Pentagram Graphic Designer Michael Bierut On ‘How To Be Creative’

Some of you might be familiar with the Freakonomics Radio podcast that features weekly episodes exploring the “hidden side of everything.”

It recently launched a brand new series called ‘How To Be Creative’, where host Stephen J. Dubner speaks to artists, inventors, researchers, and innovators who essentially live and breath this nearly every day.

Guests include Ai Weiwei, James Dyson, Elvis Costello, Jennifer Egan, Rosanne Cash, Wynton Marsalis, Maira Kalman, and Pentagram graphic designer Michael Bierut.

When asked about how he likes defining creativity as “novelty that works,” Bierut responds, “Yeah. I mean there’s this famous formulation by the 20th century designer Raymond Loewy who designed the Lucky Strike package and the livery of Air Force One among other things.”

“He used — he had this four-letter formulation: M.A.Y.A.: Most Advanced Yet Acceptable. And it was based on his theory that everyone has these two impulses. And one is the desire for regularity and comfort, and the other one is the quest for surprise and novelty, right?”

“If you have too much regularity and comfort, you get bored. If you get too much surprise and novelty, you get overexcited wired and distracted and exhausted.”

“It’s the idea that it’s novelty with a purpose — that purpose is the element that actually is about expectation and expectations fulfilled. And the novelty part of it is the idea that those expectations might be fulfilled in a way that you haven’t seen before.”

Listen to its first episode in the series here. You can find the reader-friendly transcript of the episode available online.

.@michaelbierut is a guest on the first episode of the new @Freakonomics Radio series "How to Be Creative." Listen here:

— Pentagram Design (@pentagram) October 18, 2018

This week, we launch our newest series, "How to Be Creative." Some stars: @hodgman, @abstractsunday, @wyntonmarsalis, @aiww, @ElvisCostello, @WalterIsaacson, @TeresaAmabile, @Egangoonsquad, James @Dyson, @SethLGordon, @michaelbierut, and many more.

— Freakonomics (@Freakonomics) October 18, 2018

[via Pentagram, main image via Shutterstock]

Introbiz Business Networking Packages Start Networking In Penarth, Cardiff, Cardiff Bay and The Vale of Glamorgan

Introbiz Business Networking Packages Start Networking In Penarth, Cardiff, Cardiff Bay and The Vale of Glamorgan

Introbiz Business Networking Packages Start Networking In Penarth, Cardiff, Cardiff Bay and The Vale of Glamorgan
— Read on

Disney CEO Admits To ‘Mistake’ He Made With The Recent ‘Star Wars’ Movies

Disney has taken on a pattern of releasing a new Star Wars movie yearly for the past quarter of a decade and its CEO Bob Iger has publicly acknowledged that this might be a mistake–of which he has taken personal responsibility for.

In an interview with The Hollywood Reporter, Iger has proclaimed that Disney is set to mitigate this by slowing down the pace of release for future Star Wars film.

He stated that the decision to release yearly was his idea, and admitted that it led to “too much, too fast”, and that they are “going to be a little bit more careful about volume and timing.”

Notably, Iger also did not consider the standalone Star Wars Trilogy, by The Last Jedi director Rian Johnson, which has been officially announced by Lucasfilm in November 2017, or the multiple standalone films which have been confirmed by Lucasfilm to its sister company ABC News in June 2018.

The only scheduled Star Wars film is J.J. Abrams’ currently untitled Episode IX film which is scheduled to release on 20 December 2019.

[via Space, opening image via Star Wars]

Jony Ive Calls Apple Watch ‘Powerful Computer’, Remains Mum About Apple Car

[Click here to view the video in this article]

Jony Ive, Design Chief at Apple, recently sat down for an interview with the Financial Times and discussed a variety of subjects, ranging from the Apple Watch, Apple Park to even the possibility of Apple’s own automobile.

Ive revealed that the decision to move the design team so late to the organization’s new Apple Park headquarters was a deliberate decision made by the management, due to the sheer complexity of moving 9,000 people over. The design team also had sentimental attachments to their previous studio, where the eponymous iPhone and iPad were designed.

Nevertheless, the move to Apple Park has enabled the synergy of resources amongst the vast creative talent pool that exists in Apple, and represents a conglomeration of the various areas of creative expertise at Apple. In what Ive bills as a “world’s first,” the new Apple Park enables industrial engineers to be located next to font designers, to prototypers, to haptic experts within arm’s length.

Ive remained silent on the prospect of an Apple Car in the future, preferring to highlight the need for continual troubleshooting and improvement on current products, before focusing too far ahead on the next new big product.

He also interestingly regards the Apple Watch as more of a “powerful computer” strapped to your wrist, rather than simply a watch due to its range of capabilities, breaking people’s perceptions about what is a conventional phone or watch.

Ive reiterates Apple’s commitment to comprehend and mitigate any repercussions, positive or negative that its own product creates in this world-a dedication towards making the world a better place through its technology as the paramount objective.

Head over to Financial Times for the full interview.

[via MacRumors, opening image via Apple]

NY Daily News’ Photoshop Blunder Leaves Baseball Player With Bad Shoulder

Image by Keith Allison / Flickr via Wikimedia Commons (CC BY-SA 2.0)

As much as Photoshop has improved, it’s a good thing that the Adobe Sensei AI hasn’t advanced to the point where it is able to sort doctored body parts into anatomically accurate ways. The shortcoming sets the pros apart from the amateurs, as well as keeps the laughs coming.

Back Page Guy NYDN’, a Twitter account that uploads back page spreads of the New York Daily News newspaper every day, shared a scanned image of the tabloid’s Friday, 19 October issue that seems pretty out of joint.

Twitter users are going out on a limb to point out the unnaturally-shaped shoulder of Los Angeles Dodger Manny Machado, who is also edited to don the New York Yankees attire.

Here, Machado’s right “shoulder” appears detached from his neck. The slipshod pattern of his uniform in that area isn’t helping things, either.

The image is accompanied with the headline, “Make Yanks grate again!” along with former New York Yankees shortstop and third baseman Alex Rodriguez, whom Machado has continuously expressed admiration for, behind him.

Machado made local news over the week for kicking first baseman Jesus Aguilar during the National League Championship Series, and then being nonchalant about the move during interviews. He was reportedly fined an undisclosed sum by Major League Baseball.

The Daily News newspaper cut half of its newsroom in July. Some might wonder if its main graphic designer had been let off too. So, who’s going to shoulder the blame for this obvious gaffe?

Here's our @nydnsports back page. @yankees #MannyMachado @apse_sportmedia

— Back Page Guy NYDN (@BackPageGuyNYDN) October 19, 2018

Whoever did that photoshop needs some help

— Bob Rice (@BobRice11) October 19, 2018

Great job cropping the photo! Who does the backpages now? The janitor

— Thomas Trapani (@tommytrap21) October 20, 2018

was this done in MS Paint

— Garrett (@Garrett_White) October 19, 2018

omg the photoshop has me crying. did a six year old make this?

— kyle (@kay_es_kay) October 19, 2018

Did the daily news fire their top photoshop guy/gal too

— Max Cipriano (@MaxCNY) October 20, 2018

If you paid some one to make this image you got ripped off.

— Jared Mahler (@__Buttz) October 19, 2018

You guys probably shouldn't have laid off your graphics department.

— Hurb Cherpley Sea-DooooOOOOOOoooooo (@hurbcherpley) October 19, 2018

[via Deadspin, images via various sources]

‘Guardians Of The Galaxy Vol. 3’ Working Title Might Have Surfaced Online

Image via Marvel

Up until now, the only truths Marvel fans knew about the third installment of Guardians of the Galaxy were about former director James Gunn, who was fired by Disney over a series of offensive tweets.

There was a lot of back-and-forth about whether he would direct the film, but that prospect has since turned into ash. The last you heard, Disney and Marvel Studios ultimately chose to stick with Gunn’s script for Vol. 3.

To quench your curiosity a wee bit more, it seems like the working title for the sequel has been revealed by film industry resource Production Weekly, and it is truly a quirky one: Hot Christmas.

Working titles usually hint at the plots of films, but this rule might not apply here. A holiday concept for Guardians of the Galaxy Vol. 3 sounds incredible, though, considering the franchise’s comedic value.

Vol. 3 was supposed to begin production in the upcoming months, but these plans were scrapped following Gunn’s exit from the crew. Insiders now believe filming will only start in, gasp, February 2021.

There’s a chance the working title references the sequel’s release period, but it’s still early days to determine that.

[via Comicbook, cover image via Marvel]

Plus-Size Model Launches Petition Calling For Women To Boycott Victoria’s Secret

Image via /

Plus-size model Robyn Lawley is on a mission to change how one of the “world’s most prominent catwalks” runs its show.

The Australian model has started a petition calling for people to boycott Victoria’s Secret Fashion Show after it once again failed to cast a plus-size model this year.

Lawley told The Daily Telegraph that she “felt like shit” after watching the show annually and questioned the inclusivity and diversity of the brand. The brand’s idea of “perfection” is also not a true reflection of a typical woman’s body.

Her daughter Ripley, who has inherited her body shape, has inspired her to speak out about this issue. Lawley said she hopes to see girls with natural cellulite walking down the runway so that girls who watch the show will be able to relate and not feel pressurized to live up to unhealthy body ideals.

“Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show,” she wrote on Instagram, accompanied with a link to the petition. “It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities.”

She explained that she doesn’t want her daughter to feel affected by having a different body shape compared to those of Victoria Secret models, which she admits had plagued her while she was growing up.

Lawley is also partnering with lingerie company ThirdLove to launch a campaign, which encourages women to post an unedited image of themselves on social media with the hashtag #myangelwings to spread awareness.

For each image shared, ThirdLove will donate one bra to national non-profit I Support the Girls, which will distribute them to homeless women and girls.

ThirdLove’s chief creative officer Ra’el Cohen hopes this movement will encourage women to support companies that showcase more realism in their branding where woman are not stereotyped according to shape, size, ethnicity or age.

View this post on Instagram

I have started an online petition -link in bio 👆 JOIN ME and lets help change the minds of Victoria’s Secret to be more diverse and inclusive of body shapes and sizes on their runways! Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful. – you can read more in the link of my bio why it’s so important to encourage diversity for our future daughters sake. Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show. It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities. The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line. Will you join me? 1 Sign the petition! 2 Encourage your friends not to tune in or attend the Victoria’s Secret Fashion Show share a photo of yourself on Instagram, as you are (not airbrushed and beautiful), use the hashtag #myangelwings to share what makes you uniquely beautiful, please tag me so I can see (@robynlawley) and @ThirdLove For every person who shares a post with #myangelwings hashtag, ThirdLove will donate one bra to @isupportthegirls (a national non-profit that collects and distributes bras to homeless women and girls around the country !!!)

A post shared by Robyn Lawley (@robynlawley) on Oct 16, 2018 at 10:38pm PDT

[via Yahoo, opening image via /]

Tom Holland Surprises Fans With New ‘Spider-Man’ Suit On Jimmy Kimmel’s Show

[Click here to view the video in this article]

Image via Tinseltown /

Tom Holland surprised the audience at Jimmy Kimmel Live! by turning up on Thursday night dressed in a shiny, new ‘Spider-Man’ suit.

Holland, who played the superhero in Avengers: Infinity War, flaunted the latest suit that his character dons in the upcoming Spider-Man: Far From Home movie, which recently wrapped up filming in London and New York.

According to the film’s director Jon Watts, this is the first solo movie that takes the character out of the Big Apple and into London.

The movie, which is written by Chris McKenna and Erik Sommers, also stars Jake Gyllenhaal as the villain ‘Mysterio’.

Spider-Man: Far From Home will hit theaters on 5 July 2019.

[via The Hollywood Reporter, opening image via Tinseltown /]

What Apple’s Colorful Logos Might Hint About Its October Product Launch Event

Apple has sent out invitations for its next product launch event to be held at Brooklyn Academy of Music in New York City on 30 October.

Thus far, a mind-boggling 371 variations of its logo has surfaced for the invite, which features the tagline, “There’s more in the making.”

For those curious about what’s in store, the event is anticipated to revolve mainly around new iPad and Mac models.

Apple could possibly debut the 2018 iPad Pro designs, which are expected to come with slimmer bezels and Face ID, sans Home button.

Fans are also expecting to see updates to the MacBook line with a more wallet-friendly successor to the current MacBook Air. It is expected to feature a higher-resolution Retina display and slimmer bezels.

A Mac mini update might also be in store. It is rumored to carry upgraded internals and a faster processor should it be unveiled at the event.

The various logo designs have also left others speculating about its software and Apple Pencil upgrades.

With the new iPad Pros coming up and the recent announcement of the latest Photoshop CC for the iPad, the colorful invitations hint at fresh iPad Pro software strongly targeted towards the creative industry.

Apple could also release a new Apple Pencil for the iPad. One Twitter user wrote, “OK, my theory for the Apple invite art: they were produced by 50 famous artists and designers using the new Apple Pencil and iPad Pro.”

Another possibility inspired by the Brooklyn Academy of Music event venue is that the myriad vibrant logos signal a music-related update.

All this will be answered during Apple’s event on 30 October.

Found them all, total is 370 completely different Apple Logos. Grab the full quality image from here:

— Alireza (@alixrezax) October 19, 2018

Are all of the Apple logos on the October 30 event invites different? I haven't seen this one out there yet nor any duplicates. Colleague @heatherkelly quips, "Guarantee they were all made on the iPad."

— Sam Murphy Kelly (@HeySamantha) October 18, 2018

I don’t think these invites usually have hints but damn if there’s not an iPad Pencil involved I’m REAL confused by this

— Noah Rosenberg (@nrose) October 18, 2018

OK, my theory for the Apple invite art: they were produced by 50 famous artists and designers using the new Apple Pencil and iPad Pro.

— Graham Bower (@grahambower) October 18, 2018

What has me most intrigued about the Apple 10/30 event is the abstract version of the classic Apple logo.

Also with the location, this could be a big day for Beats

— Ben #SavedTheExpanse (@benroethig) October 18, 2018

[via Mashable, MacRumors, opening image via Apple]

Kleenex Changes ‘Mansize’ Tissues To ‘Extra Large’ After Complaints Of Sexism

Kleenex is removing its “Mansize” branding displayed on its tissue boxes after customers complained that the name was sexist.

After more than 60 years in the market, Kleenex ‘Mansize’ will simply be known as ‘Extra Large’ tissues.

In addition to social media users who have feedback about the name, one customer raised the issue after her son asked if “girls, boys and mummies” were allowed to use the Kleenex ‘Mansize’ disposable handkerchiefs.

Kleenex says that the new branding is already available to purchase in some stores.

A spokesperson from parent company Kimberly-Clark explained that the company does not endorse gender inequality. However, due to multiple complaints on gender stereotyping, the company has decided to succumb and alter the name due to the growing demand by the public.

Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018

— Lisa Hancox (@LisaMHancox) October 10, 2018

In this day and age, is it right for @Kleenex_UK to have a product that is MANsized? The world is changing maybe they should too? #BOUCRY

— Waseem (@Bennydiction6) October 1, 2018

So @Kleenex_UK could you help me tell my son why they’re still called Mansize? And will you consider renaming them to Extra Large tissues? Or do women and children not need bigger tissues?

— Lisa Hancox (@LisaMHancox) October 10, 2018

Eleanor Oliphant will be completely thrilled 😊

Language matters!#Kleenex to ditch Mansize tissues after gender inequality complaints

— Sosie B (@SosieBear) October 18, 2018

[via BBC, opening image via Morrisons]