Category: Facebook Marketing

6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing

Is your remarketing getting the results you’re looking for on Facebook?

No matter how good you’re doing, you could be doing better. Facebook is constantly evolving, and given its recent struggles with public image and algorithm changes, you have to stay constantly on top of any changes.

Targeting people who’ve engaged with your content or your business before is a time-honored and proven marketing strategy, even pre-web. Online retargeting first began to be a thing with the advent of the cookie, a piece of data stored on a user’s machine that could relay information back to a site owner.

Today, online retargeting is one of the most common tactics in a marketer’s tool box, and one that most users are fine with. Thirty percent of all users appreciate retargeting, and only eleven percent object.

Facebook has had a rough few months, but it’s still one of the platforms of choice for most marketing professionals. Its robust tools and user data make it a great choice for anyone trying to reach a potential audience. If you’re trying to retarget users through Facebook, it’s an extremely useful platform—and there are some new ways you can take advantage of the retargeting options available to you, too:

1. One Size Doesn’t Fit All

Especially for those starting out with Facebook advertising (for example, small businesses that started offline), it’s an easy temptation to run “set it and forget it” campaigns.

You can’t do that if you’re going to make the most of your Facebook retargeting. For each stage in your sales funnel, you have to create a separate campaign—maybe several. The old adage that you have to touch someone seven times before a conversion still holds true, but the deeper truth of it is that if you give them content they’re NOT interested in, you might turn them off.

If your customer is still in the information-gathering step, don’t send them product offers. If your customer’s ready to purchase a product, don’t send them a link to your blog. You might still get a bump, but you need to tie each retargeting campaign to a specific stage in the sales funnel.

2. Create Dynamic Product Ads

If you sell a product, your best bet for retargeting those who’ve browsed your selection is probably a dynamic product ad. This Facebook specialty serves up a small gallery or carousel of the products that the person was already looking at.

Eighty percent of customers are more likely to make a purchase when they receive a personalized experience. If you’re utilizing dynamic product ads to touch potential purchasers or abandoned cart shoppers, you can capitalize on that.

3. Target Your Repeat Customers

Forty-one percent of United States e-commerce revenue comes from returning customers. That’s a staggering amount. Once people find a company or a store they like, they return to it, over and over again.

You can drive that behavior yourself by targeting past purchasers with news about new products, special offers, different services you offer, and upsells they might be interested in. Utilizing your knowledge of what they’re interested in already can help you build Custom Audiences that can help you narrow this even further.

Think outside the box a little bit, too—cross-reference interests with people who’ve purchased before to find those who are interested in a new product or service.

4. Remarket Based On App Actions

If you want a really interesting option for retargeting, use app actions. When you create an app specific to your company, you can target actions taken within the app and create campaigns based on those actions.

For example, you could send remarketing ads to people who had gone through a tutorial step to remind them of the different useful features your app has. Or you could reach abandoned-cart shoppers who’ve gone through several of the steps to purchase but not taken the final step, same as you could with a website. Make sure you’re going after mobile specifically, as you already know your customers are browsing mobile …

They downloaded the app, right?

5. Touch Base With Your Free Trial Users

Maybe you offer free trials for your software or service. That’s another super useful remarketing tool. Create a free trial user campaign—either while they’re on the free trial or when the trial has run out.

If you’re retargeting them while they’re still in the free trial, some good options can be reminding them when the trial runs out, or giving them a discount if they sign up now.

You can even give them an easy portal to enter their payment information to convert from the free trial to the full version. There are plenty more ways out there to reach them—the only limit is your imagination.

6. Send Relevant Content to Landing Page Visitors

You’ve been sending people to your landing pages, right? If you want to nudge people a little further down the sales funnel, try creating a retargeting campaign that serves blog posts to those people that are similar to the content they were looking for. It’s a great way to get them that little bit more engaged.

Remarketing is a hugely helpful tool in every marketer’s toolbox. You can make the most of Facebook retargeting—it just takes time, effort, dedication, and a willingness to try new things. With these tips, you can bring your Facebook retargeting game to the next level and make the most of the audience that’s already engaged with your content.

The post 6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/6-new-and-improved-facebook-retargeting-ideas-to-boost-your-brands-marketing/

6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing

Is your remarketing getting the results you’re looking for on Facebook?

No matter how good you’re doing, you could be doing better. Facebook is constantly evolving, and given its recent struggles with public image and algorithm changes, you have to stay constantly on top of any changes.

Targeting people who’ve engaged with your content or your business before is a time-honored and proven marketing strategy, even pre-web. Online retargeting first began to be a thing with the advent of the cookie, a piece of data stored on a user’s machine that could relay information back to a site owner.

Today, online retargeting is one of the most common tactics in a marketer’s tool box, and one that most users are fine with. Thirty percent of all users appreciate retargeting, and only eleven percent object.

Facebook has had a rough few months, but it’s still one of the platforms of choice for most marketing professionals. Its robust tools and user data make it a great choice for anyone trying to reach a potential audience. If you’re trying to retarget users through Facebook, it’s an extremely useful platform—and there are some new ways you can take advantage of the retargeting options available to you, too:

1. One Size Doesn’t Fit All

Especially for those starting out with Facebook advertising (for example, small businesses that started offline), it’s an easy temptation to run “set it and forget it” campaigns.

You can’t do that if you’re going to make the most of your Facebook retargeting. For each stage in your sales funnel, you have to create a separate campaign—maybe several. The old adage that you have to touch someone seven times before a conversion still holds true, but the deeper truth of it is that if you give them content they’re NOT interested in, you might turn them off.

If your customer is still in the information-gathering step, don’t send them product offers. If your customer’s ready to purchase a product, don’t send them a link to your blog. You might still get a bump, but you need to tie each retargeting campaign to a specific stage in the sales funnel.

2. Create Dynamic Product Ads

If you sell a product, your best bet for retargeting those who’ve browsed your selection is probably a dynamic product ad. This Facebook specialty serves up a small gallery or carousel of the products that the person was already looking at.

Eighty percent of customers are more likely to make a purchase when they receive a personalized experience. If you’re utilizing dynamic product ads to touch potential purchasers or abandoned cart shoppers, you can capitalize on that.

3. Target Your Repeat Customers

Forty-one percent of United States e-commerce revenue comes from returning customers. That’s a staggering amount. Once people find a company or a store they like, they return to it, over and over again.

You can drive that behavior yourself by targeting past purchasers with news about new products, special offers, different services you offer, and upsells they might be interested in. Utilizing your knowledge of what they’re interested in already can help you build Custom Audiences that can help you narrow this even further.

Think outside the box a little bit, too—cross-reference interests with people who’ve purchased before to find those who are interested in a new product or service.

4. Remarket Based On App Actions

If you want a really interesting option for retargeting, use app actions. When you create an app specific to your company, you can target actions taken within the app and create campaigns based on those actions.

For example, you could send remarketing ads to people who had gone through a tutorial step to remind them of the different useful features your app has. Or you could reach abandoned-cart shoppers who’ve gone through several of the steps to purchase but not taken the final step, same as you could with a website. Make sure you’re going after mobile specifically, as you already know your customers are browsing mobile …

They downloaded the app, right?

5. Touch Base With Your Free Trial Users

Maybe you offer free trials for your software or service. That’s another super useful remarketing tool. Create a free trial user campaign—either while they’re on the free trial or when the trial has run out.

If you’re retargeting them while they’re still in the free trial, some good options can be reminding them when the trial runs out, or giving them a discount if they sign up now.

You can even give them an easy portal to enter their payment information to convert from the free trial to the full version. There are plenty more ways out there to reach them—the only limit is your imagination.

6. Send Relevant Content to Landing Page Visitors

You’ve been sending people to your landing pages, right? If you want to nudge people a little further down the sales funnel, try creating a retargeting campaign that serves blog posts to those people that are similar to the content they were looking for. It’s a great way to get them that little bit more engaged.

Remarketing is a hugely helpful tool in every marketer’s toolbox. You can make the most of Facebook retargeting—it just takes time, effort, dedication, and a willingness to try new things. With these tips, you can bring your Facebook retargeting game to the next level and make the most of the audience that’s already engaged with your content.

The post 6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/6-new-and-improved-facebook-retargeting-ideas-to-boost-your-brands-marketing/

5 Must-Have Elements For Any Successful Facebook Ad Campaign

With 2.2 billion monthly active users, it should come as no surprise that major brands and small local businesses alike are trying to use Facebook to reach new customers and improve their financial results.

Of course, achieving digital marketing success on Facebook requires much more than simply setting up a page for your business — especially since the platform has undergone massive declines in organic reach in recent years.

To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. But how can you ensure that you create a successful campaign that brings customers to your store or website?

The following elements will go a long way in helping you achieve your desired results:

1. Fine-Tune the Objective

Facebook campaigns live or die based on their ability to help a company achieve its overall goals. As Charlie Lawrance explains, “Facebook has three objective categories: Awareness, Consideration, and Conversion … The best way to determine your campaign objective is to work backward from your goal. If your goal is to generate sales for your e-commerce business, for example, you could offer people 10 percent off of their first order to entice them to make a purchase.”

Determining exactly what you want to accomplish with your Facebook ad campaign will have a direct influence on everything that comes after — from the copy and images you use to the conversion metrics you measure.

Make sure your goals are clearly defined before you start developing a campaign.

2. Focus On the ‘Winning’ Audiences

Facebook’s advanced targeting metrics have been discussed ad nauseam over the years, and for good reason — few other resources give you the ability to tightly focus on your target audience.

However, not all target audiences are created equal. Though you might have several audience groups who have an interest in your brand, not all of these groups are going to generate the sales results you need.

According to Nazim Agabekov, “Like any other marketing campaign or promotion, running ads on Facebook requires a certain budget, and it’s important that you’re smart about your ad spend. You need to be diligent and quick. Find and pick your winning audiences fast. Too often I see people waste needless days and hundreds of dollars targeting people who are clearly not worth targeting.”

For Agabekov, finding a “winning” audience entailed using a customized audience tool to identify “the largest and most profitable audiences” based on current campaign results. By using this data to narrow the campaign’s focus to the top four audience groups, the overall ROI dramatically increased.

3. Leverage the Power of Remarketing

When selecting your “winning” Facebook audiences, don’t overlook the potential of remarketing. As part of the social platform’s targeting software, you can create Custom Audiences that include individuals who have signed up for your email list or visited your site in the past.

People who have already experienced some form of contact with your brand are often your best sales leads. The traditional rule in advertising is that an individual needs to interact with a brand approximately seven times before they will make a purchase.

It follows that those who have engaged with you previously already have some knowledge of your brand — with the additional contacts created through remarketing campaigns, you can generate more sales from your ad impressions.

4. The Unique Value Proposition

Beautiful imagery and well-written copy are invaluable parts of your Facebook ads — but if you really want to generate clicks and conversions, you need to provide a truly compelling argument for users. This means honing in on your unique value proposition.

As Mary Lister explains, “It’s okay to be vague about the nitty-gritty, but make sure the value is crystal clear. This will work especially well if you have numbers to offer!”

On Facebook, the most enticing propositions make use of social proof and special promotions to create a persuasive call to action. Discounted coupons and limited-time offers create a sense of urgency, while statistics clearly communicate your value. Focus on these elements to entice your audience to click.

5. Split Testing

You never truly know whether a particular ad will resonate with audiences until you put it on the Web. To help brands achieve better results, Facebook recently introduced its own Split Testing program — a feature designed to help advertisers by showing different ads to similar audiences.

When marketers use this program, Facebook automatically collects the data on their behalf, measuring results in everything from brand awareness to conversions. According to Facebook’s own data, split testing has helped marketers “produce strategies with a median 14 percent improvement in CPA.”

As you analyze results using this accurate and reliable tool, you will be better equipped to identify which tactics allow you to connect with your target audience.

Fine-tuning your campaign based on this data will dramatically improve your ROI.

A Quality Ad Campaign

Though other social media platforms can also contribute to your company’s growth, Facebook’s massive user base has ensured its continued status as the go-to resource for savvy digital marketers.

Though it isn’t always easy to stand out in a crowded, competitive field, those who incorporate these elements into their Facebook ad campaigns will go a long way in generating positive outcomes for their brand.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 5 Must-Have Elements For Any Successful Facebook Ad Campaign appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/07/5-must-have-elements-for-any-successful-facebook-ad-campaign/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Facebook Makes It Clear That Advertisers Are More Important Than You Are

If there’s one battle that has crystallized a lot of the fear and uncertainty around the media business recently, it’s the fight over ad blocking. Most publishers see it as nothing less than an existential threat to their way of life, and they view users who do it as traitors and thieves. And now they…

http://fortune.com/2016/08/10/facebook-advertising-blocking/

Facebook’s newest news feed: good for friends, bad for publishers

Changes to the algorithm mean your friends’ posts will be prioritized, and publishers that rely on Facebook traffic will be gnashing their teeth To paraphrase Archimedes, give me an algorithm, and I can move the world. Facebook announced yet more changes to its News Feed algorithm on Wednesday, the secret sauce that determines whose posts […]

https://killerconettv.wordpress.com/2016/06/29/facebooks-newest-news-feed-good-for-friends-bad-for-publishers/

Facebook is forcing everyone to download Messenger – and there’s no escape

Oh, Facebook (Picture Getty)The last, brave few phone users who haven’t downloaded Facebook’s, er, ‘popular’ messaging app Messenger have been told the game’s up. Facebook users on Android are now seeing messages prompting them to download the app – even when sending messages from a phone browser. Up till now, you could still get away…

http://metro.co.uk/2016/06/06/facebook-is-forcing-everyone-to-download-messenger-and-theres-no-escape-5927095/

Here’s How Small Businesses Can Harness Facebook’s Enormous Reach

By now, Facebook fb has established itself as the towering juggernaut in digital advertising. Consider the company’s recent earnings report — amidst a sea of underperforming Silicon Valley contemporaries, Facebook crushed it. Almost exclusively, this was thanks to its ability to monetize users. Meanwhile, the social giant has long been in the business of advertising…

http://fortune.com/2016/05/04/small-businesses-facebook-ads/

The way you see news on Facebook could be changing forever

Facebook’s testing a major new layoutChanges are afoot on Facebook, and the way you see news could be changing forever. For the first time several sections are visible on the news feed, including world, sports and food. Facebook bosses reckon the move will make it easier for people to see stories on topics they’re interested…

http://metro.co.uk/2016/04/16/the-way-you-see-news-on-facebook-could-be-changing-forever-5820426/

Sharing Cat Videos On Facebook Messenger Is Now A Lot Easier

People will now be able to more easily share their favorite cat videos with friends through Facebook’s popular Messenger chat app. Cloud storage startup Dropbox said on Monday that it has built a new feature for Facebook’s chat app that lets users send their Dropbox-stored pictures and videos to other people without leaving the Messenger…

http://fortune.com/2016/04/11/facebook-messenger-dropbox-chat/

8 of the best Facebook tricks and tools you should know

(Picture: AFP/Getty)If you thought WhatsApp was the maker of our lives, it’s nothing compared to Facebook. The social giant has dominated the way we communicate, find out information and organise our lives since 2007. Oh yeah, and there’s the small fact it actually owns WhatsApp anyway… Even if it makes us depressed, it has a place in…

http://metro.co.uk/2016/04/12/8-of-the-best-facebook-tricks-and-tools-you-should-know-5801453/

Soon you’ll be able to buy concert tickets on Facebook

via Mashable http://on.mash.to/1VOGTpP

https://killerconettv.wordpress.com/2016/04/11/soon-youll-be-able-to-buy-concert-tickets-on-facebook/

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5 Key Facebook Marketing Trends For 2015

New post on Online Marketing Hub

5 Key Facebook Marketing Trends For 2015
by christopherjanb
Facebook To Marketers: What You Need To Do To Succeed
5 Key Facebook Marketing Trends in 2015Love it or hate it, Facebook is the 800 pound gorilla of social media.

Facebook is also a global platform. It’s a Top 10 social media entity across the world (Check out the social media behavior complete with charts and details.)

As such, Facebook’s 2014 annual earnings report spotlights important trends every business must understand and incorporate into their 2015 marketing plans. (BTW–Here’s the Ultimate 2015 Marketing Checklist to download.)

Facebook’s earnings reports are targeted at stock and investment analysts, not consumers or marketers. Their one goal is to make the case that Facebook is managing their business better than predicted. (As a point of comparison, here’s what Facebook said in 2014.)

2014 Facebook revenue was $12.5 billion, up 58%. Facebook created $225+ billion of global economic impact and $4.5 million worth of new jobs in 2014 according to a recent Deloitte report for Forrester.

2014 Facebook earnings facts marketers need
The nitty gritty Facebook facts every marketer needs to know include:

39 billion people use Facebook each month (MAU). Instagram, Facebook Messenger and WhatsApp have 300 million, 500 million and 700 million MAU respectively.
890 million people use Facebook daily (DAU), 64% of the monthly visitors; up 18% from 2013.
19 billion people use Facebook via mobile per month.
Time spent per person per day across Facebook services grew over 10% in 4Q2014 compared to 4Q2013.
2+ billion photos are shared daily across Facebook, Instagram, Facebook Messenger and WhatsApp.
2+ billion Facebook interactions per week between public figures and their fans.
To put this in perspective, eMarketer projects 1.58 billion mobile phone social network users worldwide in 2015.

Here’s Facebook’s daily active users (DAU) breakout by region. Note that growth in the US and Europe is flat. You may be interested in 2014 Facebook research that predicted the site’s peak user base would decline by 2017 (by Princeton researcher.)Facebook Marketing Trends for 2015-Chart

As Business Insider’s Henry Blogett has said before, most of the money is already online. The same holds true for Facebook.

US users generate $6.03 average revenue per user, composing the lion’s share of Facebook’s $2.14 average revenue per user.
Facebook Marketing Trends for 2015-ChartFacebook income can still increase as it introduces new ad products and becomes an ecommerce facilitator.

5 Key Facebook marketing trends for 2015
Marketers pay attention to how Facebook presents their business to investors. It reveals how you’ll need to modify your Facebook channel plans to maximize results.5 Key Facebook Marketing Trends in 2015

1. Facebook mobile only usage is where the user growth is.
Mobile is where the Facebook action is. (For more information on mobile, here are 55 mobile facts.)

38% of Facebook’s MAUs are mobile only.
526 million Facebook MAU are mobile only. That’s over a half a billion people!
Facebook Messenger reached 500 million monthly actives.
WhatsApp reached 700 million monthly actives who sent 30+ billion messages per day by the beginning of January, 2015.
Facebook Monthly Active Users (MAU) Mobile only-ChartFacebook Monthly Active Users (MAU)-Mobile-ChartThis movement is underscored by Apple’s earnings earlier this week that were fueled by iPhone sales growth. Marketers: This is an indicator that people are using their smartphones as their all in one connected device.

This eMarketer chart puts Facebook and its mobile growth in perspective. Facebook Mobile Users Worldwide – eMarketer

BTW, Facebook desktop usage is down.

Actionable Marketing Tip:

Create mobile first content marketing and communications. Don’t assume that content that’s not created for a mobile experience will work on such a device.
2. Facebook video is exploding.
3+ Billion video views per day on average on Facebook.

We’ve been saying that 2015 is the year of video. (Check out our predictions here, here and here.) To refresh your memory, here’s what the video data shows.Facebook video vs YouTube Video 2014

Understand the reason Facebook’s video views are higher than those of YouTube is partially attributable to the fact that Facebook measures views when the video starts playing. Therefore these numbers are somewhat inflated since a video can start playing without the viewer having any intention of watching it.

Actionable Marketing Tip:

Become a video director to create marketing content. Go behind the video camera, even if it’s just to be a talking head.
Offer video for the 5 basic content types customers seek. Don’t worry about promotions, provide the information your audience needs before they decide to buy.
3. Facebook is building out its search functionality.
In Mark Zuckerberg’s words via SeekingAlpha: “Search at Facebook is another important effort … In this quarter, we launched updates to Facebook search to make it easier to find content and posts on mobile and desktop.”

This supports recent data that showed social media is surpassing search as the way people find information online.

Marketers must start to consider how to optimize their Facebook content to be found when prospects are in search mode. Remember Facebook’s apps are a key entry point for mobile users.

Actionable Marketing Tip:

Optimize your content for visibility in Facebook search. This may not be at the top of your search resources’ agenda but it should be on the list.
4. Facebook is growing their advertising offering.
4Q2014 was Facebook’s first quarter with $3+ billion in ad revenue, 53% quarterly ad revenue increase over 4Q2013.
Of this, mobile Facebook ad revenue accounted for $2+ bilon or 69% of total ad revenue. eMarketer projected that Facebook accounted for 7.75% of global digital ad revenues in 2014.
Facebook Revenues by Device – eMarketerFacebook’s 3 advertising goals are to:

Capitalize on the mobile shift.
Increase the number of marketers using Facebook ads.
Make Facebook ad offering more relevant.
Sheryl Sandberg emphasized that advertising budgets don’t follow customer media usage. Specifically, mobile attracts 25% of US consumer media time, but merely 10% of ad budgets. This translates to:

$1.00 of marketing spend for every consumer hour spent on print
$0.07 of marketing spend for every consumer hour spent on mobile.
No newsflash here. We’ve discussed this before. The marketing challenges are:

Learning curve associated with moving media budgets to digital platforms. Historically, marketers don’t believe that they need the same level of investment and digital media yields lower results.
Digital media tends to be more fragmented than offline media. As a result, it’s more difficult to aggregate a similar level of mass market.
Critical Facebook advertising take-aways:

Facebook expects businesses to adjust their paid advertising, marketing and promotion to reflect where their audience spends their time. This will happen faster as marketers experience lower visibility in the organic Facebook feed.
Marketers should maximize organic Facebook reach before paying for ads.
Marketers should maximize organic Facebook reach before paying for ads.

Facebook advertising offers custom audiences, an essential tool to segment current and potential customers, and conversion tracking to measure the impact of Facebook campaigns online. This is important because it allows marketers to track results back to Facebook advertising.

Facebook advertising case study:

Thomas Cook used Facebook ads to reach a broad audience in Belgium. Through custom audiences, they sent targeted messages to existing customers based on places that they expressed interest in visiting.
Results:

Thomas Cook’s Facebook ads reached 30% of the Belgium population in 1 day, 3.85 times ROI.
Actionable Marketing Tip:

Get up to speed on Facebook advertising. This means start testing what you need and where your audience is. (Need help? Check out Jon Loomer– he’s the Facebook Advertising Guy.)
5. Facebook didn’t breakout their audience by age.
Ask your favorite high school student how they feel about Facebook, they’ll probably tell you that it’s kid stuff.

Facebook’s earnings were so good that no one asked about their demographics. But Pew Research found that Facebook’s audience is graying, its biggest growing demographic is grandparents and boomers. (Here’s the full analysis of Pew’s Research.)

Actionable Marketing Tip:

Ask your audience how they use Facebook. This is key to creating an optimal marketing persona and social media persona. If you’re using Facebook for your marketing efforts, you want to ensure that your efforts are effective.
What does this mean for your 2015 Marketing Plans?

You must be on Facebook due to sheer reach. It’s social media’s mass market platform.

To this end, you must craft a targeted Facebook Marketing strategy including the following elements.

Build your Facebook business presence.
Extend your Facebook reach by empowering your employees to actively share your content and participate on your page.
Leverage the power of video on Facebook (as well as other social and owned platforms.)
Supplement your Facebook content and engagement with targeted advertising. Take advantage of custom audiences to tailor your message. Don’t just boost your posts.
Optimize your Facebook content so that it’s findable within the Facebook ecosystem.
What else would you add to this list of Facebook Marketing and what is your rationale for doing so?

BTW, you may be interested in how to drive measurable social media results.

Sources of Facebook information:

Facebook
Seeking Alpha (please note I found the user experience poor.)
Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
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The Rules of Engagement on FacebookThe Five Facebook Principles

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The post 5 Key Facebook Marketing Trends For 2015 appeared first on Heidi Cohen.

For more including images see:
https://omhub.wordpress.com/2015/01/30/5-key-facebook-marketing-trends-for-2015/

5 key Facebook marketing trends for 2015 page posted “By Mike Armstrong”

How to Stop Wasting Time on Facebook!

New post on Online Marketing Hub

How to Stop Wasting Time on Facebook
by christopherjanb

I think I have a problem.

I spend too much time on Facebook. I find myself constantly opening a new tab and the first letter I would hit would be “F”. Does that sound familiar to you?

While that may sound okay, it’s not. I was killing tons of productive time that I could have spent getting work done.

Today, I am happy to share the secret of saving time on Facebook.

I’m sure I’m not the only one who’d want to get more results from Facebook and spend less time there.

According to a study by Vertical Response, the following stats are a very insightful.

One third of CEOs and business owners want to spend less time on social media.
90% of those are on Facebook
15% of these people log into Facebook several times a day.

You can imagine how tough it is to run a business and maintaining an active Facebook presence. How can all of us follow the 80/20 rule and still achieve remarkable results on giant platforms like Facebook?

In order to do that, we have to understand where we’re spending too much time. Based on the insights provided by Vertical Response, the top three ways people were wasting their time on were:

Finding & posting content
Learning and educating themselves
Analyzing efforts

Here are my 4 top tips on how to stop wasting time on Facebook.

1. Get rid of distractions
There are two ways you can avoid distractions.

Less Extreme: Log out
Logging out is not a very extreme method and is quite easy to do. However, it doesn’t solve the issue completely because you won’t be able to get all your work done if you need to use Facebook.

The problem with this method is you won’t be able to get any work on Facebook done.

Pretty Extreme: Delete newsfeed
The pretty extreme method is the method that I chose for myself, which was to delete my newsfeed. I use newfeed eradicator.

That way I could focus on getting work done like finding content and educating yourself (using lists, bookmarks, etc). Since only my newsfeed disappears, I can still manage my Facebook page presence and respond to people easily.

2. Schedule content in advance
If you want to save more time, you have to schedule in advance. Facebook has a great built in feature that allow business owners to easily schedule their posts.

That way you can plan ahead to make more time in your week.

You can easily do this in one sitting and actually schedule a week worth of content. Use the spare time you have saved to focus more on responding to customers or educating yourself.

This keeps you focused and you won’t miss a day without posting any content.

3. Get the right tools
I was just speaking to a business owner the other day, not only is he managing his company, he is managing his company presence on Facebook too. He told me it was tough to find the right balance. Tools can help because they help the hard work for you. Take Post Planner for example. Besides helping you schedule content, some of its features include:

Status ideas: Over 13,000+ status to chose from.
Viral photo: Easily find the most viral photos from any pages to share.
Trending Content: Search the hottest topics by key terms.
Post Planner is built to help find and schedule content within a few clicks so you won’t need to worry about your content for weeks.

Scott Ayers singlehandedly finds and adds over 2-3 weeks of content for our Post Planner’s Facebook page in one sitting. Don’t believe me? Take a look at the amount of content that we post daily.

4. Use Facebook features
Facebook do have some great built-in features that you can use to save tons of time without killing productivity. Here are some of my favourite features from them.

a. Lists
Lists allow you to follow pages without worrying about the effects of newsfeed algorithm. This means you go into Facebook and focus on the news that you want to follow. No, your friend’s cute puppies should not be in that list.

b. Facebook’s Save
“Saving” is a new feature from Facebook that allows you to save articles that you find interesting. All you have to do is click save and head over to to your home page to view them later.

c. Favorite
Marking your favorite pages can save you time because you won’t need to constantly check your newsfeed and worrying you’ll miss its posts. When you add a page to your favorites, it will notify you when the pages are updated.

Summing up
So you see, using Facebook can be productive for your business. It’s not a time sucker and you don’t always have to waste your time when you are on Facebook. Using these tips you can easily focus your effort without stressing yourself about it.

What do you do?
How do you save time on Facebook and still maintaining an active presence? Look forward to hearing about your tips and insights in the comments below

Free LinkedIn webinar for business success
A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.

Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.

If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar this week.

The post How to Stop Wasting Time on Facebook appeared first on Jeffbullas’s Blog.

For more on the How to Stop Wasting Time on Facebook Article including images and links please see:

http://omhub.wordpress.com/2014/12/03/how-to-stop-wasting-time-on-facebook/

The How to Stop Wasting Time on Facebook page was posted “By Mike Armstrong”

Double up for Free on Bargain Marketing Services this Christmas

Double up for No Extra

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Our Christmas / Winter Special offer is to double up on all of our Marketing Services (SEO Services, Social Media Marketing Services and Marketing Training Services), for No Extra Cost. As you can see from visiting our online shop we offer a number of Marketing Services & Marketing Training Services for prices from jut £100. With all our Marketing Services you can buy either time or actions and the double up offer gives you twice as much service as usual for no extra cost.

If you are looking for Marketing Services / Web Marketing Services or Marketing Training please select the service of interest and purchase via the online shop (remembering that you will get twice the time or amount than that quoted on the online shop).

If you want to discuss the price for a tailored marketing solution or a combination of a few of our marketing services in one package, please call: 07517 024979 or email: maconsultancy1@gmail.com .

The double up offer on our Marketing Services is valid for the months of November to January.

You might also like our Special SME Web Marketing Package Offer for Christmas.

The Double up for Free on Bargain Marketing Services this Christmas page is written “By Mike Armstrong”

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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

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Increase your #Twitter #LinkedIn & #Facebook audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Increase your #Twitter #LinkedIn & #Facebook audience reach page was posted “By Mike Armstrong”

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Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

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Corporate Facebook Marketing Tip

Give access to your Facebook Business Page to many users, get those users to build their personal friend databases up to the 5k maximum level, ensuring each user targets a different group of “friends” than the other users and then get each user to invite their friends to like the Business Facebook Page.

*If you liked this Facebook Marketing Tip, You might also like this Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

This Corporate Facebook Marketing Tip was created & posted “By Mike Armstrong”

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5 Expert Tips regarding the Hashtag!

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this Hashtag post or Twitter Marketing Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Tips regarding the Hashtag page was posted “By Mike Armstrong”