the key findings of the study and patterns of the videos that saw the most engagement and how marketers can use them to maximize their results.

Exaggerated emotion and the human gaze

Per Vidmob, exaggerated emotions like expressing surprise and anger led to an average of 1.7x boost in the number of six-second views, compared to more neutral expressions such as calmness. In addition, cycling between four or more emotions in a single video led to a tripling of conversion rates.

Not only is the use of talent critical to a successful TikTok presence, but leveraging footage and imagery of talent that focused particularly on these more powerful emotions prove to engage the audience further and foster a deeper connection that resonates.

In this vein, background content and providing context to viewers is especially important results showed. When users can see a creator in their kitchen, bathroom or bedroom for instance, it is easier for audiences to easily associate and relate to the content they’re consuming.

A couple of other details to keep in mind:

  • Limit close-ups—videos in which the subject’s face took up less than a fifth of the screen performed 31 percent better in terms of clicks.
  • Aim to show multiple perspectives versus a single gaze — clickthrough increased by 1.7x when the subject looked directly into the camera for less than half of the video’s duration compared to more than half
  • More emotions are better than one — using 4 or more emotions resulted in a 3.3x greater conversion rate when the on-screen talent versus when they showed 3 or fewer.

Music and voice effects

In a recent webinar presentation of the findings, Sarah Graham, research strategist at VidMob, explained, “On other platforms, advertisers are focused on the visual elements of the creative specifically whereas on TikTok, sound is very much key to the success of creative. There was a level of audio analysis that we were able to do here that we haven’t done on other platforms.”

Voice effects and music not only increase engagement but create a more native feel for its users. For brands, original music helps them create their own footprint and stand out above the noise. How you employ audio ultimately boils down to what you aim to achieve — depending on if your objective is awareness. conversions, or consideration, there are different paths to take including whether you only use audio or if it’s combined with music.

Some stats to support your decisions shared as part of the findings include:

  • Uploading an original track can lead to 52 percent more six-second views on average
  • Posts with either music or voice over saw 1.6x more clickthrough than those with both, and employing the platform’s voice alteration tools led to 1.7 times more click than a subject’s natural voice.
  • Audio-only ads led to a 51 percent lift in 6-second view rate, by comparison to voiceover plus music or voiceover-only

Copy and CTAs

The average retention rate across the majority of social platforms is 2 to 3 words per second. Compared to TikTok, however, given that it is a quick-moving platform and that its UI is very friendly to scrolling — audiences are effectively retaining more content at higher rates of 5 to 10 words per second. For brands, this shows the value of being able to convey more information in a shorter period of time.

A few other details in this regard worth noting:

  • Audio with 4 or more words per second saw a 19 percent lift in Conversion Rate compared to talk tracks featuring 2 to 3 words per second.
  • Featuring a CTA in the opening frame led to a 44 percent lift in conversion rate compared to when it was displayed later.

Using influencers and UGC-style content in different ways than other platforms is what ultimately makes TikTok a powerful player. The biggest lesson for marketers here: Avoid an urge to recycle — rather, experiment and think outside the box as to what you create, how it will cater to this specific space, and why the ad will be native to the environment.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/how-to-use-exaggerated-emotion-and-original-audio-to-drive-your-tiktok-engagement/

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main screen.

Here’s a look at some of the updates brands and marketers can expect on their feeds and how to lean into them as a way to connect with their audiences.

Prioritizing the short-form video feed

In the new redesign, the Compose button and Activity tab are relocated and now accessible at the top-right of the home screen, while the center middle button now belongs to, you guessed it, the Reels icon. Previously, Reel videos were mixed in with other photo and video uploads found on the Explore page or in your feed if someone happened to share onee. This led to the platform testing new layouts over the past couple of months as early users dubbed the content hard to find. Now, the Reels button takes you to a dedicated page of curated content organized by people you follow and your previous engagement patterns and interests.

As far as if we can expect ads to pop up in Reels soon, the quick answer is yes. Instagram Head Adam Mosseri shared in a statement to CNBC, “I think that we can leverage the story ad format [for Reels] because it’s the same immersive experience, so that’ll be helpful because you don’t need to get advertisers to create a bunch of new creative.” This may pave the way to more welcomed advertising opportunities for brands especially amongst younger demographics who crave experiences from the content delivered to them.

If 2020 has underscored any actionable learnings, a top one to pocket is that consumers want to be engaged with in the spaces they’re already interacting. This is what translates into successful, genuine action and loyalty needed to rise about the clutter.

Fueling inspiration, commerce and support of small businesses

By some estimates including those from analysts at IBM, COVID-19 has accelerated the shift to e-commerce by at least five years. Instagram has been virtually shoppable since 2018, but to stay abreast of the current evolution of e-commerce and consumer behavior patterns, the platform wasted no time taking drastic measures to pivot accordingly.

Earlier this summer, Instagram began testing the Shop tab in place of the Activity tab in July, directing users to an updated version of the Instagram Shop. Here, they had the capability to filter by brands they followed on Instagram or by product category. Most recently, the platform is displaying this tab more prominently upon seeing an uptick in younger demographics looking to influencers for buying inspiration.

“…We’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy,” Instagram head Mosseri shared in the official announcement.

Specifically, with the push users can more easily access personalized recommendations, shoppable videos, and new product collections as well as browse editors’ picks curated by the @shop channel.

Finding a balance between speed and simplicity

The overarching goal with the design revamp as explained by Director of Product Management, Robby Stein, is an expanded suite of products underpinned by simplicity and seamlessness. Put differently, there’s a clear and a designated spot for posting your own content, a specific spot to go when you want to be entertained, and a distinct hub for making purchases.

In the announcement, Mosseri also reiterated the platform’s biggest risk is not the pace at which it evolves, but that it remains stagnant and inevitably becomes irrelevant. This is a particularly relevant point when taking into consideration how people create and enjoy culture has fundamentally changed and what this means for marketers. Adaptability is inevitable and a necessity in order to foster long-term relationships. The key, however, is doing so purposefully and with a bias toward simple, easy actions driven by authentic digital experiences.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

Feature image credit: marketingland.com

The post How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/how-instagrams-new-redesign-is-driving-short-form-video-and-in-app-shopping/

Despite Everything, Facebook Remains a Prominent Facilitator of Election Misinformation

Despite spending years preparing for the 2020 US election, insights show that Facebook remains a key facilitator of misinformation in the wake of the poll.

https://www.socialmediatoday.com/news/despite-everything-facebook-remains-a-prominent-facilitator-of-election-mi/589255/

LinkedIn Shares Listing of its Most Influential Users in 2020

LinkedIn has released its annual Top Voices list, showcasing the LinkedIn members who generated the most engagement throughout the year.

https://www.socialmediatoday.com/news/linkedin-shares-listing-of-its-most-influential-users-in-2020/589253/