Category: Facebook Tips

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it.

Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward.

In our upcoming State of Social Media 2019 Report (releasing January 16th) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network.

Most Used Social Media Platforms 2019

And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic.

Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year. In total, we dwindled down more than 777 million posts to 500 of the most popular, according to total engagements. The top 500 Facebook posts represent more than one billion engagements across Facebook.

Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019.

Table of Contents

Let’s dive in!

Key takeaways from 777 million Facebook posts

BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages.

They’re also the company behind one of my personal favorites, The 2019 Ultimate Guide to Facebook Engagement, an annual report that analyzes everything you need to know about the tactical side of Facebook marketing.

Needless to say, their product offers some eye-opening insights into the world of Facebook marketing.

Key takeaway #1: Video performs better than all other types of Facebook posts

When it comes to taking your Facebook strategy to the next level, there is no better way to do so than through the use of video content.

On average, video posts on Facebook get at least 59 percent more engagement than other post types.

In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos!

Images only accounted for 18 percent of the top posts, while Links made up a mere 0.2 percent.

Top 500 Facebook Posts of 2018 and 2019

On the other hand (quite shockingly), link posts received 76 percent less engagement than videos on average. This includes links with images. In other words, not even images are helping link posts to perform better.

We’ll get into Facebook video themes and content later in this article, but for now, it’s clear that brands should be investing heavily in video content in 2019.

Key takeaway #2: The most common reactions to top Facebook video posts are LOVE and HAHA

You might be wondering why we chose to analyze the most common reactions to top Facebook posts.

Great question!

Reactions give us a unique look into human psychology and a better understanding of “why” people like certain types of content on Facebook. Plus, it helps point us in the direction of what to create for our own brand in the future.

The reactions LOVE and HAHA made up 81 percent of the total Facebook video reactions in 2018 (Likes not included in the data set):

Top 500 Facebook Posts of 2018

Clearly, people are interacting with content that they find inspirational, funny, or a mix of both (more on that next). Brands that focus on creating content around these emotions are more likely to produce successful content for their Page moving forward.

Though it’s important to note here that, more often than not, content isn’t necessarily loveable or funny to everyone. In other words, something that is “loved” by one person might be “funny” or even “sad” to another.

Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational.

Brands and marketers just need to know what their audience will find personally entertaining, which starts with an understanding of who they are.

Key takeaway #3: Inspirational, funny, or practical content generates the most engagement

In order to hone in on the exact types of content brands and marketers should be creating more of in 2019, we attempted to categorize the types of content from the data set. In conjunction with the most common reactions on Facebook and a subjective analysis of the top 500 Facebook posts, three common themes started to emerge.

The most successful content could be categorized as inspirational, funny, or practical.

For example, the number one most successful post on Facebook in 2018 was one from speaker and storyteller, Jay Shetty:

Shetty accounts for several of the top 500 posts because he creates content that inspires people. Inspirational content leads to a greater amount of reactions, comments, and shares, which in turn, leads to greater organic reach.

The best part is that any brand is capable of creating this type of content. All it takes is a renewed understanding of what people are looking for on social media (specifically, your audience as we mentioned above) and how you can deliver that to them on a consistent basis.

Which leads us to a breakdown of some of the year’s most successful Facebook posts and the psychological reasons behind why they worked.

Four examples of the year’s most successful Facebook posts

In an attempt to make this study as relevant as we could to a variety of brands and industries, we decided not to simply cover the top 10 Facebook posts from 2018. Instead, we hand-picked several posts from the top 500 that teach us something valuable about the art of Facebook marketing.

But if you’re curious, here are the official top 10 Facebook posts of 2018:

Note: We’d love to hear your thoughts in the comments below on why you believe these posts worked so well. Let’s help each other improve!

10. “An amazing moment in African enterprise history” – Strive Masiyiwa

9. “Hero Boy Saves Chicken” – Life Changing Videos

8. “When your dogs smells another dog on you” – Funny in Public

7. “Tianmen Mountain, China” – Inspire Uplift

6. “Common Dental Procedures” – Science Nature Page

5. “Wow” – Penoy Rap Radio

4. “Before You Take Someone For Granted Watch This” – Jay Shetty

3. “Scalloped Potato Roll” – BuzzFeed Tasty

2. “7 Super easy ways to keep your food fresher, longer!” – So Yummy

1. “Before You Feel Pressure Watch This” – Jay Shetty

Now, onto a more detailed breakdown of some of our favorites.

The Norfolk Police Department (Humanizing your brand)

You wouldn’t normally classify your local police department as having one of the best Facebook Pages and content of 2018, but the Norfolk Police aren’t your typical department.

Generating more than 3.2 million engagements and growing their audience to well-over 180,000 fans in the past year, the NPD is the perfect case study for how to approach Facebook marketing with limited budget and resources.

(Here’s the link to the lip sync challenge video, which has over 78 million views as of writing. The video can’t be embedded — likely due to copyrights of the music.)

Why it works:

The Norfolk PD offers a variety of inspiring and funny content that caters to their local community. And while they aren’t “selling fun” per se, they’re building a considerably large and loyal following with fun content.

Most importantly, the NPD makes their content relatable and human. In each one of their posts, you get a behind-the-scenes look at the officers and staff that make up their department. Then they take it to the next level with vulnerability.

It’s not easy to get in front of the camera. And it’s not easy to go out on a limb with experimental content, especially as a local police department. However, the NPD threw every traditional rule aside and decided to go for it.

In the end, they were rewarded for their efforts.

Brainy Crafts (Hacking your way into people’s hearts)

It wouldn’t be a top Facebooks posts of 2018 roundup without mentioning the wonderfully engaging world of “practical life and cooking hacks.”

Pages like BuzzFeed Tasty, 5-Minute Crafts, DIY Crafts TV, and lots more have taken full advantage of people’s unending desire to improve their lives in one form or another.

Here’s a great example from Brainy Crafts of how to hack your way to being more resourceful in the kitchen:

Episode 11: Kitchen Life Hacks

16 Life Hacks That Will Make You More Resourceful In The Kitchen

Posted by Brainy Crafts on Wednesday, January 31, 2018

Why it works:

As we discussed earlier, “practical” or “how to” content makes up a significant majority of the top Facebook posts of 2018.

Educating your audience on Facebook isn’t just about teaching them a new skill, it’s about what they will do with that knowledge. More often than not, they’ll share it with their friends and family.

When Fast Company asked Tasty global GM Ashley McCollum why this type of content is so popular, she responded:

“We didn’t set out to build a food network. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’ What we did is build content around the concept that people would share it with people in their lives. It’s not just how to make the recipe, how to chop the onion. It gives you a reason to reach out to your friend. It allows you to connect with another person.”

One simple suggestion to make this actionable is to repurpose your most-shared blog posts into a standalone Facebook video post.

For example, one of the most popular Buffer Blog posts of 2018 was “The New Facebook Algorithm 2018: Everything Marketers Need to Know” – We turned the text into a one minute explainer video that was viewed and shared more than 16,000 times.

The best part is it only took us about one hour to create since we already had the blog content to work from!

Strive Masiyiwa (Rise of the active CEO on social media)

One Page that accounts for a whopping 33 of the top 500 Facebook posts of 2018 isn’t a brand at all. It’s the Executive Chairman & Founder of the global enterprise Econet Group, Strive Masiyiwa.

Masiyiwa has racked up more than 3.5 million fans to his Page, ranks 437 among all Public Figures in the world, and generated 108+ million engagements to his posts in 2018.

And the most interesting part is that he’s done all of this through images and captions (not videos). A lot of his high ranking posts are more like micro-blogs, averaging well-over 300 words per caption.

Why it works:

According to data from OkToPost, only 40 percent of CEOs are active on social media. Of those users, 70 percent use LinkedIn only. However, this number is expected to grow significantly in 2019 as people turn to authentic sources of information.

In an era of distrust in the news, CEOs and other top executives have a unique opportunity to be more social. This can help boost your brand’s reputation and build trust among your users.

Finally, Strive Masiyiwa proves that video isn’t the only type of content that works on social media. But it’s important to note that in examining his content, every single post is extremely detailed and informative.

Funniest Family Moments (Curating the best content from around the web)

The Funniest Family Moments Page managed to snag 22 posts in the top 500, generating a total of 51,546,121 total engagements in 2018.

Baby and animal videos certainly don’t hurt their case, but there’s something else at play here that all brands can use to improve their Facebook marketing strategy in 2019: curated content.

It’s incredibly simple to get started with curated content and the perfect way to supplement your in-house content strategy. Take, for example, Funniest Family Moments’ top post from 2018:

Dog and baby

Good nannies!❤

Posted by Funniest Family Moments on Tuesday, November 20, 2018

Why it works:

At its core, the post is nothing more than a compilation of videos from around the web. However, it has garnered more than 129 million views and five million engagements – and counting.

Content curation is all about finding and organizing existing content artifacts to create new insights and shared value for your audience.

If you can do that consistently, your audience will look to you as a continuous source of inspirational, funny, and practical content (there’s that theme again). Plus, curated content helps to establish your brand as a thought leader in your space. Instead of “talking about yourself” all of the time, you’re demonstrating that you’re willing to add value in different ways.

Incorporating these learnings into your Facebook strategy

Now that we’ve examined some of the top Facebook posts of 2018, you’re probably wondering:

How can I apply these tips to my own Facebook strategy?

Even if you’re not a top Page or generating millions of engagements per month, you can still find a ton of success on Facebook. In fact, it just might be the biggest opportunity for brands in the coming year!

We recommend following these three guidelines:

Consider your own behavior and posting habits on social media

Before reading this section, I encourage you to visit your own Facebook profile (plus a few family and friend’s profiles) and take mental notes on the type of content shared.

  • Did you notice any trends?
  • What types of content did you/they share?

At a high level, our personal Facebook profiles are our individual “story.” They are an ever-evolving record of our lives and interests. Most of all, they’re a direct reflection of who we are – at least who we want people to think we are.

As brands and marketers, we need to consider how to create content for Facebook that uniquely mirrors our audience’s stories and personalities. This requires constant experimentation and improvement to our marketing strategies. What works one day might not work the next as people are continually changing based on both internal and external factors.

“When the marketers move in, the members move out. The secret, therefore, to social media success is to act, and think, and feel, and behave like a member FIRST. A member first, and a marketer second.” – Mari Smith

There are tons of ways to find out exactly who your audience is and then tailor content around those specific demographics.

Perhaps the quickest and cheapest way to get to know your audience is through Facebook’s free tool: Audience Insights.

Facebook Audience Insights - Top Facebook Posts

In less than five minutes I was able to find out that followers of the Buffer Facebook Page also follow pages such as Marketo, Moz, Hootsuite, as well as several others. I also found out that 37 percent of our followers are women between the ages of 25-34, 72 percent graduated from college, and four percent live in either San Francisco or New York.

From this data, I’m able to begin creating a list of content that our target demographic will find interesting. I also have the option of exploring similar Facebook Pages to see what content is resonating most with these folks and generating ideas from those themes.

There are lots of other ways to gather valuable data on your customers as well. Some of the most effective techniques we’ve used are:

  • Surveys
  • Customer interviews
  • Social media posts
  • Emails
  • Trade shows and conferences
  • NPS scores
  • Chat widgets like Drift or Intercom

Research, ideate, create, learn, and repeat.

Create content for Facebook that is both human and story-forward

Did you know that 84 percent of marketers believe that building trust will be the primary focus for their marketing efforts in the future?

That’s because consumers are looking for brands with a purpose – brands that are mission-driven and stand for something important.

Shallow marketing campaigns aren’t going to cut it in 2019. What will cut it are authentic, human-forward stories that allow your brand to connect with customers on a personal level. Smaller brands, in particular, have an opportunity to double or even triple engagement with this personal approach.

Take local shop Coffee Hub Xenia, for example. This simple video gave their community a behind-the-scenes look at the faces behind their brand as well as a why the business exists.

405 reactions, 221 shares, 63 comments, and 14,000 views aren’t too shabby for a Page with only 2,400 Likes. In looking at the comments, it’s clear that this video had an emotional impact on their audience as well.

This Facebook post didn’t succeed because of the production quality or gaming the Facebook algorithm, it succeeded because it told the inspirational story of a small business and the important part they play in their community.

Remember that effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move your audience.

Play the long game by focusing on building an engaged community

Social media is changing right before our eyes.

Mobile usage, short attention spans, and the increasing influence of Millennials and Generation Z’ers on social media continue to pave the way for short-lived, in-the-moment content in 2019. It also highlights an effective social media marketing strategy: community building.

There has been a general trend towards niche and active groups on social media, with Facebook, the world’s largest social media network, leading the way to “give people the power to build community and bring the world closer together.”

The challenge (and opportunity) is understanding the role social media plays in brand awareness vs. sales.

If you’re a Digitally-Native, Vertical Brand (DNVB), social media ads might be a critical piece of your overall acquisition strategy – as they should be! But if you’re also looking to grow your audience and engagement organically, then it’s worth investing the time and resources into building a community.

As Tarah Boyleston, marketing and design lead at Callie’s Hot Little Biscuit, explained to us in a recent interview:

“No one wants to follow a brand that is only trying to sell them something. We share personal stories, family recipes, and behind the scenes imagery of our lives at the bakery. These glimpses into the ‘life of a biscuiteer’ are free!”

That approach has allowed Callie’s Hot Little Biscuit to grow both on and offline.

Callie's Biscuits - Top Facebook Posts 2019

The first step in building a community on social media is freeing yourself from always having a sales or traffic goal tied to each post. This will immediately help your content to be human and entertaining as people won’t feel like they’re being sold to.

The second step in community building is creating meaningful conversations and interactions with your customers. Ensure that every time they reach out to your brand on social media (or elsewhere) that you provide a memorable experience. This will increase the likelihood that these people share the positive experience with their friends.

And finally, the third step in community building is understanding that it’s a long journey to success. Growing your brand awareness doesn’t happen overnight and it doesn’t happen through a few posts or interactions. Real growth comes with consistency and providing your customers with a wonderful experience each time they come in contact with your brand.

Over to you!

Where do you think Facebook marketing is headed in 2019?

Are brands and businesses poised for success?

We’d love to hear what types of Facebook posts are working for your brand! We’ll gather each one of your tips and share them with the community in a big roundup.

Wishing you the best in the coming year!

https://blog.bufferapp.com/facebook-marketing-2019

Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels.

This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse. The list goes on…

You do all of this because you want to use the unique, native features of each channel to connect with your audience. You want everyone to have the best possible experience every time they interact with your brand.

And in 2018 and beyond, there’s a good chance this means you’re also creating content for Instagram and Facebook Stories. More than one billion people use the Stories format each day, meaning it’s an amazing opportunity for your business to reach your customers on social media.

However, creating fresh content for Stories can be incredibly time-consuming — and there are only so many hours in each day.

We’ve been there.

At Buffer, we create new content for Stories daily and we know how the seemingly simple task of creating a Stories advert, highlight cover, or graphic soon becomes incredibly daunting.

So we wanted to make it easier for you to create your Stories content in a quick and lightweight way.

Today, we are launching Stories Creator

Buffer Stories Creator

Right now, we believe that Stories are the biggest opportunity for small businesses to connect with customers on social media and we wanted to give you an easy way to create Stories content.

Instead of needing various, professional design products and doing a bunch of work to create a story, Stories Creator gives you the freedom to create thumb-stopping graphics in minutes.

When building this tool, we wanted to focus on the foundation of a good story — the simple elements that keep our attention. This simplicity is what Stories Creator is all about.

Buffer Stories Creator

The fastest way to create thumb-stopping Facebook and Instagram Stories

Social media users are used to tapping through Stories as a fast rate and, as a marketer, you only have milliseconds to grab someone’s attention in Stories.

It takes something special to make people stop in their tracks and pay attention.

Designing these thumb-stopping graphics can be hard work, especially if you don’t have a designer on hand to help. Stories Creator allows anyone to quickly create Stories that catch your eye and make you want to take a closer look!

With this free tool, you can create the foundation of your Stories with text, graphics, and a background image or color. When you’re ready to post your Story to Instagram or Facebook, you can upload it, add in any other content you’d like (stickers, location tags, etc), and then send your post out into the world.

It’s as easy as one-two-three

Here’s how you can use Stories Creator to design an image for your Instagram or Facebook Stories in three simple steps:

Step 1: Add a background image or color

First, start with the background of your image. Within Stories Creator you can upload a background graphic from your computer, or set a background color from your brand color palette to keep your design consistent with the rest of your brand.

Step 1: Add a background image or color

Step 2: Add your text and graphics

Next, add graphics and text to your design. Stories Creator enables you to add up to three blocks of text to your image. You can choose from over 25 fonts, edit text size, change the font color, adjust alignment, and even add a background highlight to make it stand out.

Step 2: Add your text

You can also add additional logos or graphics to add extra flair to your design. To add additional graphics, upload any PNG or JPG images from your computer and adjust the sizes to fit your design.

Step 2: Add graphics

Step 3: Download your image and post to Instagram

Stories Creator features an Instagram Stories UI overlay to show you exactly how your post will look when it’s posted to Instagram. This means you can check that none of the important content will be blocked by the Instagram Stories UI features (such as your account’s profile image) when you post it.

Buffer Stories Creator Preview

If it all looks great, click ‘Download’ and your perfectly sized graphic is ready to share on Instagram or Facebook Stories.

Create your Stories today!

Get started with the free Stories Creator tool today!


3 ways you can use Stories Creator to up your Stories game

1. Make your Stories stand out with custom designs

Currently, many businesses simply roll out their existing Facebook Ads to Instagram or Facebook Stories by ticking the ‘Stories’ placement options within Ads Manager.

And we get this. We’ve done it ourselves. When you’re just testing out a new advertising channel or ad set, you don’t want to spend hours crafting a design when you can click a button and Facebook will automatically share your ads to Stories.

But when we started using custom designs for our Stories ads, our results completely changed. We’re now seeing clicks to our website from Stories for just $0.06!

Here’s a look at one of our generic Stories ads compared to a custom-designed ad:

It’s hard for businesses to stand out from the crowd when all adverts look and feel the same. Your Instagram and Facebook Stories ads could be much more effective with unique, full-screen (9:16) content.

To help, we’ve even built some neat templates to help you use Stories ads to drive awareness of your latest blog post or promote any sales and offers your business is running.

Buffer Stories Creator Stories templates

2. Add covers to your Stories Highlights

Instagram Story Highlights allows you to showcase Stories on your profile, even after they disappear. Highlights appear directly below your profile photo.

One trend we’ve seen crop up since the Highlights feature was released is adding custom covers to your highlights.

For example, Nodo Cafe displays a bunch of themed highlights on its profile and, when you tap a highlight to view its content, you’ll see the cover image first:

Using Stories Creator, you can quickly put together a bunch of eye-catching covers for your evergreen Stories Highlights to ensure your profile looks great and to encourage people to tap on your highlights.

3. Drive engagement and action from your day-to-day Stories

Stories vanish after 24 hours, so you need to ensure you’re posting engaging, thumb-stopping content each and every day.

For example:

Purewow uses its daily Stories posts to promote content on its website:

Chilly’s Bottles uses Stories to showcase new products:

And Airbnb uses simple Stories graphics to run fun quizzes for its followers:

By using Stories Creator, you can mix in custom graphics alongside your point-and-shoot photos and videos.

Take Stories Creator for a test-drive

We’re incredibly excited to share Stories Creator with you today and we’d be honored if you’d be up for taking it for a spin and letting us know your thoughts and feedback.

Create your Stories today!

http://feedproxy.google.com/~r/bufferapp/~3/HRRvAW74Jac/buffer-stories-creator

How to Use Facebook to Market Your Business

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of.

More than 1.4 billion people use Facebook every single day, and many multiple times a day. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands.

Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company, you can use Facebook for marketing your business. In this guide, I hope to cover everything you should know to put your business on Facebook, to market your business, and to measure your results.

If there’s anything you wish to know that isn’t covered here, please feel free to tweet me @alfred_lua. I’m keen to keep this guide as comprehensive and helpful as it can be. Thanks!

Facebook Marketing: How to Use Facebook to Market Your Business

Table of contents


Facebook Page: How to create a Facebook Page for your business

Facebook Page example

Having a Page on Facebook is similar to having a website on the Internet. Your Facebook Page is a place where people can find your business online, learn more about your business, and connect with you.

Creating a Facebook Page for your business is quite straightforward. Facebook has streamlined the process to make it super easy for businesses to set up their Facebook Page.

To get started, on any page on Facebook, click on the drop-down icon in the upper-right corner and select “Create Page”.

Here are the things to do to ensure you have a Facebook Page ready to share with your customers:

  1. Fill out basic information about your business
  2. Add a profile photo and cover photo
  3. Add more information (e.g. description, contact info, location, etc.)
  4. Customize the sections you want on your Page
  5. Add collaborators if you work in a team
  6. Publish a few posts (more below)

If you prefer to follow a step-by-step guide, we have a detailed Facebook Page set up guide for you. The guide covers things such as how to create your cover photo, what key information to add to your Page, how to customize your Page, and more.

Pro-tips:

  • Facebook has several little-known features you can use to market your business.
  • Besides using a photo for your cover photo, you can also use a video or a slideshow. Our Facebook cover photo guide has the ideal dimensions for the cover photo and several cool examples from various businesses.

Facebook algorithm: How the Facebook algorithm works

Before we look at what to post, there’s a very important aspect of Facebook that you should know first.

The Facebook algorithm.

Long ago, Facebook used to show posts in the News Feed in a reverse-chronological order. The most recent post will always appear at the top of the News Feed. But as more and more people and businesses join and post on Facebook, there were so many posts on everyone’s News Feed that it became difficult to go through every post on our News Feed.

So Facebook introduced a system to help organize the posts we see on our News Feed. The system is often known as the Facebook algorithm.

The Facebook algorithm uses many different factors to determine how relevant a post might be to each one of us and shows us the most relevant posts at the top of our News Feed. The algorithm is always changing but here’s the core of how it works:

This means that not all the people who Like your Facebook Page will see all of your posts. On average, Facebook Pages are reaching about five percent (or lower) of your fans.

To reach more people with your Facebook Page, you have to post content that they care about and would interact with. We’ll cover that next.

Pro-tip:


Facebook post types: What to post on Facebook

Now that you’ve understood the Facebook algorithm, let’s go through what you can post on your Facebook Page.

Here are the five main post types:

  1. Text
  2. Link
  3. Image
  4. Video
  5. Stories

Facebook text post example

Text updates are the most basic post type. It’s the easiest to create, though possibly the least visible on the News Feed. Generally, it’s better to attach a multimedia to make the post stand out. (Or you could go wild with emojis! 🎉🌮🚀)

Facebook link post example

Link posts (posts with a link) show a preview of the link attached, usually with an image, a headline, and a description. You can add text to go with the link (as seen in the example above).

Facebook image post example

Image posts can have one or multiple images. For single-image posts, the image will be resized to 500 pixels wide and the height will be scaled accordingly. (Learn more about the ideal image sizes for Facebook posts here.)

Facebook video post example

Video posts seem to be the most popular and most engaging format at the moment. Buzzsumo’s study of 880 million Facebook posts found that videos get twice the amount of engagement than other post types. But experiment with the different post types to discover what works best for your brand.

Facebook Stories example

Stories is the latest post format on Facebook, which is also available (and popular) on Instagram, WhatsApp, and Messenger. It is a vertical image or video that makes use of the entire screen of mobile phones, and it disappears after 24 hours. (You can now advertise with Facebook Stories, too.)

Pro-tips:

  • The best time to post on Facebook is not what you find in “best time to post” studies because your business has its own best time to post. Post when your data tells you and when it’s relevant to your audience. Here’s how.
  • How often to post on your Page is mostly dependent on the amount of time and resources you have. Our study with Buzzsumo found that five posts a day seem optimal for engagement. But you can definitely post more or less. Start with one per a day, increase the frequency, and monitor how your reach and engagement change.
  • Scheduling your Facebook posts with social media scheduling tools like Buffer lets you focus on the important aspects of your business — engaging your fans, creating a great product, etc.

Facebook Insights: How to measure your results

To help you understand how your Facebook Page is performing, Facebook provides a helpful, comprehensive analytics dashboard — Facebook Insights.

Facebook Page Insights

With Facebook Insights, you can get the following data:

  1. Promotions (your Facebook ads)
  2. Followers
  3. Likes
  4. Reach
  5. Page views
  6. Page previews
  7. Actions on Page
  8. Posts
  9. Branded content
  10. Events
  11. Videos
  12. Stories
  13. People
  14. Messages

In summary, Facebook Insights tells you how your Page is growing and how many people are engaging with your content (posts, videos, or Stories). You can also use it to see when your fans are most active on Facebook and what your top performing posts are.

For a more detailed walkthrough of Facebook Insights, we have written a beginner’s guide to Facebook Insights, which covers most of the key data.

If you use Buffer to manage your Facebook Page, you’ll get three additional analytics reports:

  1. Posts Report
  2. Overview Report
  3. Analysis Report

My favorite is the Overview Report, where you can get a summary of your Facebook Page’s performance, see how your key metrics have changed over time, and find your top posts.

Buffer Analytics Facebook Overview Report

You can learn more about the Overview Report here.


Facebook ads: How to advertise on Facebook

Once you have mastered the basics of managing a Facebook Page (i.e. posting and checking your results), you might want to consider using Facebook ads to reach a wider audience.

With more businesses joining Facebook and sharing their content, it has been becoming harder to reach an audience on Facebook for free (though not impossible). A solution that many businesses have turned to is Facebook ads.

Facebook ads

More than six million businesses advertise on Facebook to promote their products and services. Facebook advertising provides the most comprehensive targeting to help you reach the specific audience you have in mind. You can specify your target audience based on their location, their demographics, their interests, their behavior, and more.

That’s not all. Through the Facebook Ad Manager, you can create ads that’ll also show on Instagram, Messenger, and Audience Network (Facebook’s network of publisher-owned apps and sites).

Running a Facebook ad is very straightforward. Here are the steps:

  1. Choose an objective
  2. Select the audience you want to reach
  3. Decide where you want to run your ads
  4. Set your budget (daily or lifetime)
  5. Pick a format (Photo, carousel, video, slideshow, or collection)

The first time spending money on advertising can feel daunting. I know I was intimidated. I read countless articles even before I visited the Facebook Ad Manager. I would love to help reduce the anxiety with creating your first Facebook ads. Here are some resources you might find helpful:

Pro-tip:

  • The best way to learn Facebook ads is to dive right in and get started. Through experimentation, you can gradually learn what images and copy resonate the most with your audience, how to pick the right audience, how to budget your spending, and more.

Facebook Messenger: How to connect and serve your customers

Social media marketing used to be businesses simply broadcasting their marketing messages at their followers all day. It worked well back in the days when few businesses were on social media and people were still very receptive to marketing messages.

That has changed.

Nowadays, customers message businesses to find out more information, ask questions about their purchases, and request customer support. A study by Facebook found that the majority of messaging app users surveyed had messaged a business in the past three months — Brazil (85 percent), India (74 percent), UK (61 percent), and US (61 percent).

Facebook Messenger study

The easiest way to serve your customers through Messenger is to download the Messenger app (iOS and Android) or use http://messenger.com. With the app, you could receive and reply to your customers’ messages, just like you would with your friend’s messages.

If you manage multiple social media accounts besides your Facebook Page, we hope the best tool for you is Buffer Reply, our social media engagement and customer support tool. With a single tool, you respond to messages, mentions, and comments on Facebook, Instagram, and Twitter.

Buffer Reply

Pro-tip:

  • Besides serving your customers, you can also use Facebook Messenger for marketing. Here are seven ideas for your inspiration.

Facebook Group: How to build a community

The final thing you might want to experiment with is Facebook Group.

It is one of the easiest ways to start an online community for your brand advocates. Most of your customers are likely already on Facebook, and Facebook offers a ton of features for Facebook Groups to help connect people better. It is also great for increasing your organic reach on Facebook.

For example, Ahrefs, one of the best SEO tools, has a Facebook Group for its customers to discuss Ahrefs, SEO, and marketing. It has almost 8,000 members (one has to be a customer to join), and multiple valuable conversations happen in the group every day.

Ahref's Facebook Group

Starting a Facebook Group is as simple as clicking “Create Group” on Facebook and filling out some basic information. The challenge is growing the group while keeping members engaged. Here are four tips for you.


More Facebook marketing resources

I hope you found this Facebook marketing overview useful. If you would like to learn more about using Facebook to market your business, check out the following resources:

How Facebook Marketing is Changing (And How to Be Prepared)

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

http://feedproxy.google.com/~r/bufferapp/~3/x8KJZWavBy0/facebook-marketing

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

7 apps to help your business grow on Facebook

via Mashable http://ift.tt/1W89mZz

https://killerconettv.wordpress.com/2016/05/21/7-apps-to-help-your-business-grow-on-facebook/

8 of the best Facebook tricks and tools you should know

(Picture: AFP/Getty)If you thought WhatsApp was the maker of our lives, it’s nothing compared to Facebook. The social giant has dominated the way we communicate, find out information and organise our lives since 2007. Oh yeah, and there’s the small fact it actually owns WhatsApp anyway… Even if it makes us depressed, it has a place in…

http://metro.co.uk/2016/04/12/8-of-the-best-facebook-tricks-and-tools-you-should-know-5801453/

How to Stop Wasting Time on Facebook!

New post on Online Marketing Hub

How to Stop Wasting Time on Facebook
by christopherjanb

I think I have a problem.

I spend too much time on Facebook. I find myself constantly opening a new tab and the first letter I would hit would be “F”. Does that sound familiar to you?

While that may sound okay, it’s not. I was killing tons of productive time that I could have spent getting work done.

Today, I am happy to share the secret of saving time on Facebook.

I’m sure I’m not the only one who’d want to get more results from Facebook and spend less time there.

According to a study by Vertical Response, the following stats are a very insightful.

One third of CEOs and business owners want to spend less time on social media.
90% of those are on Facebook
15% of these people log into Facebook several times a day.

You can imagine how tough it is to run a business and maintaining an active Facebook presence. How can all of us follow the 80/20 rule and still achieve remarkable results on giant platforms like Facebook?

In order to do that, we have to understand where we’re spending too much time. Based on the insights provided by Vertical Response, the top three ways people were wasting their time on were:

Finding & posting content
Learning and educating themselves
Analyzing efforts

Here are my 4 top tips on how to stop wasting time on Facebook.

1. Get rid of distractions
There are two ways you can avoid distractions.

Less Extreme: Log out
Logging out is not a very extreme method and is quite easy to do. However, it doesn’t solve the issue completely because you won’t be able to get all your work done if you need to use Facebook.

The problem with this method is you won’t be able to get any work on Facebook done.

Pretty Extreme: Delete newsfeed
The pretty extreme method is the method that I chose for myself, which was to delete my newsfeed. I use newfeed eradicator.

That way I could focus on getting work done like finding content and educating yourself (using lists, bookmarks, etc). Since only my newsfeed disappears, I can still manage my Facebook page presence and respond to people easily.

2. Schedule content in advance
If you want to save more time, you have to schedule in advance. Facebook has a great built in feature that allow business owners to easily schedule their posts.

That way you can plan ahead to make more time in your week.

You can easily do this in one sitting and actually schedule a week worth of content. Use the spare time you have saved to focus more on responding to customers or educating yourself.

This keeps you focused and you won’t miss a day without posting any content.

3. Get the right tools
I was just speaking to a business owner the other day, not only is he managing his company, he is managing his company presence on Facebook too. He told me it was tough to find the right balance. Tools can help because they help the hard work for you. Take Post Planner for example. Besides helping you schedule content, some of its features include:

Status ideas: Over 13,000+ status to chose from.
Viral photo: Easily find the most viral photos from any pages to share.
Trending Content: Search the hottest topics by key terms.
Post Planner is built to help find and schedule content within a few clicks so you won’t need to worry about your content for weeks.

Scott Ayers singlehandedly finds and adds over 2-3 weeks of content for our Post Planner’s Facebook page in one sitting. Don’t believe me? Take a look at the amount of content that we post daily.

4. Use Facebook features
Facebook do have some great built-in features that you can use to save tons of time without killing productivity. Here are some of my favourite features from them.

a. Lists
Lists allow you to follow pages without worrying about the effects of newsfeed algorithm. This means you go into Facebook and focus on the news that you want to follow. No, your friend’s cute puppies should not be in that list.

b. Facebook’s Save
“Saving” is a new feature from Facebook that allows you to save articles that you find interesting. All you have to do is click save and head over to to your home page to view them later.

c. Favorite
Marking your favorite pages can save you time because you won’t need to constantly check your newsfeed and worrying you’ll miss its posts. When you add a page to your favorites, it will notify you when the pages are updated.

Summing up
So you see, using Facebook can be productive for your business. It’s not a time sucker and you don’t always have to waste your time when you are on Facebook. Using these tips you can easily focus your effort without stressing yourself about it.

What do you do?
How do you save time on Facebook and still maintaining an active presence? Look forward to hearing about your tips and insights in the comments below

Free LinkedIn webinar for business success
A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.

Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.

If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar this week.

The post How to Stop Wasting Time on Facebook appeared first on Jeffbullas’s Blog.

For more on the How to Stop Wasting Time on Facebook Article including images and links please see:

http://omhub.wordpress.com/2014/12/03/how-to-stop-wasting-time-on-facebook/

The How to Stop Wasting Time on Facebook page was posted “By Mike Armstrong”

Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

IMG_0153.JPG

5 Expert #Marketing Tips using the #Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

Want to start your blog today? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive the discount off the normal monthly price and a free domain name.

The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

IMG_0153-0.JPG

5 Expert Tips regarding the Hashtag!

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

Want to start your blog today? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive the discount off the normal monthly price and a free domain name.

The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this Hashtag post or Twitter Marketing Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Tips regarding the Hashtag page was posted “By Mike Armstrong”

Facebook Business Page Marketing Tip

Give access to your Facebook Business Page to many users, get those users to build their personal friend databases up to the 5k maximum level, ensuring each user targets a different group of “friends” than the other users and then get each user to invite their friends to like the Business Facebook Page.

*If you like this Facebook Tip you might also like this Twitter Tip & Web Marketing Tip:

Twitter Marketing Tip

Web Marketing Tip

This Facebook Business Page Marketing Tip was created & posted “By Mike Armstrong”

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Facebook Business Page Marketing Tip – especially for Corporate Companies!

Give access to your Facebook Business Page to many users, get those users to build their personal friend databases up to the 5k maximum level, ensuring each user targets a different group of “friends” than the other users and then get each user to invite their friends to like the Business Facebook Page.

This Facebook Business Page Marketing Tip was created & posted “By Mike Armstrong”

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11 Facebook Marketing Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

*If you like these Facebook Tips you might also like this Twitter Tip & Web Marketing Tip:

Twitter Marketing Tip

Web Marketing Tip

The 11 Facebook Marketing Tips page was posted “By Mike Armstrong”

11 Facebook Tips – #Facebook #BusinessTips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Tips page was posted “By Mike Armstrong”

Why your #B2B #Business should be using #Facebook for #Marketing !!

New post on Online Marketing Hub

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
by christopherjanb

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.

But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind the companies they buy from as well as a more personal look at companies outside of nuts and bolts, hardware and software.

Enter our experts in B2B Marketing who use Facebook to do just that. At MarketingProfs B2B Forum last week, Joel Book from Salesforce Marketing Cloud, Katie Keating from IBM and Amanda Maksymiw from Lattice Engines came together for a panel on B2B Marketing and Facebook.

The panel moderator was John Haydon from Inbound Zombie.

First up was Joel Book @JoelBook, Principal, Marketing Insights at Salesforce Marketing Cloud (formerly ExactTarget). Joel talked about his client, Volvo Construction Equipment of North America and how they have been using Facebook for B2B. If you haven’t heard of Volvo CE, they compete with CAT, Deere and other manufacturers of heavy equipment.

Volvo’s multichannel strategy for acquisition, selling and service of customers includes:
Twitter, Facebook, YouTube, Trade Shows, Remarketing Email, Volvo Construction Dealers, volvoce.com, Monthly Email and more. But Facebook has been particularly effective. Said one Volvo executive:

“For Volvo Construction Equipment, Facebook has been the number one social media technology for posting equipment as well as promotions and generating leads”
In Spring of 2013 Volvo CE started using Facebook ads to engage prospects by providing links to content which sent traffic to volvoCE.com. There they could convert to email subscribers. After that, Volvo began targeting existing customers with Facebook ads.

Targeted Facebook Ads were very successful for Volvo CE. Some of the targeting options focused on Facebook users with interests in the kinds of equipment Volvo CE customers buy as well as construction equipment brands that are competitive to Volvo CE.

Volvo partnered with Lego to create a Lego Technic L350F toy targeted towards individuals with specific interests in construction equipment. Promoted on Facebook and elsewhere, this was a big PR success and created brand awareness as well as adding 1,200 names to their prospect email list.

A few tips on Facebook Marketing for B2B companies from Joel:

1. Create a “social profile” of your best customers using a tool like Active Audiences from Salesforce Marketing Cloud, then use that profile to identify and target prospective customers with direct response ads using Facebook Custom Audiences.

2. Use Facebook Custom Audiences to target and attract prospective email subscribers. 68% of B2B brands say email is “core” to their business. And more B2B brands are discovering that Facebook is their top source for attracting new subscribers.

Next up was Katie Keating @ThingsSheSaid and Engagement Strategist at IBM. Katie manages all corporate social media channels for IBM, including Facebook. Her advice for B2B marketers on Facebook:

Visuals are essential. Show things behind the scenes, people, clients, and products. These are all important for driving engagement.

Think like a B2C – How do people experience your brand if they can’t touch it? For IBM it’s through their employees. IBM is spending effort on empowering employees to be brand advocates on social networks.

Try new tactics – IBM has tried things like Facebook chats and influencer research. They actually created a tool to mine influencers in India and engaged with them. This was all organic.

Let your audience “exhale” with content that’s just for fun. B2B Facebook content needs to break from products and services. Use Facebook ads to make sure you’re reaching target audiences.

On IBM’s Facebook page, they share the company’s history of innovation and behind the scenes content. Facebook post performance is closely monitored and if a post resonates organically, IBM will support it for further amplification with Facebook ads.

Last up is Amanda Maksymiw @amandamaks Content Marketing Manager at Lattice Engines, which sells predictive analytics to mid market and enterprise companies.

The Lattice Engines product is a new thing, predicting who your next customers will be, so a lot of their content is educational.

Lattice Engines’ goal with Facebook: Humanize the brand to attract and retain talent, drive engagement with Lattice Engines brand, retarget influencers, prospects and customers. Facebook ad targeting is based on interests of buyers and competitors.

Along with posting content on Facebook are offers such as the opportunity to attend a webinar.

The Lattice Engines company Facebook page is very employee focused. They engage with Facebook fans through images, conversations, text and video content.

A few tips form Amanda for B2B Marketers on Facebook:

Create and share a blend of personality and professional content. Post pictures of employees and content efforts.
Post pictures with short text – it leads to higher engagement.
Hone targeting and retargeting skills to grow, engage and convert your audience. Target based on email addresses, (custom audiences) location and interests.
So it sounds like a “human to human” approach beyond the business side of B2B actually has some legs when it comes to social networks like Facebook. Like any effort to connect with business buyers in new ways, it makes sense to experiment. See what is already happening in a B2B context in your industry, amongst competitors and early adopters within your own company. Decide what your goals are and be committed to both understanding the targeting options within Facebook as well as the type of content that will connect with business buyers when the situation is not all business.

Are you using Facebook as part of your B2B marketing mix? What lessons have you learned?

B2B marketing on Facebook?:
http://omhub.wordpress.com/2014/10/13/b2b-marketing-on-facebook-yes-so-say-ibm-volvo-salesforce-lattice-engines/

Why your B2B Business should be using Facebook for marketing page was posted “By Mike Armstrong”

11 Facebook Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Power Tips page was posted “By Mike Armstrong”

Should your B2B Business be using Facebook?

New post on Online Marketing Hub

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
by christopherjanb

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.

But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind the companies they buy from as well as a more personal look at companies outside of nuts and bolts, hardware and software.

Enter our experts in B2B Marketing who use Facebook to do just that. At MarketingProfs B2B Forum last week, Joel Book from Salesforce Marketing Cloud, Katie Keating from IBM and Amanda Maksymiw from Lattice Engines came together for a panel on B2B Marketing and Facebook.

The panel moderator was John Haydon from Inbound Zombie.

First up was Joel Book @JoelBook, Principal, Marketing Insights at Salesforce Marketing Cloud (formerly ExactTarget). Joel talked about his client, Volvo Construction Equipment of North America and how they have been using Facebook for B2B. If you haven’t heard of Volvo CE, they compete with CAT, Deere and other manufacturers of heavy equipment.

Volvo’s multichannel strategy for acquisition, selling and service of customers includes:
Twitter, Facebook, YouTube, Trade Shows, Remarketing Email, Volvo Construction Dealers, volvoce.com, Monthly Email and more. But Facebook has been particularly effective. Said one Volvo executive:

“For Volvo Construction Equipment, Facebook has been the number one social media technology for posting equipment as well as promotions and generating leads”
In Spring of 2013 Volvo CE started using Facebook ads to engage prospects by providing links to content which sent traffic to volvoCE.com. There they could convert to email subscribers. After that, Volvo began targeting existing customers with Facebook ads.

Targeted Facebook Ads were very successful for Volvo CE. Some of the targeting options focused on Facebook users with interests in the kinds of equipment Volvo CE customers buy as well as construction equipment brands that are competitive to Volvo CE.

Volvo partnered with Lego to create a Lego Technic L350F toy targeted towards individuals with specific interests in construction equipment. Promoted on Facebook and elsewhere, this was a big PR success and created brand awareness as well as adding 1,200 names to their prospect email list.

A few tips on Facebook Marketing for B2B companies from Joel:

1. Create a “social profile” of your best customers using a tool like Active Audiences from Salesforce Marketing Cloud, then use that profile to identify and target prospective customers with direct response ads using Facebook Custom Audiences.

2. Use Facebook Custom Audiences to target and attract prospective email subscribers. 68% of B2B brands say email is “core” to their business. And more B2B brands are discovering that Facebook is their top source for attracting new subscribers.

Next up was Katie Keating @ThingsSheSaid and Engagement Strategist at IBM. Katie manages all corporate social media channels for IBM, including Facebook. Her advice for B2B marketers on Facebook:

Visuals are essential. Show things behind the scenes, people, clients, and products. These are all important for driving engagement.

Think like a B2C – How do people experience your brand if they can’t touch it? For IBM it’s through their employees. IBM is spending effort on empowering employees to be brand advocates on social networks.

Try new tactics – IBM has tried things like Facebook chats and influencer research. They actually created a tool to mine influencers in India and engaged with them. This was all organic.

Let your audience “exhale” with content that’s just for fun. B2B Facebook content needs to break from products and services. Use Facebook ads to make sure you’re reaching target audiences.

On IBM’s Facebook page, they share the company’s history of innovation and behind the scenes content. Facebook post performance is closely monitored and if a post resonates organically, IBM will support it for further amplification with Facebook ads.

Last up is Amanda Maksymiw @amandamaks Content Marketing Manager at Lattice Engines, which sells predictive analytics to mid market and enterprise companies.

The Lattice Engines product is a new thing, predicting who your next customers will be, so a lot of their content is educational.

Lattice Engines’ goal with Facebook: Humanize the brand to attract and retain talent, drive engagement with Lattice Engines brand, retarget influencers, prospects and customers. Facebook ad targeting is based on interests of buyers and competitors.

Along with posting content on Facebook are offers such as the opportunity to attend a webinar.

The Lattice Engines company Facebook page is very employee focused. They engage with Facebook fans through images, conversations, text and video content.

A few tips form Amanda for B2B Marketers on Facebook:

Create and share a blend of personality and professional content. Post pictures of employees and content efforts.
Post pictures with short text – it leads to higher engagement.
Hone targeting and retargeting skills to grow, engage and convert your audience. Target based on email addresses, (custom audiences) location and interests.
So it sounds like a “human to human” approach beyond the business side of B2B actually has some legs when it comes to social networks like Facebook. Like any effort to connect with business buyers in new ways, it makes sense to experiment. See what is already happening in a B2B context in your industry, amongst competitors and early adopters within your own company. Decide what your goals are and be committed to both understanding the targeting options within Facebook as well as the type of content that will connect with business buyers when the situation is not all business.

Are you using Facebook as part of your B2B marketing mix? What lessons have you learned?

B2B marketing on Facebook?:
http://omhub.wordpress.com/2014/10/13/b2b-marketing-on-facebook-yes-so-say-ibm-volvo-salesforce-lattice-engines/

Should your B2B Business be using Facebook?
Posted “By Mike Armstrong”

11 Facebook Power Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Power Tips page was posted “By Mike Armstrong”

11 Power Tips to Increase Facebook Engagement

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Power Tips to Increase Facebook Engagement page was posted “By Mike Armstrong”

Facebook Marketing Tips

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The Facebook Marketing Tips page was posted “By Mike Armstrong”

How to double your email list with Facebook in 4 simple steps…

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The How to double your email list with Facebook in 4 simple steps… Page was posted “By Mike Armstrong”