Category: Advertising

Tinder Debuts Adults-Only ‘SwipeMart’ Store To Match You With The Perfect Snack

[Click here to view the video in this article]



Image via Tinder Japan

 
Tired of looking for love online? Tinder may have a real-life solution for you. Taking shape after Japan’s famous convenience stores (or “konbini”), the dating site’s latest marketing project sees itself selling corner mart-inspired merch to app users. 
 
The aptly named ‘SwipeMart’ is located on Center Street in Shibuya, just a few minutes from the famous Shibuya Crossing. You can pick up snacks like Super Like chips, Boost ramen cups, and even Tinder’s version of the famous Family Mart fried chicken FamiChiki, Tinder Chiki. 

 



Image via Tinder Japan

 

 

Also available are matchy underwear.

 



Image via Tinder Japan

 

 

Instead of a grab-and-go, since this isn’t your basic run-of-the-mill konbini, a photo booth was set up where you could take pictures for your profile. Then, if you didn’t like the image taken, you could swipe right to start over.

 



Image via Tinder Japan

 

 

Love and fried chicken were not the only things Tinder offered at its store. In fact, there were free live performances from Japanese acts such as Elle Terese, CYK, Vick, and Shimamo to heat things up. 

 

Unfortunately, the pop-up event ended before Japan could fully reopen its borders. Fingers crossed that the store will return someday for more to bag home some love(-inspired) snacks. 

 

 
 
 
[via Hypebeast and Time Out, cover image via Tinder Japan]

http://www.designtaxi.com/news/420499/Tinder-Debuts-Adults-Only-SwipeMart-Store-To-Match-You-With-The-Perfect-Snack/

Capri Sun Says Your Kids Will Never Know There’s Less Sugar In Spoof Romance Ad

[Click here to view the video in this article]



Video screenshot via Capri Sun

 

What does a packet of Capri Sun have in common with the lead of a 90s romance novella? Not much, we’d have thought, but the brand’s latest advertisement proves otherwise. 

 

Spoofing on the muscular, long-haired men often seen gracing the covers of such books, the beverage company is tapping on Juicio—yes, that’s his name—to tell a tale that has less sugar but is “still as juicy.” 

 

The spot, created in collaboration with advertising agency Goodby Silverstein & Partners, features the ab-baring hunk act out scenes from a three-minute mini-book narrated by Cissy Jones. It begins with a young mother in fitful sleep, dreaming of the man of her dreams whispering … “less sugar.” 

 

Capri Sun is using the old-timey romance tale to convey that it has lowered sugar levels across its drinks by an average of 40% but promising the same sweet taste. Hence the tagline “your kids will never know” at the end of the commercial is meant to be a “hidden message” to parents watching. 

 

Samantha Mills, Associate Director at Capri Sun distributor Kraft Heinz, told Muse By Clio the idea of re-enacting a steamy romance novel hoped to appeal to parents “in a clever and entertaining manner.” 

 

Plus, anticipating that kids would blush and turn away from the television when the advertisement comes on, parents would then be able to receive the secret message—that the drinks are now sweetened with natural monk fruit—without the children being the wiser. 

 

Check out the 30-second video below.

 

 

 

 

[via Muse By Clio and Capri Sun, cover image via Capri Sun]

http://www.designtaxi.com/news/420492/Capri-Sun-Says-Your-Kids-Will-Never-Know-There-s-Less-Sugar-In-Spoof-Romance-Ad/

Controversial ‘Fat C*nt’ Sportswear Campaign Faces Ban In UK For Being Offensive



Image via Mellor&Smith

 

Fat Lad at the Back, a plus-size sportswear label, has come under fire for its controversial advertisements plastered across the city of London.

 

In partnership with advertising agency Mellor&Smith, the brand went for a tongue-in-cheek approach to get Londoners talking about body diversity, with its headline “Fat C*n’t. Actually Fat Can,” definitely grabbing attention with the play on the words “can’t” and “c*nt.” 

 



Image via Mellor&Smith

 

However, the Advertising Authority has frowned on the provocative campaign, saying that such swear words “should not be used at all in marketing communications, unless very carefully targeted to an audience that was unlikely to be offended.”

“Because we considered the ad was likely to be seen as referring to a word that many would find extremely offensive, and appeared in an untargeted context, we considered that the ad was inappropriate for outdoor display,” the officials ruled. 

 



Image via Mellor&Smith

 

To put it in context, as per Mellor&Smith, the advertisements were intended to empower plus-size cyclists to get out there and ride. Many of its customers had reported being the target of nasty remarks when cycling around the city, with the phrase “fat c**t” cited as the most frequently heard. 

As such, it decided to turn to word play, hoping to change the minds of both plus-sized cyclists and the public, that tasks typically denoted as “can’t” do, were “can” do indeed. 

 



Image via Mellor&Smith

 

In fact, the agency said the response from the public, press, and cycling industry was “off-the-charts impressive” when the campaign ran from June to July, with only 11 complaints made to the ASA from the over three million people who saw the advertisements. 

 

The ban isn’t expected to affect much as the advertising campaign has run its full course. Though the letter from the ASA to Mellor&Smith did contain “7 c-bombs,” which the agency sees as a win.

 

 

 

[via LBB Online and Mellor&Smith, images via Mellor&Smith]

http://www.designtaxi.com/news/420487/Controversial-Fat-C-nt-Sportswear-Campaign-Faces-Ban-In-UK-For-Being-Offensive/

Duolingo Opens ‘Adoption Center’ For Users To Be Part Of Others’ Family Plans



Image via Duolingo Adoption Center

 

Signing up for a family plan often sounds like a good idea—everyone gets to enjoy, and it usually packs a cheap bargain. But what happens when you don’t have enough family members to fill in all of the plan’s slots?

 

That’s where Duolingo’s ‘Adoption Center’ comes in, with the language learning application now encouraging users to join spare slots in others’ family plans and join in on the fun. 

 

On the family plan, customers can enjoy the site’s premium subscription option, which includes an ad-free experience, unlimited hearts, and a monthly Streak Repair. Plus, the company has found that users complete twice as many lessons when they’re part of a group.

 

To broadcast this initiative, Duolingo has teamed up with creative agency Mischief at No Fixed Address to put up billboards across Manhattan, New York City, advertising these adoption centers, with QR codes directing passers-by to the official website. 

 

Looking for a family to adopt you into their plan? Simply visit the site, create a personal flyer for yourself, and post it on social media under #DuolingoAdoptionCenter, where those with spare slots will browse through applicants to share their invite link. 

As Duolingo puts it: “learning together takes you further!”

 

Learners complete 2x more lessons per day after joining a Duolingo Family Plan.

Yet, not all Family Plans have all 6 spots filled.

The #DuolingoAdoptionCenter is here to fix that. Learn more when you learn together. 🤝

— Duolingo (@duolingo) September 20, 2022

 

 

 

[via Harro and Duolingo Adoption Center, cover image via Duolingo Adoption Cover]

http://www.designtaxi.com/news/420471/Duolingo-Opens-Adoption-Center-For-Users-To-Be-Part-Of-Others-Family-Plans/

Famous Masterpieces Get Toppings Of Pepperoni In ‘Art Gallery’ By Little Caesars



Image via Little Caesars, PR Newsroom

 

Ever wondered what The Starry Night would look like if the stars were replaced with pepperoni slices? No? Well, here it comes anyway.

 

Pizza chain Little Caesars has cooked up its very own art gallery, ‘The Galleroni’, on Instagram, using the platform’s square slices to serve up savory reimaginations of famous masterpieces.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Little Caesars (@littlecaesars)

 

The virtual ‘exhibition’ also allowed fans of the brand to shop for items such as framed oil paintings by Noah Verrier, candelabras that emit the aroma of fresh bakes, a bedazzled ‘purseroni’, and a cupped chair—each for the price of US$9.99.

 

This price tag coincides with that of its Old World Fanceroni Pepperoni Pizza, which is essentially the yeast behind behind this artsy delivery. 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Little Caesars (@littlecaesars)

 

To drum up appetite for the menu item, Little Caesars sets out to promote it as a premium product at an affordable price. What better way to flavor in class and esteem than an art opening?

 

Topped with puns aplenty, the ‘grand opening’ was delivered entirely online and only for one day—National Pepperoni Day (September 20), of course—tempting hungry fans to swallow up the swag while it’s hot.

 

For those late to the party, ‘The Galleroni’ is still open here for you to catch one more glimpse of the Girl With The ‘Roni Earring.

 

 

 

[via Marketing Dive and Little Caesars, PR Newswire, cover image via Little Caesars PR Newswire]

http://www.designtaxi.com/news/420462/Famous-Masterpieces-Get-Toppings-Of-Pepperoni-In-Art-Gallery-By-Little-Caesars/

New York Times Releases ‘Spelling Bee’ Campaign To Help Needy Children Learn



Image via New York Times Games 

 

New York Times is putting its ‘Spelling Bee’ game to good work in a new campaign to help underprivileged kids learn. 

 

Running across the NYC subway network, the new out-of-home ads ride on the upward trend of subway usage, which reportedly rose by almost 83% as the pandemic eases, to engage idle commuters in a “game for good.”

 

How to play, you ask? Well, basics first: the word game prompts players to think of as many words as possible from the set of seven alphabet letters. 

 

The posters on the subway walls feature magnified previews and QR codes for passers-by to scan and participate. They will then be directed straight to the challenge and even provide different tips on how to ace it.

 

But perhaps the most noteworthy part is that every time someone shares the hashtag #beetime and tags the social media handle @nytgames, US$1—and up to a total of US$500,000—will be donated to the First Book foundation. 

 

The First Book distributes books and educational tools to low-income families and communities. According to Kyle Zimmer, CEO and co-founder of the organization, over 38% of the country’s children come from needy communities attending schools that do not have adequate funding and educational resources.

 

So, next time while waiting for the subway, why not help to spell a future for someone else?

 

 

 

[via Marketing Dive and New York Times Games, cover image via New York Times Games]

http://www.designtaxi.com/news/420410/New-York-Times-Releases-Spelling-Bee-Campaign-To-Help-Needy-Children-Learn/

YouTube Is Reportedly Testing Five Unskippable Ads Before Free Videos Play



Image ID 249984425 © via Dimarik16 | Dreamstime.com

 

Ah, the daily bane of having to wait out the advertisements on YouTube before the video begins playing. 

If you’ve yet to jump on the paid YouTube Premium bandwagon, here’s some bad news: the site could be adding more advertisements to the usual two before each clip. 

 

Why does YouTube now have 5 ads before videos ????

— ℝ@ღꪮη👨‍🦯 (@dongato39) September 14, 2022

Reports emerged from several users on Twitter that they have been receiving five advertisements instead of two, and worse still, all of which were described as “unskippable.” 

“So @YouTube 2 ads weren’t enough now y’all wanna play 5 ads that no one cares for and I can’t skip?” tweeted user @BadGyalVeeVee a fortnight ago. 

 

hmm…this may happen with a certain type of ad format called bumper ads, since they’re only up to 6 seconds long. if you’d like, you can send feedback directly from YouTube via the send feedback tool

— TeamYouTube (@TeamYouTube) September 7, 2022

 

Surprisingly, the Google-owned site replied to the tweet, saying that this could happen if users run into a format known as “bumper ads,” which it claims are “only up to 6 seconds long.” 

 

It did not reveal if these forms of advertisements will be tested more widely or eventually become the norm, though it directed the user to the feedback tool to share her opinion if necessary. 

 

youtube just gave me 5 long unskipable ads pic.twitter.com/FgUUrzZvoB

— The Ricked One (@LoganC01962550) September 8, 2022

 

Could YouTube be upping the ante (and annoyance factor) from two advertisements to a whopping five at once?

 

Fingers crossed that the internet’s uproar will make it reconsider the decision and spare us countless minutes wasted while waiting for our videos to load. 

 

 

 

[via Gizmochina and Mint, cover image via Dimarik16 | Dreamstime.com]

http://www.designtaxi.com/news/420404/YouTube-Is-Reportedly-Testing-Five-Unskippable-Ads-Before-Free-Videos-Play/

Dutch City Becomes World’s First To Ban Public Meat Advertisements



Image ID 128451567 © via Slasta20 | Dreamstime.com

 

Imagine a world with no burger or pizza advertisements… wait, it’s happening for real in the Dutch city of Haarlem, which will become the world’s first to ban meat advertisements in public spaces. 

This comes as the locale, located to the west of Amsterdam, wants to reduce consumption and carbon emissions caused by the eating of meat. The ban will come into effect from 2024.

According to The Guardian, advertisements featuring meat products will not be allowed on buses, shelters, and screens in public places—though, expectedly, not everyone is too pleased about the new rule. 

As per BBC, those in the meat industry felt the authorities were “going too far” in deciding for people what was best for time, with a right-wing party even calling it an “unacceptable violation of entrepreneurial freedom.” 

Despite the protests, Haarlem may actually be onto something with its new legislation, considering that the United Nations cites livestock as being responsible for over 14% of all man-made greenhouse gas emissions. 

Other subjects that are banned from public marketing campaigns include aviation, fossil fuels, and cars running on fossil fuel engines. 

 

 

 

[via The Guardian and BBC, cover image via Slasta20 | Dreamstime.com]

http://www.designtaxi.com/news/420291/Dutch-City-Becomes-World-s-First-To-Ban-Public-Meat-Advertisements/

‘Candy Crush Saga’ Finds Itself Everywhere IRL In 10th-Anniversary Campaign

Images via DAVID Madrid and Saulo Rocha

There’s always that one person on the bus or train who plays Candy Crush out loud, oblivious to the world around them. Apparently, this sighting has been an occurrence for nearly a decade, as the game celebrates its 10th anniversary this November.

We won’t lie to you—after getting through hundreds of levels, Candy Crush Saga’s winning combinations were all we saw beneath the blinds of our eyelids at the end of the day. The folks at advertising agency DAVID Madrid apparently relate with this phenomenon. Tapped by mobile game maker King to work on the puzzler’s 10th-anniversary campaign, the agency pictures Candy Crush Saga’s colorful patterns all over the real world.

 



Image via DAVID Madrid

 

From bowling ball grids to the vibrant rows of cases you see in smartphone shops, the message is clear: there’s no escaping the game. The brand is using the activation as a reminder that wherever you are—be it on the daily commute or lining up for lunch—you can always pick up your phone for a casual round of Candy Crush to kill time.

“Anyone who’s played Candy Crush Saga knows that once you get going, the game seems to show up all over the place. And that got us thinking, what if we took this and made a whole campaign about it?” ponders Saulo Rocha, Chief Creative Officer at DAVID Madrid.

Real-life scenarios reminiscent of Candy Crush combos are now being displayed on billboards in the UK and US, including at Times Square in New York City, inviting onlookers to play the game with their eyes.

 

Delicious!🍬 Our first campaign for Candy Crush is out! #10YearsOfFun @weareDAVIDmad pic.twitter.com/km9e0wDUbP

— Francesc Enrich (@fenrich_) September 5, 2022

 



Image via DAVID Madrid

 



Image via DAVID Madrid

 



Image via DAVID Madrid

 



Image via DAVID Madrid

 

 

 

[via DAVID Madrid]

http://www.designtaxi.com/news/420280/Candy-Crush-Saga-Finds-Itself-Everywhere-IRL-In-10th-Anniversary-Campaign/

Starburst Is Beaming TikToks In Space To Ask Aliens What Makes It So Juicy

[Click here to view the video in this article]

 



Image via DDB

 

Starburst is asking the universe one of the most important questions; “How do they make Starburst taste so juicy?”

 

The Mars Wrigley company is asking fans to create videos on TikTok with the hashtag #BeamItUpStarburst, and it intends to broadcast the most imaginative videos into the cosmos to attract the attention of alien neighbors. 

 

SpaceSpeak is working with Starburst and advertising agency DDB—who helped conceptualize the Ask the Universe project—and will beam the videos up using special technology.

 

SpaceSpeak will be utilizing a device that was first invented by Peter Beery in 2005. This gadget allows messages to be propelled through the solar system at the low wattage of a 2-5 GHz transmitter that is attached to an 18-inch parabolic dish to transmit messages. The videos will eventually be turned into photons that can travel the galaxy for infinity.

 

Starburst is hoping that extraterrestrial life will stumble upon these TikToks and help give us answers to the secrets of the universe and the secrets to Starburst’s candy. The lucky winners will also be able to track where their videos travel to in space via a microsite.

 

The campaign is being announced by astrophysicist and influencer Kirsten Banks, who will also give users an example on which to base their videos on.

 

According to a study, interest in space among Gen Z stands at 63%, making this launch into the cosmos an obvious choice.

 

The challenge lasts a month and a half and is accompanied by Starburst’s first television commercial since 2015. The spot shows two “fruit people” on a distant planet who are the reason why the candy is so juicy.

 

 

 

 

[via Marketing Dive and Space.com, cover image via DDB]

http://www.designtaxi.com/news/420274/Starburst-Is-Beaming-TikToks-In-Space-To-Ask-Aliens-What-Makes-It-So-Juicy/

KFC’s Billboards Hijacked In Tongue-In-Cheek Ads For Vegan Chicken Bites



Image via Green Cuisine

 

Messaging by KFC in the UK has been frozen over by ready-to-heat food company Birds Eye to promote meat-free eating.

 

Envisioned by advertising agency McCann London, the billboards see Birds Eye’s Green Cuisine line slap its own advertisements over KFC posters to lure the gaze away from crispy fried chicken.

 

The imagery shows the top of KFC chicken buckets and the word “Finger” just cheekily poking out, with Green Cuisine’s banners reading, “It doesn’t have to be chicken to make you want to lick your fingers.” The tongue-in-cheek advertisement aims to drum up interest for plant-based chicken dippers.

 

Felt cute, might ̶g̶e̶t̶ ̶s̶u̶e̶d̶ delete later. @KFC_UKI #WelcomeToThePlantAge #KFC pic.twitter.com/A0fZmOq3f8

— Green Cuisine (@greencuisine) September 1, 2022

 

The promotion is part of the brand’s Welcome to the Plant Age campaign that is using a series of short films from the perspective of a child to share the benefits of eating plant-based food.

 

Welcome to the Plant Age was launched after the company found that people were still resistant to changing their diets to incorporate vegetable-based alternatives. According to Campaign Live, Elle Barker, Green Cuisine’s marketing director, stated that many people felt the shift to incorporate vegan alternatives felt irrelevant to them.

 

The bold move to take over an advertisement promoting one of society’s most influential fast-food chains was a creative move to encourage a flexitarian diet in people by showing them that plant-based food can, potentially, taste as good as a bucket of KFC chicken.

 

 

 

[via Campaign Live and The Stable, cover image via Green Cuisine]

http://www.designtaxi.com/news/420249/KFC-s-Billboards-Hijacked-In-Tongue-In-Cheek-Ads-For-Vegan-Chicken-Bites/

Airlines Squabble Over Goose Mascots That Happen To Both Love Flying Commercial

[Click here to view the video in this article]

Video screenshots via Air New Zealand and Emirates

 

Despite having wings, Gerry the goose prefers to put his webbed feet up during his travels, and chooses to fly Emirates, where inflight entertainment and meals are provided. What do the other birds outside his window get? Sky and seeds? Pfft!

However, it turns out that Gerry is hardly the first goose to expect to be pampered in this manner. Air New Zealand also has its own winged regular, named Dave, with a soft feathery spot for Kiwi hospitality.

Emirates recently introduced its avian passenger Gerry in a new commercial.

 

 

Air New Zealand, on the other hand, believes it’s won the chicken goose and egg story because it first showcased Dave the goose in a similar advertisement back in 2016.

The New Zealand-based airline has released a comeback video in which Air New Zealand’s Dave applauds Emirates’ Gerry for finally getting on board (literally) with comfortable plane rides. 

But—there’s a but—Dave says Gerry has made the wrong choice of picking Emirates instead of Air New Zealand.

 

Gerry ya goose, you got the wrong airline! 🤦‍♂️ @emirates pic.twitter.com/Kmjt529dLy

— Air New Zealand ✈️ (@FlyAirNZ) September 2, 2022

 

Emirates then flocks to the scene with a response video of Gerry the Emirates goose explaining why he’d stick with his original decision of Emirates as his preferred mode of travel. It’s “impeckable,” says Gerry.

 

Don’t wing it, Dave! You definitely want to fly with Emirates for the long haul. And Dubai is a sweet spot for migratory stops. See you here! @FlyAirNZ pic.twitter.com/XMM0ynpzwZ

— Emirates Airline (@emirates) September 3, 2022

 

“And Dubai is a sweet spot for migratory stops,” Emirates adds.

While Air New Zealand concludes its trolling with the line, “A better way for geese to fly since 2016,” Emirates ends the entire debate with its official tagline: “Fly Better.”

Nevertheless, Air New Zealand later tells Newshub: “Imitation is the sincerest form of flattery.”

With the internet being a hotbed for conflict, this feud could easily get ugly. Instead, this story about two lazy geese who appreciate the finer things in life has transpired into friendly banter—in one of the videos, the two characters are even shown taking a selfie with one another!

It’s nice to see rivaling brands finally pick the higher ground, which, incidentally, is what migratory birds do.

 

 

[via B&T and Newshub, videos and images via various sources]

http://www.designtaxi.com/news/420248/Airlines-Squabble-Over-Goose-Mascots-That-Happen-To-Both-Love-Flying-Commercial/

Hard Seltzer Draws The Buzz It Needs From Its Newest Models, Fruit Flies

[Click here to view the video in this article]



Image via Truly Hard Seltzer

 

Boston Beer Company’s seltzer line, Truly Hard Seltzer, is getting firsthand feedback from some of its most high-flying fans in its latest advertisement.

 

Unlike some food commercials that might have bug zappers behind the scenes to keep pesky little flies away from sets, Truly is welcoming fruit flies as VIP guests. After all, who better to endorse and attest to the fact that the beverage is made with real fruit juice?

 

The campaign’s 15-second spot, prints, and behind-the-scenes cut were all spearheaded by advertising firm Goodby, Silverstein & Partners, which stated that the insects were released into the drink and captured with a microscopic lens. 

 

 

This truly unorthodox method of shooting a spot does get its point across as the results show a group of flies eagerly sucking the nectar from the seltzer.

 

A professional fruit fly wrangler, Tyler DeTrude, was invited down to help and corroborate Truly’s claims. According to DeTrude, fruit flies, as their name implies, only consume fruit and are thus attracted to the refreshments because they contain real nectar.

 

Though it may seem a little odd to be advertising a drink that actively invites insects to consume it, points do have to go towards creativity as the brand hired what may be the best spokescreatures for the seltzer to prove its authenticity.

 

 

 

[via Ad Age and Truly Hard Seltzer, PR Newswire, cover image via Truly Hard Seltzer]

http://www.designtaxi.com/news/420229/Hard-Seltzer-Draws-The-Buzz-It-Needs-From-Its-Newest-Models-Fruit-Flies/

Wet Wipe Brand Cheekily Calls Out London For Being ‘Full Of A**holes’



Image via WypeUK

 

Talk about making a statement. Wype, a green wet wipe alternative, sure is turning heads with its first out-of-home (OOH) advertising campaign in London. 

Hoping to raise awareness of its products and ensure residents are “keeping clean,” the brand has put up several eye-catching signs throughout the city, with cleverly-placed asterisks that’ll catch your attention. 

“There are nine million a**holes in London,” reads one of the bright yellow advertisements, hanging on the side of a building, with “natural gel to upgrade your loo roll” in smaller print. 

 



Image via WypeUK

 

According to The Drum, the company is hoping to start a cheeky dialogue around bathroom habits as it moves to introduce a brand-new product range in the fall, beginning with its flagship item—an organic cruelty-free gel that you can apply to toilet paper for an extra clean wipe. 

As the brand’s signs says, despite the taboos, it has to find a way to broach the subject, because “someone has to keep them clean.” 

 



Image via WypeUK

 

 

 

[via The Drum and WypeUK, images via WypeUK]

http://www.designtaxi.com/news/420204/Wet-Wipe-Brand-Cheekily-Calls-Out-London-For-Being-Full-Of-A-holes/

Nigeria Becomes First Country In The World To Ban White Models On Ads

Photo 246502617 © Inara Prusakova | Dreamstime.com

 

The majority will now take the spotlight in Nigeria, as the nation’s advertising regulator is imposing a ban on white models and British accents on advertisements.

“All advertisements, advertising, and marketing communications materials are to make use of only Nigerian model[s] and voice-over artist[s],” announced the Advertising Regulatory Council of Nigeria (ARCON) in a statement published August 22.

The Nigerian government cites promoting homegrown talent and boosting inclusive economic growth as the motivators for the new rule. It’s a dramatic move for the nation, where British models and voiceover artists make up a good portion of its commercials. Steve Babaeko, President of the Association of Advertising Agencies of Nigeria, estimates that, as recently as a couple of decades ago, about half of talents in Nigerian commercials were Brits.

Thus far, brands have been charged a fee of 100,000 Naira (US$237) whenever they wished to include a foreign face in advertising. The new decision, which will kick into motion on October 1, will make the deterrence permanent.

Nigeria is now the first nation ever to enforce a ban on white models in advertising, The Times reports.

Authorities are making an exception for existing commercials, which can continue running until the end of their campaigns.

According to the report, advertising agency AMV BBDO was among the first to launch a campaign using Nigerian models and a local director. The Guinness spot, entitled Black Shines Brightest, went live last November.

 

Babaeko tells the Times that there has been “some kind of renaissance” in the nation where youths have been doubling down on Indigenous pride.

In a nation with 200 million people, Babaeko notes that homegrown talent is abound, and it would be questionable not to bring visibility to them.

 

 

 

[via DIY Photography, The Times, WION, cover photo 246502617 © Inara Prusakova | Dreamstime.com]

http://www.designtaxi.com/news/420151/Nigeria-Becomes-First-Country-In-The-World-To-Ban-White-Models-On-Ads/

Lunchables Now Lets You Order Parts To Build Edible Sculptures



Image via The Kraft Heinz Company / Business Wire

 

Ever wondered if you could use the ingredients found in Lunchables to build your very own creations? Well, now you can.

 

The brand is introducing a first-of-a-kind ‘Order This Build’ service that allows customers to order components needed to build different Lunchabuilds, with over 25 blueprints you can follow to construct a bear, dinosaur, helicopter, drumset, or even a viking ship. 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Lunchables (@lunchables)

 

To commemorate the launch, fans who share pictures of their creations on Instagram can stand a chance to score a private helicopter tour over the Grand Canyon, front row seat to a baseball game, or cash prize of US$2,000. 

Additionally, if you’re out and about, keep your eyes peeled for giant out-of-home advertising features made out of Lunchables.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Spectrum Media Group, Inc. (@spectrummediagroup)

 

These larger-than-life builds—of bike racks, bus shelters, and more—will feature in San Francisco, New York, Chicago, Cleveland, Philadelphia, and Minneapolis.

“Lunchables is committed to fueling kids’ creativity and inspiring them to explore the limits of their imaginations,” said Samantha Mills, Associate Director of Brand Communications.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Lunchables (@lunchables)

 

“We aim to jumpstart imaginations, discover inspiration at lunchtime, and help turn dreams into reality for our fans,” she added.

Can’t wait to get tinkering with the snacks? Head here to download the blueprints to inspire your very own creations.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Lunchables (@lunchables)

 

 

 

 

 

 

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A post shared by Lunchables (@lunchables)

 

 

 

[via LBB Online and The Kraft Heinz Company / Business Wire, cover image via The Kraft Heinz Company / Business Wire]

http://www.designtaxi.com/news/420106/Lunchables-Now-Lets-You-Order-Parts-To-Build-Edible-Sculptures/

Subway Serves Giant 3D Sandwich Billboard That Onlookers Can Design In Real-Time

[Click here to view the video in this article]



Video screenshot via Above+Beyond

 

Imagine if the food of your imagination manifesting right in front of you. That’s what happened with customers in Westfield Stratford City, UK, who designed their very own Subway sandwiches on the brand’s new 3D billboard installation. 

Through the interactive display led by creative agency Above+Beyond, fans were invited to create the sub of their dreams on their phones, with the final product broadcasted on the giant screen in bright, lifelike graphics.

To make things even better, the participants were later surprised by brand ambassadors couriering a real-life version of the very same sandwich they thought up earlier. 

According to Marketing/Beat, this delightful campaign is part of Subway’s plan to increase its brand recognition in the UK, while at the same time showcasing the variety of its menu by allowing customers to mix and match ingredients for the perfect sub. 

Check out how the entire experience went down below. 

 

 

 

 

[via Marketing/Beat and Above+Beyond, cover image via Above+Beyond]

http://www.designtaxi.com/news/420107/Subway-Serves-Giant-3D-Sandwich-Billboard-That-Onlookers-Can-Design-In-Real-Time/

Mercedes-Benz Ads Inserting Its Logo Into Nature Get Parodied For ‘Greenwashing’

Image courtesy of 10 Days for Wherefrom

 

Mercedes-Benz is being called to pull the brakes on “greenwashing” after releasing some posters that align its brand with nature.

The automaker’s Nature or Nothing campaign joins the circle in its symbol to vibrant aspects of nature like a leaf, honeycomb, and rose. These graphics have gained considerable positive attention on LinkedIn, but have since come under the scrutiny of sustainability review platform Wherefrom.

The optimistic series is being run concurrently with an ongoing lawsuit that Mercedes-Benz AG is facing in Germany for not doing enough to protect the environment.

In response to the prints, Wherefrom has enlisted 10 Days, a London advertising agency founded by three brothers, to capture the logo under a new lens.

 

Fully pulling a reverse on the Mercedes-Benz project, the rebuttal is called Nothing or Nature and integrates the logo with symbols of climate change, such as an oil spill, a wildfire, parched land, and cracks in ice.

 



Image courtesy of 10 Days for Wherefrom

 

The only analogy Wherefrom has decided to keep is the one of the Mercedes-Benz emblem with a bolt of lightning. The organization interprets it differently—“The electrical storm image remains the same because it actually demonstrates the increased frequency of storms associated with climate change,” says a representative.

 

The new posters also rewrite the original sub copy—“The new electric vehicle generations… it’s already here”—to read as “Climate change. It’s already here.”

 

The movement isn’t necessarily taking aim at the Mercedes brand but the advertising industry on the whole. Wherefrom cites a recent European Commission report stating that 42% of “green” claims made by companies are exaggerated, misleading, or downright fake, and that many brands haven’t been able to justify them.

 

George White, strategy director and co-founder of 10 Days, condemns the original campaign as “greenwashing 101.”

“Creative agencies should take a hard look at themselves and take responsibility as the originators of the greenwashing ideas,” White asserts.

 



Image courtesy of 10 Days for Wherefrom

 



Image courtesy of 10 Days for Wherefrom

 



Image courtesy of 10 Days for Wherefrom

 



Image courtesy of 10 Days for Wherefrom

 

 

[via 10 Days and Wherefrom, images courtesy]

http://www.designtaxi.com/news/419978/Mercedes-Benz-Ads-Inserting-Its-Logo-Into-Nature-Get-Parodied-For-Greenwashing/

Skin Cancer Awareness Posters Reveal Themselves When Exposed To Sun



Image via Leith

 

It’s no secret that the United Kingdom has been suffering from one of the worst-ever heatwaves, spurring on town councils to come up with peculiar ideas to protect important landmarks, including wrapping one of the world’s oldest suspension bridges in foil.

 

Naturally, as temperatures soar, so does another grave concern: the ever-increasing risk of skin cancer. According to Melanoma UK, approximately 16,000 people in the country are diagnosed with the condition annually, making it the fifth most common cancer in the region. 

Even more alarming, an astonishing 86% of all melanoma diagnoses are actually preventable by taking extra care to stay safe out in the sun, especially during the sweltering summer months.

To convey this urgent message, the organization partnered with creative agency Leith to develop a unique campaign that exposes the dangers of ultraviolet (UV) light: sunscreen-printed posters. 

 

Today we launch our latest campaign for @MelanomaUK printed in sunscreen on UV paper ☀️

Exposure to UV rays, whether during a heatwave or cloudy day, is a risk factor in developing skin cancer. That’s why we created specialist outdoor posters of the dangers UV rays pose ⚠️ pic.twitter.com/wXl2XlIzlb

— Leith (@TheLeith) August 11, 2022

The warnings have been printed in sunscreen onto special UV paper, which then changes color as it burns when interacting with the sun’s rays. When the posters are exposed to the sun, the cautionary messages “appear” to educate passersby about the perils of constant UV exposure.

Through the quirky campaign, the organization hopes to highlight that UV exposure can pose a threat all the time—in fact, one can be sunburned even if it’s cold or cloudy, with the sun’s rays often strong enough to cause damage to skin even when it seems unlikely. 

 

 

 

 

 

 

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A post shared by Diane Cannon (@melanoma_uk)

“With the changing environment, making heat waves more common, the risk of Melanoma has never been higher,” said John McPartland, Creative Director of Health at Leith. 

“However, the risks of Melanoma don’t just exist during heatwaves. We wanted to not only highlight the dangers UV pose, but show the protection sunscreen can offer against them,” he added. 

Remember to slather yourself in sunscreen before you step out of the house!

 

 

 

 

 

 

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A post shared by Diane Cannon (@melanoma_uk)

 

 

 

[via The Drum and Melanoma UK, images via various sources]

http://www.designtaxi.com/news/419889/Skin-Cancer-Awareness-Posters-Reveal-Themselves-When-Exposed-To-Sun/

United Airlines Cleverly Uses YouTube’s ‘Skip Ad’ To Show How To Cut Long Lines

[Click here to view the video in this article]



Image via United Airlines

 

Most of us will agree that YouTube’s countless advertisements have become an accepted annoyance, but at least the site does give us the option of skipping longer commercials with a ‘Skip Ad’ button.

 

Against the tropes of advertising, United Airlines is now encouraging travelers to apply the ‘Skip Ad’ button to real life, like when they’re stuck in a long, winding line at the airport and the person at the counter moves at the speed of a snail. 

While the ubiquitous black button won’t literally pop up in the real world, it’s close enough with the airliner’s ‘Agent On Demand’ service, which allows customers to access an airline representative quickly through the phone or mobile application.

In a witty commercial developed with creative agency 72andSunny LA, United depicts the all-too-familiar scene of people impatiently waiting in a snaking line to speak to a representative.

 

The narrator then coaxes its audience to click on YouTube’s ‘Skip Ad’ button to “remove” themselves from the torture of the never-ending line. Should the viewer decide not to, they’ll be treated to an entire 15-minute video of people shuffling along in the queue. 

“Wish you had a skip ad button for airport lines? Thanks to United, now you do,” the commercial playfully suggests.

 

“It’s a United agent, ready and waiting, 24/7 to help you. Change your flight, change your seat, whatever you need.” 

 

 

 

 

[via LBB Online and Ads Of The World, cover image via United Airlines]

http://www.designtaxi.com/news/419896/United-Airlines-Cleverly-Uses-YouTube-s-Skip-Ad-To-Show-How-To-Cut-Long-Lines/

Cancer Awareness Posters Reveal Themselves When Exposed To Sun



Image via Leith

 

It’s no secret that the United Kingdom has been suffering from one of the worst-ever heatwaves, spurring on town councils to come up with peculiar ideas to protect important landmarks, including wrapping one of the world’s oldest suspension bridges in foil.

 

Naturally, as temperatures soar, so does another grave concern: the ever-increasing risk of skin cancer. According to Melanoma UK, approximately 16,000 people in the country are diagnosed with the condition annually, making it the fifth most common cancer in the region. 

Even more alarming, an astonishing 86% of all melanoma diagnoses are actually preventable by taking extra care to stay safe out in the sun, especially during the sweltering summer months.

To convey this urgent message, the organization partnered with creative agency Leith to develop a unique campaign that exposes the dangers of ultraviolet (UV) light: sunscreen-printed posters. 

 

Today we launch our latest campaign for @MelanomaUK printed in sunscreen on UV paper ☀️

Exposure to UV rays, whether during a heatwave or cloudy day, is a risk factor in developing skin cancer. That’s why we created specialist outdoor posters of the dangers UV rays pose ⚠️ pic.twitter.com/wXl2XlIzlb

— Leith (@TheLeith) August 11, 2022

The warnings have been printed in sunscreen onto special UV paper, which then changes color as it burns when interacting with the sun’s rays. When the posters are exposed to the sun, the cautionary messages “appear” to educate passersby about the perils of constant UV exposure.

Through the quirky campaign, the organization hopes to highlight that UV exposure can pose a threat all the time—in fact, one can be sunburned even if it’s cold or cloudy, with the sun’s rays often strong enough to cause damage to skin even when it seems unlikely. 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Diane Cannon (@melanoma_uk)

“With the changing environment, making heat waves more common, the risk of Melanoma has never been higher,” said John McPartland, Creative Director of Health at Leith. 

“However, the risks of Melanoma don’t just exist during heatwaves. We wanted to not only highlight the dangers UV pose, but show the protection sunscreen can offer against them,” he added. 

Remember to slather yourself in sunscreen before you step out of the house!

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Diane Cannon (@melanoma_uk)

 

 

 

[via The Drum and Melanoma UK, images via various sources]

http://www.designtaxi.com/news/419889/Cancer-Awareness-Posters-Reveal-Themselves-When-Exposed-To-Sun/

Subaru Made A Hot Sauce So You Can ‘Taste Drive’ The Thrill Of Sports Cars

[Click here to view the video in this article]



Image via Subaru Canada

 

Sports cars have always been synonymous with “hot”—be it the vehicle itself or the person driving it. To take this concept a step further, Subaru is bringing the heat by launching a hot sauce alongside its brand-new BRZ.

This time, instead of just featuring in a quirky commercial, the automaker is also giving fans a “taste drive” of the condiment at select dealers and social media giveaways.

 

The short tells the story of a man who stops by a pizza shop but is distracted by the BRZ parked just outside. When he takes a bite of his meal, drizzled with BRZ Hot Sauce offered by the chef, he finds himself in an incredible drag race through the city in the vehicle he was dreaming of.

Gary Sappleton, Director of Marketing and Brand Management at Subaru Canada, noted that the brand’s newest supercar “had to make drivers feel something visceral and fun,” hence the idea of using scorching hot sauce to convey the “thrilling performance and style” of the BRZ.

Interestingly, according to LBB Online, customers who snag a bottle of the BRZ Hot Sauce will find a QR code that allows them to stop into an augmented-reality (AR) scenario. 

You’ll be tasked with navigating the all-new BRZ through a street course while collecting as many chili peppers as possible within a minute.

Take a look at the entire commercial below.

 

 

 

 

[via LBB Online and The Message, cover image via Subaru Canada]

http://www.designtaxi.com/news/419857/Subaru-Made-A-Hot-Sauce-So-You-Can-Taste-Drive-The-Thrill-Of-Sports-Cars/

Miller Lite Introduces ‘Grill-Sharing’ Service To Heat Up Your Summer Parties



Image via PR Newswire

 

Bike-sharing and car-sharing have taken the world by storm in recent years. Now there is an all-new sharing scheme that is sure to add flavor to your summer: grill-sharing.   

 

That’s right, Miller Lite is renting out grills to people living in New York and Chicago this summer.   

 

Grill Share’ pop-up stations will be located around the cities—in the style of bike-sharing stands. All potential grill-masters need to do is sign up online or scan a QR code to reserve a grill, and they can roll one away.   

 

A spatula, an apron, and a US$25 voucher for grilling necessities are also included. Fans of the beer brand can also get a chance to win a branded grill via a microsite.   

 

The press release mentioned a study that showed 30% of houses in the US don’t own grills. That, coupled with the fact that people are quickly reverting back to pre-pandemic times, may have sparked the idea for the season of parties. 

 

This is not the only fun idea from Miller Lite’s parent company Molson Coors. It recently released the ‘Thirst Trap’,  a 3D-printed funnel that uses beer cans to trap mosquitoes.   

 

Customers can rent a grill from the Grill Share sites in New York and Chicago, located at 26 North 1st St in Williamsburg and 320 South Canal St in the West Loop, respectively. Sign-ups for the free program will begin on August 11 and run from August 12 to August 13. 

 

 

 

[via Marketing Dive and PR Newswire, cover image via PR Newswire]

http://www.designtaxi.com/news/419845/Miller-Lite-Introduces-Grill-Sharing-Service-To-Heat-Up-Your-Summer-Parties/

Roger Federer Fulfills Five-Year ‘Pinky Promise’ To Young Fan Because… Barilla?

[Click here to view the video in this article]



Image via Barilla

 

Tennis superstar Roger Federer has finally made good on a longstanding promise he made to a young fan five years ago, all thanks to… uh, Barilla. 

While the brand, most famously known for its pasta, doesn’t immediately seem to have a connection with the sport, the group has had a long-term contract with Federer as its global ambassador since 2017.

The touching advertisement, dubbed ‘The Promise’, rewinds back to 2017 when Federer “pinky promising” young supporter Izyan Ahmad, who goes by Zizou, that he would challenge him to a one-on-one tennis match when he was older.

It then shows the tennis star making good his promise, standing on the opposite site of the net for a duel five years later. The joy on the teen’s face is unmistakable, and as per The Drum, had not known about this arrangement till he met Federer face-to-face. 

Gianluca Di Tondo, Chief Marketing Officer at Barilla, explained that the brand hoped to capture the “human aspect and the values of sport,” through this shot, which will no doubt serve as a heartwarming campaign in the build up to the US Open. 

 

“When the GOAT makes a promise, he keeps it! That’s what makes him such an idol! Thank you Mr Federer, for the best day of my life, for these memories, and I am forever grateful that you kept your pinky promise!” Zizou later wrote on Twitter

 

Oh, in case you’re still wondering—of course pasta was served, too.

 

 

 

 

[via The Drum and Tennis, cover image via Barilla]

http://www.designtaxi.com/news/419839/Roger-Federer-Fulfills-Five-Year-Pinky-Promise-To-Young-Fan-Because-Barilla/

Coors Banquet Supports Firefighters With Merch To ‘Protect Our Protectors’

[Click here to view the video in this article]



Image via Coors Banquet / PR Newswire

 

As the heatwave rages on, firefighters across the world have had to battle the harshest of flames.

 

It’s not surprising many fire departments, such as those in California, Oregon, and Washington, have been experiencing low staffing levels as the ill effects of climate change take its toll.

To showcase its commitment to protecting the heroes in yellow, Coors Banquet is releasing a new capsule collection as part of its ‘Protect Our Protectors’ program, which will be available in the form of a clothing collaboration with Brixton on the brand’s online shop later this month. 

In addition, a series of benefit events will take place around the country, as part of efforts to raise funds to support firefighters and their families during peak wildfire season.

“Wildfires are an increasing problem, and they don’t just affect the West. We’re expanding our efforts nationwide to protect our protectors—the brave few who run toward the fire, not away from it,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands.

The beverage brand noted that over the last eight years, it has donated over US$2 million to the Wildland Firefighter Foundation in recognition of the sacrifices the firefighters make, and the danger they face each day. 

To show their support, customers will be able to purchase limited-edition stubby bottles at grocery stores, with all proceeds going towards the foundation and other local firefighter organizations in the United States. 

Take a look at the brand’s special advertisement dedicated to firefighters. 

 

 

 

 

[via Marketing Dive and Coors Banquet / PR Newswire, cover image via Coors Banquet / PR Newswire]

http://www.designtaxi.com/news/419801/Coors-Banquet-Supports-Firefighters-With-Merch-To-Protect-Our-Protectors/