Category: Advertising

Business Advertising Franchise Opportunities… #UKBiz #Franchises #Business #Advertising #BusinessAdvertising

Listen to the most recent episode of my podcast: Business Advertising Franchise Opportunities UK with Things To Do In Ltd – Contact #MikeArmstrong 💷💰 https://anchor.fm/mike-armstrong9/episodes/Business-Advertising-Franchise-Opportunities-UK-with-Things-To-Do-In-Ltd—Contact-MikeArmstrong-efvfr0

Business Advertising Franchise Opportunities UK with Things To Do In Ltd – Contact #MikeArmstrong regarding this great business franchise opportunity 💷💰on any of the contact information on the Mike Armstrong Website – https://MikeArmstrong.me – The business franchise opportunity is available in any town or city in the UK & Ireland including an Advertising Business Franchise Opportunity in England, A Business Advertising Franchise Opportunity in Wales, An Advertising Business Franchise Opportunity in Scotland and a Business Advertising Franchise Opportunity in Northern Ireland & the Republic of Ireland. These business franchise opportunities are ideal for Sales people, especially Advertising Sales people. – Another King of Marketing Episode #KingofMarketing by UK Entrepreneur Mike Armstrong #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstronarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike / Michael Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

How to Tell a Captivating Brand Story

Using storytelling as a tool for brands to engage consumers is not a new concept and it usually doesn’t take much convincing to get brand executives on board. After all, stories are how our brains make sense of the world. They’re how we relate to each other, how we create meaning from our own experiences, and how we humanize brands to create a more personal experience for consumers.

If you want to incorporate more captivating storytelling into your brand messaging this year, the tools below are a great place to start.

Focus on your purpose, not your product

Founders are often shocked to hear that the products they’ve worked so hard to perfect should not actually be front and center of their brand story. As hard as it is to hear, your product is not your story. Rather, your story lies in your purpose – your reason for existing at all. Your products are just part of your toolset to help you get there.

Nike is a great example of this concept in action. Nike’s mission is to bring inspiration and innovation to every athlete in the world (and if you have a body, you’re an athlete). With this mission as the driver of their ad campaigns and social content, they share stories like this and this, which have little to do with their products and everything to do with their purpose.

It’s difficult to tell emotional stories about products and much easier to elicit emotion from a mission. By telling stories that speak to their mission of inspiring the athletes in all of us, Nike creates an emotional connection to their brand that engages consumers and creates space for them to sell pretty much anything, as long as it feeds this mission. Nike could release a pair of shoelaces that support this brand purpose tomorrow and we’d all undoubtedly flock to the stores to purchase them, not because we believe that shoelaces are imperative to strong athletic performance, but because we believe that Nike supports us as athletes.

Name the hero (and the villain)

Your customers are the heroes of your story, so make that known by naming the villain they’re up against. It could be global warming, or toxic makeup, or the patriarchy. Whatever problem your brand hopes to solve, it must be front and center in your story.

Not sure who to villainize in your story? Think back to your purpose. What are you protecting your customers against? What behaviors does your brand attempt to change with its existence? The enemy does not need to be your competitor. It can simply be the problem your brand aims to solve through its products, mission and messaging.

Think of your brand as a guide or mentor of sorts, steering your customers (the heroes) along the path toward their goal. Your products are part of the toolkit to help defend against the villain.

Dove does a great job of positioning the brand as a mentor on their mission toward eradicating low self esteem among girls and women worldwide. Over and over again, they tackle the villain of low self esteem through creative campaigns that portray its perils, often due to unrealistic societal expectations and dangerous stories we tell ourselves or have been told through media and pop culture. They portray their consumers as the heroes of their own stories, with Dove acting as a guide to help these heroes get to where they’re going (in this case, the other side of the self esteem scale).

Share mishaps and misadventures

A captivating story arc is just that – an arc, not a straight line. As such, it must include some trials along the way in order to keep things interesting. Not only that, but these experiences build trust between brands and consumers. Sharing vulnerable stories humanizes your brand and creates a sense of shared experience.

I love to look to Rachel Hollis as an example of this in action. Rachel Hollis is a brand in her own right, and her purpose is to support personal and professional growth for individuals who crave it. She backs this brand purpose by sharing captivating stories of her own success and the details of how she came to be where she is today.

However, she’s not afraid to share micro-moments of failure or setbacks with her audience as a means of humanizing her brand and keeping her audience engaged with a relatable story. She’s shared the ebbs and flows of her success in two of her NYT bestsellers and often takes to Instagram to highlight some of her more vulnerable moments, like this one and this one.

Don’t feel pressured to create a fairytale ending

Finally, I’ll leave you with what I think is one of the most important ingredients for successful storytelling. We’ve been trained to view a story as incomplete if it doesn’t include a happy ending where the villain is slain and the mission is accomplished. Let go of this pressure to share your story inclusive of a neatly packaged ending and embrace where you are right now on the journey, whether it’s celebrating a win or in the throes of a battle. A mission-driven brand launch usually signifies the beginning of a captivating story, not the end, and if you’re true to your brand from day one, you’ll undoubtedly build a loyal consumer base that lifts you up through rough patches.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How to Tell a Captivating Brand Story appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/how-to-tell-a-captivating-brand-story/

Kivapour in Ireland now offering home deliveries…

Established in 2014, Drogheda, Co. Louth, Ireland.
Our goal at Kivapour is to personalise each and every consumers experience with us to find the best suitable devices and flavours for the unique touch of our customers.
We deliver the best experience on a personal level, not only for our loyal customers, but also first timers.
We are a dedicated team who drive to expand our experience and knowledge on the vaping industry and are here to help with any questions you may have, whether you are a beginner or an advanced user.
We have tried and tested all our products from the brands we stock. We are always searching for new and the best products to stock for our customers on a daily basis.
If you have any questions, feel free to call into our stores in Drogheda, Co. Louth & Balbriggan, Co. Dublin. Or simply visit our online store or call us on 083 807 2224.
Make sure to follow us on Instagram: @kivapour.ie and Twitter: @kivapour_ie

— Read more and buy online at kivapour.ie/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Mobile Friendly, Optimised Websites with Social Media Marketing Integration from just £333 from Cardiff Web Design Company 333 Websites

Get a Brand New Mobile Friendly WordPress Website with Free On-site Optimisation and a Blog with integrated Social Media Marketing from just £333 and £33 per month.

Cardiff Web Design Company 333 Websites offers Web Design & Web Development Services for Startups and SME’s.

— Find out more and buy online at www.333websites.co.uk/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Why Reddit is Launching a Community-Driven Advertising School

With the sudden shift away from the classroom in many parts of the globe, billions are learning from home and left wondering whether the adoption of online learning will continue to persist post-pandemic. Platforms are rising to the occasion and offering resources and tools amidst the unknown future of the education market including Reddit.

In the spirit of helping those impacted boost their job skills, which could also help to facilitate more connections within the professional community, the platform is targeting younger demographics via a new online advertising school program titled, “r/Advertising School.”

A community-driven learning opportunity

Kicking off on June 1st and taking place weekly, classes of up to 50 students will gather with a teacher — director level or above — specializing in their area of expertise. The program encompasses a range of creative disciplines in the advertising space including art direction, copywriting, production, media planning, brand building, digital/social.

Each class will consist of a half-hour of lecture with actionable takeaways and 15 minutes of discussion. Following this, the instructor will issue an assignment to the group. Students who complete the assignment can submit it for review and solicit feedback and insights into their work from others in a collaborative style.

Following the sessions, video conferences will immediately be posted on Reddit at r/Advertising, so any community member will be able to participate. Community members can ask questions or inquire about the assignment and additional resources throughout the week as a follow-up.

The spearheads

The concept behind R/advertising was conceived by Joe Federer, Reddit’s former head of brand strategy, Goodby Silverstein and Partners’ Dan Greener, Neha Guria and Edward King, and Shannon Smith, a freelance art director.

Per Ad Age, Greener and Federer had been inspired after connecting at a Reddit workshop and conversations on the advertising subreddit. Federer currently moderates the r/Advertising community and recently hosted several community happy hours during which he and Greener noticed an uptick in interest in those looking to engage and learn more about advertising opportunities. “We thought it would be cool to formalize these—bring in a few pros way smarter than we are to educate the community and beyond. And then with COVID, people started losing their jobs and internship, and we thought now would be the best time to provide this sort of free resource to a community already struggling to get back on its feet,” said Greener.

Ultimately, the goal is to get students to hear perspectives from practitioners from agencies and leading companies including Gooby, Grey, Apple, Truth and Consequences, and production company Tool. From there, it is the hope they’ll be more informed before dedicating time and financial resources to portfolio school. “Maybe we could get students who wouldn’t have ordinarily considered a career in advertising into the game—or help folks who are struggling to get a leg up,” Greener added.

The future of online learning

From presentation skills to critical and creative thinking to personal branding, now more digital literacy is imperative, and added skills of digital technologies are not only needed but required in this “new normal.” With this, embracing the communication and marketing tools at your disposal are key as the definition of “marketable skills” continues to evolve. As an example, digital certification is a booming trend with Facebook’s Blueprint, Twitter Flight School, Hubspot Academy, Hootsuite, and Pinterest Academy leading in the space.

While the future of the marketing and advertising industry remains unknown, and many universities around the country celebrate graduations and new chapters for young professionals, these are the platforms lending a hand to prepare them. As they navigate emerging expectations, being able to respond and adapt quickly will be key and these educational resources will provide the practices and tip needed to advance their careers in fundamentally positive ways.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Why Reddit is Launching a Community-Driven Advertising School appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/why-reddit-is-launching-a-community-driven-advertising-school/

Web Design Penarth, South Wales

Web Design

Web Design Caerphilly, Cardiff & Newport in South Wales

So, are you looking for Web Design Penarth (or Web Design Penarth Marina)?

Here at 333 Websites, we are a Penarth, Caerphilly, Cardiff & Newport based Web Design Company offering web design Penarth services to businesses all over South Wales including the offering of Web Design services via our Penarth Marina Office in South Wales…

Affordable web design Penarth packages for businesses and individuals…

Our Web Design Penarth website customers receive the following:

  • Web Design Penarth
  • Free .co.uk domain name

  • Mobile Friendly Website / Responsive Website

  • Unlimited Website Support

  • Penarth, Cardiff, Caerphilly & Newport, South Wales based Website Support Staff

  • Unlimited Email Addresses

  • Penarth, Cardiff, Caerphilly & Newport, South Wales based Website Project Manager

  • Website Design Caerphilly

  • Website Development Penarth

  • Website Training Videos Penarth

  • Content Management System

  • Website Blog & Integrated Social Media

  • Website Backups

  • SEO Advice & Support to help you make a return on your investment

All this from just £333 and £33 per month for hosting, security & support (or £430 with a new business logo included and £33 per month).

Why use us for your web design Penarth requirement?

You should use us because our web design & development team is well rounded, very experienced and very customer focussed.  We believe that our offering represents the best value for money Web Design Penarth services available in the market place.

What our Web Design Penarth Team includes:

  • The 333 Welsh Websites team
  • Graphic design team
  • Linux technical team (hardware and software)
  • Web Marketing Specialists & SEO Specialists
  • Experienced Business & Corporate Account Managers

“Our Team will work with you on your new Website”

For more about the Team please see our about us page.

For more about the two different website packages that we offer please see our Web Design home page (we also offer website with SEO Services packages which include onsite and offsite optimisation services) or to buy your website online now, please visit our online payment page:

 

Areas of Penarth and the surrounding areas of South Wales covered by our Web Design Penarth services:

Web Design Cardiff

We provide Web Design services to Penarth, Penarth Marina, Cogan, Sulley and the Vale of Glamorgan including Barry, Cowbridge, Rhoose, St Athans, Llantwitt Major etc.

We also provide web design services to places in the greater South Wales area including Cardiff, Cardiff Bay, Caerphilly, Cowbridge, Barry, Penarth, Llantwitt Major, Nelson, Pontypridd, Aberdare, Mountain Ash, Llantrisant, Talbot Green, Newport, Cwmbran Pontypool, Ebbw Vale, Brynmawr, Abergavenny, Merthyr, Monmouth etc.

— Read more on www.333websites.co.uk/web-design-Penarth-the-vale-of-Glamorgan/

You can buy a website online now at – www.333websites.co.uk.

333-websites-ad

MA News

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Fast Turnaround and Affordable UK Printing…

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Wingstop Is Paying Fans To Walk Around In Free ‘Wearable Billboards’



Image via Wingstop

Wingstop is now offering fans free merchandise and paying them US$10 each to promote the brand on their Instagram accounts.

All you have to do is take part in a giveaway, commencing on 9 March, that could earn you a hoodie with the words, “This is an ad for Wingstop,” plastered across. You can then shamelessly share your OOTD on social media, which will be rewarded by Wingstop.

“Our fans are continually asking us to sponsor them and Wearable Billboards draws on this insight,” Christina Clarke, chief marketing officer, told in a press release. This new out-of-home promotional effort ensures the company can “engage with brand loyalists in a way that only Wingstop can.”

More details can be found here.

View this post on Instagram

You've been asking us to sponsor you for years. And, well, we heard you. Coming soon, the first merch you get paid to wear. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 4, 2020 at 11:00am PST

View this post on Instagram

Wingstop Wearable Billboards are finally here. Get the merch you get paid to wear. But get it fast, limited quantities available. Link in bio. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 9, 2020 at 9:00am PDT

[via Thrillest, cover image via Wingstop] http://www.designtaxi.com/news/408990/Wingstop-Is-Paying-Fans-To-Walk-Around-In-Free-Wearable-Billboards/

Things to do in Franchises…

‘THINGS TO DO IN’ FRANCHISE OPPORTUNITY

Your very own ‘work from home’ business

No experience necessary

Earn in excess of £50,000 in your 1st year

Be part of one of the most exciting, fastest growing online business directories in the UK

After an outstanding first 24 months, THINGS TO DO IN are offering the opportunity to become part of their exceptionally successful business.

WHAT IS ‘THINGS TO DO IN’?

‘Things to do in’ is the brainchild of serial entrepreneur ‘Paul Nash’.

The business consists of an online business directory which sits in prominent positions throughout all the major search engines for some of the most commonly used search terms in the industry.

Any new business added to a ‘Things to do in’ directory can expect to see fantastic results throughout Google. There is no other directory that we are aware of that can make such a statement. The results are simply outstanding with new businesses joining daily at an ever growing rate.

The business has gone from strength to strength over the last 24 months attracting attention from both consumers and also national media.

Click video above to watch ‘Things To Do In’ introduction

What do i get with a ‘things to do in’ franchise?

Full training and ongoing support (no experience necessary)
Fully responsive ‘stunning’ website directory ready to use
Gloss business cards
Full use of our ‘in house’ design and advert creation team
Stationery starter pack
Website maintenance support
Potential to earn up to £100,000 by year 2
Complete exclusivity in your chosen area
A chance to be part of the most exciting, fastest growing online business directory in the UK

IS IT DIFFICULT TO DO?

Absolutely not. You need no previous experience whatsoever in sales or websites/marketing. All you need is an upbeat, friendly attitude and a good work ethic. The rest is given to you by us, including full training and ongoing support.

About the franchise

Things To Do In Is a unique, local online business advertising directory which was set up in late 2013, the idea came about because we owned a children’s zoo in Clacton on sea and had decided to research how our customers had found us.

So we asked all of our customers how they had heard about our zoo and they would answer, seen the sign outside, been before, local, recommended etc,

but we soon noticed that around 70% of all customers had ticked the internet section so we then started asking everyone who said internet what search term they had entered and to our surprise 90% of these customers said oh we just typed in “things to do in Clacton” and when we entered this on Google this just brought up trip-advisor and days out with the kids.

There was no things to do in Clacton and so we bought this site and soon realised it was available in most towns throughout the UK and so the idea was born and it was amazing that it had not been bought before considering it’s the most searched term out there for anyone looking for something to do in a town or wanting to know what’s happening in their own town.

Things to do in was started as an attraction based business as the name implies, but it has now evolved into a unique local online business advertising directory, in fact almost all businesses that have joined us owe their first page ranking solely to the fact that they have their business advertised on our sites.

How will I get work?

There are many ways of getting work which equates to adding companies to our “Things To Do In sites”.

One of the great things about this Franchise is if you are not feeling a 100% you can email companies direct from home to set up appointments or better still, call companies and get meetings set up.

If you want to get out and about (which is the best way of getting new businesses on board) then you can go out and meet with companies. We have found this to be the most productive and enjoyable way of meeting new business owners and is a fantastic way of getting new businesses on board. When you tell them what we offer and for the price we offer it for, you will the fantastic response and the many businesses that join.

You can also go to networking groups or business shows. There are no limits to the way you can add companies and make some great friends along the way.

You can work the hours that suits your lifestyle. No more being tied to a desk or stuck in a factory. Being your own boss but with all the support you will ever need and make some great friends along the way.

What areas can I work in?

You can pick the area that suits you best if it’s still available. Most franchisees will pick their own local area to save on travelling costs and time and the fact being you may know many company owners already.But there is nothing to stop you owning two or more areas. We try to make each area that we franchise have 2,500 businesses.

SALES POTENTIAL…WHAT CAN YOU EARN?

We would expect you to earn over £50,000 with very low outgoingsand in excess of £100,000 in year 2.
What are we looking for in a potential franchisee

We are looking for a people’s person, who likes talking to and meeting people, if you have sales and some internet experience then great but if not we will give you full training in both fields.
What will this cost me?

The cost of this Franchise is £9,950
What are you waiting for?

This asking price offer is for a limited time only whilst we are building our brand Nationally. Contact us today to speak to one of our friendly advisors to see if your area is available and find out more about this exciting opportunity.

— Read more on thingstodoinfranchises.co.uk/

If you need more info or want to discuss anything further please call Mike on 07960 872549.

Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

— Read more on mikearmstrong.me/find-things-to-do-in-cardiff-on-the-things-to-do-in-cardiff-directory-website/

WelshBiz Blog featuring Welsh Business News

Tourism Wales | Find Great Holiday Ideas or Visit Wales For Family Breaks, Weekend Getaways and Walking Holidays

The Best Places To Visit In Wales & Stay in Wales

The smallest of mainland Britain’s component countries, Wales offers many wonderful reasons to visit. The south includes cosmopolitan Cardiff, a good base from which to begin exploring the rest of the country. With its splendid castle, arcades, and historic buildings, it’s a city with plenty of places to visit and things to do. When you’re ready to venture further afield, you’ll find an abundance of attractions, including more than 400 castles and fortifications, gardens, breathtaking scenery, and heritage railways. However you decide to spend your time in Wales, rest assured you’re in good hands; the Welsh are some of the most interesting, easygoing people you’ll find anywhere.

— Read more on tourism.wales/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Business Advertising Opportunities with MAN Media on Mike Armstrong News & One Stop Entrepreneur Shop Website – #MANews

MAN Media Advertising Opportunities on the Mike Armstrong News & One Stop Entrepreneur Shop Website – #MANews

Read more on mikearmstrong.me/man-media/

Discounted Stoves & Fires Online🔥 from Mike Armstrong News & One Stop Entrepreneur Shop – MA News

Discounted Stoves & Fires 🔥 | Mike Armstrong News & One Stop Entrepreneur Shop – MA News
— Read on mikearmstrong.me/discounted-stoves-fires/

 

WelshBiz Blog featuring Welsh Business News

Affordable Web Design UK 🇬🇧

Affordable Web Design UK 🇬🇧

Affordable Web Design UK 🇬🇧

— Read on mikearmstrong.me/affordable-web-design-uk/

WelshBiz Blog featuring Welsh Business News

Welsh Events from the Mike Armstrong News & One Stop Entrepreneur Shop Website – #MANews

Welsh Events from Mike Armstrong News & One Stop Entrepreneur Shop – MA News

— Read on mikearmstrong.me/category/welsh-events/

WelshBiz Blog featuring Welsh Business News

Grab an affordable website from Cardiff Web Design Company 333 Websites in Wales

Home – Cardiff Web Design Company 333 Websites in Wales

Home – Cardiff Web Design Company 333 Websites in Wales

— Read more on marketing.wales/home-cardiff-web-design-company-333-websites-in-wales/

YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts

Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube.

To tap into this trend and how more shoppers are using video in their buying journey, the Google-owned platform is introducing Shopping ads to its home feed and search results.

Capture users earlier and make it personal

“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, Vice President of E-commerce at Puma Group. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers.”

Puma is just one debut advertiser of the Shopping ad product, but the company’s experience points to promising results for other brands eager to expand their visual advertising efforts.

As depicted below, the display will be very similar to other ads delivered through Google’s platform including Search, Shopping, and various partner websites and the larger Google Display network. More specifically, they’ll be targeted and delivered based on a user’s interest leveraging details about the product and the brand.

Instead of having to specifically enter the name “Puma” in a search bar to see ads for running shoes, simply expressing an interest in running could trigger ads from other retailers offering related gear highlighting different products and prices.

The new YouTube ads are just one update from Google as it looks to become more of a visual advertising option for brands.

Drive action through interactivity

The company also shared that it’s working towards enhancing the interactivity of ads within videos themselves so they’re more actionable. For example, clicking on a video to be directed to store location specifics and interest forms. In the coming months, this will be expanded to sitelink extensions for TrueView for action ads, making it more seamless to navigate to additional landing pages such as holiday catalogs. A beta test conducted with 30 advertisers yielded a 23 percent boost in conversions after added sitelinks.

Fuel inspiration through rich imagery

In a study led by Google in partnership with Ipsos, 85 percent of people take action within the first 24 hours of discovery — spanning actions including reading reviews, comparing prices, or committing to purchase.

In the spirit of these findings, Showcase Shopping ads are now available on Google Images with the intent of making it easier to browse more products from a single click through grouping related products together. With additional categories like cosmetics and electronics, the hope is to boost consideration and create a unique experience for those unfamiliar with a specific brand.

Online shopping is most definitely not a one-size-fits-all game. People expect personalization and targeted ads whether they’re shopping for themselves or someone else and they have less time to do it. It’s up to brands to make experiences frictionless and efficient through listening, anticipation, and being present when it matters.

WATCH THE SMWNYC 2019 RECAP

The post YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/11/youtube-brings-shopping-ads-to-the-home-feed-what-it-means-for-your-visual-advertising-efforts/

How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room for itself with a new update: Dynamic Ads, a feature that automatically creates and updates product ads to run for you within the app.

Here’s a breakdown of its key benefits and how you can begin to implement them into your strategy:

Enhanced creative quality

Utilizing the product images and information you upload, Snap’s Dynamic Ads will create customized, built-in templates for you. As a result, you can easily create variations of different Snap ads in vertical view format.

“Snapchat Dynamic Ads now allow brands to create real-time optimized mobile ads quickly and at scale, with products showcased in visually-appealing templates that feel native to the app,” said Snap Group Product Marketing Manager of Direct Response Kathleen Gambarelli.

Increased return on effort

To avoid having your ads feel generic, you can use the same product image across five different template styles as depicted below.

In this way, you can spice up your offering and showcase the product in a different way with minimal added effort and no manual work needed. What this ultimately boils down to is more time and resources freed up to put behind the growth of your business and less on designing.

Greater ad relevance

An important and ever-present question plaguing marketers today is how can I remain relevant in an age of information abundance and younger audiences?

With Snap’s newest update, you can sync a product catalog, identify which audience you want to prospect or re-engage, and then pass the baton off to the platform to deliver the ad in real-time. In addition, as changes to the product occur such as pricing or stock availability, ads will automatically adjust accordingly. The big draw here is that you can run ‘always-on’ campaigns giving you the ability to continuously tailor the user shopping experience based on their interests.

If your ads are continuing to drive great results, you have the option to maintain your data flow and Snap will run the ad with the latest information so you don’t have to continue to update your listings. As the saying goes, sometimes the approach of not fixing what isn’t broken is the simplest and most effective. Bare in mind however, as a best practice you should aim to always have your finger on the pulse of the conversation versus setting and forgetting.

Success stories

Brands that have already tested the product include online fashion retailer Princess Polly Clothing and accessories brand, Vitality. The former reported that dynamic ads drove a 66 percent increase in CPP and a 171 percent boost to ROI.

Vitality described its ability to reuse existing product feeds to create high-quality full-screen ads with the new update. Through these efforts, the company saw a 21 percent increase in cost per purchase and a 29 percent increase in return on ad spend.

“Although it’s early, we’re seeing very promising results — our Dynamic Ads campaigns are driving a 66 percent decrease in Cost Per Purchase and a 286 percent increase in ROAS compared to our 2019 re-engagement Initiative running simultaneously,” reported Chris Ratterman, Founder & CEO at Shady Rays and another beta test partner.

Finally, The Ridge Wallet, the minimalist wallet company, saw that dynamic ads drove a 66 percent increase in CPP and a 171 percent boost to ROI.

A move to add depth to its offering to better serve advertisers in the retailer and DTC space is invaluable and comes during a time where other channels are quickly becoming saturated. Not to mention, many brands are growing reliant on platforms like Snapchat in order to improve how they cater to a younger audience base of Millenials and Gen Z and harness their buying power through creativity, convenience and authenticity.

More than 75 percent of the 13-34-year-old U.S. population is active on Snapchat, and daily Snapchat users open the app over 20 times each day, offering brands major opportunities to reach the right person with the right message at the right time,” said Gambarelli.

For additional insights to help prepare your brand, download the replay of our holiday e-commerce webinar hosted in partnership with MikMak earlier this fall.

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The post How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/how-snapchats-new-dynamic-ads-can-boost-your-dtc-brands-relevance/

Business Advertising in Cardiff | Marketing Agency Wales from Welsh Marketing Agency MA Consultancy

Business Advertising in Cardiff | Marketing Agency Wales from Welsh Marketing Agency MA Consultancy
— Read more on marketing.wales/business-advertising-in-cardiff/

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5 Tips for Brands Looking to Capitalize On Facebook Marketplace

You’ve probably heard of Craigslist. The barebones classified ad killer is easily the most recognized name in the game when it comes to local sales of used goods.

But what about Facebook Marketplace?

Marketplace is a fairly recent development in the social media giant’s portfolio, but it already boasts over 800 million monthly users. Facebook has been able to leverage its already-giant footprint to dig into Craigslist’s imprint a little bit. And now Facebook has one thing that Craigslist doesn’t: the Facebook Marketplace ad network.

Companies can now sponsor advertising placement in Facebook Marketplace, making it a great tool for reaching an audience with high buying intent while leveraging Facebook’s incredible targeting and massive user base. Are you using these ads to drive traffic to your business? If you’re not you might be missing out.

To get the most out of Facebook Marketplace, you need to understand how it works. And with only a few handy tips and tricks, you can put Marketplace to work for you, too.

1. Focus On Intent

With Facebook Marketplace ads, specificity is your friend. You’re dealing with an audience that already has high buying intent—just like you would do with long-tail keywords on Google, you’re going to have to get specific. Tailor your ads to a very specific subset of consumers instead of going for a scattershot approach.

Ubisoft’s campaign for The Division 2 used this carefully by using its own purchase data for targeting. They were able to find people who’d recently bought similar types of games on their own site, then target those customers with an attractive ad that grabbed their attention.

The result? According to Facebook, a 67 percent increase in purchases.

2. Use the Carousel

Ad creative matters, and it’s no different on Facebook Marketplace. One of the biggest things that can catch attention is utilizing Facebook’s carousel format for your sponsored post.

When Apartment Guide was trying to figure out a way to drive more rentals, they turned to Marketplace. Apartment Guide was able to use the carousel to showcase multiple different apartment complexes in one listing, allowing them to maximize their ad spend and engagement.

It paid off for them, too. With a combination of News Feed ads and Marketplace ads, they doubled their conversions.

3. Use Lookalike Audiences

Lookalike audiences are the backbone of Facebook’s powerful advertising platform, allowing you to upload a Custom Audience and find people that look like that. It’s no different in Marketplace. When wallet and accessory company Thread Wallets needed to boost their sales, they decided to try Facebook Marketplace.

After uploading a Custom Audience, they formed a lookalike audience based on the people that had visited their site. Using the Facebook tracking pixel they were able to form a picture of these people, and that made their Custom Audience more effective.

In fact, that alone allowed them to increase the year-over-year effectiveness of their ad spend by forty-one percent. Facebook Marketplace is now the company’s preferred platform for advertising.

4. Get Detailed

Most auto dealerships tend to be fairly old-school about their advertising, relying more on traditional marketing channels than newer ones. That’s starting to change, as—pulled straight from Facebook Business’ own website—Toyota of Greenville continues to demonstrate. Their success illustrates one more aspect of Facebook Marketplace advertising that’s absolutely key: get detailed in your listing.

When this dealership decided to use Marketplace ads, they didn’t just throw something up there and call it a day. They created listings for all of their vehicles that had detailed information and plenty of photos, treating it like an extension of their showroom floor. These listings paid dividends, doubling their sales leads per month.

Impressively enough, twenty percent of their Marketplace leads turned into a sale.

5. Try Dynamic Ads

Depending on your line of business, you may want to use Dynamic Ads, which automatically pull from your product catalog to create Marketplace ads without you having to do anything but monitor occasionally.

Several of the companies mentioned here used Dynamic Ads in conjunction with other strategies. For companies with a lot of products that are very similar (for example, Thread Wallets, one such user), Dynamic Ads can be a great way to maximize efficiency.

You probably don’t want to use Dynamic Ads for very differentiated products, as you’re better off just customizing those individually. You can create different product sets for your catalog to control which products are shown to which audience, but there’s some work that goes into setting up Dynamic Ads initially on the back end, and it’s not necessarily worth it for every business. Facebook’s guide can help you decide which direction to go.

If you’ve been running ads on the News Feed for a while, you’re probably very familiar with the Facebook advertising platform. Facebook Marketplace uses similar tools, but captures an audience with higher intent while still allowing you to use Facebook’s fantastic targeting and broad reach.

Have you tried using Marketplace ads yet? No matter what your line of business, you might be able to tap into a vein of customers you haven’t been able to reach—or catch your current audience at a different stage of the sales funnel.

These companies have reaped dividends. So can you.

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The post How a Culture of Collaboration Between Brands and Marketers Leads to Business Results appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/how-a-culture-of-collaboration-between-brands-and-marketers-leads-to-business-results/

Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.

Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.

https://entertaingwe.com/2019/01/30/big-brands-including-budweiser-and-gillette-are-getting-increasingly-political-with-their-advertising-just-not-at-the-super-bowl/
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Personalized Videos Boost Social Media Engagement

International corporations, small businesses, influencers and bloggers use social media to connect with their target audience. As a result, the content is developed to reach the many rather than the few, and people start tuning out the noise of these messages.

With new tools such as Dynamic Facebook Videos, LinkedIn Dynamic Ads and personalized videos, your content can rise above the fray and connect with people who want to hear what you have to say.

Personalized Content Brings Results

People love to feel special and personalized engagement meets that need. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The benefits of personalization include increased conversion rates, improved customer experience, and increased visitor engagement.

Initially, personalized content was email-based and is successful if the content is relevant to the recipient and goes beyond just putting the right name in the correct place. Today a personalized experience is shifted to a consumer expectation and there are more opportunities than ever to engage your target audience on this level.

Facebook’s Dynamic Ads

Facebook’s dynamic ads allow marketers and advertiser to automatically deliver video, images, product descriptions and more to people who have viewed their pages, and based on those viewer’s profiles. This process allows marketers to target limitless audience groups and showcase the information, products or services most relevant to them. Facebook’s dynamic ads also show ads to others users who are most likely to purchase a specific product or service which helps businesses find new leads and retarget past buyers for cross-selling, up-selling, and reminder purposes. The site has also spruced up its dynamic ads with updates specifically timed to support advertises during the holiday shopping season.

While the dynamic ads are a powerful business tool, the question is will they continue to be so? A Pew Research states that 26% of polled adults have deleted the Facebook app from their phones. The study doesn’t say why the app was deleted or if the adults still access the platform on other devices, so this statistic alone isn’t helpful. Facebook still retains a daily active user base of 185 million, which is enough to keep every marketer happy.

LinkedIn Dynamic Ads

LinkedIn has allowed users the ability to use dynamic ads, but it was only available by paying their experts to design them. However, the site recently made their key templates and formats available on a self-serve basis, with similar features and tools as Facebook’s program.  Using publicly available profile information and accessed through the site’s Campaign Manager platform, it allows advertisers to use it’s A/B testing and other analytics to evaluate the effectiveness of the campaigns.

B2B advertising is highly effective on LinkedIn because the site has 61 million senior-level influences and 40 million decision makers using the site. Content marketing and other campaigns have more impact because engagement is made with the people who have the authority to make purchases and select vendors. With dynamic ads, personalized and relevant information is more likely to reach the right people.

Personalized Videos and Social Media

Videos are now accessed on nearly every social media platform, including YouTube, Facebook, Instagram, Snapchat and Twitter, and personalized marketing videos segments assure that the content has the greatest impact possible. The key to success is knowing the target audience and which platforms they prefer. Use data to segment the target audience via products and interests, which allows videos to be produced that delivers relevant and engaging content specifically to them. A truly comprehensive personalized video campaign will include different videos for each primary social media platform to boost excitement, interest, and sales. The results can increase conversions by over 50%.

Between 20016 and 2017, views of branded video content have increased 99% on YouTube and 258% on Facebook. A video Tweet is 6x more likely to be retweeted than a photo Tweet.  According to HubSpot, 78% of people watch online videos each week and 55% view online videos each day. For these reasons, videos now comprise an entire marketing and advertisement strategy for many businesses. To be meaningful and deliver the best results, the focus isn’t to reach everyone but to connect with and engage those people most likely to purchase your products and services.

Getting it Done

Both Facebook and LinkedIn allow companies to create their own dynamic ads, and there are many online video marketing courses and resources available to anyone who wants to do the work themselves. For the less tech-savvy or anyone simply too busy to manage the process themselves, there are several businesses that can help you get the job done, and have it done right, including VSM New Media, Idomoo, and VocalCom. Whichever avenue is chosen, make sure the content is consumer-centric and delivers dynamic engagement.

Bottom Line

Video advertising on social media has gone from the next best thing to the current great option, and it will only continue to grow. There is now an understanding that getting the most likes and views is not important. Connecting with those who find the content relevant is what matters because it results in conversions, which is what personalized video advertising is all about.

The post Personalized Videos Boost Social Media Engagement appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/12/personalized-videos-boost-social-media-engagement/

Tourism Wales – Travel Website!

Visit Wales!

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https://welshbizuk.wordpress.com/2018/11/13/tourism-wales-travel-website/