Category: London

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Tottenham have absolutely no plans to sell talisman striker Harry Kane this summer. Reports surfaced over the weekend that Spurs would be willing to …

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Tottenham have absolutely no plans to sell talisman striker Harry Kane this summer. Reports surfaced over the weekend that Spurs would be willing to …

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Positive Coronavirus News – #PositiveCoronavirusNews

  • Battersea Dogs & Cats Home have reportedly rehomed more than double their usual amount of cats and dogs last week. Pet shops were also cleared as people looked for a companion for the lockdown.

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Heathrow worker dad, 61, and pharmacist daughter, 33, die from coronavirus just 24 hours apart

A FRONTLINE Heathrow immigration officer and his daughter died from coronavirus 24 hours apart. Terminal 3 worker Sudhir Sharma, 61, passed away on …

Heathrow worker dad, 61, and pharmacist daughter, 33, die from coronavirus just 24 hours apart

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Coronavirus blockade: police use a loudspeaker to tell park swimmers “This isn’t a vacation – go home!”

The UK is stuck with the order to go out on essential trips only and not to gather in groups of more than two, but these swimmers in a London park …

Coronavirus blockade: police use a loudspeaker to tell park swimmers “This isn’t a vacation – go home!”

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Doctor asks coronavirus patients if they’d rather die in hospital or at home

Dr Katie Sanderson, 32, says anyone ignoring social distancing rules is condemning someone to potentially dying with a nurse they don’t know’ (…

Doctor asks coronavirus patients if they’d rather die in hospital or at home

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Things to do in Franchises…

‘THINGS TO DO IN’ FRANCHISE OPPORTUNITY

Your very own ‘work from home’ business

No experience necessary

Earn in excess of £50,000 in your 1st year

Be part of one of the most exciting, fastest growing online business directories in the UK

After an outstanding first 24 months, THINGS TO DO IN are offering the opportunity to become part of their exceptionally successful business.

WHAT IS ‘THINGS TO DO IN’?

‘Things to do in’ is the brainchild of serial entrepreneur ‘Paul Nash’.

The business consists of an online business directory which sits in prominent positions throughout all the major search engines for some of the most commonly used search terms in the industry.

Any new business added to a ‘Things to do in’ directory can expect to see fantastic results throughout Google. There is no other directory that we are aware of that can make such a statement. The results are simply outstanding with new businesses joining daily at an ever growing rate.

The business has gone from strength to strength over the last 24 months attracting attention from both consumers and also national media.

Click video above to watch ‘Things To Do In’ introduction

What do i get with a ‘things to do in’ franchise?

Full training and ongoing support (no experience necessary)
Fully responsive ‘stunning’ website directory ready to use
Gloss business cards
Full use of our ‘in house’ design and advert creation team
Stationery starter pack
Website maintenance support
Potential to earn up to £100,000 by year 2
Complete exclusivity in your chosen area
A chance to be part of the most exciting, fastest growing online business directory in the UK

IS IT DIFFICULT TO DO?

Absolutely not. You need no previous experience whatsoever in sales or websites/marketing. All you need is an upbeat, friendly attitude and a good work ethic. The rest is given to you by us, including full training and ongoing support.

About the franchise

Things To Do In Is a unique, local online business advertising directory which was set up in late 2013, the idea came about because we owned a children’s zoo in Clacton on sea and had decided to research how our customers had found us.

So we asked all of our customers how they had heard about our zoo and they would answer, seen the sign outside, been before, local, recommended etc,

but we soon noticed that around 70% of all customers had ticked the internet section so we then started asking everyone who said internet what search term they had entered and to our surprise 90% of these customers said oh we just typed in “things to do in Clacton” and when we entered this on Google this just brought up trip-advisor and days out with the kids.

There was no things to do in Clacton and so we bought this site and soon realised it was available in most towns throughout the UK and so the idea was born and it was amazing that it had not been bought before considering it’s the most searched term out there for anyone looking for something to do in a town or wanting to know what’s happening in their own town.

Things to do in was started as an attraction based business as the name implies, but it has now evolved into a unique local online business advertising directory, in fact almost all businesses that have joined us owe their first page ranking solely to the fact that they have their business advertised on our sites.

How will I get work?

There are many ways of getting work which equates to adding companies to our “Things To Do In sites”.

One of the great things about this Franchise is if you are not feeling a 100% you can email companies direct from home to set up appointments or better still, call companies and get meetings set up.

If you want to get out and about (which is the best way of getting new businesses on board) then you can go out and meet with companies. We have found this to be the most productive and enjoyable way of meeting new business owners and is a fantastic way of getting new businesses on board. When you tell them what we offer and for the price we offer it for, you will the fantastic response and the many businesses that join.

You can also go to networking groups or business shows. There are no limits to the way you can add companies and make some great friends along the way.

You can work the hours that suits your lifestyle. No more being tied to a desk or stuck in a factory. Being your own boss but with all the support you will ever need and make some great friends along the way.

What areas can I work in?

You can pick the area that suits you best if it’s still available. Most franchisees will pick their own local area to save on travelling costs and time and the fact being you may know many company owners already.But there is nothing to stop you owning two or more areas. We try to make each area that we franchise have 2,500 businesses.

SALES POTENTIAL…WHAT CAN YOU EARN?

We would expect you to earn over £50,000 with very low outgoingsand in excess of £100,000 in year 2.
What are we looking for in a potential franchisee

We are looking for a people’s person, who likes talking to and meeting people, if you have sales and some internet experience then great but if not we will give you full training in both fields.
What will this cost me?

The cost of this Franchise is £9,950
What are you waiting for?

This asking price offer is for a limited time only whilst we are building our brand Nationally. Contact us today to speak to one of our friendly advisors to see if your area is available and find out more about this exciting opportunity.

— Read more on thingstodoinfranchises.co.uk/

If you need more info or want to discuss anything further please call Mike on 07960 872549.

Eating Out in London – Things to do in London Directory…

WELCOME TO THE ALL EATING OUT SECTION ON THE THINGS TO DO IN LONDON DIRECTORY –

EATING OUT IN LONDON

Want to add your business?

Reach 1000’s of people in London.

The Things to do in websites get 10’s of thousands of visitors every single month, do not miss out,
get your company listed today.

ADD YOUR COMPANY ONLINE HERE:

— Read more on thingstodoinlondon.co.uk/company_category/all-eating-out/

Things to do in Ltd are looking for Franchisees in the London area.

Franchises are just £10,000 -(ideal for Advertising Sales People or any other experienced sales guys and gals)!

Call Mike on 07960 872549 for more info.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Frank Lampard should’ve followed Arsenal, Manchester United and Tottenham’s example with treatment of Chelsea’s Kepa Arrizabalaga, insists Tony Cascarino

Frank Lampard should’ve followed Arsenal, Manchester United and Tottenham’s example with treatment of Chelsea’s Kepa Arrizabalaga, insists Tony Cascarino

Tony Cascarino argues Chelsea manager Frank Lampard should’ve followed the example of fellow Premier League managers and remained loyal to Kepa Arrizabalaga instead of dropping the goalkeeper for Willy Caballero.

The Blues made Kepa, 25, the most expensive goalkeeper in the world when they signed him for more than £70m in the summer of 2018.

However, his Chelsea career is yet to take off, having so far been blighted by the defiance of Maurizio Sarri in the Carabao Cup final and some questionable form between the sticks.

Cascarino has been critical of Lampard’s management style

The Blues have let in 45% of the shots on target they’ve faced in the Premier League this season – more than any other club.

In fact, it’s the the highest such ratio any side has conceded in a single season since this data is available (2003-04).

And Lampard has been ruthless, axing Kepa after the 2-2 draw with Arsenal in January and replacing him with 38-year-old Caballero,.

Kepa hasn’t featured in any competition since January 22

AFP or licensors

The Spaniard hasn’t played since, and former Chelsea striker Cascarino has criticised Lampard’s treatment of his No. 1 goalkeeper, insisting he should’ve been shown more loyalty.

“There is something simmering at Chelsea Football Club, and it’s boiling over,” Cascarino told talkSPORT.

“It’s this Kepa situation. Petr Cech has come in to oversee everything that’s going on at the football club, and he was a goalkeeper.

“They’ve spent £70m to bring Kepa to the football club. After the Arsenal game, where they conceded two goals, Kepa got left out and hasn’t been back in since.

“Now, Frank Lampard has got a big call on this one. You’re putting in a 38-year-old goalkeeper when the club has spent £70m on Kepa.

“I’ve been really surprised that Lampard hasn’t shown any loyalty to Kepa at all. Did he make big mistakes? Not really. Could he have done more? Yes, I think that’s a fair point.

“Bernd Leno has kept his place and Arsenal, he’s had a couple of ‘Kepa’ moments. David de Gea has had worse moments than him. Hugo Lloris has had bad moments at Tottenham.

“Managers have shown loyalty to their goalkeepers.”

— Read on talksport.com/football/676415/frank-lampard-arsenal-manchester-united-tottenham-chelsea-kepa-arrizabalaga-tony-cascarino/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Six Nations 2020: George Kruis in line for final Twickenham appearance and England star eyes mega-money Japan deal

Six Nations 2020: George Kruis in line for final Twickenham appearance and England star eyes mega-money Japan deal

GEORGE KRUIS could make his final Twickenham appearance next week — ahead of a likely move to Japan.

The England second-row has a mega-money deal on the table.

George Kruis could make his final Twickenham appearance next week ahead of a likely move to Japan

And he is set to make a call on joining the Top League, boasting World Cup legends Dan Carter and Kieran Read, when the Six Nations ends.

Quitting relegated Saracens for Asia would end Kruis’ Test career, with Eddie Jones only allowed to pick home-based players.

And Kruis, 30, said: “It’s tough but extremely exciting on all fronts.

“It’s always emotional playing for England. It is clearly an absolute privilege, so if I stay, it’s an unbelievable opportunity. If I go, it is also a great opportunity.

“This is something I need to have a proper think about once we have finished up the Six Nations.”

Sarries and England team-mate Jamie George has no doubt his pal will be big in Japan.

The hooker said: “George is incredibly impressive. He’s squeezed the most out of his career he possibly could because of the amount of work he’s put in.

“I remember him joining Saracens as an 18-year-old. He was awful, a bad rugby player, and everyone was like, ‘Is he a competition winner?’.

— Read on www.thesun.co.uk/sport/rugbyunion/11066216/six-nations-george-kruis-england-japan/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Chelsea XI vs Bayern Munich: Confirmed team news, predicted lineup and latest injuries |

Chelsea XI vs Bayern Munich: Confirmed team news, predicted lineup and latest injuries | Chelsea boss Frank Lampardwill be without N’Golo Kante for their Champions League last-16 first leg clash against Bayern Munich this evening.

The French midfielder suffered an adductor injury early in the 2-0 defeat against Manchester United and the 28-year-old has been ruled out of action for three weeks.

— Read on www.google.co.uk/amp/s/www.standard.co.uk/sport/football/chelsea-xi-vs-bayern-munich-confirmed-teams-predicted-lineup-latest-injuries-a4371301.html?amp

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Gary Neville: Pierre-Emerick Aubameyang is world class | Football News

Gary Neville: Pierre-Emerick Aubameyang is world class | Football News

Pierre-Emerick Aubameyang deserves to be considered world class, according to Gary Neville – with the Sky Sports pundit admitting he is among the doubters who have been won over by the Arsenal striker.

Aubameyang’s double against Everton in the Gunners’ 3-2 victory over Everton propelled the 30-year-old joint-top of the Premier League goalscoring charts with Mikel Arteta afterwards hailing his captain as “our most important player.”

— Read on www.google.co.uk/amp/s/www.skysports.com/amp/football/news/30965/11942019/gary-neville-pierre-emerick-aubameyang-is-world-class

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

JPMorgan plots launch of digital consumer bank in Britain

JPMorgan plots launch of digital consumer bank in Britain | JPMorgan Chase, the world’s biggest lender by market capitalisation, is close to making a stunning entry into Britain’s personal banking market.

Sky News has learnt that the New York-listed behemoth will launch a range of savings and loan products using the Chase brand in the UK in the next few months.

The move will represent one of the most significant new entries into the consumer banking sector since the 2008 financial crisis, and could spark a new price war among lenders already struggling to deal with a protracted period of ultra-low interest rates.

— Read on www.google.co.uk/amp/s/news.sky.com/story/amp/jpmorgan-plots-launch-of-digital-consumer-bank-in-britain-11940211

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Things to do in London – #ThingstodoinLondon;

Things to do in London – #ThingstodoinLondon 🍕🍔🍻🥂🥊⛸🎭🎪🎟🎫🎨🎰🚤🏰🗽🎠🎢🎡🏟 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇬🇧

http://mikearmstrong.me/things-to-do-in-london-thingstodoinlondon/


— Read on mikearmstrong.me/things-to-do-in-london-thingstodoinlondon/

Cheers! #SMWLDN 2019 is a Wrap!

On behalf of the entire Social Media Week team, we want to thank all of our attendees, speakers, partners, volunteers, and everyone in the SMW community for making the 10th annual Social Media London conference such a successful and inspiring event.

We’re tremendously grateful for the platform our programs offer and the opportunities they present for us to come together as an industry and identify the opportunities we have to ensure marketing is a force for good in the world. Though this event marks the end of our 2019 flagship series, we’re confident his year’s global theme, “Stories: With Great Influence Comes Great Responsibility,” will continue to fuel insights into how we can ensure our stories leave a lasting impression.

Over the course of the two-day program, we hosted two main stages, a brand new Brand Leaders Stage, our inaugural London Academy Program, the Rising Stars in Brand Leadership Awards including 12 recipients, 1.5k+ attendees, and more than 100 sessions and speakers. These panels featured a number of leading brands, platforms agencies, and publishers including Social Chain, TikTok, BuzzFeed, Instagram, Snap Inc., Twitter, Google, and That Lot, and a diverse lineup of storytellers that included several influencers with over 37M combined followers.

This year’s event would not have been possible without our sponsors: Grey, Julius, Karmarama, Takumi, Social Chain, Sprinklr, Meltwater, Linkfluence, NetBase, YouGov, Socialbakers, Talkwalker, NatGeo, Grey, TikTok, Tribe, Tommy, Storyful, Zoho, Open Influence, CreatorIQ, YouScan, Sotrender, DIT and PlayPlay.

We’d also like to thank our Content Partners, Media Partners, and Technology Partners for supporting #SMWLDN 2019.

If you weren’t able to attend in person, you can see everything you missed on SMW Insider, our on-demand platform, plus more than 350 hours of past talks, presentations, and interviews from prior Social Media Week events. You can also read recaps of select sessions on SMW.news.

In addition, your membership will guarantee your streaming access to our forthcoming SMW New York (May 5-7) conference. The #SMWNYC 2020 event submissions are now open! Apply to speak or host an event here.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWNYC 2019 RECAP

The post Cheers! #SMWLDN 2019 is a Wrap! appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/11/cheers-smwldn-2019-is-a-wrap/

Separating Data from Insight, and More Lessons on Social Media Insights with NetBase

When it comes to McCann’s Mariam Asmar, the question isn’t whether marketers have the data they have to be successful. Instead, she wants to position herself in a way that allows her to ask: “what’s the insight? What’s the behavior? What’s the takeaway from that?”

Alongside Huawei’s Thomas Curwen, L’Oreal’s Jane Fieldsend and moderator John Tyrell of NetBase, Asmar was thoughtful about the reasoning behind carefully distilling the volume of data that marketers have access to on a daily basis, and managing it in a meaningful way…with the indispensable help of AI.

Join SMW Insider to watch this #SMWLDN session

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During the panel, all the panelists mused on how AI had helped them make meaning of the data they were faced with in their industry, and how these insights were not just driving their work, but the success of their respective organizations.

Putting a Pretty Face on Data from New Places: L’Oreal’s Newfound Emphasis on Data

When asked during the panel about the major milestones her company had reached in terms of adopting and accepting social, Fieldsend was frank: without such acceptance, her role wouldn’t exist. Originally a researcher in a more general capacity, she advocated for a position that explicitly aggregated and sought to make sense of the data that was arising on social. This data went far beyond conversations had about the brand and more into the nature of beauty and skincare as concepts the Internet cared about. AI has been particularly important for their data analysis with the advent of visual and video analyzing capabilities, detecting the frequency and use of color for cosmetics and hair. “[It] is at the core of social listening [for us,” she shared.

At the same time, she was open about the fact that her work can’t—and shouldn’t—be framed as a cure-all for anything that ails the organization. While it is a place to gather a great deal of data, and that data is valuable for discerning brand insight and guiding corporate decision making, “we need to hold up our hands and say, ‘not everything can be answered through social media analytics.’”

Social as Part of a Larger Marketing Mix with McCann

Asmar agreed with her fellow panelist on this last point, touting social not as a panacea for any challenges a company might have but as part of a larger marketing mix. In her experience, she’s had more success “selling” social media to higher-level executives at her client’s companies when they are part of a strategy, rather than the bit that all success hinges on.

Moreover, she acknowledges that while there’s value in being able to make these decisions with the knowledge that data can bring, this doesn’t mean just using metrics—particularly vanity metrics—all the time. “I’m super happy that something like the Fyre Festival happened,” she said, “because it forced us to stop and think.” Now, rather than trying to select influencers based on their number of followers or engagements on posts, marketers and those seeking influencer relationships know to instead look for things like consistent engagement across both branded and typical posts, or how often the influencer successfully drives their followers to the brand’s handle and account. “How are people living across the [buyer’s] journey?” she asked. “You have to look after your folks, and the market [they’re participating in].”

Deciding What Data’s Important to You: Handling Huawei’s High Profile Year

Huawei’s placed particular importance on looking at their own brand and other brands in tandem, after a particularly high-profile year. The data they’ve been looking at has come in largely in the form of news mentions, and Curwen praised AI’s ability to help the company sift through those seemingly countless data points in search of insight that could drive conversations about—or even changes to—product. But in finding ways to effectively distill and share this information, even if it’s not always positive, an organizational shift has taken place.

“Now there’s a sense of looking forward to reporting,” he told the panel. “At first, it was basic and only a few people knew what it was about. Now, even a few hours after campaigns go out, people want to know how things are performing.” A related, and crucial, result? Colleagues the literal world over are asking “more and better questions” about the impact their work can have. “Social analytics is a tool to create a picture of how we’re doing, and to compare ourselves against others within the industry.”

Even after a robust conversation about the importance of data points, categorization, and pulling insight from seemingly endless information, the panel was adamant in their final words about how we classify the consumers we’re hoping to reach. Both Jane and Mariam were adamant about dispelling mythology behind generational divides in marketing. “It’s more about life stage than age,” said Asmar, while Fieldsend insisted that even though generational categories can make our data discussion easier, “it devalues differences in human beings.” Affirming the respective takes of the panelists, NetBase’s John Tyrell chuckled, closing the panel by highlighting that a key part of doing this work of seeking insight “is knowing how to ask the right questions.”

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWNYC 2019 RECAP

The post Separating Data from Insight, and More Lessons on Social Media Insights with NetBase appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/11/separating-data-from-insight-and-more-lessons-on-social-media-insights-with-netbase/

The Ultimate Guide to Our 10th Annual #SMWLDN (31 Oct – 1 Nov)

Social Media Week London is only a week away and we’re incredibly excited to kick off our 10th annual conference.

If you haven’t been able to follow all of our announcements leading up to the event, consider this your all-encompassing preview of the most important highlights you need to know.

Insights from Top Brand Leaders, Platforms, and Agencies

Learn how to increase the relevance of your brand’s story in a way that resonates and is authentic and prepare for the future with insights from names including Instagram, Twitter, Snap, Google, TikTok, BuzzFeed, Grey, That Lot, Social Chain, and more.

SMW Academy Program

The Academy sessions will delve into a number of important themes aimed to help marketers hone skills and strategies, including topics that cover:

  • The power of social listening
  • How to harness the value of paid social
  • Tips and tricks for aligning paid media with creative
  • Best practices for optimizing your social analytics
  • The ins and outs of TikTok

The Brand Leaders Experience and Rising Stars in Brand Leadership

Recognizing the next generation of brand leadership, the Awards and Brand Leaders Stage will feature individuals representing brands including:

  • HSBC
  • Virgin Trains
  • Lastminute.com
  • Dyson
  • Hyundai
  • Zipcar
  • Spotify
  • Unilever

IRL Networking: Lounges, Co-Working, Rising Stars Award Reception and more!

We have created an unparalleled number of ways for our attendees to network this year including our designated conference breaks, an Opening Reception, and a special Rising Stars Awards reception.

Closing the event, join That Lot’s David Schneider as he explores the worst and best of Brexit-related social media and key tips for crafting effective satirical content.

Livestream and Mobile Experiences: Topi, WhatsApp and SMW Insider

Watch the Livestream via our video streaming platform, SMW Insider, chat with attendees through our official SMW Networking App Experience, and join the official #SMWLDN WhatsApp Group to connect with fellow attendees before, during, and after the event and keep up with all of the latest with conference updates.

There’s still time to join us next week (31 Oct – 1 Nov) at Westminster’s QEII Centre, so act fast and join us for our biggest event yet!

The post The Ultimate Guide to Our 10th Annual #SMWLDN (31 Oct – 1 Nov) appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/the-ultimate-guide-to-our-10th-annual-smwldn-31-oct-1-nov/

Can an AI-Written Commercial Threaten Creativity?

“We’re all quite vain as human beings, and we’d like to think, ‘oh, we have creativity; the machines? They’re not going to have that,” acclaimed director Kevin MacDonald shared during “Man v. Machine: Using AI in the Creativity Industry.” He had the opportunity to rethink that assertion in conjunction with Lexus, as they set out to produce the first advertisement written by AI.

Alongside collaborators from Lexus, IBM, The & Partnership London, and AI company Visual Voice, MacDonald further described what it felt like to be guided by a machine. “It was a really interesting experience for me as a filmmaker,” he admitted, and a surprising one as well. “We were all taken aback by what came out. The script is about a machine that wants to come alive. There’s something so spooky about that!”

“It’s Not Man versus Machine, It’s Man and Machine”

Lexus’s Michael Tripp made sure to delineate this difference in philosophy early on. Lexus has already employed AI technology to increase efficiency, and to aggregate data for key decision making. The opportunity to make an ad with AI technology was, and remains, an experiment—albeit one that intrigued all members of the team.

One of the most interesting exchanges on the panel came when discussing what to do with the aggregated information, as well as what informs it. While many have been made to believe that AI is a threat to their work, the point was repeatedly made: it supplements human work, it can guide it…but, as Visual Voice’s Will Nutbrown pointed out, we’re also allowed to disagree with it. Perhaps one day artificial intelligence will receive the inputs to be able to make more sophisticated decisions. But until then, it’s going to need us.

Creativity’s Human Elements

The panel largely agreed that creativity is more of a discipline than we often let on. There is routine to it, and as MacDonald speculated, “Most creativity is probably programmable.” However, the team also agreed that there are pieces of the creative process that technology has yet to replicate. T&P’s Dave Bedwood relayed the necessity of a subconscious to allow creative ideas to incubate and cross-pollinate with new information, sharing stories of how Paul McCartney and Thomas Edison used these uniquely human processes to their benefit. “The world doesn’t afford us much of this now, unfortunately,” he lamented.

The essential nature of these human qualities to the creative process affirmed IBM’s Reece Medway, who said, “The only limit you’ve got is your imagination, AI is there to augment and feed into that imagination. For that reason, for the time being, “creativity and AI will go hand in hand in the coming years.”

The Grand Debut

And as for the final product, the team is proud—if at times confused by—what they created with the help of AI technology. The finished ad tells the story of a car that sets out to live its own life and eventually escapes the fate of a crash test, to the relief of its chief designer. While there are narrative leaps that take place (“much of it doesn’t make sense,” admitted Tripp), the AI transformed its considerable inputs into an oddly emotional ad. And the AI truly did do this; the team revealed that while they “expected that the AI would come back with nonsense, it came back with enough that [we] let it finish.”

Are more ads like this on the horizon? While no plans are in place to continue this campaign with additional AI-assisted ads, know that the ideas are there. Lexus’s experiment with AI advertisement scripted proved that while this technology can make the work of crafting copy easier, we need not worry about it coming for our jobs just yet. Medway put it well when he placed AI in its proper current context: it gives creative teams the option to “put smart to work. Let the creatives be creative. AI is a tool that keeps them from having to search for data. Those serendipitous moments? That’s what we want them to focus on.”

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Can an AI-Written Commercial Threaten Creativity? appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/can-an-ai-written-commercial-threaten-creativity/

2018 Social Media Week London Day 3 Recap Digest

Social Media Week London concluded it’s 9th annual conference on Friday, November 16 at the QEII Conference Center in with sessions from brand and publishers like LinkedIn, BBC, Wavemaker, and We Are Social.

Speakers from some of the biggest brands in the world discussed topics including why video is the most effective way to speak to your audience, how to leverage social insights for agility, and GDPR.

Miss out on anything from the first two days of Social Media Week London 2018? Check out our coverage from Wednesday and Thursday.

Check out all the main stage session recaps below and sign up for SMW Insider to watch future sessions live or on-demand.

Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans – Hosted by Wavemaker

In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?

At Social Media Week London 2018, Dom Whitehurst, head of digital engagement at Wavemaker shared the irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Or is it?

Whitehurst disagrees with Microsoft’s 2015 report findings that due to our increasingly digital lifestyles “you now have a shorter attention span than a goldfish”.

He argues that our fascination and focus on shorter attention spans have changed our relationship with the content we’re producing. We’re trying to tell the same stories but in shorter and shorter packets and as such, every time we shorten the story, we lose something, and it all become less impactful.

Read the full recap of Wavemaker’s “Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans” session and watch the full session playback on SMW Insider.

 

Vkontakte: An Introduction to Europe’s Largest Social Network – Hosted by Socialgist

For the most part, Social Media Week London has narrowed its focus to a specific set of platforms. Facebook, Instagram, Snapchat, and YouTube have been mentioned countless times.

But as Socialgist reminded us on Friday morning, there’s more to social than just these US-based outlets. As the official data licensing partner for Russia’s Vkontakte, Socialgist gave us a peek inside Europe’s biggest social network, and one of few outlets whose use outpaces its US-based alternatives.

Read the full recap of Socialgist’s “Vkontakte: An Introduction to Europe’s Largest Social Network” session and watch the full session playback on SMW Insider.

 

Tap For Sound: Can Audio Ever Be Shareable On Social? – Hosted by BBC

Lots of content has evolved into being highly shareable on social media. Longform writing is accessible through links. Photos and videos are embeddable. But one medium manages to elude the potential for easy shareability: audio.

With 5.9 million people listening to podcasts, this shouldn’t be hard. And yet, getting audio to the same point of virality as video or photos has consistently proved difficult. In an easy and informative conversation, BBC’s Rowan Collison spoke to digital editor Anna Doble and BBC Radio presenter Shaun Keaveny about their take on the challenge, and how they’ve managed to overcome it—or to ignore the charge outright.

Read the full recap of BBC’s “Tap For Sound: Can Audio Ever Be Shareable On Social?” session and watch the full session playback on SMW Insider.

 

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World – Hosted by Traackr

Many have talked about influencers, but few have tried to scale influencer marketing from a global perspective.

Joel Backaler, Managing Director of Frontier Strategy Group and Author of a new book, “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World,” shared key takeaways from his book at Social Media Week London 2018. For this book, Backaler interviewed more than 100 brand executives, agencies, marketing technology vendors as well as influencers to shed light on what’s working and what’s not.

According to Backaler, when executed properly, brands partner with relevant influencers can drive true business outcomes across wide-ranging areas, such as product launches, product development, and corporate reputation management.

In this session, he summed up the steps to grow business both at home and overseas by effectively implementing influencer marketing into business strategy.

Read the full recap of Traackr’s “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World” session and watch the full session playback on SMW Insider.

 

Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities – Hosted by Social Media Week

Marketers and social media practitioners are constantly trying to cut through, to maximize their increasingly stretched spend, hoping that one day, their ideas will be the ones that go viral. However, do they know who they are targeting? And with the immersion of internet and mobiles into our everyday lives, people can be different people across various social media platforms — so, who exactly are we?

In this interactive session at Social Media Week London 2018, Dr. Geraint Evans, an award-winning marketing professional, writer, and presenter, encouraged audiences to find the answers to these questions by exploring them together.

Read the full recap of SMW’s “Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities” session and watch the full session playback on SMW Insider.

 

Can Privacy & Personalisation Co-Exist? – Hosted by Wayin

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Facebook and Google are being called before Congress and the EU. GDPR has drastically changed disclosure of how data is used. Several US states are starting to explore enacting their own data protections.

And Wayin’s Rich Jones couldn’t be more excited about it all.

“As marketers, it’s going to make us better.”

His session, presented in conjunction with Bauer Media Group, posed a provocative question: “Can Privacy and Personalization Co-Exist?” As you may have guessed, he believes they can. The secret? Where the data we employ comes from- and crucially, who gives it to us. Jones believes we’re moving away from a third party data economy, into a first party data economy…but we are moving into a zero party economy. In this model of data gathering, we need not worry about having to stealthily steal data, nor should we worry about seeming creepy as we try to infer it. We can just ask. We should just ask.

Read the full recap of Wayin’s “Can Privacy & Personalisation Co-Exist?” session and watch the full session playback on SMW Insider.

 

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters – Hosted by FleishmanHillard Fishburn

At Social Media Week London 2018, Brett Kobie, SVP and Director at FleishmanHillard hosted a panel featuring Peoples Vote’s Director of Marketing Sarah Baumann, Head of International Communications EMEA at Bridgestone, Shweta Kulkarni Van Biesen, and Founder and CEO of Hubbub UK, Trewin Restorick to discuss how social media has shaped politics.

The current state of UK politics is similar to a pile of sick on road the morning after that nobody wants to go outside to clear up. Luckily, thanks to social media, they don’t have to. Whatever we do or say online has impact. Everybody has an opinion and technology has provided us with more tools than ever to voice them.

Kobie picked apart the thoughts of Kulkami Van Biesen, Restorick and Baumann to outline the effects social media has on brands, corporations, the individual and why it matters to, ultimately, the world.

Read the full recap of FleishmanHillard Fishburn’s “Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters” session and watch the full session playback on SMW Insider.

 

You’ve Got the Audience, Now What? – Hosted by Jungle Creations

Branded content may still be a new way of advertising but, in video format shared via social media, it is the most effective way to speak to your audience… according to Jamie Bolding, Founder and CEO Jungle Creations.

At Social Media Week London, Bolding shared the new model of creating valuable content, by working in partnership with brands to bring. more value to an audience.

Traditionally, ads are placed around valuable content to fund the creation of more valuable content to carry on growing an audience. Paywalls, merchandise, e-commerce and events are used to drive new business and convert audiences into customers.

Branded content, however, has unparalleled reach with genuine engagement and is the most effective form of advertising when done right.

Read the full recap of Jungle Creations’ “You’ve Got the Audience, Now What?” session and watch the full session playback on SMW Insider.

 

How LinkedIn Uses LinkedIn for Marketing – Hosted by LinkedIn

Every customer journey online starts with a search engine, asking a question. The search results appear you click on a relevant link and your problem is solved. You might even make a purchase. Simple!

Jason Miller, LinkedIn’s head of content and social media, asked himself if this could also be applied to B2B marketing. At Social Media Week London, and on his final day working for LinkedIn, he shared the answer in terms of how LinkedIn uses LinkedIn for marketing.

Miller shared the story of one piece of content produced for LinkedIn marketing solutions and how they extract every ounce of value out of every piece of content they produce.

Read the full recap of LinkedIn’s “How LinkedIn Uses LinkedIn for Marketing” session and watch the full session playback on SMW Insider.

 

Think Forward: The Key Trends to Know for 2019 – Hosted by We Are Social

2018 has been a rough year, and as Harvey Cossell, Head of Strategy at We Are Social said, “there was a bump in the road.” It’s a year when people felt that their identities were under threat.

Politically, surveillance and data capture has been a main source of concern, and we’ve read it all over the news; culturally, appropriation and homogenization are making people feel uncomfortable. This has caused repercussions — according to Cossell, more than 390,000 people have deleted their Facebook accounts.

Amidst this crisis, brands are expected to have a voice that speaks directly with consumers, as well as a role in driving cultural change. People expect honesty, proper representation, and innovation that’s balanced with responsibility.

In this session, hosted by We Are Social at Social Media Week London 2018, Cossell sat down with Paul Greenwood, Head of Research & Insights at We Are Social, Cameron-James Wilson, creator of Shudu, the world’s first digital supermodel, and Leila Fataar, Founder of Platform 13, to shed light on a wide range of topics that concern and overwhelm brands.

Read the full recap of We Are Social’s “Think Forward: The Key Trends to Know for 2019” session and watch the full session playback on SMW Insider.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 2018 Social Media Week London Day 3 Recap Digest appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/2018-social-media-week-london-day-3-recap-digest/

We Are Social Thinks Forward with Identity, Authenticity, and Innovation

2018 has been a rough year, and as Harvey Cossell, Head of Strategy at We Are Social said, “there was a bump in the road.” It’s a year when people felt that their identities were under threat.

Politically, surveillance and data capture has been a main source of concern, and we’ve read it all over the news; culturally, appropriation and homogenization are making people feel uncomfortable. This has caused repercussions — according to Cossell, more than 390,000 people have deleted their Facebook accounts.

Amidst this crisis, brands are expected to have a voice that speaks directly with consumers, as well as a role in driving cultural change. People expect honesty, proper representation, and innovation that’s balanced with responsibility.

In this session, hosted by We Are Social at Social Media Week London 2018, Cossell sat down with Paul Greenwood, Head of Research & Insights at We Are Social, Cameron-James Wilson, creator of Shudu, the world’s first digital supermodel, and Leila Fataar, Founder of Platform 13, to shed light on a wide range of topics that concern and overwhelm brands.

A lot of what has been discussed in this session stems from and is backed by findings from We Are Social’s 2019 report, Think Forward, which unpicks the complex and ever-shifting web of consumer identity, and looks at the role brands play in reflecting and shaping it.

The report will be available for download starting November 21 at wearesocial.com/uk.

Authenticity is what speaks to people

Having multiple personas isn’t a new trend anymore, and this new focus of identity is changing how people behave on social, according to Cossell.

Greenwood drove this discussion by showing the example of young people tending to have multiple “fake accounts” on Instagram. They project what they wish themselves to look like through those fake accounts, while revealing their true identities and characteristics through their real accounts, which are only visible to a very specific group of people.

While this tends to show that authenticity is becoming less valued, Wildon raised a counterexample — his creation, digital supermodel Shudu, is a fake character. After Wilson became more transparent about Shuhu’s fakeness with the audience, they actually started to warm up more and feel better connected to Shudu, explained Wilson.

Fataar’s sum-up wrapped up this part of the discussion quite well. “It’s all about the motivation of why you have a social account, and it’s less about persona, but more about motivations on different platforms,” said Fataar.

A unified tone doesn’t sell anymore

Cossell said that one common challenge facing the traditional way of marketing is believing that there should be one uniform, standard way of doing things.

“When you look at the audience, you should be looking at the multiple facets of your brand — if you think of your brand as a human, there are multiple characteristics — and you should hit different volumes of the people you are reaching.”

Fataar thinks that this way of looking at consumers aren’t in conflict with what brands had to believe. “The message is the same, but it’s about how you get the message across to different people,” said Fataar.

She also thinks that brands shouldn’t make the common mistake of thinking “niche” isn’t a big thing. “Niche is huge on social. It’s a subculture that has become a big culture, because it connects to different groups of people in a unique way,” said Fataar.

Don’t let your audience’s age difference be a problem

If your brand’s target isn’t necessarily youth, what does that mean for marketing methods? Asked Cossell.

Wilson started by saying that brands could still retain some of the traditional practices that have proven to work well on a not-so-young demographic.

Fataar proposed that brands can use a different way of analyzing the consumer groups and not use age difference as a ruler.

“Youth is about the people who’ve adopted technology. You will have sixty-somethings online just as connected as Millennials, and that’s the group I will be speaking to, as opposed to age difference. They have as much asset as anyone else,” said Fataar.

Brands should let go of the fear of being committed

Last but not least, the panelists discussed how to assuage the fear that brands have that’s been holding them from diving into new trends.

Wilson gave the example of trying to persuade fashion brands into incorporating new technologies. Their unwillingness comes from the fact that it’s still a new trend for them and is considered a big leap.

Fataar expressed an understanding in their hesitation. “They are nervous because it will affect their bottom line, but technology is going at the speed of light,” said Fataar.

She went on to explain, though, that incorporating new tech and fitting in is almost a must, because that’s a way of truly be a part of your consumers’ communities. “If your intention is being a part of it, you have to contribute and add value, instead of just taking things from the community,” said Fataar.

Greenwood wrapped up the discussion by bringing forward the concept of trust. “If you put trust in your community to do the right thing — that’s when you can start to build up a creative culture,” said Greenwood.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post We Are Social Thinks Forward with Identity, Authenticity, and Innovation appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/we-are-social-thinks-forward-with-identity-authenticity-and-innovation/

How to Extract Value Out of Every Piece of Content by Getting to the Core of Relevancy

Every customer journey online starts with a search engine, asking a question. The search results appear you click on a relevant link and your problem is solved. You might even make a purchase. Simple!

Jason Miller, LinkedIn’s head of content and social media, asked himself if this could also be applied to B2B marketing. At Social Media Week London, and on his final day working for LinkedIn, he shared the answer in terms of how LinkedIn uses LinkedIn for marketing.

Miller shared the story of one piece of content produced for LinkedIn marketing solutions and how they extract every ounce of value out of every piece of content they produce.

No more original ideas

Since there are no original ideas anymore, Miller suggested that you don’t try to reinvent the while, just find something cool and add your own spin.

As a photographer, Miller searched for a book on photography and found exactly what he was looking for.

He describes this as ‘the core of relevance’.

Miller took the typographical style of the photography book and, after checking with the legal team, created a series of ebooks:

  • Read me if you want to advertise better on LinkedIn
  • Read me if you want to drive more leads using Linkedin
  • Read me if you want to drive brand awareness using LinkedIn

The theory behind this objective based content, with all creativity stripped out from the cover, is that you can see exactly what’s involved and click if it’s what you need. The audience will pre-qualify themselves as soon as the click (and see the creativity on the insider).

Test and reiterate

Miller describes how they created 15-second video teasers for the e-books, confirming that there’s no such thing as snackable content (content that’s consumed in 8 seconds or less) – because it’s too short.

The next steps of the programme all highlight the importance of A/B testing, focus on measuring conversion and extrapolating results to other campaigns.

  1. Use sponsored content – engage your prospects with relevant content in the world’s only professional feed and in premium placements beyond
  2. Test carousel ads vs sponsored content. For text-based ads, testing color, LinkedIn achieved 36% higher CTR, 33.3% higher engagement rate and 21% higher quality score with carousel ads versus sponsored content.
  3. Direct sponsored content – this is content that goes into the feed only to the audience you are targeting and can be highly personalized. Here a bright background to the text-based ad showed a higher CTR (40%) and lift in engagement (30%).
  4. Use Sponsored InMails – these offer 100% deliverability rate and a 60-day window of opportunity to reach your target audience (LinkedIn members can only receive one Sponsored InMail every 60 days).
  5. Run sponsored content and InMail together
  6. Localise the best performing content for local/regional audiences. LinkedIn’s campaign, translated 3 blogs posts into French, German and Spanish, published it organically into the feed achieved 180k page views and 10-minute average time on site.

Shared content is more credible content

Miller concluded the fast-paced presentation by highlighting the importance of amplifying content even further by activating employees to share to their own networks.

  • Employees’ combined connections on social networks are, on average, 10x larger than a company’s followers
  • Only 3% of employees share content, yet they generate 30% of all content engagement for a typical business
  • Employees get 2x higher CTRs from their shares, compares to company shares of the same content
  • Every 6 pieces of content an employee shares on LinkedIn influences 6 job views, 3 company page views, 1 company page follower, 6 profile views and 2 new connections

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post How to Extract Value Out of Every Piece of Content by Getting to the Core of Relevancy appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/how-to-extract-value-out-of-every-piece-of-content-by-getting-to-the-core-of-relevancy/

Why Video is the Most Effective Way to Speak to Your Audience

Branded content may still be a new way of advertising but, in video format shared via social media, it is the most effective way to speak to your audience… according to Jamie Bolding, Founder and CEO Jungle Creations.

At Social Media Week London, Bolding shared the new model of creating valuable content, by working in partnership with brands to bring. more value to an audience.

Traditionally, ads are placed around valuable content to fund the creation of more valuable content to carry on growing an audience. Paywalls, merchandise, e-commerce and events are used to drive new business and convert audiences into customers.

Branded content, however, has unparalleled reach with genuine engagement and is the most effective form of advertising when done right.

Use data to find what an audience wants

Balding highlighted how to use data to find what an audience wants, and to use the data to find the right branded content partners to work with.

“It’s a great way of putting a brand front of mind without putting off an audience. It builds conversation as well. It’s a fun and social way to integrate a brand.”

Find a product that will convert to sales

Bolding highlighted the need to work with a brand to understand their objectives and help them to achieve their goals. When you’ve identified an opportunity, you need to find a product that will help convert to sales, and Bolding shared an example of a desktop punch bag product used in a storyline about stresses at work.

“The right video and right storyline about the product put together, will convert to sales.”

Summary

Passionate about the use of social video for audience engagement, Bolding summarised with three top tips:

  1. The data and knowledge you have on your audience will always be your most valuable asset.
  2. Video is the number one most effective way to speak to your audience. Use data to drive your video strategy.
  3. Branded content is step 1, but there is so much more potential in the low barrier to entry world.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Why Video is the Most Effective Way to Speak to Your Audience appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/why-video-is-the-most-effective-way-to-speak-to-your-audience/

Dr Geraint Evans: It’s Time to Rethink Our Social Selves

Marketers and social media practitioners are constantly trying to cut through, to maximize their increasingly stretched spend, hoping that one day, their ideas will be the ones that go viral. However, do they know who they are targeting? And with the immersion of internet and mobiles into our everyday lives, people can be different people across various social media platforms — so, who exactly are we?

In this interactive session at Social Media Week London 2018, Dr. Geraint Evans, an award-winning marketing professional, writer, and presenter, encouraged audiences to find the answers to these questions by exploring them together.

Smartphone and social media are changing real life

We live in an era where people grow to be unwilling to give up smartphones and the internet, according to Evans.

He cited a study by Tappable, which surveyed on more than 500 millennials, on how much they are willing to give up for their smartphones. The result is shocking — 10 percent of them are willing to lose a finger, and 38 percent of them would give up drinking for their phones.

Nowadays, there is so much that people can do with just their smartphones. More content is popping up every second; things change quickly, so are people’s judgment — research shows that it only takes 0.05 second for users to form an opinion about a certain website.

Our habits have changed with the evolution of technology. According to Evans, the smartphone is now our preferred device for accessing the internet, even when we are at home. Shockingly, 40 percent of adults first look at their phones within five minutes of waking up.

So…who are we?

Evans drove the session forward through a Q&A, where he actively encouraged the audience to participate and reflect on themselves.

Among the questions asked are:

  • How much did you fake your reaction to the World Cup?
  • How close is your true self to your social portrayed self?
  • How many versions of images/videos do you have to take before you post on social?
  • Did you lie about how you voted on Brexit, both online and in person because you felt pressured to do so?
    • Some last things to ponder…

      Evans ended the session with some key takeaways he hoped audience have gotten out of the many questions asked and stats shared.

      First, it’s time to really understand your consumers’ behaviors on social media. This can be accomplished by:

      • Doing more testing and observation
      • More investment in analytics
      • So much more resources
      • Reflection on your research and sentiment

      Second, study, learn and review every single week.

      Lastly, constantly analyze examples of “best” practices in social media.

      Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

      The post Dr Geraint Evans: It’s Time to Rethink Our Social Selves appeared first on Social Media Week.

      http://socialmediaweek.org/blog/2018/11/dr-geraint-evans-its-time-to-rethink-our-social-selves/

To Win at Social Media, You Need the Best Stories

In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?

At Social Media Week London 2018, Dom Whitehurst, head of digital engagement at Wavemaker shared the irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Or is it?

Whitehurst disagrees with Microsoft’s 2015 report findings that due to our increasingly digital lifestyles “you now have a shorter attention span than a goldfish”.

He argues that our fascination and focus on shorter attention spans have changed our relationship with the content we’re producing. We’re trying to tell the same stories but in shorter and shorter packets and as such, every time we shorten the story, we lose something, and it all become less impactful.

The dopamine drip

“Whenever someone likes or comments on a post or photograph, we give you a little dopamine hit”. Sean Parker, Facebook

Dopamine is at the center of our reward system and it is addictive – it’s woven into the heart of social platforms. Social notifications provide the drips of dopamine that keep us coming back. And it’s working, we’re spending more and more time on social platforms and yet attention is dropping… served by the fact we are being served more content than ever.

Whitehurst suggests that the dopamine drip means we have a growing audience desperate for entertainment and that we should be thinking about gaining more attention rather than reaching more people.

“Investment in social media content is low in comparison to other media channels and unfortunately we think we can get away with it.”

If the content is good enough, we will find the time to consume it

If we turn to the film industry, which is less competitive than social media, we can see that films are in fact getting longer. Attention isn’t getting shortened. Trends is binge-watching on streaming apps such as Netflix provide that if the content is good enough audiences will find the time to consume it.

We don’t have short attention spans. We just hate crap ads.

Viewers would rather a blank screen than something that looks like an ad, according to tests by YouTube. We will actively go out of our way to avoid ads. This is confirmed by Pinterest where 50% of people don’t think they’re being advertised to, despite 75% of content coming from brands – because when people can’t tell the difference between ads and content, they watch for longer.

The first rule of advertising is to attract someone’s attention… but most advertising is ignored largely because it looks and sounds exactly like advertising.

“If you can deliver something is a way that doesn’t look like advertising, you’ve got rocket fuel”, says Whitehurst.

The John Lewis Christmas ads are a perfect example of this; they focus on entertainment before telling the brand message.

Whitehurst concluded; we’re now in the most competitive marketplace for brands. To win, you need the best stories and the most engaging content.

The post To Win at Social Media, You Need the Best Stories appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/to-win-at-social-media-you-need-the-best-stories/

Some highlights from the @GrantCardone #10xUKTour In London, UK 🇬🇧…

The 10xUKTour, a Grant Cardone Entrepreneur Training Event put on by PMW & Thrive Assets In London on Friday and Saturday, at the 02 Intercontinental Hotel, was awesome! 👌

It was great to see so many UK and European Entrepreneurs all in one room, all there as they wanted to learn from a Sales & Marketing master and uncle GC didn’t let anyone down!

Grant Cardone In London, UK

The Leading US Sales Trainer and Marketing Entrepreneur gave the audience of approx 2,000, lots of great sales & marketing advice as well as great investment advice about what to do with your money once you have made it!

The top US Sales & Marketing Trainer and Business Entrepreneur was joined by many other top Entrepreneurs including his Wife Elena Cardone as well as the people responsible for bringing Grant Cardone to the UK for the #10xUKTour 🇬🇧, Paul McFadden and Billy Farrell from PMW, Matt Soltys from Thrive Assets, Mark Wright from Climb Online and the Apprentice TV series and our very own leading Welsh Entrepreneurs, Paul & Tracey from Introbiz.

Former Apprentice Winner & Current ClimbOnline Managing Director Mark Wright at the 10x UK Tour 🇬🇧

Mark Wright hosted and competed the two day business seminar and entrepreneur event and done a magnificent job. As well as sharing his insights on business, the apprentice, working with Lord Sugar and building a successful, post Apprentice, business. Mark Wright also shared lots of useful digital marketing tips and advice.

This included using schedulers for social scheduling, implementing chatbots in your business, doing lots of social media marketing, especially video marketing on Youtube and “Lives” on Facebook and more importantly these days Instagram.

Billy Farrell from Paul McFadden Wealth (PMW)

Day one also witnessed a great inspiring speech by Billy Farrell from Event hosts PMW about how he turned his life around from a dark spot in his younger days to where he is now.

There was no mistaking who was star of the show though as Uncle GC delivered the majority of the content over the two days, starting of in the morning of day one, on finances and trying to get people to break down the limiting mindsets that stop people from being successful.

Grant Cardone then finished off day one with his tips, advice and training on marketing, and how to get noticed – #HEY!

Grant demonstrated “going lives” and other real time Social Media post and gave great insights like having a great content strategy, “Quantity over Quality” and being an all platforms (advice I too subscribe to and give to others as well)!

Day two kicked off with Mark Wright interviewing one of the Stars of the show Elena Cardone…

Elena gave some great advice on being an Entrepreneurs Wife, an Entrepreneurial mum and an amazing women!

She also talk about her new book which Grant helped her to finish, with the encouragement that she was being “lazy and cowardly” when she struggled to complete the book part way through.

Elena Cardone also discussed and inspired the audience on topics such as supporting an Entrepreneur to achieve rather than putting pressure or the breaks on, and using hired help to do the mundane tasks that need to be completed, so that time can be better invested in work or family time.

From the sounds of its description, during the chat, I would highly recommend Entrepreneurs and the women married to Entrepreneurs to buy and read her book! 📚

Paul McFadden of Paul McFadden Wealth (PMW)…

Day 2 saw one of the hosts Paul McFadden from PMW give an inspiring and knowledgeable talk on investing in the property business and how to start off making introducer deals, rather than building your own property portfolio until you get to understand the property world better,something that can be achieved without any wealth to begin with.

The softly spoken but highly engaging Scottish Property Entrepreneur explained how he could help people follow in his property wealth building footsteps by engaging with him in his property training courses.

Grant Cardone’s sales training…

The 2day 10x UK Tour 🇬🇧 event for Business Entrepreneurs finished off with more from Uncle G, where he went more in depth on sales routines and practices to follow in order to become a better sales person and business entrepreneur.

Although Grant Cardone sold a number of times throughout the event it was not the typical “Sales Event” to get people in to a room in order to sell you something and the sales & marketing tips and advice were genuine and delivered by a genuine and authentic master of the art of getting noticed (marketing) and getting business (selling)!

“All in all this was a great event for Entrepreneurs…”

Serena, the unexpected star of the show 🌟

There was one unexpected star of the show that needed a special mention and that was Serena.

Serena managed to hustle the room for £450 by running 18 laps of the venue, taking over from another lad who was promised £100 if he done 20 laps but gave up after only two very exhausting laps.

Serena boldly stepped in to complete the task and did so to a rapturous applause 👏 and the rapid donation of various paper bills in a variety of denominations which was later accrued to be worth £450.

Serena was letter shown a valuable business lesson when having to split her win fall with the young lad who introduced the deal in the first place, and the house “who always gets its cut” but still it was a great windfall for the budding Entrepreneur.

MA Consultancy / WelshBiz / Things To Do In Cardiff at the #10xuktour Event

I had a great time at the event along with Gavin from 123 Divorce!

Roll on #IntrobizExpo this Thursday when we get to do it all again and more (this time also joined by Lord Sugar)!

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