Category: Content Writing

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Web Design Cardiff

So, you are looking for Web Design Cardiff?

If so we can provide you a Web Design Cardiff service via our Cardiff Web Design Company 333 Websites.  333 Websites is a Cardiff Web Design Company offering Web Design Cardiff services to businesses in Cardiff and in the surrounding areas of South Wales…

Affordable website packages for businesses and individuals…

333 Websites’ Web Design Cardiff website customers receive the following features with their new business website:

  • Free .co.uk domain name

  • Mobile Friendly Website / Responsive Website

  • Unlimited Website Support

  • Cardiff based Website Support Staff

  • Unlimited Email Addresses

  • Cardiff based Website Project Manager

  • Website Design

  • Website Development

  • Website Training Videos

  • Content Management System

  • Website Blog & Integrated Social Media

  • Website Backups

  • SEO Advice & Support to help you make a return on your investment

All this for just £333 and £33 per month (or £430 with a new business logo included and £33 per month).

Why use our 333 Websites web business for your web design Cardiff requirement?

You should use 333 Websites because our team is well rounded, very experienced and very customer focussed.  We believe that our offering represents the best value for money Web Design Cardiff services available in the market place.

What our Web Design Cardiff Team includes:

  • The 333 Welsh Websites team
  • Graphic design team
  • Linux technical team (hardware and software)
  • Web Marketing Specialists & SEO Specialists
  • Experienced Business & Corporate Account Managers

“The 333 Websites Web Design Cardiff Team will work with you on your new Website”

For more about the 333 Websites Web Design Cardiff Team please see the 333 Websites about us page.

For more about the two different website packages that are available when you buy a websites online, please see our Web Design Cardiff home page or to buy your website online now, please visit our online payment page:

Areas of Cardiff and the surrounding areas covered by our Web Design Cardiff services:

Web Design Cardiff

We provide Web Design Cardiff services to Marshfield, Castleton, St Mellons, Trowbridge, Llanrumney, Rumney, Splott, Tremorfa, Pontprennau, Pentwyn, Llanedeyrn, Cyncoed, Llanishen Lisvane, Rhiwbina, Heath, Cathays, Whitchurch, Thornhill, Rhiwbina, Llandaff, St Fagans, Fairwater, Canton, Roath, Adamstown, City Centre, Cardiff Bay, Grangetown, Riverside, Pontcanna, Leckwith, Ely, St George’s, St Nicholas, Dinas Powys, Penarth, Sulley, Wenvoe.

We also provide web design Cardiff services to places in the greater Cardiff area including Cowbridge, Caerphilly Ystrad Mynach, Trethomas, Bedwas, Treharris, Nelson, Pontypridd, Aberdare, Mountain Ash, Llantrisant, Talbot Green, Barry, Newport etc.

For a full list of areas please see below:

What areas of Cardiff & South Wales do our Cardiff Web Designers cover?

We can provide Web Design Cardiff services to businesses in all of these areas of Cardiff and the wider South Wales area:

  • Websites in CF1 – Cardiff
  • Websites in CF3 – Rumney & Trowbridge, Llanrumney, St Mellons, Castleton, Marshfield
  • Websites in CF5 – Ely, Caerau, St Fagans, Culverhouse Cross, Canton & Leckwith, Fairwater, Danescourt, Llandaff, Riverside
    Wenvoe, Peterston Super Ely, St Georges Super Ely, Michaelston 
  • Websites in CF10 – CARDIFF CITY CENTRE (part of), Grangetown, CARDIFF BAY (part of) & Butetown
  • Websites in CF11 – CARDIFF CITY CENTRE (part of), Canton, CARDIFF BAY (part of), Grangetown
  • Websites in CF14 – Birchgrove, Whitchurch, Thornhill & Lisvane, Rhiwbina & Pantmawr, Gabalfa, Heath, Llandaff North, Llanishen
  • Websites in CF15 – Pentyrch, Gwaelod-y-Garth, Creigiau, Radyr, Morganstown, Tongwynlais, TAFFS WELL, Nantgarw, RCT, Groeswen, Caerphilly
  • Websites in CF23 – Llanishen, Cyncoed, Pentwyn, Penylan, Pontprennau & Old St Mellons
  • Websites in CF24 – CARDIFF CITY CENTRE (part of) & Cathays, Roath & Plasnewydd, Splott, Adamsdown
  • Websites in CF30 – Cardiff, 
  • Websites in CF31 – BRIDGEND TOWN, Brackla, Coity, Pen-y-Fai
  • Websites in CF32 – Cefn Cribwr, Laleston, Merthyr Mawr, Ogmore Vale, Tondu, Sarn, Ynysawdre, St Brides Minor, Pontycymer,Llangeinor, Garw Valley, Blaengarw, Blackmill, Bettws, Aberkenfig, St Brides Major, Vale of Glamorgan
  • Websites in CF33 – Cornelly, Pyle
  • Websites in CF34 – MAESTEG TOWN, Llangynwyd, Caerau, Nantyffyllon
  • Websites in CF35 – BRIDGEND: PENCOED TOWN, Coychurch, Llangan, VALE OF GLAMORGAN: Ewenny
  • Websites in CF36 – PORTHCAWL TOWN, Nottage, Newton
  • Websites in CF37 – PONTYPRIDD TOWN including Cilfynydd, Glyncoch, Graig, Treforest, Hopkinstown, Trallwng, Maesycoed, Pwllgwaun, Hawthorn, Rhydfelen, TREHAFOD,
    YNYSYBWL & Coed-y-Cwm 
  • Websites in CF38 – LANTWIT FARDRE, CHURCH VILLAGE, Tonteg, Efail Isaf, BEDDAU & Ty Nant
  • Websites in CF39 – Rhondda Area (RCT): PORTH TOWN & Llwyncelyn, CYMMER & Glynfach & Trebanog, YNYSHIR & Wattstown, Dinas (part of), Taff-Ely Area (RCT): TONYREFAIL TOWN & Coed Ely & Thomastown, GILFACH GOCH, BRIDGEND:
    Evanstown
  • Websites in CF40 – TONYPANDY TOWN, TREALAW, PENYGRAIG, Dinas (part of), Williamstown, Cwm Clydach, LLWYNYPIA, Taff-Ely Area: Penrhiwfer
  • Websites in CF41 – PENTRE, Ton Pentre, YSTRAD & Gelli
  • Websites in CF42 – TREORCHY TOWN & Cwmparc & Ynyswen, TREHERBERT & Blaencwm & Blaenrhondda 
  • Websites in CF43 – FERNDALE TOWN & Blaenllechau, TYLORSTOWN & Penrhys, Pontygwaith & Stanleytown, MAERDY 
  • Websites in CF44 – ABERDARE TOWN, Cwmaman, ABERAMAN, LLWYDCOED, Cwmbach, HIRWAUN, Penywaun, RHIGOS,Penderyn
  • Websites in CF45 – MOUNTAIN ASH TOWN, ABERCYNON, PENRHIWCEIBER
  • Websites CF46 – MERTHYR TYDFIL: TREHARRIS TOWN, Quakers Yard, Bedlinog, CAERPHILLY: Nelson 
  • Websites in CF47 – MERTHYR TYDFIL TOWN, Gurnos, Penydarren
  • Websites in CF48 – Cyfarthfa, Pant, Merthyr Vale, Troed-y-rhiw, Vaynor, Pentrebach 
  • Websites in CF61 – LLANTWIT MAJOR TOWN, Llan-maes
  • Websites in CF62 – BARRY TOWN (part of), Rhoose, St Athan, Llancarfan, Barry Island
  • Websites in CF63 – BARRY TOWN (part of), Cadoxton, Barry Docks
  • Websites in CF64 – PENARTH TOWN, Dinas Powys, Sully, Llandough
  • Websites in CF71 – COWBRIDGE TOWN, St Brides Major, Welsh St Donats, Pendoylan, Llandow, Colwinston, Llanblethian, Penllyn, Llanfair
  • Websites in CF72 – PONTYCLUN, LLANTRISANT TOWN, LLANHARAN, Talbot Green, Brynsadler, Miskin, Brynna, LLANHARRY
  • Websites in CF81 – BARGOED TOWN, Aberbargoed, Darran Valley, Gilfach, Pontlottyn 
  • Websites in CF82 – HENGOED, Cefn Hengoed, YSTAD MYNACH TOWN, Gelligaer, Maesycwmmer
  • Websites in CF83 – CAERPHILLY TOWN, Abertridwr, Senghenydd, Bedwas, Trethomas, Machen, Llanbradach, Pwllypant, Penyrheol,Energlyn, Trecenydd, Rudry

If you are interested in Web Design Cardiff services in any of these areas of Cardiff or the greater Cardiff area in South Wales please visit our 333 websites site via one of the links.

The Web Design Cardiff post was written “By Mike Armstrong”

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Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

5 Tips to Help Your Colleagues Become Successful Content Creators

New post on Online Marketing Hub

5 Tips to Help Your Colleagues Become Successful Content Creators
by christopherjanb
Help-Colleagues-Content-Creators-Cover ImageLike many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.

1. Don’t force people to be involved.
Not everyone can effectively transfer thoughts from their head into a document. Until I realized this, I decided who should be involved in content production based on their role within the organization. I didn’t take into account whether they could actually produce content – or even whether they wanted to produce it.

When people don’t want to produce content or find it to be a struggle, they’re instantly going to consider it a chore – doing it reluctantly, leaving it until the last minute, or creating something that isn’t what was intended. They are likely to produce content that is unsuitable for publishing.

Instead, you need to have discussions with your team to identify who can – and wants to – produce content. Talk to potential contributors either in groups or individually to explain the importance of content marketing, what you are looking to achieve, the type of content to be produced, and how they can play a role. Then ask who wants to help. By taking this passive approach to signing up content creators, you’ll find people who are willing to be involved and are more likely to produce valuable content.

2. Understand you have colleagues who can write effectively.
Don’t limit your conversations with potential content creators to people whose roles naturally lend themselves to writing. When I started as an SEO specialist, I developed the content marketing strategy under the impression that I and the brand and communications manager would create the vast majority of the content. However, after some general discussions unrelated to the strategy, it became apparent that we have a number of people in-house who have a wealth of information to share.

Never assume colleagues who aren’t officially on your content marketing team won’t, can’t, or don’t want to write. You may not always have experienced writers queuing up to be involved, but you may find at least one or two contributors who can be coached and can produce content regularly outside of their daily roles.

3. Don’t ask for complete blog posts.
I’ve worked within organizations whose staff possessed a vast amount of knowledge to share, but simply didn’t have the time to produce a completed post by assigned deadlines. After chatting with the contributors who were finding content creation difficult, I discovered that developing the key messaging for the content wasn’t the issue. The problem was finding the time to take the key messaging and turn it into a full-fledged blog post.

So I stopped asking for complete blog posts. Sure, I had to be more involved in the creation of the content, as I only received 200 words of notes or bullet points, but it was like my past ghostwriting work. I took their list of points, produced the content in full, and then sent it back for approval before it went live.

Contributors were happier, as it was much quicker and easier to get down their initial thoughts than it was to produce a complete blog post. We received more content regularly, and it didn’t affect the end result because more often than not I already had to edit posts for the “readability” factor.

4. Make it clear what you need and by when.
Set accurate and realistic deadlines for all of your contributors. As humans, we’re creatures of habit. If we know we have to do something by a set time every week or every month, we get into the routine of doing so. In addition, understand contributors’ other work responsibilities and priorities to determine deadlines that work for them as well as your production schedule.

5. Remember that a bit of competition can be healthy.
One of the things I’ve found is that contributors really have enough time to do it, but they push it so far down their list of things to do – usually because they don’t realize the importance of it (no matter how many times it’s discussed) – that it never gets completed.

Open up your content production schedule spreadsheet to all contributors so everybody can see who’s done what and who hasn’t done what they were supposed to do. Seeing this information can spur colleagues to compete against each other, striving not only to meet deadlines but also to submit content before their colleagues do.

Note: This method isn’t suitable for everyone. It depends on everything from personalities to your way of working. Don’t just implement this point without research and analysis first.

Conclusion
If you’re struggling to find in-house contributors who want to create content, try some of these tips. You may not need to look at all five and you may find your own ways (please share in the comments). As Joe Pulizzi said, “There is no one right way to achieve content marketing goals.”

Want more expert advice on how to improve your in-house content creation? Check out the fantastic 2014 CMW sessions that are available through our Video on Demand portal and make plans today to attend 2015 CMW.

Cover image by acky24 via pixabay.com

The post 5 Tips to Help Your Colleagues Become Successful Content Creators appeared first on Content Marketing Institute.

For more see:
https://omhub.wordpress.com/2015/01/11/5-tips-to-help-your-colleagues-become-successful-content-creators/

5 Tips to Help Your Colleagues Become Successful Content Creators page posted “By Mike Armstrong”

30 Quotes From Content Marketing Influencers in 2014

New post on Online Marketing Hub

30 Quotes From Content Marketing Influencers in 2014
by christopherjanb
shutterstock_22026175

As a newer member of the TopRank Agency blog team, I spent a good part of my first couple weeks here digging through the past year’s blog posts and getting up to speed with TopRank content and best practices. As I did, I found that I was jotting down quotes and notes that stood out to me — some from industry leaders, and others from up-and-comers I haven’t yet met. In sharing this list with you, I hope that you’ll find the same insight and utility that have discovered.

Here are a just a few (OK, 30) of my favorite quotes from some of the best brains in the business. You may have your own quotes that you remember well from conferences, books or blog posts in 2014. If so, feel free to share!

As you will see, I have categorized my favorite quotes into four topic areas: Strategy, Tactics, Predictions, and ROI. In doing so, I noticed that some people’s quotes fell into multiple categories, also that some individual quotes could have fit more than one category. (I don’t know that this changes the relevance of the quotes themselves, just an interesting side note.)

Content Marketing Strategy
30Content_Michael_Brenner

Michael Brenner
@BrennerMichael

“Content is the atomic particle of all marketing across paid, owned, and earned channels. A Culture of Content starts with an obsession of customer.”
Content Marketing Best Practices Report: Creating a Culture of Content

30Content_Brian_Clark

Brian Clark
@brianclark

“The best “native” advertising helps build an audience into a a long-term business asset, and that’s a goal worth spending on in conjunction with owned content creation.”
21 Digital Marketing Trends and Predictions for 2015

30Content_Andrew_Davis

Andrew Davis
@TPLDrew

“Some of the best content has no CTA. There’s an implied action that sparks a new journey!”
A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

30Content_Gurdeep_Dhillon

Gurdeep Dhillon
@gurdeepd

“Modern marketing is about taking risks and not being afraid to fail. No matter how much we research and study our audience, we’re not always going to hit the mark when we create content. The key is to recognize the failures, learn from them, and move on. And the way to do this is simple … measure everything!”
How to Build a Content Marketing Strategy eBook

30Content_Kevin_Green

Kevin Green – Dell (client)
@KevinMGreen

“Many people forget how new search and SEO really is to the average user. Most digital marketers are still thinking in terms of keywords, but consumers are getting more conversational. Search is getting smarter and more effective at understanding the nuances of a user’s requests and serving them not only the results they are looking for, but in an experience that helps them better discover and learn.

Digital is now the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios.”
Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

30Content_Ann_Handley

Ann Handley
@annhandley

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
Infographic: How to Grow Your Audience – 10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

30Content_John_Jantsch

John Jantsch
@ducttape

“I believe organizations will go deeper into overall strategy with digital marketing – Chief Digital Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling tactics.”
21 Digital Marketing Trends & Predictions for 2015

30Content_Deanna_Lazzaroni

Deanna Lazzaroni (client)
@DigitalDL

“Social has a powerful way of connecting great minds. Don’t be afraid to tell the world why you’re one of them. Build your brand.”
15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

30Content_Rebecca_Lieb

Rebecca Lieb
@lieblink

“Content strategy is the infrastructure of content marketing. Without answers to ‘why’ & ‘how’ the result is chaos.”
Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere, charity: water

30Content_Jason_Miller

Jason Miller (client)
@JasonMillerCA

“Standing out is overrated. As a content marketer you really need to ask yourself: “Do you want to stand out or do you want to truly connect with your customers and prospects?” The answer is a balance of the two.”
Rock & Roll Social Media & Content Marketing Interview with Jason Miller of LinkedIn

“We don’t need more content — we need more relevant content,”
Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

30Content_Joe_Pulizzi

Joe Pulizzi
@JoePulizzi

“If we only talk about ourselves, we’ll never reach customers”
5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! #SMMW14

30Content_Mark_Schaefer

Mark Schaefer

“Are you human? Isn’t that the essence of how this online world started, why we love social media, and what people expect if you are going to build trust and loyalty? And yet, this is getting increasingly lost in a world preoccupied with traffic, search rankings and automated marketing software.”
5 Must Read Perspectives on Social Media Marketing Strategy

30Content_Scott_Stratten

Scott Stratten
@unmarketing

“I’m the first person to preach about customer experience, but if your product is terrible, I don’t care if you’re the greatest customer/community believer in the world, it won’t help. We always talk about the importance of social media, of being where the customer conversation is, but we need to tend to our own home first.”

“What it comes down to is transparency in marketing, that’s where the consumer comes in. Marketing is no longer about what brand message the company wants to put out, it’s what the customer thinks. Good or bad. You don’t define your brand. If you want to know what your brand statement is, ask a customer.”
What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

30Content_Nazil_Yuzak

Nazli Yuzak – Dell (client)
@NazliYuzak

“Be prepared to fight the good fight! Social media is still about building human to human relationships. There may be a lot of content to share from your organization but you have to defend the customers’ perspective and make sure that they are being presented with the most relevant content to where they are in their journey.”
15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

Content Marketing Tactics
30Content_Ardath_Albee

Ardath Albee
@ardath421

“Let’s say you develop 5 resources to help prospects reach an objective. A prospect reads the 2 resources about and solving a specific problem and a case study about a company similar to theirs, but ignores the 3 that take a different perspective. Now you know exactly what type of information will be relevant to entering into a dialogue with the prospect.”
How to Show Real ROI For Your Content Marketing eBook

30Content_Brian_Clark

Brian Clark
@brianclark

“To please your audience, research their problems & desires, observe their content interactions & iterate.”
Infographic: How to Grow Your Audience – 10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

30Content_Jason_Miller

Jason Miller (client)
@JasonMillerCA

“Take your content and treat it like leftover turkey. Slice and dice it and use it in as many ways possible.”
18 More Amazing Search & Digital Marketing Takeaways from #MNSummit
30Content_Ann_Handley

Ann Handley
@annhandley

“Writing doesn’t have to be long to be meaningful. I’d argue that the words we use everywhere – on our websites, on our landing pages, on our LinkedIn profiles and so on – are just as important as the words we use in places we typically think of as ‘writing.’ ”
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley
30Content_Michael_Stelzner

Michael Stelzner
@Mike_Stelzner

“Those that pitch are becoming ignored. A little bit of selling here and there is great, but those marketers who do nothing but sell, sell, sell, are gonna get ignored, dismissed and overlooked by consumers and prospects. Get cracking folks, it’s time to actually care. That means dedicating more resources to things that are harder to track, like answering customer questions and providing more value online.”
21 Digital Marketing Trends & Predictions for 2015

30Content_Amy_Higgins

Amy Higgins – concur (client)
@amywhiggins

“When crafting a blog post, think about the title – if just the title is shared in a tweet, will someone what to read it?”
Content Plus Social is A Sweet Song to Sing – Interview with Amy Higgins of Concur

Content Marketing Predictions
30Content_Brian_Solis

Brian Solis
@briansolis

“I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.”
21 Digital Marketing Trends & Predictions for 2015

30Content_Jay_Baer

Jay Baer
@jaybaer

“With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.”
21 Digital Marketing Trends & Predictions for 2015

30Content_Pam_Didner

Pam Didner
@PamDidner

“The major change for 2015 is NOT about digital marketing. The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.”
21 Digital Marketing Trends & Predictions for 2015

30Content_David_Meerman_Scott

David Meerman Scott
@dmscott

“Marketing (one to many) and sales (one to one) are beginning to use the same techniques of content creation and real-time engagement. The best organizations will not run marketing and sales as separate “departments” but will merge the two functions into one customer facing organization focused on revenue generation.”
21 Digital Marketing Trends & Predictions for 2015

Content Marketing ROI
30Content_Joe_Pulizzi

Joe Pulizzi
@JoePulizzi

“Skip analytics reports for your CMO. Instead, focus measurement reporting on performance: sales, cost savings, and customer retention.”
Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

30Content_Michael_Brenner

Michael Brenner
@BrennerMichael

“Content Marketing ROI is no harder than ROI for the rest of marketing. But many folks ask the question more as a defense mechanism for change. You will hear marketers ask this question despite not knowing what the ROI is on the rest of their marketing spend. So start with that benchmark. What is the ROI of marketing? Content marketing ROI is easier because content marketing results are easier than something like advertising.”
Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

30Content_Mark_Schaefer

Mark Schaefer
@markwschaefer

“The way I measure content marketing success would vary by every customer. I would start with this question — ‘What is the behavior or attitude we are trying to change?’ Usually we can backward engineer from that response to find a set of measurements or leading indicators to determine our progress.”
A Practical Approach to Content Marketing Success – Interview with Mark Schaefer
As I mentioned, if you have any memorable quotes from 2014, feel free to share. There are surely more than 30 I could have pulled from the past year’s archives. I’m looking forward to 2015 at TopRank, where I’m sure I’ll fill a notebook or two with quotes from even more great minds we come across at TopRankBlog.

Top image: Shutterstock

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For more on this article including pics see:
http://omhub.wordpress.com/2014/12/31/30-favorite-quotes-from-content-marketing-influencers-in-2014/

30 Quotes From Content Marketing Influencers in 2014 page posted “By Mike Armstrong”

Blogging Training in South Wales

For Blogging / WordPress Training in Wales including Social Media Training in Wales to help generate traffic, please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the WordPress training courses or other Marketing training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer;

07517 024979 | maconsultancy1@gmail.com

As well as these off the shelf WordPress training courses we can also provide tailored Blogging, Content Marketing, Social Media & SEO Training Courses to your exact requirements and specifications should this be required.

The Blogging Training in South Wales page was posted “By Mike Armstrong”

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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

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SEO Tips / SEO Advice / Blogging Advice

New post on Online Marketing Hub

How to Be the Best Answer with Topic Targeting
by christopherjanb

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network.

For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts.

When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the return on blogging goes way, way up. One way to execute a content plan to become known as an authority is through topic targeting.

For experienced multi-channel and integrated marketing pros, this kind of approach is going to be fairly common. But for the vast majority of bloggers, whether they be corporate or enthusiasts, the shift from writing for yourself (or your brand) to writing to satisfy specific audience needs is a fundamental shift.

Topic targeting starts by answering a few key questions:

How do you want to be known? How do you want your product or service to be known? What are you, your brand, product or serve the “best answer” for? That singular distinction is essential in order to stand out.
What questions relevant to your area of expertise do buyers have? What information do they need in order to move from curiosity to specific interest to transaction?
As you come to find the sweet spot between how you want to be known and what customers care about, that’s the focus of your topic targeting plan.

Topic targeting is an approach that involves creating resources, experiences and connections that result in an undisputed affinity between a target topic and your brand.
On a large scale for large companies, this is essentially brand marketing. For a small or medium business without massive budgets or resources, these 3 phases below represent a practical approach to becoming the “best answer” wherever customers are looking.

Inspire:
When starting out from a position without prominent authority on your desired topic, one of the most effective ways to close the gap between where you are and where you want your brand to be is to connect with those that already have the authority and community you desire. Recognizing topical influencers in a creative and qualitative way with an emphasis on inspiring readers to think in new ways about the topic is a good start. Co-creating content with topic influencers is also particularly effective. Your target topic will drive which influencers you engage with, the questions and interactions you have, and the titling of the resulting content.

Additional inspire tactics include speaking events that are “on topic” in the conference scope, track and/or title of your presentation. Social engagement promoting target topic content and events should also align. Comments made on industry articles (blogs and online magazines) are also opportunities to create affinity. Blogging about the target topic from different perspectives (what would a buyer need to know from start to finish) is also an effective directed content effort that will contribute to becoming the best answer.

Lastly, a limited number of guest posts on relevant, high profile blogs and contributed articles to industry magazines and websites on your target topic will provided added support for your brand and the target topic.

Desire:
Anticipation is a gateway to topical authority. Continuing to blog on the target topic and growing influencer relationships will lead to even more community engagement opportunities. Consistent creation of useful and entertaining blog content as well as alignment with industry influencers will create a very powerful mental state amongst your blog readers: anticipation. A community that can’t wait to see what you’re going to publish next will be instrumental for amplifying content and stimulating new perspectives on your target topic. That desire leads to advocacy, evangelism and scale for reaching a target audience in a highly credible way.

Acquire:
Demand for information and expertise leads to demand for your solutions. As authority is built on your target topic represented by the content you create on your own websites, third party references to your brand as an authority, growth of your community around the topic and advertising activities, there are several opportunities to show more tangible evidence of expertise: Some examples include:

Case studies
Definitive topic resource/guide
Events – online and off
Industry survey and report (annual)
Lists recognizing experts in the topic (annual or quarterly)
All of these tactics provide opportunities for readers to move from awareness and learning about the topic (with your brand at the forefront) to consideration and action – leads and transactions. Consumers increasingly expect to be able to educate themselves to a purchase decision and making it easy to find, experience and act on your content isn’t just good content marketing, it’s what buyers want.

Specificity is essential with topic targeting as are patience and persistence. This is an earned achievement that also needs to be maintained. But once consensus and momentum are achieved, the ability to attract those actively seeking what you have to offer will expand the value of your content beyond lead generation and sales to other means of monetization – sponsorships, advertising, syndication.

To apply the approach mentioned in this post will require some homework – research in your market or industry to see what kinds of content and messages resonate with the target audience. That’s where the audience Discovery, Consumption and Action model for understanding your audience comes in to play. It is also a continuous effort that can start simply and scale based on what works and what doesn’t.

But the most important thing if all, is to start: How do you want to be known? How does that fit with what your customers want to know?

For more on this SEO Tips /SEO Advice / Blogging Advice post or content marketing in general see:
http://omhub.wordpress.com/2014/10/27/how-to-be-the-best-answer-with-topic-targeting/

The SEO Tips / SEO Advice / Blogging Advice page was posted “By Mike Armstrong”

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Content Marketing & Content Writing for Search Engine Optimisation

If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.

You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.

If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: maconsultancy1@gmail.com

*If you like this SEO post you might also like this other SEO post:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”

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Content Marketing & Content Writing for Search Engine Optimisation

If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.

You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.

If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: maconsultancy1@gmail.com

*If you like this SEO post you might also like this other SEO post:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”

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5 LinkedIn Marketing Tips

New post on Online Marketing Hub

5 Ways Content Marketers Can Get More Value from LinkedIn
by christopherjanb

If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.

LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.

In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.

What’s in a LinkedIn Group?
By now, we’ve all learned that the vast majority of LinkedIn Groups offer disappointing experiences. They are not administered well and often become filled with self-promotion that doesn’t give thought to relevance or context. However, when used correctly, Groups can be a great opportunity for content marketers. “There is huge potential if you are willing to invest the resources and time,” Wheatland said.

His keys to a successful LinkedIn Group include consistent management, dismissal of self-promoters and irrelevant content, and use of weekly email option to Group members. Take a look at some of specific recommendations and examples he offered:

1. Get rid of the garbage content

Wheatland shared some of his experience with successfully working with Groups. For example, Kelly Services Inc. once created the LinkedIn Group, HR Manager, but very quickly, it started to abandon its oversight of the Group. “It was terrible,” Wheatland said, explaining how it became filled with posts on weight-loss solutions, entries that were shared multiple times by the same members, and even a member who shared seven posts in the course of one day. “If you have more posts then comments, it’s not a good sign,” Wheatland said.

Instead of shutting down the HR Manager group, Kelly Services opted to spend 10 to 15 minutes a day moderating the cacophony of voices. If a post wasn’t on target with the professional interests of HR managers, it was killed, and the poster was removed from the Group. Remaining members started to see that the Group was being moderated and began to embrace it as a trusted resource for relevant information. Without any promotion, HR Manager soon grew to 55,000 members, with 500 or more members joining each week.

In addition, the HR Manager moderator continues to send a weekly email to members. “It’s an extremely powerful way to pull people back to your site or target,” Wheatland said. Notably from a content marketing perspective, these emails include links to Kelly Services’ content, as well as messages that encourage additional participation from Group members. The weekly HR Manager email also incorporates features like a Top 3 Posts of the Week list, and re-shares some of the questions posed in the Group to drive additional contributions to the discussion. The goal is to promote the insight of contributing members and encourage greater engagement within the Group environment.

2. Go off brand

Don’t be afraid to create a Group that might be a bit “off brand” for your business — as long as you identify it with a name that resonates with the interests of your targeted members. “It’s not about the company but about the audience,” Wheatland said. Be transparent, though, and make sure the connection to your company is readily apparent.

Kapost and HubSpot serve as are good examples of how this can be a useful strategy. Kapost created Content Marketing Academy, which serves as a learning experience for content marketers looking for advice from their peers. The Group now has more than 14,000 members, while Kapost’s own company-focused LinkedIn page only has slightly more than 1,000 followers. Similarly, HubSpot manages the Inbound Marketers Group, which boasts more than 113,000 members, compared to HubSpot’s company page, which has 70,000-plus followers.

3. Showcase your brand benefits

Late in 2013, LinkedIn re-engineered its Company pages and debuted Showcase Pages, in part to improve the foundation for its fastest growing revenue stream — sponsored posts and content, according to Wheatland.

Nested under a Company page, users can create as few or as many Showcase Pages as they want, though LinkedIn recommends a maximum of 10). Just like a Company Page, users are encouraged to be “followers” of Showcase Pages.

Wheatland says these pages can be developed for diverse purposes — not just product promotion. While you can create a Showcase for a product, you also can create one for customer service, another for a customer industry interest, and several more for geographic-specific content. The potential topics are virtually limitless, though Wheatland recommends that companies use them to Showcase only those topics that help them meet their business and operational goals.

4. Get Connected to the LinkedIn app

One of Wheatland’s favorite components of LinkedIn is its Connected app, which can function as a personalized researcher, boss, assistant, and marketer. Connected delves into users’ LinkedIn profile and activity, and can be synced with their calendar and contacts. Its features can come in handy for marketers in a variety of ways.

For example, each weekday it creates a personalized list of “15 updates you can do to engage with your connections on LinkedIn.” How can this help your business? Consider this scenario:

You schedule meeting with a new client prospect, Mary Smith at XYZ Company, for 2 p.m. Thursday.

At 10 a.m. Thursday, you receive an alert from Connected to view Mary’s profile. You show up at the meeting and ace the presentation because you were able to get background info on Mary that allowed you to tailor your discussion to her interests.

On Friday morning, Connected sends a message to alert you that Mary has a connection who works for one of your competitors. It encourages you to connect with Mary through LinkedIn to stay on her radar.

Connected also can send push-type messages and help you reach out to your connections with relevant messaging and content. For example, on weekends, Connected shares a special edition: “Five connections who were mentioned or shared content in the news over the past week.” Just click on “reach out” and can then send a personalized message to compliment those connections on their news items.

Connected also can be synced with other apps. For example, Wheatland connected it to his TripIt app. Connected now knows when Wheatland is headed to Melbourne, Australia, and can suggest that he meet with a particular connection. Connected even pre-populates an outreach message, so that he would only need to click to send a request to meet up with his connection while he’s in town.

5. Don’t forget the tried and true

Your LinkedIn connections are valuable because they serve as more than just digital business networking tools. They are part of your LinkedIn algorithm, which can help you find new connections, valuable content, and more to help you in business.

By taking a few extra steps, you can add even more value to your LinkedIn experience. For example, At CMW, Wheatland described LinkedIn as “CRM lite,” advising users to take 20 seconds when they add a connection to detail what is known about the person or the relationship.

To do this, use the relationship tab for each connection. Detail how you met or know the person, and add notes and tags. Wheatland said adding keywords to the tag section better facilitates your ongoing relationships. For example, say you tag a connection with “supply chain.” Two months later, you read an interesting article that’s relevant to the supply chain industry. You can then search for all your connections that you’ve tagged with this keyword and LinkedIn will compile a clickable list you can use to select the ones you would like to share the article with —all without having to leave the LinkedIn environment.

Todd Wheatland’s practical tips helped Content Marketing World attendees improve their LinkedIn activity. Didn’t attend the presentation or couldn’t make it to Content Marketing World this year? You can still catch up on the biggest issues, ideas, and innovations in Content Marketing. Check out our Video on Demand portal for more info.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/13/5-ways-content-marketers-can-get-more-value-from-linkedin/

5 LinkedIn Marketing Tips page posted “By Mike Armstrong”

Content Marketing for B2B businesses!

New post on Online Marketing Hub

When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning
by christopherjanb

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them.

With my involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. The desire to “do more” and innovate marketing isn’t unique – it’s pretty common across the board, especially with 2015 planning under way.

In the B2B technology world, traditional digital marketing tends to focus directly on the customer as defined by sales. Investments are made in advertising and editorial in the appropriate publications, speaking and sponsoring at the right events and creating a mix of owned media such as white papers, case studies and reports in the hopes that a C-level executive will find, read and be inspired by them.

That’s a tough hill to climb.

Creating a mix of content assets that describe a tech company’s products and services is not content marketing in the way that we practice it today.

Content Marketing is Strategic
Content Marketing is an approach and commitment by a brand to understand the specific needs of a target audience segment and to plan, create and promote content that addresses those needs. Content Marketing programs reaches, engages and inspires buyers as well as those that influencer buyers. The editorial plans that drive a strategic approach to content marketing include specific goals right along with the ability to adjust and optimize program performance.

What many B2B companies are doing with their marketing and content is to execute tactics – create a blog, videos, microsite, articles, and other content without necessarily connecting those tactics to an overarching business goal (outside of hoping for leads).

Content, media and advertising directed only at the C-level buyer misses two important points:

Every other B2B technology company is doing the same things, going after the same C-level executives, creating information numbness
Actual users of the technology are more influential on C-level decisions to buy than most B2B vendors think
There are so many B2B technology companies with terrific products and services following “the way we’ve always done it” marketing, it represents an huge opportunity for education and change. Differentiation of message and means to connect with B2B tech buyers isn’t just aspirational, it’s a necessity. Identifying, qualifying and engaging internal and external influencers is also essential.

When is it the right time for a B2B technology company to commit to a content marketing strategy?
Right now of course.

Guided by a strategy that answers why, for who and to what end, tech companies can plan and implement content programs accountable to how buyers discover, consume and act on information that will lead to engagement and sales – even advocacy.

For example, a white paper authored with an industry analyst for the B2B company can be joined by an eBook c0-created with customers and influencers that serves as a resource for the industry. Not only are thought leadership objectives served with such an eBook, but so are customer acquisition and advocacy as the eBook is customized for specific customer segments and repurposed across channels from social networks to email to paid search ads.

I’m a firm believe in content marketing as a “right now” strategy, but I’m even more bullish on the notion of co-creation and what I like to call “Participation Marketing”. With co-created content marketing, not only do you create a higher quality content asset that participants are inspired to help promote, but you create an experience for the customers, influencers and prospects involved with it.

This is exactly what we do with conference eBooks. Over the past 3 years, we’ve not only connected with over 100 Fortune 1000 marketing executive decision makers, but we’ve created memorable experiences by co-creating content that helps advance our mutual goals. This type of approach is entirely transferrable to B2B companies that engage in industry events.

Informing buyers and constituents about your technology solutions isn’t enough to be competitive in the B2B space. Humanization of B2B content is essential to differentiate and create more relevant and meaningful experiences.

What I love about working with tech companies in the B2B space is that they often have great products, an impressive roster of customers and important insights about those customers. More often than not, they also need someone with a strategic perspective that can pull all those important ingredients together to create content marketing strategy.

Creating such a strategy and introducing creative ideas from other industries and engagements is exactly what I find so compelling. As B2B companies undergo their planning for 2015, I hope posts like this one provide some perspective on the role that a content marketing strategy can play in the marketing mix for next year and beyond.

For more on this B2B Content Marketing Article or other content marketing see:
http://omhub.wordpress.com/2014/10/14/when-do-b2b-tech-companies-need-content-marketing-inspiration-for-2015-marketing-planning/

The Content Marketing for B2B businesses page posted “By Mike Armstrong”

Want to hook your readers? 10 Principles of Content Writing!

New post on Online Marketing Hub

Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
by christopherjanb

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

These journalistic principles can be adopted by content marketers to help engage their audiences.

Below are ten rules for writing a captivating story on a hot topic, whether in print or online:

Begin with the most important facts first. The intro to every article needs to grab the reader’s attention instantly and summarize the story with around 25 to 30 words.
Make your text thorough but succinct. The first few sentences need to include “who, what, where, when, why, and how.” Remember most people will not read more than 250 words before they start to skim. You should try to give them all the information they need as quickly as possible.
Use the active tense. It is faster and uses fewer words. For example, “Argentina was beaten by Germany in last night’s World Cup final …” takes longer to read than “Germany beat Argentina …”
Communicate what’s new or different. Why would the reader care about what you have to say? Why is it relevant to them? Is there a trend happening in pop culture or the world that you can incorporate? What are people talking about right now, and how does this tie in with what you do?
Focus on human interest. While people may be interested in the latest political polls, a new cancer treatment, a food or product recall, or what the weather will be like tomorrow, if you can put a human face to the story, you will create an emotional connection that will draw readers in and keep them engaged.
Avoid jargon. Every industry has its own language, including journalism. For example, do you know what a byline is? (The name of the author included in a box at the beginning or end of a story.) How about a NIB? (News in brief: short snippets of news, which run down the outer edge of a newspaper page.) Or a splash? (The lead story.) Think about the language you use — keep it clear, concise, and to the point.
Write acronyms out in full in the first reference. Consider the following acronyms: ROI, ASBO, PCT, SATs, and FTSE. What do they stand for? Answers, respectively: Return on investment, Anti-social behavior order, Primary care trust, Standard Assessment Tests, and Financial Times Stock Exchange.
Use quotes. It’s powerful to convey important thoughts with someone else’s words. However, when you quote others, make sure to get it right. Double check the spelling of your interviewee’s name, and make sure you don’t take quotes out of context in a way that distorts the person’s intentions.
Keep it real. Although journalists often joke about never letting the truth get in the way of a good story, you should never, ever write something you know is untrue. We all make mistakes, but a mistake is very different from a lie.
Have someone else proofread your work. Very few people can spot their own mistakes, so it’s wise to have a colleague double-check your work before you publish. Remember that the human brain reads words rather than letters, so if the first and last letter of a word are correct, we will often read it correctly, even if the others are jumbled up.
So, how can digital marketers apply these rules when they write a piece of content or break an industry-related news story?

Let’s take the subject of self-publishing as an example.

Lead into the story with 25 intriguing words
Can you hear the death knell echo over the world of traditional publishing? It’s making way for a new dawn — the rise of self-publishing.

Answer pressing questions immediately
Online businesses, such as Amazon, Google, and Apple, have made a huge impact on the traditional publishing market by increasing competition among self-published authors.

These changes may have flung open the door of opportunity — allowing more writers to share their stories and giving readers access to more books than ever before — but they also signify that the traditional publishing industry is in turmoil.

The 2013 merger of two of the world’s largest publishing houses — Penguin and Random House — is additional proof.

In the past, the path to a book deal for an aspiring author entailed writing a book proposal and sample chapters. With or without the help of an agent, these materials would then be sent to a publisher.

If the publisher was not interested, the author would either get no response or, after a long wait, the transcript would be sent back unopened or accompanied by a letter of rejection.

Now, various tools for self-publishing have taken down these barriers for authors. Bestselling self-published authors have also helped remove the negative stigma associated with self-publishing.

Since writers have become millionaires by publishing their own ebooks, traditional publishers now fight for popular writers, instead of the other way around.

Quote a source to establish authority and support claims
One such author is Holly Ward, who publishes under the name H.M. Ward. She self-published her first book, Damaged, as an ebook on Amazon and became a number one bestseller in the new adult genre.

Speaking about her success and why she chose to go down the self-publishing route, Holly said:

“The literary market is in a state of flux, and [self-publishing] allows me to try new things that aren’t really conducive to publishing traditionally. It also gave me freedom from a system that’s in the ‘adapt or die’ phase of life. With ebooks on the rise and brick-and-mortar stores such as Borders closing, self-publishing is a good place for me to be.”

Add details
So what does the future hold for traditional publishing?

According to Nielsen BookScan, most publishers report an average of 2,100 submissions per year, totaling 132 million submissions, but they accept less than one percent of them for publication.

Out of the 1.2 million titles tracked by BookScan in 2006, almost 80 percent sold fewer than 100 copies, 16 percent sold fewer than 1,000 copies, and only two percent sold over 5,000 copies. Due to this trend, the mega-publishers now select fewer debut authors and less fiction.

Craft a satisfying conclusion
Substantial discounting by online stores and supermarket chains has had a significant affect on traditional publishing too, forcing many specialist book chains and independent booksellers to close up shop. Consequently, traditional publishers have less outlets to sell their wares.

It would, therefore, appear it won’t be long before the final nail will be firmly hammered into the traditional-publishing coffin — making self-publishing the future for aspiring writers.

Put on your press hat
The print industry may be dying, but journalism certainly is not.

Journalistic principles can be applied to digital marketing to help you stand out as an authority.

I truly believe the art of storytelling is as relevant today as it has ever been; the platforms may have changed, but the delivery is the same.

What tactics do you follow to create compelling stories with your content?

Let’s continue to sharpen our journalistic skills by discussing additional tips over on Google+ …

Editor’s note: To see additional examples of journalistic skills applied to content marketing, read Demian Farnworth’s series on native advertising, starting with this post: 5 Ways to Rankle an Old School Journalist.

Flickr Creative Commons Image via Philippe Moreau Chevrolet.

About the Author: Julia Ogden is Head of Content at Zazzle Media, a data-informed, content-led digital marketing agency, based in the UK. A former newspaper journalist, with more than 20 years experience in the regional press, Julia understands the value of creating quality content to help build a business’s online presence and ultimately increase revenue.

The post Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories appeared first on Copyblogger.

For more on this article or content marketing see:
http://omhub.wordpress.com/2014/10/15/want-to-hook-your-readers-apply-these-10-principles-to-create-captivating-news-stories/

Want to hook your readers? 10 Principles of Content Writing posted “By Mike Armstrong”