Category: Facebook

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them. According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it.

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. It’s likely that not everyone who follows you or your small business on social media will join your Facebook Group, but the ones who do are typically the most invested in your products and services. Over 1.8 billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

How these brands have benefited from Facebook Groups

“Community,” is the new follower count, at least according to The Washington Post. Content creators are shifting away from focusing on the amount of likes they receive, to creating niche spaces on the internet for their followers. And it’s not just influencers, either. Many brands are also harnessing the power of online communities to better connect with their customers. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run.

Saie – a clean makeup brand – has seen huge growth in the last two and a half years and recently started selling their products in Sephora. Similarly, What’s Gaby Cooking – a small business that initially started from a blog – has turned into a food empire with founder Gabby Dalkin releasing her third cookbook soon.

Both Saie and What’s Gaby Cooking have a large following on Instagram and other social media platforms, but have still found great success on Facebook Groups. This is mostly due to the more intimate nature of the space.

Here are some of the ways a Facebook Group can help you forge a better relationship with your members.

Form deeper bonds with your core customers

Posting on your general and public social media channels can sometimes feel like you’re talking to a void for several reasons. Your follower count may be so large, it’s hard to personalize your interactions with people. Or, depending on the algorithm and the fact that individuals are constantly inundated in content, your fans might not even be seeing all of your posts in their feed.  

With a private Facebook Group, however, you can get personal with each one of your members. For example, Saie has over 146,000 followers on their Instagram accounts, and What’s Gaby Cookin has an impressive 865,000 followers on hers. But each small brand has a significantly smaller following on their Facebook Groups, with roughly 3,000 and 13,000 members respectively. This tighter community is a great way to form stronger connections with your followers.

You're usually posting content on your main social media channels – product shots, Reels or TikToks, and polished graphics. But on your Facebook Group, you don’t have to worry about providing users with a ton of media assets as they likely follow your main channels and already see those. Instead, your focus can shift to fostering community and building relationships with your followers.

Here, CEO Laney Crowell made a personal post in Saie’s Clean Beauty Crew Facebook Group asking followers for their skincare routine. It’s not often that someone that high in leadership can connect with followers in a more intimate, closed setting. Although Laney does regularly appear on Saie’s Instagram, if she were to ask this question on the brand’s Instagram Stories, the response would most likely be too overwhelming for Laney or anyone else at Saie to respond to users individually. On their Facebook Group, on the other hand, the responses are much more manageable. The post below received 15 likes and 61 comments – fewer than what the brand typically receives on their Instagram posts.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
CEO Laney Crowell uses Saie's FB Group to connect with customers

And in this case, less is more. Saie’s Head of Community, Lauren Lauigan, responded to many of the comments and even asked some members follow up questions about their morning routine.

In another post, Lauren asked the community for their clean deodorant recommendations. By interacting with the group’s members and getting their recommendations, opinions, and feedback, Saie’s leadership team is doing a great job of making their community feel valued. Rather than just throw out content about Saie’s products, the purpose of the beauty group is for members to learn from each other and share their experiences.  

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
Saie's Head of Community Lauren regularly interacts with members in their Facebook Group

Similarly, Gaby also uses the What’s Gaby Cooking Friends! Facebook group to connect with her followers on a more personal level. In February, she made a post asking members to help contribute to her upcoming book.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

The post had a ton of engagement with lots of followers sharing their favorite sayings from Gaby. By specifically asking members from her Facebook group, and not posting this message anywhere else, Gaby most likely made her members feel more connected to her and her brand. Users shared their favorite sayings of her in the comments, including “this little situation,” “this is epic,” and “I’m obsessed.” Gaby even replied to certain comments – something she may not have been able to do on a larger platform.

A private Facebook group allows you to carve out a smaller and more manageable space on the internet that will lead to more face time with each of your members. This can allow for more of a two-way conversation between you and your followers, so you can also get their input too.

Create a space for your followers to share their interests & passions

Another huge plus of creating a Facebook Group for your business is that it can help grow and nurture relationships between your followers. Rather than your customers solely having a connection with the products you sell, they’ll also begin to associate your brand with the friendships and sense of community they find within your Facebook Group. This is exactly what happened when Influencer Ambar Driscoll created an organization called Bamby Collective to help connect young women across the globe.

Ambar found that members quickly became vulnerable with one another through the Facebook Groups. And, while most of the members did originally join because they were fans of Ambar, one individual told us the reason she continues to interact with the group is because of the friendships she has formed.

A good Facebook Group is going to connect back to your brand identity while giving space for you customers to discuss topics outside of your small business. In this way, your Facebook Group is actually providing a real sense of community to members, where they can ask questions and share things with each other.

A member from What’s Gaby Cooking Friends! Facebook Group shared a post about the popular Hulu series, “The Bear.” While a television show may not seem related to Gaby and her brand, this show in particular is about a renowned chef, bringing it back to the community and Gaby’s core theme: connecting with one another through food.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
A post shared by a member in Gaby Dalkin's Facebook Group

The post was quite popular and users were having discussions about the series within the comments, actively engaging with each other. This is a great example of users in the community bonding over a shared interest.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
Members can connect with each other and ask for recommendations in Facebook Groups

In Saie’s Clean Beauty Crew Facebook Group, members constantly ask each other for makeup recommendations from brands outside of Saie. In the below post, a user started a discussion about the best eye primer, a product that Saie doesn’t even make. The fact that the Facebook Group doesn’t solely revolve around Saie makes it a more genuine space for makeup lovers.

No one wants to feel like their only value is monetary – even your customers. By creating spaces for your followers to relate with one another, you’re letting them know your small business values them, not only for their money, but also for their opinion. Through these more intimate spaces, your community will also form stronger relationships amongst each other which, in turn, will lead them to value your brand even more.

Your Facebook Group can become a channel for user generated content

Every member of your small business's Facebook group has something in common: they like your brand. So unsurprisingly, one benefit of this online community is that your followers will naturally be discussing your products including any promotions or special events.

Here, a member of Clean Beauty Crew shared her excitement about Saie’s Friends & Family Sale. In the comments of the post, users discussed what they were planning to buy during the sale.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
A Clean Beauty Crew member shared their excitement about an upcoming sale on the group

Another user asked the group for feedback on Saie’s popular sunscreen Sunvisor. Followers who ask for product recommendations via the Facebook group can feel like they’re getting more reliable answers compared to looking at the reviews on a website that sometimes include people who’ve been gifted the product. The fact that all members in the Facebook Group can see each others’ names and pictures helps make the environment feel more trustworthy.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
A great perk of a Facebook Group is the space is more intimate, allowing users to connect and ask each other questions

In What’s Gaby Cooking Friends, members are constantly sharing their favorite recipes from Gaby’s blog, but even more, they share news about her cookbooks as well. A Canadian user shared a link to one of Gaby’s upcoming books at a reduced price.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples
Members can share deals and any upcoming news with one another on Facebook Groups

This user generated content can be more appealing than regular marketing content as it feels more authentic when good product reviews are shared by fans and customers who genuinely enjoy the product (without any incentives like with sponsored reviews).

With that being said, you can use your Facebook group as another vehicle for promoting your brand by posting marketing content — but do it sparingly. The goal of your Facebook Group should be to enhance your members’ experience, not try to get your followers to buy more products.

Community management and content moderation

Now that you know the various benefits a Facebook Group can offer your small business and your customers, you might be wondering what the best practices are to run a successful one. In order to make the space as valuable as possible, here are some things to consider when launching your Facebook Group.

Set ground rules

A major goal for any online community – including your business’s Facebook Group – is to ensure all members feel safe and comfortable. You can set the tone for this by establishing some ground rules early on. These rules will be one of the first things your members see when they request to join the Facebook Group. Some basic rules to consider: no hate speech, bullying or personal promotion of brands or businesses.

For reference, here are Saie’s Clean Beauty Crew Group rules.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Lead by example

Initially, you may find that your members aren’t engaging as much with the group as you’d like – and that’s OK. As the admin and group owner, you can model these types of interaction to fellow members. Create discussion posts, engage with users, ask for feedback regularly, and initiate conversation amongst your members.

Be kind and courteous to everyone, and take the time to get to know your community by responding to their comments and posts. Eventually, you should see an increase in user contributions.

Create a private Facebook Group for your business

We recommend keeping your facebook group private to ensure the space is filled with actual community members and not spammers. Both Saie’s Clean Beauty Crew and What Gaby’s Cooking Friends! Groups are private and require an administrator to approve each new member. This way you can keep an eye on who joins the group and ensure that everyone is there for the right reasons.

We hope this article inspires you to create a Facebook Group for your small business! Remember, the goal of this space is to give your customers the spotlight and make sure their voices are heard.

Did you know you can connect your Facebook Group to your Buffer account? Get started for free today to draft, schedule, and publish content to your Facebook Group!

Facebook Will Give Ad Revenue To Creators Who Use Music In Their Videos

Photo 248629424 © Rafael Henrique |


Over the past few years, the reputation of licensed music has been notoriously negative on social media. In order to avoid being hit with copyright lawsuits, creators frequently go out of their way to ensure that there is no music playing in their videos. Facebook’s most recent tweak, though, might now inspire individuals to utilize music in their videos once more. 


Meta announced on Monday that it is introducing a new feature to allow revenue to be shared between an artist and a content creator whenever licensed music is played. 


With the new revenue-sharing model, music used in user-generated content that is over 60 seconds long will be entitled to receive 20% of the advertising revenue while the remaining 80% is presumed to be shared between Facebook and the music rightsholder. 


However, while this may sound like a great step in the right direction for content creators, it does have some limitations. As of right now, in agreement with the program that is overseeing the new service, Rights Manager, only a select group of artists’ music will be available.


This small pool of talent in its Licensed Music library includes Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, and Bicep. 


While the options are tight, it’s definitely better than having nothing at all. It also moves into finding that perfect, sweet spot where artists and creators can strike an agreement on who gets paid.


This is the first time that a social media platform is willing to give revenue to its users and pay the licenser at the same time, Variety reports. However, Rights Manager could just be the weapon Facebook needs to go up against video platform giant TikTok after it made a separate move to change the design of its feed.  


In the press release, Facebook does state that it is continuing to grow its library and evolve the experience for both users and musicians as time goes on.  




[via Variety and Ad Age, Photo 248629424 © Rafael Henrique |]

BBC Announces Mark Zuckerberg Documentary To Celebrate 20 Years Of Facebook

Image ID 49909250 © via Frédéric Legrand |


Believe it or not, we’re inching closer to the 20-year mark since Mark Zuckerberg unleashed Facebook onto the internet. To commemorate two decades of the world’s most popular social media site, BBC Factual will be creating a three-part documentary series on the platform’s founder. 

“As the 20th anniversary of Facebook approaches, there’s never been a better time to tell the story of its founder—and to assess the seismic impact of his work on world culture,” quipped Jack Bootle, Head of Commissioning, Science and Natural History at BBC Factual.

Naturally, the Facebook of today—and its parent company, Meta—is almost unrecognizable from the early days of its release, when a teenage Zuckerberg created a simple site on February 4, 2004, with the goal of helping college students connect with one another. 

As such, the documentary will seek to take viewers behind the scenes at the technology behemoth, with access to key players, insider testimonies, personal journals, and a rare archive to tell “the ultimate inside story” of one of the internet’s foremost networks.

“At a time when Facebook is transforming its vision, this is a key moment to explore the story of Zuckerberg—the man who got us here; to look back at events and the remarkable changes he has unleashed, and dig into the mind and motivations of the individual whose vision we are all now a part of—whether we choose to be or not,” concludes the BBC in a press release




[via Realscreen and BBC Factual, cover image via Frédéric Legrand |]

Facebook Fully Redesigns Its Home Feed To Look Like TikTok

Image via Meta


Joining Instagram in its neck-and-neck race against TikTok, Facebook has wholly revamped its main feed into what Mark Zuckerberg has described as a “discovery engine.” With the redesign, the site aims to boost content—mostly videos—that it thinks users would be most interested in into their direct line of sight.

Essentially, Facebook is departing from traditional social networking into entertainment discovery, à la TikTok. The platform asserts that the new feed will “make it easier for you to control what content you see and discover on Facebook,” and it does this by pushing a main TikTok-like feed to the forefront.


Meanwhile, recent posts by friends and family will be stashed in a separate page.

The home screen is now split into two main tabs. The default tab, ‘Home’, shows Facebook Reels, Instagram Reels, and Facebook Stories tailored to the user’s preferences, as suggested by the algorithm.

The other important tab, ‘Feeds’, retains the idea of Facebook that most would be familiar with, and it shows posts from friends, pages, and groups, in chronological order. Users will also be able to create a ‘Favorites’ list to view content from contacts and channels they care most about.


Images via Meta


Both tabs, however, will feature advertisements.

The prioritizing of TikTok-like videos repositions Facebook as more of a channel for entertainment and shopping. According to Axios, the change in focus also makes Facebook “less vulnerable to privacy regulation.”


Notably, the revamp follows Facebook’s renaming of its New Feed to simply ‘Feed’, seemingly distancing itself from misinformation, back in February.

The overhauled Facebook feed began rolling out on mobile apps on Thursday, with a global transition across smartphones and other mobile devices expected over the coming week. The desktop and browser versions are poised to arrive later this year.


One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.

Posted by Mark Zuckerberg on Thursday, July 21, 2022

Video via Mark Zuckerberg




[via Axios and CNN, images via Meta]

Facebook May Soon Allow You To Have Five Separate Profiles For Your Other Sides

Image ID 193375663 © via Dimarik16 |


Weeks ago, Meta announced it will no longer be requiring Quest VR users to connect to a Facebook account to access the headset. 

Now, reports have emerged that the social media platform has another plan up its sleeve to help revive activity on the network: allowing users to have up to five profiles tied to a main account.


As BGR notes, the premise does make sense, with certain users finding it more convenient if they were able to spread out their posts based on who’s following them. For example, a work profile could be separate from a personal one. That’s why we have LinkedIn and Twitter accounts.


Although it seems like this is a way to boost account signups by fivefold, Bloomberg reports that these additional profiles will not be included in the way Facebook logs its monthly or daily active users. 

As part of an ongoing test, certain users will be allowed to create four additional profiles, without the need to include one’s true identity in each of the satellite accounts, though it will still be tied back to a main account. 

This means if one of the accounts is caught for violating the platform’s guidelines, the others will be affected as well. 

Will this plan clutter up the social network further, or will it incentivize greater correspondence and activity on posts? Meta is sure hoping it’s the latter.




[via BGR and Bloomberg, cover image via Dimarik16 |]

Facebook Stops Short Of Death Threats Against Putin In Relaxed Guidelines

Image ID 41989971 © via Kianlin |


Last week, Meta announced that it would allow some violent speech from Ukrainian Facebook accounts against Russian invaders as part of “political speech.”


However, the platform has now further clarified that it won’t be condoning death threats against the man at the center of the ongoing conflict, President Vladimir Putin.

“We also do not permit calls to assassinate a head of state,” said Nick Clegg, Meta’s Head of Global Affairs, as reported by Reuters

“In order to remove any ambiguity about our stance, we are further narrowing our guidance to make explicit that we are not allowing calls for the death of a head of state on our platforms,” he added.

Additionally, Facebook emphasized that allowing calls for violence against the invaders does not mean the network was “condoning violence against Russians in general.” 

“Meta stands against Russophobia. We have no tolerance for calls for genocide, ethnic cleansing, or any kind of discrimination, harassment, or violence towards Russians on our platform,” it said. 




[via Reuters and CNET, cover image via Kianlin |]

Facebook Adds Community Resources To Give Ukrainians Assistance & Medical Aid

Image via Meta


Facebook has updated its Community Help resources with additional information from the United Nations and Red Cross to better assist Ukrainians caught in the middle of the ongoing conflict.

According to Engadget, the new information will allow citizens in the nation to seek medical help and assistance not only in Ukraine but also in neighboring countries that have opened their borders.

Furthermore, the portal now lists the WhatsApp hotline for Ukraine’s State Emergency Services, which users can add to their contact list to quickly connect with professionals should the need arise.


Image via Meta


Hypebeast reports that Facebook and Instagram have placed the Community Help section at the top of feeds for relevant users, and searches pertaining to Ukraine or the invasion will display it in the results.

Additionally, Facebook has improved its Emotional Health Center with mental health tips from international organizations, including the World Health Organization and International Medical Corps.

These resources will be available in Ukrainian, Russian, and English to reach most of the country’s population.




[via Engadget, Hypebeast, and Meta, cover image via Meta]

Facebook Is Testing A Desktop Redesign, And What It’s Doing Is Baffling

Photo 201263466 © Alexb09d4n |


How many times have you looked at a menu bar and thought, “I wish these buttons were harder to find?” Not once?


Well, imagine Facebook users’ surprise when they logged onto the website to find that not only has the menu been moved, but that some of the most-used options are now being buried under a new all-in-one button.

The social network appears to be testing a new desktop look where navigation elements, menus, and settings have been relocated from the top to the left of the interface.


“We moved all your navigation options into one place,” Facebook details in a new popup. “This change combines everything you need on Facebook—your profile, search, notifications, messages, and more.”

Those options are now hidden under a new 3 x 3 grid ‘Full Menu’ icon, so users would have to open this menu to access them, as opposed to performing the usual one-click action.

For now, this view is only visible to an extremely small group; a search on social media shows that Mashable senior editor Stan Schroeder is among the rare few who have been subjected to the changes.


Anyone else out there with this new Facebook design? Thinking of starting a support group.

— Stan Schroeder (@franticnews) March 7, 2022

“I don’t remember whether I opted in for this, but I can’t find a way to roll it back, so this is what the Facebook experience looks like for me right now,” Schroeder notes. He’s shared additional screenshots here.

Social media consultant Matt Navarra, who has also shared a screenshot of the updated menu, calls the revamp “confusing and messy.”

Of course, UI/UX changes will always require some getting used to—but discounting the need to relearn habits, Schroeder points out that this new left menu is situated next to another existing menu.


It’s an information overload “with so many colorful icons fighting for your attention,” says the reporter. Plus, given Facebook’s vast selection of features, grouping everything together would make navigating the site even more challenging.


Facebook is testing yet another redesign on desktop

It’s confusing and messy

— Matt Navarra (@MattNavarra) March 7, 2022


Do any of these “designers” actually use Facebook on a daily basis?

— Alexandra Modafferi (@ReelTake) March 7, 2022

[via Mashable, images via various sources]

Facebook Reels Now Available In 150 Countries Worldwide, Taking TikTok Head On

Image via Facebook


After Meta’s Instagram decidedly began to pivot towards becoming a video-sharing app, it was no secret that the firm’s social media platforms were feeling the crunch and needed to do something to rival their biggest competitor, TikTok. 

Reels was first launched on Instagram, and, last September, began to roll out to Facebook users in the US too. These short-form videos with a focus on using shared, popular audio clips appear to directly combat TikTok’s own similar concept of videos.

Similarly to Reels on Instagram and TikTok’s signature short videos, Facebook Reels will also come with features like using trending audio clips, augmented-reality filters, and editing tools like speed adjustment and stitching clips together to form a longer video.


Image via Facebook 

More than 150 countries across the world will now see Reels being added to Facebook in their area, and Meta will also be doling out monetary incentives to encourage the use of the new feature. 

According to the firm, it’s testing more types of advertisements on Reels—which currently still have less than Stories and Feed posts—alongside a new program that will pay creators based on their Reels’ view counts. 

There’s also a new tipping feature, coming in the form of Stars. Fans can tip creators using these, and creators will receive one cent per Star earned from Meta.


Image via Facebook 

Instagram creators may also be able to get their Reel recommended to audiences on Facebook, since they’re under the same parent company. This is optional, however, and not fully developed yet. 

TechCrunch reports that in Meta’s Q4 2021 earnings report, the company called Reels the “fastest-growing content format by far,” touting it as the biggest area of growth on Instagram. It’s no wonder, then, that Facebook is about to get the same treatment. 


We’re excited to announce that we’ve launched Facebook Reels today! Stitch together quick videos, experiment with the…

Posted by Meta on Tuesday, February 22, 2022




[via CNET and TechCrunch, images via Facebook]

Facebook Proudly Renames ‘News Feed’ To Just… ‘Feed’

Image ID 41989971 © via Kianlin |


If you still haven’t grown accustomed to Facebook’s parent company being referred to as Meta, there’s more to get used to.


The social media company has announced, rather happily, that the platform’s News Feed will now be known as just “Feed.”

TechCrunch posited that the change—taking the “news” out of “news feed”—could be part of Meta’s rebranding efforts to distance itself from its reputation as a source of misinformation.


Starting today, our News Feed will now be known as “Feed.” Happy scrolling!

— Facebook App (@facebookapp) February 15, 2022


It’s similarly possible that it wants to distinguish the brand’s myriad offerings, as the firm has recently announced the arrival of Facebook News in France. 

This renaming could help users differentiate between friends’ posts on the Feed and articles on Facebook News, which is said to be “a dedicated tab on Facebook in the bookmarks section that will spotlight new stories from a diverse range of reliable and relevant news sources.”

A company spokesperson told the site that the change from “News Feed” to “Feed” had been planned for some time.

“We think Feed is a better reflection of the broad variety of content people see as they scroll. This is not related to the News Tab announcement in France,” the spokesperson said.

According to Social Media Today, Facebook reiterated that the name change won’t affect the way the platform works.

“This is just a name change and does not impact the app experience more broadly,” it confirmed. 

The next time you’re on a tirade about irrelevant posts on Facebook, remember the clutter features on your Feed and no longer the News Feed.




[via TechCrunch and Social Media Today, cover image via Kianlin |]

Facebook Messenger Is Making It Easier To Split The Bill With Friends

Image via Meta


If you’re back to dining out with groups of friends, you’ll be well accustomed to the chore of having to divvy up the bill at the end of the night.

Now, Facebook Messenger is adding a ‘Split Payments’ feature, so you won’t have to pull out the calculator or do quick math on the back of a receipt again.


The function, which was previously in beta testing, can divide the cost automatically among two or more people.


Image via Meta


Of course, ‘Split Payments’ will be connected to Facebook Payments, so if you’ve yet to register your card details, you’ll have to do so the first time you choose to use the feature, as per Engadget.

Once you’ve gathered all your friends into a group chat, simply tap on the name of the group, followed by ‘Split Payments’. You can then select how many to split the cost, or if to exclude someone (e.g. the birthday girl).


There’s an option to enter manual amounts if everyone’s paying a different amount, too. 

For now, the feature will be available in the US on iOS and Android phones, and could be rolled out to more countries in the near future.




[via Engadget and Meta, images via Meta]

Billionaire Launches Lawsuit Against Facebook For Failing To Prevent Ad Scams

Image ID 41989971 © via Kianlin |


Australian billionaire Andrew Forrest has filed a criminal lawsuit against Facebook, alleging that the social media platform has failed to prevent scams using his image. 

He said that this was the first time Facebook would be facing an international criminal case, and accused the site of breaching Australian anti-money laundering legislation by allowing hoax cryptocurrency advertisements.

According to the BBC, while Meta has yet to comment on Forrest’s allegations, it said it was “committed to keeping those people [scammers] off our platform.”

The scam advertisements, which are said to have appeared back in 2019, used images of Forrest and other celebrities to promote false investment opportunities. He said the site was “criminally reckless” for not doing more to get rid of the posts.

“I’m concerned about innocent Australians being scammed through clickbait advertising on social media,” said the mining magnate. 

“This action is being taken on behalf of those everyday Australians—mums and dads, grans and grandads—who work all their lives to gather their savings and to ensure those savings aren’t swindled away by scammers,” he added. reports that Forrest wants the tech giant to do more with its “vast resources and billions of dollars in annual revenue” to protect the vulnerable against bad actors.

“Social media is part of our lives, but I want more to be done to ensure fraud on social media platforms is eliminated or significantly reduced,” he remarked.

The charges against Facebook will be heard in the Magistrates Court of Western Australia from March 28.




[via BBC and, cover image via Kianlin |]

Facebook Loses Users For The First Time In All Of Its 18 Years

Photo 81724564 © Alexey Novikov |

For the first time in history, Facebook lost daily users, according to a quarterly earnings report shared by the social network’s parent Meta on Wednesday.


The platform’s daily logins fell by half a million, down to 1.93 billion, in the last three months of 2021, with the most significant losses recorded in Africa, Latin America, and India. This indicates that the bid to get more users has practically topped out, the Washington Post reports.


Shares for Meta dipped 26.4% the next day, wiping out US$230 billion from the company’s market value on Thursday. Research firm Birinyi Associates, via the New York Times, suggested that this is the worst one-day plunge in value suffered by any US company. CEO Mark Zuckerberg’s personal wealth also took a significant hit that measured up to US$31 billion.


Performance for Meta isn’t all bleak, however. Platforms like Instagram, WhatsApp, and Messenger continued to grow in visitorship, albeit “modestly,” describes the Washington Post. Plus, while Facebook saw a dramatic reduction in daily users, it still recorded a rise in monthly logins.

The decline comes as Meta transitions into the so-called “metaverse” in a massive rebrand, amid privacy concerns and criticism of its ability to protect users’ interests. As the first to project the idea of the metaverse to the mainstream, Meta has also taken on a huge risk.


Zuckerberg acknowledged the growing threats of rivals like TikTok at the earnings call, adding that Meta would devote more resources for its lookalike product, Reels. He also cited Apple’s privacy changes as part of the cause for Facebook’s underwhelming progress.


However, he emphasized that work is just beginning for the new generation of Meta. “Last year was about putting a stake in the ground for where we are heading; this year is going to be about executing,” the CEO said on Wednesday.



[via The Washington Post, CNBC, New York Times, cover photo 81724564 © Alexey Novikov |]

Facebook Messenger Will Now Alert You If Someone Takes A Screenshot Of Your Text

Image via Facebook Messenger


Facebook Messenger is introducing a new feature that could significantly improve privacy, by alerting users when someone has taken a screenshot of their disappearing messages in Secret Conversation mode.

This “disappearing” mode already deletes your messages periodically, and now, it will be following in the footsteps of Snapchat by adding a notification for screenshots.

“We’re also adding GIFs, stickers, and reactions to encrypted chats, too,” reveals Meta founder Mark Zuckerberg.

Furthermore, Facebook is rolling out end-to-end encrypted (E2EE) group chat and calls, which are said to help keep conversations out of the prying eyes of hackers or nation-state surveillance, much like with WhatsApp.

SlashGear notes that E2EE is known as the “gold standard of privacy and security” and does not even allow the service provider to decrypt the data. This means there’s no way for Meta to read your messages or provide those details to third parties.

According to TechCrunch, if someone screenshots your message in an E2EE chat, you will now be notified so you can approach the other party for clarification. There are additional options of blocking and reporting the conversation if needed. 

These new features will be available both on web and mobile interfaces, and will be rolled out globally “over the next few weeks.”


Image via Facebook Messenger




[via SlashGear and TechCrunch, images via Facebook Messenger]

Facebook Faces $150B Lawsuit From Rohingya Refugees For Amplifying Hate

Image ID 41989971 © via Kianlin |

Rohingya refugees have sued Meta, Facebook’s parent company, for over US$150 billion following allegations that the company failed to put a stop to hateful posts that incited violence against the Muslim ethnic group residing in Myanmar.

The group’s lawyers officially filed a class-action lawsuit in California this week, claiming that the advent of Facebook in the country aided the spread of hate speech and misinformation that “amounted to a substantial cause, and eventual perpetuation of, the Rohingya genocide.”

This claim is being filed on behalf of anyone worldwide who had suffered from the violence, or had a relative who died from the tragedy. Facebook’s part in the matter was first brought to light back in 2018, when United Nations’ human rights experts said that the platform had played a role in inciting attacks against the Rohingya people.

The lawsuit alleged the social media app’s algorithms had amplified hate speech targeting the ethnic minority, and that the company failed to hire moderators and fact-checkers who understood the political landscape to better assess which posts should be taken down.

“The resulting Facebook-fueled anti-Rohingya sentiment motivated and enabled the military government of Myanmar to engage in a campaign of ethnic cleansing against the Rohingya,” said the lawsuit.

According to the Associated Press, via USA Today, lawyers in the UK have issued notice of their intention to follow up with a similar lawsuit regarding the matter.

This certainly isn’t the first legal melee Facebook has been at the center of, with one whistleblower testifying before authorities on how its founders would often choose “profits over users’ safety.”

It’s unclear if Meta will face repercussions over its involvement in the attacks against the Rohingya people, though the refugees and loved ones who survived the violence hope to be able to receive some compensation for their suffering.

[via Associated Press and USA Today, cover image via Kianlin |]

Facebook Trials ‘Professional’ Mode For Creators To Monetize Their Feeds

Image via Meta

Meta, formerly Facebook, will allow users to turn their profiles into a ‘Professional’ mode, which will enable them to monetize their following on the platform.

The new option, presenting content creators with more money-making opportunities, will initially be open to select creators in the US during its trial period. It will include additional insights that had previously only been available to Facebook Pages.

The new monetization features include the ‘Reels Play’ bonus program, where creators can earn up to US$35,000 a month based on the number of views they attract on their short-form videos. At the moment, this program is by invite only, with the platform selecting which creators it wants to qualify for the bonuses.

Image via Meta

Currently, not much else is known about the other features coming to the ‘Professional’ mode, though Meta did confirm that users with this setting will be able to access their post, audience, and profile insights. This means creators will be able to see the total number of shares, reactions, and comments on each of their posts, and chart their follower growth over a period of time.

However, according to TechCrunch, Meta warns that by creating a ‘Professional’ profile, creators are opening themselves up to being viewed as a public figure on the site. These profiles can be followed by anyone, with posts set to public by default. You can mark specific posts as friends-only if you so wish.

Image via Meta

If you’re already using a Facebook Page instead of a regular profile, fret not. Meta is starting a new Pages experience, which will allow creators to access a Professional Dashboard to view their Page’s tools and insights.

As the world of influencers and creators grow, Meta is certainly stepping up as a key player to help content creators earn more through their array of platforms. For more information on ‘Professional’ mode, head here.

[via TechCrunch, images via Meta]

Facebook Allowed Paid Advertisements Comparing Vaccines To The Holocaust

Image via Chinnapong /

Recently, it has been revealed that Facebook sold advertisements promoting anti-vaccine sentiments, including paid posts comparing the government’s response to COVID-19 to Nazi Germany.

These campaigns were funded by merchandise companies, which spent hundreds of thousands of dollars running these advertisements on the platform.

Last week, Fox News anchor Lara Logan incurred backlash when she likened Dr Anthony Fauci to a notorious Nazi physician known as the “Angel of Death.” The outrage happened at the same time advertisements of a sweater, with the words “I’m originally from America but I currently reside in 1941 Germany,” made the rounds on Facebook.

Even more drastic, a different advertisement—comparing the vaccine rollouts to the Holocaust—falsely implied that the government was attempting to cull citizens all over the country. This particular campaign was run by a page named ‘Ride the Red Wave’, which earlier this year had offered T-shirts emblazoned with the slogan “make hanging traitors great again.”

According to CNN, Facebook made over US$280,000 from advertisements by Ride the Red Wave since May 2021. While the page itself has fewer than 10,000 followers, its paid campaigns potentially reached millions of Facebook users.

Next Level Goods, another page by a separate entity, was found to have spent more than US$500,000 since 2019, including promoting its anti-vaccine T-shirts.

Data showed that in August this year, a T-shirt that read “Proudly Unpoisoned” had reached over 450,000 users on the social media platform. The brand would have paid about US$2,500 for the paid campaign, with most of the advertisement’s viewers located in Texas, Florida, and California.

In response to the findings, a spokesperson for Meta said such advertisements were against Facebook’s vaccine misinformation policies, though it’s unclear as to why they weren’t flagged by the site’s detection systems.

Laura Edelson, a researcher at New York University who specializes in Facebook advertising, told CNN that the site does not manually review all of its paid advertisements. This could explain why some of the anti-vaccine campaigns were allowed to run on the platform without being stopped.

Going forward, it’s unclear how Facebook will address the problem of widespread paid misinformation campaigns on its platform, though it’s certainly concerning that millions of users are being exposed to such rhetoric daily on their social media feeds.

[via CNN, cover image via Chinnapong /]

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Facebook Embroiled In Suit For ‘Copying’ Photo App & Crushing It From Existence

Images via Nick Fox / and Hypno

While the image of Mark Zuckerberg’s metaverse double is the one being burnt into the public’s memories, it’s his selfie-taking that has cost one brand its entire business. Phhhoto, a popular app from years back, has said it was forced to close down because of interference from Facebook, now Meta, and its founder himself. Phhhoto’s founders are now suing the social network for allegedly forcing the app out of operation.

The lawsuit details that Facebook executives, including Zuckerberg, personally downloaded Phhhoto and used it in 2014. Later, Instagram co-founder Kevin Systrom and other senior managers did the same.

The New York Times reports that Facebook had approached Phhhoto with the suggestion to integrate the latter into its services, but nothing came out of this conversation. This act was all for show, Phhhoto’s creators claim—adding that Facebook merely wanted to replicate its core feature of stitching images into looping videos, which you might recognize as Instagram’s Boomerangs today.

For context, here’s a preview of a Phhhoto clip:

Image via Hypno

Phhhoto had a notable user base when it was live. The app was even promoted by celebrities by the likes of Beyoncé, Katy Perry, and Miley Cyrus, the Times notes.

Even though a deal didn’t transpire, Instagram introduced the Boomerang feature just hours before Phhhoto was to launch a full Android app, according to the document. This not only overshadowed Phhhoto’s plans but also stole some of its media coverage. Android users would have less reason to install Phhhoto, as a result.

Facebook now faces accusations of antitrust violations by Phhhoto’s creators. The photo startup is represented by renowned lawyer Gary L. Reback, who was the attorney for the Justice Department in suing Microsoft back in the 1990s, the Times reports. Microsoft eventually settled.

Besides launching a competing product, the Facebook-owned Instagram even suppressed settings for the Phhhoto app so users couldn’t locate Instagram contacts, the suit elaborates. “Instagram was apparently upset that Phhhoto was growing in users through its relationship with Instagram,” says the filing.

The visibility of Phhhoto’s content was further limited on Instagram, apparently forcing Phhhoto to shutter in June 2017. The app could no longer survive due to “lacking investment or any other means to remain viable,” notes the complaint. According to a 2017 report by TechCrunch, following the closure, Phhhoto’s parent company Hypno shifted its focus to leasing physical photo booths at events.

Reback tells the news outlet that this legal battle is unique because of Zuckerberg’s personal involvement with the development of a similar product.

Phhhoto’s founders are seeking monetary damages from Facebook, though how much they are asking for is unclear.

A spokesperson for Meta, the rebranded Facebook, responds: “This suit is without merit and we will defend ourselves vigorously.”

[via PetaPixel and The New York Times, images via various sources]

Facebook Updates Its Subscription Model So Creators Can Earn More Income

Image via Facebook

This week, Facebook announced that it would be changing its subscription model so as to better support creators. The blog post, written by founder Mark Zuckerberg, also hit out at the 30% transaction fees Apple collects, which it said hindered creators from earning more.

“We’re focused on unlocking opportunities for creators to make money from their work. The 30% fee that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product, so now creators can earn more,” wrote Zuckerberg.

According to Insider, the company first introduced the model in June 2020, allowing creators to receive monthly-recurring payments from audiences who subscribe to their content. This was touted as a way for online entrepreneurs to make a “sustainable income.”

Creators eligible for the program, which include those with more than 10,000 followers or over 250 return viewers with 50,000 post engagements or 180,000 minutes watched, can now ask their fans to contribute via the platform’s own payment system, Facebook Pay.

Additionally, as reported by TechCrunch, there will be new bonus incentives in which creators receive between US$5 to US$20 for each new subscriber they acquire until the end of 2021.

By paying through Facebook Pay instead of through the Facebook app, creators will no longer have 30% of their transaction fees collected by Apple.

The site will generate custom-made links for them to share with subscribers, so that they’ll be able to keep more of the money from the program.

Image via Facebook

[via Insider and TechCrunch, images Facebook]

Facebook Kills Facial Recognition Tagging Tech, Deleting A Billion ‘Faceprints’

Image via Meta

Facebook’s parent company Meta has just announced it will be shutting down its facial recognition system, including the deletion of over a billion user “faceprints,” as lawmakers and advocates sound the alarm against the technology.

Recently, Facebook and its founder Mark Zuckerberg have come under fire for a multitude of issues, ranging from its platforms’ toxic imprint on teens, to a whistleblower alleging the company prioritized profits over users’ safety. This radical step could be part of its efforts to quell its critics and prove that it is willing to make the necessary changes to its social media sites.

According to The Guardian, the facial recognition software was mostly used to automatically identify users in pictures and videos uploaded onto Facebook. The company said this was “one of the largest shifts in facial recognition usage” in history, as over a third of the platform’s daily active users have opted into the setting.

The technology, while controversial, has proven to be incredibly useful for the visually impaired, making use of artificial intelligence to generate live descriptions of images, including identifying the people featured in a picture. However, due to “complex social issues” such as privacy concerns, Meta has decided to limit its use for the time being.

“There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use,” explained Meta’s Vice-President of Artificial Intelligence, Jerome Pesenti.

“Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”

Going forward, users will no longer be able to enable facial recognition for suggested tagging or see a suggested tag should they appear in an image or video.

Facebook will still encourage manual tagging so that friends and acquaintances can identify one another more easily in posts.

[via The Guardian and Meta, cover image Meta]

Facebook Dispels One Of The World’s Largest ‘Troll Farms’ Out Of Nicaragua

Image ID 41989971 © via Kianlin |

Earlier this week, Facebook announced it had taken down one of the world’s largest state-run “troll farms,” which was found to be operating out of Nicaragua.

The company’s researchers said it removed at least 1,300 accounts on Facebook and Instagram, believed to be part of a government operation targeting opponents of President Daniel Ortega, and the ruling Sandinista National Liberation Front. It appears that the campaign, launched in April 2018, managed to rack up nearly 785,000 followers in its time.

“This was one of the most cross-governmental troll operations we’ve disrupted to date,” read Facebook’s report.

Engadget reported that researchers involved in the takedown operation said they’d found “a complex network of media brands” on other social media platforms as well, including TikTok, YouTube, Blogspot, and Telegram.

These accounts attempted to “flood the Nicaraguan information space with pro-government content, creating the appearance of a vibrant and diverse public debate.”

It was uncovered that one of the main offenders, a site called Redvolución, claimed to expose misinformation coming from anti-government sources. However, as reported by

Facebook Explains Meaning Behind New Logo & Rebranded ‘Meta’ Name

Image via Design at Meta

It seems like only yesterday that Facebook took on the loud corporate name of FACEBOOK. That was back in 2019, and now, a new chapter has begun. The umbrella of services, including the social media platform of the same name, is now known as Meta.

Facebook (or Meta) seems to be a firm believer that social networking, as you know it, is due for a rebirth. The company hopes to knock Walls down to build “the next evolution of social technology — where you can share immersive experiences with people even when you can’t be together in person, and do things together you couldn’t do in the physical world.” It says that in the metaverse, people will virtually feel like they’re connecting in the same space.

Image via Design at Meta

The rebrand was a joint effort between brand and product teams across the company, according to a new blog post outlining the aesthetic decisions behind the revamp.

In it, the Design at Meta team details that the company chose the Meta name “because it can mean ‘beyond.’”

“This next chapter is a future made by all of us that will take us beyond what digital connection makes possible today — beyond the constraints of screens, the limits of distance and even physics,” the tech giant elaborates. “For our company, Meta is a reminder that there is always more to build.”

Designing a logo for mere 2D displays wouldn’t be fitting for the multidimensional transition, so the company created a symbol that could “live in motion and 3D.” The dynamic emblem appears differently in different perspectives—whether in 2D or 3D—and can even be interacted with; you can navigate “through it and around it.”

Image via Design at Meta

In certain scenarios, it might look like an ‘M’ monogram, but it can also transform into an infinity symbol representing “infinite horizons in the metaverse.”

Image via Design at Meta

There’s still some memory of the brand’s past in the symbol. A blue gradient nods at Meta’s core products, “connecting our future to our company’s origins,” says the company.

The thought process behind the wordmark is less abstract. The company wanted a “simple and effective” look that would carry itself across a multitude of displays, from in-app applications to the immersive metaverse. Its fairly new corporate typeface from 2019, which it has reused for this logo, seemed to fit the bill.

Image via Design at Meta

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward,” explains Meta CEO Mark Zuckerberg.

Image via Design at Meta

[via Design at Meta]

Facebook Sets Up $150 Million Fund For Educational Virtual Reality Experiences

Image via Chinnapong /

As part of its expansion into the metaverse, Facebook is looking to invest up to US$150 million over the next three years into creating virtual reality (VR) experiences that can be used for education.

According to Engadget, a portion of the money will go towards funding augmented and virtual reality creators, so they can come up with more designs and innovative ideas.

Going forward, Facebook will partner with Unity to offer lessons on how to create educational content at nonprofits and institutions. It will also be working with historically Black colleges and universities to create immersive teaching tools for their curriculum.

As part of its plans, the firm will help increase the public’s access to educational VR experiences. Wider access would allow more students to be able to enjoy these new educational tools and provide a wider market for more of such innovations.

“VR isn’t all fun and games. If you’ve ever traveled the world with Wander, explored Japan with Tokyo Origami, or admired the heavens in Titans of Space PLUS, then you know that VR can be a powerful tool for education as well,” said Oculus Vice-President, Mark Rabkin.

“A lot of work exists between where we’re at now and where we see the metaverse in the future. We’re excited, and we hope you’ll come with us on the journey.”

[via Engadget, cover image via Chinnapong /]

Facebook Teams Up With BMW To Design Smart Glasses Made For Driving With

Image via Facebook Reality Labs

Facebook Reality Labs—“Meta Reality Labs” sounds more sinister, somehow—has been building ‘Project Aria’ for the past few years, which is its iteration of display-free glasses that pack a punch with camera and sensors embedded throughout.

Previously, it was reported that the company planned to release its smart glasses in collaboration with Ray-Ban, before it announced that it had been gathering “first-person” data from volunteers around the world to train AI to monitor our movements and offer helpful advice.

Now, the project has announced a new partnership. This time, it’s with BMW. Yes, the car company. Yes, it’s for the glasses. And yes—it’s for drivers to wear smart glasses while on the road.

Image via Facebook Reality Labs

“We think that AR glasses could eventually help drivers navigate their surroundings,” Facebook writes. This indicates a GPS function, perhaps, with AR enhancements to the road in front of the driver. “Partners like BMW are interested in exploring how AR technology could integrate into tomorrow’s vehicles.”

Disclaimers for the development of the project include the promise that data recorded in public places will have faces and vehicle license numbers blurred to protect privacy, as well as extensive training and testing of the participants to make sure that they only record information where it’s appropriate to do so.

While undoubtedly a technological marvel worth awe, the announcement comes not long after the social network got entangled in numerous user privacy and safety scandals through leaked internal affairs. The timing might not be the best, but would a full corporate rebrand help to sweep these pains under the rug?

[via CNET, all images via Facebook Reality Labs]