Category: Advertising

5 Tips for Brands Looking to Capitalize On Facebook Marketplace

You’ve probably heard of Craigslist. The barebones classified ad killer is easily the most recognized name in the game when it comes to local sales of used goods.

But what about Facebook Marketplace?

Marketplace is a fairly recent development in the social media giant’s portfolio, but it already boasts over 800 million monthly users. Facebook has been able to leverage its already-giant footprint to dig into Craigslist’s imprint a little bit. And now Facebook has one thing that Craigslist doesn’t: the Facebook Marketplace ad network.

Companies can now sponsor advertising placement in Facebook Marketplace, making it a great tool for reaching an audience with high buying intent while leveraging Facebook’s incredible targeting and massive user base. Are you using these ads to drive traffic to your business? If you’re not you might be missing out.

To get the most out of Facebook Marketplace, you need to understand how it works. And with only a few handy tips and tricks, you can put Marketplace to work for you, too.

1. Focus On Intent

With Facebook Marketplace ads, specificity is your friend. You’re dealing with an audience that already has high buying intent—just like you would do with long-tail keywords on Google, you’re going to have to get specific. Tailor your ads to a very specific subset of consumers instead of going for a scattershot approach.

Ubisoft’s campaign for The Division 2 used this carefully by using its own purchase data for targeting. They were able to find people who’d recently bought similar types of games on their own site, then target those customers with an attractive ad that grabbed their attention.

The result? According to Facebook, a 67 percent increase in purchases.

2. Use the Carousel

Ad creative matters, and it’s no different on Facebook Marketplace. One of the biggest things that can catch attention is utilizing Facebook’s carousel format for your sponsored post.

When Apartment Guide was trying to figure out a way to drive more rentals, they turned to Marketplace. Apartment Guide was able to use the carousel to showcase multiple different apartment complexes in one listing, allowing them to maximize their ad spend and engagement.

It paid off for them, too. With a combination of News Feed ads and Marketplace ads, they doubled their conversions.

3. Use Lookalike Audiences

Lookalike audiences are the backbone of Facebook’s powerful advertising platform, allowing you to upload a Custom Audience and find people that look like that. It’s no different in Marketplace. When wallet and accessory company Thread Wallets needed to boost their sales, they decided to try Facebook Marketplace.

After uploading a Custom Audience, they formed a lookalike audience based on the people that had visited their site. Using the Facebook tracking pixel they were able to form a picture of these people, and that made their Custom Audience more effective.

In fact, that alone allowed them to increase the year-over-year effectiveness of their ad spend by forty-one percent. Facebook Marketplace is now the company’s preferred platform for advertising.

4. Get Detailed

Most auto dealerships tend to be fairly old-school about their advertising, relying more on traditional marketing channels than newer ones. That’s starting to change, as—pulled straight from Facebook Business’ own website—Toyota of Greenville continues to demonstrate. Their success illustrates one more aspect of Facebook Marketplace advertising that’s absolutely key: get detailed in your listing.

When this dealership decided to use Marketplace ads, they didn’t just throw something up there and call it a day. They created listings for all of their vehicles that had detailed information and plenty of photos, treating it like an extension of their showroom floor. These listings paid dividends, doubling their sales leads per month.

Impressively enough, twenty percent of their Marketplace leads turned into a sale.

5. Try Dynamic Ads

Depending on your line of business, you may want to use Dynamic Ads, which automatically pull from your product catalog to create Marketplace ads without you having to do anything but monitor occasionally.

Several of the companies mentioned here used Dynamic Ads in conjunction with other strategies. For companies with a lot of products that are very similar (for example, Thread Wallets, one such user), Dynamic Ads can be a great way to maximize efficiency.

You probably don’t want to use Dynamic Ads for very differentiated products, as you’re better off just customizing those individually. You can create different product sets for your catalog to control which products are shown to which audience, but there’s some work that goes into setting up Dynamic Ads initially on the back end, and it’s not necessarily worth it for every business. Facebook’s guide can help you decide which direction to go.

If you’ve been running ads on the News Feed for a while, you’re probably very familiar with the Facebook advertising platform. Facebook Marketplace uses similar tools, but captures an audience with higher intent while still allowing you to use Facebook’s fantastic targeting and broad reach.

Have you tried using Marketplace ads yet? No matter what your line of business, you might be able to tap into a vein of customers you haven’t been able to reach—or catch your current audience at a different stage of the sales funnel.

These companies have reaped dividends. So can you.

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WATCH THE SMWLA 2019 PROMO

The post How a Culture of Collaboration Between Brands and Marketers Leads to Business Results appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/how-a-culture-of-collaboration-between-brands-and-marketers-leads-to-business-results/

Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.

Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.

https://entertaingwe.com/2019/01/30/big-brands-including-budweiser-and-gillette-are-getting-increasingly-political-with-their-advertising-just-not-at-the-super-bowl/
— Read on entertaingwe.com/2019/01/30/big-brands-including-budweiser-and-gillette-are-getting-increasingly-political-with-their-advertising-just-not-at-the-super-bowl/

https://mikearmstrongnews.wordpress.com/2019/01/30/big-brands-including-budweiser-and-gillette-are-getting-increasingly-political-with-their-advertising-just-not-at-the-super-bowl/

Personalized Videos Boost Social Media Engagement

International corporations, small businesses, influencers and bloggers use social media to connect with their target audience. As a result, the content is developed to reach the many rather than the few, and people start tuning out the noise of these messages.

With new tools such as Dynamic Facebook Videos, LinkedIn Dynamic Ads and personalized videos, your content can rise above the fray and connect with people who want to hear what you have to say.

Personalized Content Brings Results

People love to feel special and personalized engagement meets that need. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The benefits of personalization include increased conversion rates, improved customer experience, and increased visitor engagement.

Initially, personalized content was email-based and is successful if the content is relevant to the recipient and goes beyond just putting the right name in the correct place. Today a personalized experience is shifted to a consumer expectation and there are more opportunities than ever to engage your target audience on this level.

Facebook’s Dynamic Ads

Facebook’s dynamic ads allow marketers and advertiser to automatically deliver video, images, product descriptions and more to people who have viewed their pages, and based on those viewer’s profiles. This process allows marketers to target limitless audience groups and showcase the information, products or services most relevant to them. Facebook’s dynamic ads also show ads to others users who are most likely to purchase a specific product or service which helps businesses find new leads and retarget past buyers for cross-selling, up-selling, and reminder purposes. The site has also spruced up its dynamic ads with updates specifically timed to support advertises during the holiday shopping season.

While the dynamic ads are a powerful business tool, the question is will they continue to be so? A Pew Research states that 26% of polled adults have deleted the Facebook app from their phones. The study doesn’t say why the app was deleted or if the adults still access the platform on other devices, so this statistic alone isn’t helpful. Facebook still retains a daily active user base of 185 million, which is enough to keep every marketer happy.

LinkedIn Dynamic Ads

LinkedIn has allowed users the ability to use dynamic ads, but it was only available by paying their experts to design them. However, the site recently made their key templates and formats available on a self-serve basis, with similar features and tools as Facebook’s program.  Using publicly available profile information and accessed through the site’s Campaign Manager platform, it allows advertisers to use it’s A/B testing and other analytics to evaluate the effectiveness of the campaigns.

B2B advertising is highly effective on LinkedIn because the site has 61 million senior-level influences and 40 million decision makers using the site. Content marketing and other campaigns have more impact because engagement is made with the people who have the authority to make purchases and select vendors. With dynamic ads, personalized and relevant information is more likely to reach the right people.

Personalized Videos and Social Media

Videos are now accessed on nearly every social media platform, including YouTube, Facebook, Instagram, Snapchat and Twitter, and personalized marketing videos segments assure that the content has the greatest impact possible. The key to success is knowing the target audience and which platforms they prefer. Use data to segment the target audience via products and interests, which allows videos to be produced that delivers relevant and engaging content specifically to them. A truly comprehensive personalized video campaign will include different videos for each primary social media platform to boost excitement, interest, and sales. The results can increase conversions by over 50%.

Between 20016 and 2017, views of branded video content have increased 99% on YouTube and 258% on Facebook. A video Tweet is 6x more likely to be retweeted than a photo Tweet.  According to HubSpot, 78% of people watch online videos each week and 55% view online videos each day. For these reasons, videos now comprise an entire marketing and advertisement strategy for many businesses. To be meaningful and deliver the best results, the focus isn’t to reach everyone but to connect with and engage those people most likely to purchase your products and services.

Getting it Done

Both Facebook and LinkedIn allow companies to create their own dynamic ads, and there are many online video marketing courses and resources available to anyone who wants to do the work themselves. For the less tech-savvy or anyone simply too busy to manage the process themselves, there are several businesses that can help you get the job done, and have it done right, including VSM New Media, Idomoo, and VocalCom. Whichever avenue is chosen, make sure the content is consumer-centric and delivers dynamic engagement.

Bottom Line

Video advertising on social media has gone from the next best thing to the current great option, and it will only continue to grow. There is now an understanding that getting the most likes and views is not important. Connecting with those who find the content relevant is what matters because it results in conversions, which is what personalized video advertising is all about.

The post Personalized Videos Boost Social Media Engagement appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/12/personalized-videos-boost-social-media-engagement/

Tourism Wales – Travel Website!

Visit Wales!

animoto.com/play/KHNFg0Mg1yiNl81jKh383Q

https://welshbizuk.wordpress.com/2018/11/13/tourism-wales-travel-website/

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close.

As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative.

He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe, it had more than 3.2 million users and its revenues continued to climb every month. It’s also worth noting that all of this happened without taking a dollar in outside funding — a not-so-common story in Silicon Valley these days.

But despite all the good news, there was something that didn’t quite sit right with him.

“Our competitors were super loud on the internet and their user numbers weren’t even close to ours,” he explained to me. “They were announcing one investment round after another, ending up on top of TechCrunch, and we were just quietly going about our business.”

During these moments of reflection, Aytekin realized that, like his competitors, he also had a story to tell.

So he decided to do just that — share his story. But in his own unique way.

Building a brand through stories

The first order of business for Aytekin was simple:

Write stories to share the JotForm journey.

With autonomous teams around him , he was able to dedicate his time to whatever tasks he felt would impact the business the most, so going all-in on content was an easy decision for him.

His first post — How NOT following my dreams enabled me to build a startup with 3.2 million users — was published in a popular Medium Publication, The Startup, and reached over +50K pageviews almost overnight.

His second post — Time off or the top of TechCrunch? — was equally as successful.

“I published these stories on December 18th and 26th respectively”, he explained. “Given their traction and how they resonated with a huge audience, I made my mind up. I was going to get serious about writing in 2018.”

Aytekin had found his niche.

His authentic, honest stories resonated with startup enthusiasts and he decided to write at least two posts per week throughout 2018 to share his journey as founder and CEO of JotForm.

Embracing Twitter: A $24,098 Twitter ads experiment

After his initial success on Medium, Aytekin was keen to share JotForm’s story across multiple channels in order to reach new audiences.

In July 2018, he decided to experiment with Twitter. Specifically, he was curious:

  1. If Twitter could be a great platform to repurpose content
  2. How Twitter ads could help him amplify his content.

After all, Twitter and blogging aren’t really too different:

“Apart from its character limit, Twitter isn’t any different when it comes to sharing your authentic voice,” he explained. “It’s blogging in 280 characters.”

As a platform, Twitter may not have changed too much since over the years — except increasing the character limit from 140 to 280 characters.

But what has changed significantly is the way people use the platform.

Twitter used to feel almost like an RSS feed, full of people sharing links and hashtags, trying to hijack every ounce of attention possible. But now, as Nathan Bashaw pointed out, things are changing:

Some of the best performing tweets nowadays are those that tell authentic stories.

For example, Rodolphe Dutel’s recent tweet about workplace culture really resonated with his audience (and beyond), picking up 31,265 retweets and 134,655 likes.

Would it have been as successful if Rodolphe had simply shared an article link and headline? Probably not.

Kicking off the experiment

Having seen various tweets and threads succeed like Rodolphe’s, Aytekin set out to reverse engineer a “viral” tweet of his own.

The plan was simple:

Repurpose a successful Medium post into a Twitter thread and boost it with Twitter ads to test the limits of Twitter as a platform to spread Aytekin and JotForm’s message. 

In order to craft the Twitter thread, Aytekin used his Medium analytics for inspiration:

With this data, he was able to see which articles had resonated most with his audience and tell a story that he was sure would connect with people on Twitter.

He chose to create a Twitter thread based on his post entitled: ‘Don’t listen to those productivity gurus: why waking up at 6am won’t make you successful’.

Here’s a link to the thread:

The results: 17 million impressions

The aim of this experiment was to test the limits of the Twitter algorithm, and the power of Twitter ads, so Aytekin decided to spend as much as possible on this ad: $24,098 in total.

The tweet generated 17,177,432 impressions on Twitter.

Here are the results in full:

Aytekin didn’t jump right in and spend $24,000 overnight. In fact, when the experiment started, the plan was to spend a maximum of $5,000.

But as the tweet began to take off, the budget was raised accordingly.

“We started this experiment by saying we wouldn’t exceed $5K in spend,” he explained. “But we kept a close eye on the Cost Per Engagement and Impressions, and raised budget accordingly.”

As the advert was seeing super high engagement rates (over 20 percent at times):

And low Cost Per Engagement:

Aytekin continued to ramp up the spend until results started to diminish. In the end, the experiment ran for over a month in total (between July 15 – August 24).

Due to the high engagement, the thread also received plenty of organic reach on Twitter.

Out of 17 million impressions, 4.7 million were organic — so in other words, 27.4 percent of reach was free vs 72.6 percent paid.

Some key takeaways from this experiment follow…

Lessons learned from this Twitter experiment

1. Twitter is a great place to repurpose content

If you’re creating content of any form: videos, blog posts, podcasts, etc, repurposing it across multiple channels is a great way to get the most bang for your buck.

But repurposing doesn’t just mean copying and pasting a link over to Twitter.

If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.

For this experiment, Aytekin could have simply shared a tweet linking to his blog post and boosted it, but I’m sure that wouldn’t have performed anywhere near as well as the Twitter thread.

By using a format native to Twitter, Aytekin was able to share his story in a way that Twitter users would respond to and be happy to engage with.

2. A Twitter thread can help you to achieve multiple goals at the same time

Impressions and engagement are awesome — especially when you’re quite new to the content marketing game.

But when you use a Twitter thread, you’re able to feature multiple types of content within your tweets and achieve various goals.

For example, in the fifth tweet in the thread Aytekin included a link back to the original article on Medium:

This tweet received more than 1.1 million impressions and over 35,000 clicks, helping to drive traffic back to the original post on Medium.

The sixth tweet in the thread mentioned @JotForm and 4,346 people clicked from this tweet to JotForm’s profile to learn more about the business:

Aytekin also picked up 5,752 followers from this thread.

When it comes to planning an experiment like this of your own, try to think about the goals you’d like to achieve:

  • If it’s all about impressions and engagement, you could tell the whole story on Twitter.
  • If you want to drive traffic, add a link back to your website.
  • To increase your following, @ mention your profile.

Remember: It’s important to tell a great story in a native format, so ensure you use your first few tweets to get people hooked into your narrative before including any links.

3. Twitter is a great place to start a conversation

With any highly shared tweet, you’ll always get a few trolls pop up here and there, but if you look past this, you’ll realize that Twitter is still an incredible place to start a conversation and build relationships.

Following Aytekin’s thread, he received plenty of questions about JotForm and how the business operates. This enabled him to build new relationships with people he previously wouldn’t have reached.

So, do Twitter ads really work?

This experiment was designed to test the limits of Twitter ads and the results speak for themselves:

  • Over 17 million impressions
  • 35,000 visits to the original article
  • 5,752 followers for Aytekin
  • 4,346 profile views for @JotForm

But that’s not to say everything was perfect.

Due to the way Twitter ads work there’s no real way to tell exactly how many unique people saw the ad and many people reached out to Aytekin to say they’d seen the ad multiple times.

And for every great conversation started by this thread, there was another slightly negative reaction. It seems that some Twitter users don’t quite accept ads in their feed like they do on Facebook or Instagram, where ads are more ingrained within the platforms.

Overall though, Aytekin sees the experiment as worthwhile:

“Even though the initial cost was high, the 5,000 followers we gained from this experiment are permanent,” he explained.

“Every time I publish a new post, I get clicks, likes, retweets and comments from these followers. So the results are compounding over time. I can’t be sure if they will become long-term, highly-engaged audience members, but they seem to stick around for now.”

And the great thing is that you can replicate this experiment yourself with a budget of any size.

Simply take a piece of content that’s been successful for you on another channel:

  • A highly-viewed Facebook video.
  • One of your top podcast episodes.
  • Your #1 blog post.
  • A copy of your email newsletter.

And repurpose that content into a succinct story on Twitter.

Even if you don’t want to invest any budget in it, repurposing content to Twitter is a great way to connect with your audience and share your stories to another platform.

Have you used Twitter ads? Do you repurpose content from other platforms to Twitter? I’d love to chat about your thoughts and experiences in the comments below.

Want more content like this?

More than 45,000 marketers and small business owners subscribe to our newsletter to receive our blog posts and exclusive email-only content.

http://feedproxy.google.com/~r/bufferapp/~3/etFWsW9vyYM/do-twitter-ads-really-jotform-case-study

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close.

As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative.

He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe, it had more than 3.2 million users and its revenues continued to climb every month. It’s also worth noting that all of this happened without taking a dollar in outside funding — a not-so-common story in Silicon Valley these days.

But despite all the good news, there was something that didn’t quite sit right with him.

“Our competitors were super loud on the internet and their user numbers weren’t even close to ours,” he explained to me. “They were announcing one investment round after another, ending up on top of TechCrunch, and we were just quietly going about our business.”

During these moments of reflection, Aytekin realized that, like his competitors, he also had a story to tell.

So he decided to do just that — share his story. But in his own unique way.

Building a brand through stories

The first order of business for Aytekin was simple:

Write stories to share the JotForm journey.

With autonomous teams around him , he was able to dedicate his time to whatever tasks he felt would impact the business the most, so going all-in on content was an easy decision for him.

His first post — How NOT following my dreams enabled me to build a startup with 3.2 million users — was published in a popular Medium Publication, The Startup, and reached over +50K pageviews almost overnight.

His second post — Time off or the top of TechCrunch? — was equally as successful.

“I published these stories on December 18th and 26th respectively”, he explained. “Given their traction and how they resonated with a huge audience, I made my mind up. I was going to get serious about writing in 2018.”

Aytekin had found his niche.

His authentic, honest stories resonated with startup enthusiasts and he decided to write at least two posts per week throughout 2018 to share his journey as founder and CEO of JotForm.

Embracing Twitter: A $24,098 Twitter ads experiment

After his initial success on Medium, Aytekin was keen to share JotForm’s story across multiple channels in order to reach new audiences.

In July 2018, he decided to experiment with Twitter. Specifically, he was curious:

  1. If Twitter could be a great platform to repurpose content
  2. How Twitter ads could help him amplify his content.

After all, Twitter and blogging aren’t really too different:

“Apart from its character limit, Twitter isn’t any different when it comes to sharing your authentic voice,” he explained. “It’s blogging in 280 characters.”

As a platform, Twitter may not have changed too much since over the years — except increasing the character limit from 140 to 280 characters.

But what has changed significantly is the way people use the platform.

Twitter used to feel almost like an RSS feed, full of people sharing links and hashtags, trying to hijack every ounce of attention possible. But now, as Nathan Bashaw pointed out, things are changing:

Some of the best performing tweets nowadays are those that tell authentic stories.

For example, Rodolphe Dutel’s recent tweet about workplace culture really resonated with his audience (and beyond), picking up 31,265 retweets and 134,655 likes.

Would it have been as successful if Rodolphe had simply shared an article link and headline? Probably not.

Kicking off the experiment

Having seen various tweets and threads succeed like Rodolphe’s, Aytekin set out to reverse engineer a “viral” tweet of his own.

The plan was simple:

Repurpose a successful Medium post into a Twitter thread and boost it with Twitter ads to test the limits of Twitter as a platform to spread Aytekin and JotForm’s message. 

In order to craft the Twitter thread, Aytekin used his Medium analytics for inspiration:

With this data, he was able to see which articles had resonated most with his audience and tell a story that he was sure would connect with people on Twitter.

He chose to create a Twitter thread based on his post entitled: ‘Don’t listen to those productivity gurus: why waking up at 6am won’t make you successful’.

Here’s a link to the thread:

The results: 17 million impressions

The aim of this experiment was to test the limits of the Twitter algorithm, and the power of Twitter ads, so Aytekin decided to spend as much as possible on this ad: $24,098 in total.

The tweet generated 17,177,432 impressions on Twitter.

Here are the results in full:

Aytekin didn’t jump right in and spend $24,000 overnight. In fact, when the experiment started, the plan was to spend a maximum of $5,000.

But as the tweet began to take off, the budget was raised accordingly.

“We started this experiment by saying we wouldn’t exceed $5K in spend,” he explained. “But we kept a close eye on the Cost Per Engagement and Impressions, and raised budget accordingly.”

As the advert was seeing super high engagement rates (over 20 percent at times):

And low Cost Per Engagement:

Aytekin continued to ramp up the spend until results started to diminish. In the end, the experiment ran for over a month in total (between July 15 – August 24).

Due to the high engagement, the thread also received plenty of organic reach on Twitter.

Out of 17 million impressions, 4.7 million were organic — so in other words, 27.4 percent of reach was free vs 72.6 percent paid.

Some key takeaways from this experiment follow…

Lessons learned from this Twitter experiment

1. Twitter is a great place to repurpose content

If you’re creating content of any form: videos, blog posts, podcasts, etc, repurposing it across multiple channels is a great way to get the most bang for your buck.

But repurposing doesn’t just mean copying and pasting a link over to Twitter.

If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.

For this experiment, Aytekin could have simply shared a tweet linking to his blog post and boosted it, but I’m sure that wouldn’t have performed anywhere near as well as the Twitter thread.

By using a format native to Twitter, Aytekin was able to share his story in a way that Twitter users would respond to and be happy to engage with.

2. A Twitter thread can help you to achieve multiple goals at the same time

Impressions and engagement are awesome — especially when you’re quite new to the content marketing game.

But when you use a Twitter thread, you’re able to feature multiple types of content within your tweets and achieve various goals.

For example, in the fifth tweet in the thread Aytekin included a link back to the original article on Medium:

This tweet received more than 1.1 million impressions and over 35,000 clicks, helping to drive traffic back to the original post on Medium.

The sixth tweet in the thread mentioned @JotForm and 4,346 people clicked from this tweet to JotForm’s profile to learn more about the business:

Aytekin also picked up 5,752 followers from this thread.

When it comes to planning an experiment like this of your own, try to think about the goals you’d like to achieve:

  • If it’s all about impressions and engagement, you could tell the whole story on Twitter.
  • If you want to drive traffic, add a link back to your website.
  • To increase your following, @ mention your profile.

Remember: It’s important to tell a great story in a native format, so ensure you use your first few tweets to get people hooked into your narrative before including any links.

3. Twitter is a great place to start a conversation

With any highly shared tweet, you’ll always get a few trolls pop up here and there, but if you look past this, you’ll realize that Twitter is still an incredible place to start a conversation and build relationships.

Following Aytekin’s thread, he received plenty of questions about JotForm and how the business operates. This enabled him to build new relationships with people he previously wouldn’t have reached.

So, do Twitter ads really work?

This experiment was designed to test the limits of Twitter ads and the results speak for themselves:

  • Over 17 million impressions
  • 35,000 visits to the original article
  • 5,752 followers for Aytekin
  • 4,346 profile views for @JotForm

But that’s not to say everything was perfect.

Due to the way Twitter ads work there’s no real way to tell exactly how many unique people saw the ad and many people reached out to Aytekin to say they’d seen the ad multiple times.

And for every great conversation started by this thread, there was another slightly negative reaction. It seems that some Twitter users don’t quite accept ads in their feed like they do on Facebook or Instagram, where ads are more ingrained within the platforms.

Overall though, Aytekin sees the experiment as worthwhile:

“Even though the initial cost was high, the 5,000 followers we gained from this experiment are permanent,” he explained.

“Every time I publish a new post, I get clicks, likes, retweets and comments from these followers. So the results are compounding over time. I can’t be sure if they will become long-term, highly-engaged audience members, but they seem to stick around for now.”

And the great thing is that you can replicate this experiment yourself with a budget of any size.

Simply take a piece of content that’s been successful for you on another channel:

  • A highly-viewed Facebook video.
  • One of your top podcast episodes.
  • Your #1 blog post.
  • A copy of your email newsletter.

And repurpose that content into a succinct story on Twitter.

Even if you don’t want to invest any budget in it, repurposing content to Twitter is a great way to connect with your audience and share your stories to another platform.

Have you used Twitter ads? Do you repurpose content from other platforms to Twitter? I’d love to chat about your thoughts and experiences in the comments below.

Want more content like this?

More than 45,000 marketers and small business owners subscribe to our newsletter to receive our blog posts and exclusive email-only content.

http://feedproxy.google.com/~r/bufferapp/~3/etFWsW9vyYM/do-twitter-ads-really-jotform-case-study

Looking to deal with a Tourism & Event Marketing Agency in Wales?

Find  out more via Tourism & Event Marketing Agency Wales

https://mikearmstrongnews.wordpress.com/2018/09/27/looking-to-deal-with-a-tourism-event-marketing-agency-in-wales/

Want to be featured on the new #TourismWales website? Visit the site and get in touch! www.tourism.wales

https://welshbizuk.wordpress.com/2018/09/25/want-to-be-featured-on-the-new-tourismwales-website-visit-the-site-and-get-in-touch-www-tourism-wales/

Great Value Welsh Business Advertising…

Get 12 months advertising on 5 Web Platforms (3 Websites & 2 Web Blogs) and all connected Social Media accounts, that will go out to over 500,000+ followers and readers for just £1,800 (or £150 pm). These Web platforms are: • Advertising on the Award Winning WelshBiz Welsh Business News Blog and connected Social Media, a Welsh […]

https://mikearmstrongnews.wordpress.com/2018/09/14/great-value-business-advertising/

https://welshbizuk.wordpress.com/2018/09/16/great-value-welsh-business-advertising/

Advertising Archives – Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services

Advertising Archives – Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services
— Read on maconsultancycardiff.com/category/advertising/

https://welshbizuk.wordpress.com/2018/09/16/advertising-archives-digital-marketing-agency-cardiff-south-wales-website-marketing-inc-sales-and-marketing-seo-social-media-consultancy-training-services/

Home – Things to do in Franchises

Home – Things to do in Franchises
— Read on thingstodoinfranchises.co.uk/

https://mikearmstrongnews.wordpress.com/2018/09/15/home-things-to-do-in-franchises/

Great Value Business Advertising…

Get 12 months advertising on 5 Web Platforms (3 Websites & 2 Web Blogs) and all connected Social Media accounts, that will go out to over 500,000+ followers and readers for just £1,800 (or £150 pm).

These Web platforms are:

• Advertising on the Award Winning WelshBiz Welsh Business News Blog and connected Social Media, a Welsh Business News Blog with a DA of 31 and a following of 100,000+ people across social media which is used to drive traffic to the sponsored content.

Landing Pages from £50, Advertorials from £50 and Banner Ads from £50…

For our full Package and Prices please see our Product Pricing PDF.

• Advertising on the Welsh Events Blog, a Welsh Events Blog with a DA of 22 and a following of 20,000+ people across social media which is used to drive traffic to the sponsored content.

Landing Pages from £50, Advertorials from £50 and Banner Ads from £50…

For our full Package and Prices please see our Product Pricing PDF.

• Advertising on the Things to do in Cardiff Website and connected Social Media, a Cardiff Attraction & Business Advertising Website and Directory with a High DA and a large amount of visitors due to its high popular keyword traffic and connected site traffic.

Micro-sites £50 setup and £30 per month and Banner Ads from £35 – £100 per month…

For our full Package and Prices please see our Product Pricing PDF.

• Advertising on the Tourism.wales Website and connected Social Media, a Welsh Tourism Website which uses pay per click advertising on key search phrases and social media to drive traffic to the website.

Listings from £50 to £495 per year and Banner Ads from £50…

For our full Package and Prices please see our Product Pricing PDF.

• Advertising on the Events.wales Website and connected Social Media, a Welsh Events Website which uses pay per click advertising on key search phrases and social media to drive traffic to the website.

Listings from £50 to £495 per year and Banner Ads from £50…

For our full Package and Prices please see our Product Pricing PDF.

Get in touch with our Tourism & Event Marketing Agency in Wales?

If you are interested in this amazing Welsh Business Advertising opportunity for September , or you want to discuss this opportunity in more detail, please call: 07517 024979 or email: maconsultancy1@gmail.com .

To see our other Advertising Package Options and Prices please click here:

Welsh Business Marketing – Advertising Options and Prices 1.1

Great Value Business Advertising…

LinkedIn Dynamic Ads Enable Marketers to Engage Propsects with Ads Automatically Personalized to Them

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format.

Introducing Dynamic Ads

LinkedIn has released a new ad-type called Dynamic Ads. In the Dynamic Ads launch blog post, LinkedIn’s Ayusman Sarangi explains:

“Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles. With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.”

For example, with Dynamic Ads you can personalize the ad creative to feature member profile details such as their photo, first name, company, and job title. LinkedIn says this will “capture your audience’s attention in a way that standard display ads can’t.”

Early results sound promising too as LinkedIn has shared that Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.

Here’s an example of how LinkedIn Dynamic Ads look on its website:

Using Dynamic Ads across your customer journey

With Dynamic Ads, you just need to write your ad copy, set up the creative and then LinkedIn will automatically personalize your campaign for each person you target.

Dynamic ads are available in three different formats — Follower ads, Spotlight ads and Content ads — and can be used across your marketing funnel to connect with prospects at different stages of their journey.

At the top of your funnel, you could use Follower ads to build brand awareness, engagement and convert target audience members into engaged Company Page followers.

Procore Technologies has used Dynamic Ads for brand awareness as it expands its presence across the globe and the brand’s Social Media Marketing Specialist, Heather Barnhart, explained to LinkedIn:

“Our need for brand awareness in each region was imperative. LinkedIn Dynamic Ads were a great way to quickly create personalized follower ads targeting the exact audience we are looking to attract.”

With middle and bottom of funnel prospects, you could use “Spotlight” or “Content” ad formats.

Spotlight ads allow advertisers to showcase products, services, events, and more. And when members click on your Spotlight ad, they’ll instantly go to your website or landing page.

The third Linkedin ad-type, Content ads, can be used to generate leads or drive content download conversions.

LinkedIn says that Content ads can be used to “bring a relatable touch to content promotion.” In its own ads, LinkedIn likes to place the author’s picture in the creative to humanize the ad and show that there are real people behind every piece of content it creates:

Note: Content ads are currently only available to businesses with managed LinkedIn advertising accounts. 

Will you be using Dynamic Ads?

LinkedIn Dynamic Ads are now available directly in Campaign Manager and within Campaign Manager, you can also leverage A/B testing to optimize the performance of your ads.

What do you think about this new advertising format from LinkedIn? Is it something you’ll be experimenting with? Let us know in the comments.

Want to learn more about growing your business on LinkedIn? Check out our recent episode of The Science of Social Media on growing your LinkedIn Company Page:

http://feedproxy.google.com/~r/bufferapp/~3/mHnWF9y-4pc/linkedin-dynamic-ads

New Business Advertising Opportunity In Cardiff for just £30 per month + small set up fee on Things To Do In Cardiff Business Directory…

New Business Advertising Opportunity In Cardiff for just £30 per month + small set up fee on Things To Do In Cardiff Business Directory… https://welshbizuk.wordpress.com/2018/08/11/new-business-advertising-opportunity-in-cardiff-for-just-30-per-month-small-set-up-fee-on-things-to-do-in-cardiff-business-directory/ — Read on welshbizuk.wordpress.com/2018/08/11/new-business-advertising-opportunity-in-cardiff-for-just-30-per-month-small-set-up-fee-on-things-to-do-in-cardiff-business-directory/

https://digitalmarketingagencywales.wordpress.com/2018/08/11/new-business-advertising-opportunity-in-cardiff-for-just-30-per-month-small-set-up-fee-on-things-to-do-in-cardiff-business-directory/

https://welshbizuk.wordpress.com/2018/09/05/new-business-advertising-opportunity-in-cardiff-for-just-30-per-month-small-set-up-fee-on-things-to-do-in-cardiff-business-directory-10/

New Advertising Opportunities Available on Tourism.wales | For more info call: 02920 100 262














 

Find out more via Tourism.wales | For more info call: 02920 100 262

https://mikearmstrongnews.wordpress.com/2018/08/30/new-advertising-opportunities-available-on-tourism-wales-for-more-info-call-02920-100-262/

New Business Advertising Opportunity for Cardiff Businesses, Attractions and Tourist Destinations…

TTDi-Cardiff-min logo (Things To Do In Cardiff Logo)

Things To Do In Cardiff is a new Tourist Attraction, Event and Business Advertising Directory and Platform that really delivers advertising results for Local Attractions, Local Events and Local Businesses. The Things To Do In Cardiff website and business directory is part of the UK wide “Things To Do In” franchise and offers businesses in Cardiff, South Wales and The South West, various Business Directory Advertising Opportunities.

For more about “Things To Do In” please see the about us section of the Things To Do In Cardiff website and directory and see below for more about the Things To Do In Cardiff Business Directory Advertising Opportunities.

Things To Do In Cardiff Business Directory Front Page:

Local Business Advertising Opportunities for Cardiff Attractions and Businesses as well as those around South Wales and the South West:

You can advertise on the Things To Do In Cardiff, Local Attraction & Business Directory from just £35 (For a Banner Ad) although there are larger banner advertising opportunities also available through out the website.

The main way to advertise you business on the Things To Do In Cardiff Business Directory and Website is to have a microsite on the Website and a listing in the Cardiff Business Directory.

You can have a Microsite (Similar to these 5 examples) built and promoted on a regular basis for just £299:

Things To Do In Cardiff Business Directory Microsite Example 1:

Introbiz Business Network in Cardiff, South Wales…


To see the Introbiz microsite on the Things To Do In Cardiff Business Directory or the Introbiz website, please follow the link.

Things To Do In Cardiff Business Directory Microsite Example 2:

Lexus Cardiff…



To see the Lexus Cardiff microsite on the Things To Do In Cardiff Business Directory or the Lexus Cardiff website, please follow the link.

Things To Do In Cardiff Business Directory Microsite Example 3:

Website Design Agency Wales – 333 Websites

To see the The 333 Websites microsite on the Things To Do In Cardiff Business Directory or the The 333 Website’s website, please follow the link.

Things To Do In Cardiff Business Directory Microsite Example 4:

Lookout Cafe Bar in Cardiff Bay…

Things To Do In Cardiff Business Directory Microsite Example 5:

Introbiz Expo – Wales’ Biggest Business Expo…

To see the Introbiz Expo microsite on the Things To Do In Cardiff Business Directory or the Introbiz Expo website, please follow the link.

Some of the benefits of joining the Things To Do In Cardiff online business advertising directory…

  • We build you your very own microsite.

  • We give your company a direct relative link from the top of page one of all major search engines.

  • We advertise your company on our social media channels.

  • We include a Google map.

  • We show your business to thousands of potential customers weekly throughout our sites.

  • We show your company to all the other business owners on our sites.

  • Your own website and social media pages will be linked to your microsite.

  • We believe we are the most cost effective form of online advertising your company can do.

  • We have hundreds of page one search terms.

  • We show your company to the many hundreds of business owners that have already joined Things To Do In.

All of this for just £299 per year or £30 per month!

What to do next if you want your very own microsite and listing on the Things To Do In Cardiff directory!

You can sign up for your very own microsite by following this link to the Things To Do In Cardiff Directory or call 07517 024979.

Want a Banner Advert on the Things To Do In Cardiff Business Directory?

If you would like a banner advert on the Things To Do In Cardiff Directory or any of our other Things To Do In Business Directories please call: 07517 024979 or 03335771959.

Things To Do In Cardiff banner-ad£100

Things To Do In Cardiff Business Directory Additional Advertising Prices…

Things to do in Cardiff Advertising prices

For more Things To Do In Cardiff & Things To Do In Wales please see our Welsh Events Blog which also includes opportunities for Marketing your Attraction or Event.

4 Ways Social Media Can Improve Your Customer Service

Social media customer service is the latest resource that enterprise leaders are implementing to uplift their organizations. Enterprises are leveraging social media in a way that builds brand awareness, promotes sales and improves community relations.

Exceptional customer service promotes growth and provides businesses with coveted firsthand, word-of-mouth referrals, which remain unsurpassed as the best way to elevate brand credibility. Using popular social media platforms such as Facebook and Twitter, savvy business leaders are magnifying the value of their brands.

Today, consumers post their opinions – good or bad – on a digital global stage, making it more critical than ever for business leaders to ensure that they are effectively managing their online presence and engaging with their consumer base.

Allowing a comment to go unanswered or taking too long to reply to a mention are among the biggest mistakes made by online players.

Resultantly, adept organizations now manage their social media assets around the clock using specialized monitoring software. The enterprises maintain teams that respond immediately to online comments and reviews as well as social media mentions.

The following excerpts reveal 4 more ways that enterprise leaders use emerging social media practices to improve customer service.

1. Transparency

Social media provides enterprises with a fast, simple and transparent channel for communicating with consumers. Any consumer with an Internet connection can see and watch your customer service activities via social media.

This means that companies and organizations have the opportunity to really showcase that they are a top-notch enterprise that really cares about and listens to their customers.

If companies fail to respond to media mentions, it’s going to be obvious to everyone using those social channels.

2. Reduced Expenses

Social media customer service is the most cost-effective way to respond to consumer queries and concerns. It costs about $1 per interaction, while traditional phone support costs around $6. More than half of all United States consumers use social media platforms.

In addition to using social media to connect with family members, friends and professional peers, consumers are increasingly adopting social media as way to reach a customer service representative at various enterprises. In fact, 67-percent of today’s consumers use social media to connect with brands.

3. Improved Customer Service

Customer service representatives should be there to help, not to hide. Enterprises with poor customer service spend valuable resources attempting to repair brand credibility and image, and too many customer service platforms are difficult to use and can seem to take forever.

Not only do you make the customer come to you, but you also waste a good deal of their time. By meeting consumers where they spend a lot of their time – social media – you can greatly improve the quality of your customer service.

Despite the fact that rapid customer service response is the new status quo, only 12-percent of today’s enterprises respond to social media customer service inquiries – at all.

Obviously, firms have a lot of work to do before meeting this new expectation, presenting an opportunity for enterprise leaders that bring their organizations up to par. In the end, impeccable customer service improves enterprise profits.

4. Direct Access to Target Market

Social media cuts out the middleman and gives companies and organizations direct access to their target markets, enabling firms to see what consumers want, what changes they’d like to see and what enterprises can do to improve their performance.

This is especially true for improving performance within marketing efforts. Thanks to social media, audiences are calling out companies and organizations that are making missteps in regards to social and political values.

Take diversity, for example, where up to 83% of audiences have found marketing campaigns most successful when they better represent our diverse modern society.

Studies show that 49-percent of consumers will make a purchase after receiving a prompt response to queries via social media. Consumers who receive prompt responses through social media channels are more likely to remain brand loyal and provide word-of-mouth referrals.

When implemented correctly, social media customer service encourages consumer spending, improves operational efficiency and increases organizational performance.

While forward-thinking executives use social media to optimize service efficiency, they also use the resulting data to gain valuable insights into consumer-enterprise engagement. Big data analysis helps enterprises form strategies for meeting corporate objectives.

This information provides a priceless understanding of what customers want and need. Additionally, the insights garnered from social media engagement analysis helps enterprise leaders stay a step ahead of their competitors.

Moving forward, the demand will increase for rapid-fire customer service delivered via social media platforms. In order to deliver exceptional service, business leaders will ensure that company representatives fulfill consumer expectations quickly using this invaluable resource.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 4 Ways Social Media Can Improve Your Customer Service appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/07/4-ways-social-media-can-improve-your-customer-service/