Cardiff Marketing Blog

Cardiff Half Marathon News from MA Consultancy


2013 Lloyds TSB Cardiff Half Marathon information for Runners!


Dear Runner,

In two days time over 19,000 runners will be descending on Cardiff to take part in the 2013 Lloyds Bank Cardiff Half Marathon.
The training has all been completed, fundraising targets smashed, and PBs are now ready and waiting to be broken. The only question now is whether YOU are ready?

Our final newsletter details useful race day information as well as some helpful hints and reminders of what’s on offer over the Lloyds Bank Cardiff Half Marathon race weekend.
Cardiff Half Marathon Team

Race Day Information

All race day information, including start times, baggage and getting to the start can be found HERE, or in your race programme which was sent along with your race number and chip.

Please pay attention to this information and read thoroughly to avoid any confusion on the day.

Our General Information and Race Enquiries stalls in the Runners’ Village will be in operation from 7am on Sunday to help answer any queries you might have, but please be as prepared as possible before arrival.

We will also have a host of maps and signage to help direct you to the start line on the day, and if in doubt, feel free to ask one of our many volunteers who will be on hand during the day to answer any of your questions.

Download a copy of this year’s Spectator Guide here
And our Race Programme on the website!




On race day, road closures will be in action from as early as 6am on North Road and 4.30am on Castle Street. The main road closures will be in force from 8am.


A PARK AND WALK service will be in place at Cardiff City Football Stadium from 6.30am. The cost of parking will be £2 with all profits going to our charity partner Barnardo’s. Please allow enough time to make the 1 mile journey to the race start.

There are thousands of parking spaces in Cardiff City Centre, but parking spaces in Cardiff Bay are extremely limited.

Please note that the road network gets incredibly busy so please plan your journey carefully and allow plenty of time to get to the start.

For detailed information on where to park on race day, please refer to the following websites: or

For further travel information visit


At the moment (touch wood) the weather is looking ok for Sunday morning, but please check the weather before travelling. We have a dedicated Met Office web page for you to check the weather on a daily/hourly basis on our website.

Advice On The Use Of Energy Drinks And Gels

As well as the provision of Brecon Carreg water at various points through the race, there will also be Lucozade energy drinks available between miles 8 and 9, and Maxifuel gels at mile six in Roald Dahl Plass.

If you have not used these products before in training, we would advise that you try the product prior to the event to ensure that your body does not disagree with the product.

For anyone looking to consume the Maxifuel gels, it is recommended that the product is taken with water.

As long as you have been drinking liquids throughout the race, a couple of mouthfuls of water before or after the gel should be enough.

There is no need to take water at the exact time of the Maxifuel gel.

Drink sensible amounts of water throughout the race to maintain hydration levels, and do not overload on drink or energy gels to avoid any complications.


Don’t drink too much water whilst waiting in the pens for the race to start, and do not overload on fluid prior to the race.

You should not take part in the race if you are unwell, or have had a fever, sickness or diarrhoea in the 3 days before the race

Arrive early with plenty of time to park and make your way to the start.
Please be aware of any wheelchair racers taking part in the race. Be considerate and leave plenty of space for them to take part in the race.

Emergency vehicles will always take precedent over the race, so if there is an accident and vehicles need access across the route, please be aware that this may impact on your race



Let your family and friends follow your race day journey with our free Lloyds Bank Cardiff Half Marathon live tracking system.

Visit for more details.

For all the latest news, updates, tips, hints and exclusives from the Lloyds Bank Cardiff Half Marathon, follow us online at: and @cardiffhalf

Interact with us on the day and share your stories, photos and celebrity sightings with #cardiffhalf

Join in our photo competition, too!

Tweet us your best photos of the day or email them to for your chance to win a prize.


On race day you’ll be able to pick up some Cardiff Half Marathon merchandise (hoodies and polos) as well as an exciting (and highly limited edition) collaboration with clothing brand I Loves The ‘Diff.

If you can’t find the time to shop on the day, you can also easily purchase products online or after the event.

Next Step…
Festival of Running, Saturday 5th October
It’s not too late to get involved in the inaugural Lloyds Bank Cardiff Half Marathon Festival of Running on Saturday 5th October.

With a host of mile road races, athletic activities for kids, an entertaining mascot race, and the all important Lloyds Bank Family Fun Run (which you can sign up for on the day or in advance on our website), there’s plenty to keep the whole family entertained.

Events take place from 12 noon until 4pm in Cardiff’s Civic Centre, and whether you’re spectating or taking part, there will be live music, face painting, Cardiff Blues and a range of other exhibitors taking part on the day to create the perfect warm up to the big day on Sunday.

Live @ Cardiff Half
Throughout the course, this year we’ve prepared some extra entertainment points to help spur you on to the finish line. Whether it is brass bands in the bay, indie bands at the Norwegian Church, or choirs at the barrage, we’ll do everything possible to enhance your experience.

Throughout the day we will also host a rage of fantastic live performances on our main stage in the Runners’ Village.

If you run fast enough you’ll be able to catch the likes of Sera, Cardiff Arms Park Male Voice Choir and Kookamunga.

Please do stay and enjoy the entertainment on offer throughout the day.


02921 660 790




You can sponsor me / Mike from MA Consultancy who is running for Age Concern Morgannwg at:

Posted “By Mike Armstrong”

Free Networking in Cardiff on Friday 4th October

Social Friday Networking – 4th October @ Foxys Deli

September has almost gone and the sun has long left us, but fear not a warm welcome awaits you at Foxy’s deli this Friday as Social Friday returns.

Business networking is one of the most cost effective ways to gain new customers and referrals. With the economy still lagging and clients tightening their belts, building business can be as challenging as ever.

Join us at Social Friday – a monthly networking event to help build the relationships that help you find the business you need.

The next one to take place will be October 4th at Foxys Deli from 16:30 onwards!

Foxys Deli
7 Royal Buildings
Victoria Road
CF64 3ED

For more information on our networking events send us an email or give us a call on
02920 2070 6336.

telephone // 029 2070 6336
email //
website //


Posted “By Mike Armstrong”

Free Networking in South Wales this Thursday 3rd of October

I am looking forward to my regular free business networking day on Thursday this week (3rd of October)!

Business Networking Event in Cardiff

First up is Business Biscotti Cardiff at the Vale Hotel & Resort near Cardiff in the Vale of Glamorgan (just off jct 34 of the M4).

This Free monthly event is a great way to start mists months!

For more See Business Biscotti Cardiff page on Facebook or

Then later on in the day is The Free monthly networking event in Newport – Bridging Newport Business

This is a Relaxed Monthly Business Networking Event on the 1st THURSDAY of the Month..

Why not attend and Create a business opportunity!

“Bridging Newport Business”

1st Thursday of every month from 6pm – 8pm

* Everyone is Welcome *

Are you looking for an opportunity to meet and chat with local professionals in a relaxed and friendly environment?

Are you keen to build business relationships with other local business people over a cup of coffee or a glass of wine? (without the 7 am start??!)

Do you believe that Networking should be relaxed, friendly and inviting?

Bridging Newport Business is an established successful business networking opportunity! We believe that Newport and local areas need an event that local professionals can attend without the pressure of joining fees, subscriptions or compulsory referrals!

So if you fancy an absolutely free networking event, with NO JOINING FEE, NO OBLIGATION AND NO PRESSURE.. Then come along and meet like minded, local business people!

Location : Vineyard Wine Bar : 11 High Street, Newport, Gwent, NP20 1FQ (Next door to Popadoms , Davinci, and Page – near the Kings Hotel)

Next Event: 3rd October 2013

Sponsored by
A2Z Computing Ltd :
Popadoms & Vineyards Wine Bar :

Two more sponsorship opportunities are available…

We have met through networking, business, pleasure and referrals!
Our mailing address is:
A2Z Computing Ltd
The Old Chapel
Hereford St
Newport, Eng NP19 8DT
United Kingdom

Posted “By Mike Armstrong”

Business Exhibitions in November



Mon 11th November 2013
9:00 am – 3:00 pm
Millennium Centre, Cardiff Bay (Near Mermaid Quay) not far from Cardiff City Centre,
South Wales
CF10 2JH



Tue 19 Nov 2013
9:00 am – 3:00 pm
The Cheltenham Park Hotel
Cirencester Road
South West England
GL53 8EA

Thu 21 November 2013
9:00 am – 3:00 pm
Holiday Inn
St Quentin Gate
West Midlands

To register to attend one of these business shows visit

To exhibit at one of the show or to discuss exhibiting further call Mike on 07969 286136!

Posted “By Mike Armstrong”

Business Growth Show Wales Event Manager!

Business Exhibitions in October



Fri 4 October 2013
9:00 am – 3:00 pm
Holiday Inn
Hinckley Road
West Midlands


Mon 14 October 2013
9:00 am – 3:00 pm
The Freemason’s Hall,
Sheaf Close, Lodge Farm, ,
South East England


Fri 18 October 2013
9:00 am – 3:00 pm
Holiday Inn, Manchester Airport
Altrincham Road
North West England



Mon 21 October 2013
9:00 am – 3:00 pm
Future Inns Bristol
Bond Street South
South West England

To register to attend a show visit

To discuss Exhibiting at a Show call Mike on 07969 286126

Posted “By Mike Armstrong”

Business Growth Show Wales Event Manager!

Business Exhibitions in September



Fri 13 September 2013
9:00 am – 3:00 pm
The Clarendon Suites
2 Stirling Road
West Midlands
B16 9SB



The Business Growth Show will be hosting the Speed Networking at this event and The Business Growth Show Wales will be exhibition at the event!

Thurs 26 September 2013
10 am to 3.30 pm
Cardiff City Stadium
South Wales



Mon 30 September 2013
9:00 am – 3:00 pm
etc.venues Victoria
1 Drummond Gate
South East England

To attend the business growth show for Free visit

& To attend the Introbiz show for Free visit

To discuss exhibiting at any of the shows call Mike on 07969 286126!

Posted “By Mike Armstrong”

Business Growth Show Event Manager!

Celebrity Red Carpet Charity Dinner with Hilary Devey, Patron of the Stroke Association

Welcome to our Celebrity Red Carpet Charity Dinner with Hilary Devey Event Page. This page will give you all the information that you require about the Celebrity Red Carpet Charity Dinner that we are hosting on the eve of our annual business show, in aid of the Stroke Association.

The Charity fundraising Evening and Red Carpet Event is going to be the social event of the year in South Wales and the Charity Dinner is being hosted by Introbiz and Hilary Devey, patron of the Stroke Association and all funds raised through the event will go to the Stroke Association.

About the Celebrity Red Carpet Charity Dinner with Hilary Devey:

Our Celebrity Fundraising Dinner is on the evening of September 26th 2013, the evening of our Business Show. The Charity Evening begins at 7pm with a Champagne Reception.

The venue for our Celebrity Charity Dinner is the Vale Hotel and Resort in Hensol.

The Entertainment for the evening is Jaz Ellington from BBC’s the Voice who will be accompanied by Beverly Knights Band.

Other Details from the Celebrity Red Carpet Charity Dinner with Hilary Devey:

  • 5 Course Dinner
  • 350 Attending / 35 tables of 10
  • VIP Champagne Area
  • Many VIP guests including UK Entrepreneurs, Welsh Celebrities and Sports Stars including some victorious British Lions
  • Charity Fundraising Event for the Stroke Association
  • Fantastic Prizes for Charity Auction / Silent Auction including Signed Sports Memoribillia, Hotel Stays, Weekend Breaks / Villa Stays, Fine Dining, Golf Days and so much more.
  • Golden Chair Seat for Special Prize
  • Event is being filmed and recorded for lots of pr and press purposes including many business and lifestyle magazines
  • The Press and PR Coverage of the event will include In Business Magazine, Western Mail & Echo, Cardiff & Vale Life and many more Lifestyle and Business magazines
  • The Charity Fundraising event will offer a great opportunity to take clients, guests and business partners to

The Event is sponsored by Asset Assured although other sponsorship opportunities for Champagne and Wine, the VIP area and the Goodbags still exist for anyone who is interested. For more email:

Ticket Prices for the Celebrity Red Carpet Charity Dinner with Hilary Devey:

There are a number of ticket options available for the Celebrity Red Carpet Charity Dinner with Hilary Devey, including single ticket options and a number of options for a table of 10:

Standard Table Tickets (half a bottle of wine each on table):

  • Members & Exhibitors – £90
  • Non Members – £100
  • Table of 10 (Membes & Exhibitors) – £900
  • Table of 10 (Non Members) – £1,000
  • What you get with your ticket:

    • Champagne Reception & VIP Reception
    • 5 Course Dinner
    • Entertainment from Jaz Ellington and Beverly Knight’s Band
    • Goodie Bags
    • Branding Board Pictures with photos being used in many Lifestyle and Business magazines


SEO Cardiff

MA Consultancy Cover half

Are you looking for SEO Cardiff or Search Engine Optimisation in Cardiff?


If you have a website, or even not, in this day and age, you have probably heard of SEO (Cardiff) or Search Engine Optimisation (Cardiff)!

SEO or (Search Engine Optimisation) simply refers to the process of making websites and their domain name more visible in Search Engine Rankings helping you to increase your profile, website traffic and customer base.

Seo Cardiff or Search Engine Optimisation Cardiff refers to the process of making Cardiff Businesses websites and their domain name more visible in Search Engine Ranking, helping to increase the profile, website traffic and customer base of Cardiff based businesses.

There are many factors that Search Engines take into account when visiting your site in order to give it a ranking and an SEO Company in Cardiff providing you with SEO Cardiff Services would take this into consideration when working on improving the website rankings for your Business in Cardiff.

The SEO Company Cardiff would look at these factors to compile a ranking for the pages of your site for different search terms or Keywords and that is why SEO Cardiff is so important.

Good SEO Cardiff would make sure that people who are searching for the information, service or products that your business or company provides, are being directed to you and not your competitors.

You should be thinking about implementing SEO Cardiff as soon as you start thinking about getting a website or starting a business, in the Cardiff or wider South Wales area.

SEO Cardiff for Cardiff Startups

SEO Cardiff is important if and when you are registering the domain of your website (which often gets over looked by people new to website ownership) and potentially even when choosing the name of your Cardiff business.

If you pick the keywords of your product or service and add them to your name or include them in your domain this can give you a competitive edge in the search engines.

For more about our SEO Cardiff please call 07968286126 or email:

SEO Cardiff Terms

Here are some SEO Cardiff terms that every webmaster / website owner and ideally business owner or company director should know:

1. SEO:
SEO stands for Search Engine Optimisation. This term is used to describe the overall process of making your website more visible and rank higher in the Google search ranking pages and the ranking pages of other search engines such as Bing & Yahoo etc. SEO can also be used to refer to the practitioner of SEO services.

SEO Cardiff

SEO includes thousands of factors and techniques and can also be referred to as Digital marketing, Search Engine marketing, Page Rank marketing, Website marketing and Organic Search marketing.

SEO Cardiff refers to the providing of SEO Services to businesses in the Cardiff Area.

2. Domain name / Web Address:
This is the name you use to call your website. You have to register a domain name in order to be given your www. Web address. When registering your Cardiff Business domain name please consider the advice from an SEO Consultant in Cardiff!

3. Organic Search ranking:
This is the natural ranking of your website in the search engines as apposed to the paid for Adwords ranking that you see at the top and bottom of the pages.

If you want to rank high amongst Cardiff, Wales or UK searches for you Cardiff based Products or Services you should subscribed to SEO Cardiff services!

4. Crawler / Spider
A crawler or spider is a bot (or piece if Technology) that Search Engines use to search the internet and all the websites on it in order to collect data about the websites to be able to rank them.

SEO Cardiff services will ensure that when a crawler searches your website it will result in your Website ranking higher.

The crawler will regularly visit your site and analyse its content.

They visit your site to keep up to date with changes and add new content.

This is how Search Engines keep their results relevant and up to date!

5. Keywords / Search terms
Keywords play a massive role in SEO Cardiff.

Your keywords should relate to the information, services or products that you provide. for example will use Cars as its primary keyword.

Keywords should be used on your site to ensure Search Engines can recognise what that page is about and therefore show that page to the correct searchers!

Often single keywords are very competitive as thousands or millions of sites will be using them so often 3-4 keywords combined will get better results. For example “UK cars for sale” could be much better. An SEO Cardiff consultant can help you research the best Keywords and a Marketing Specialist will help you think of additional “Keyword” markets to help you attract more visitors!

6. SERP:
Search Engine Results Page. This is the list of results that a Search Engine displays after being given a certain keyword or combination of Keywords to search. Your SEO Cardiff services will help you rank higher up the SERP including the all important Google SERP.

The higher up the SERPs you are, the better! As above can also be referred to as organic (natural ranking).

7. META Description / Meta Keywords & Meta Tags:

A META description briefly describes what the page is about. The META description you set is often seen below the clickable link to your website in the SERPs as a summary.

You can also set META keywords or Meta Tags to let Search Engines know what terms should be relevant to the page.

An SEO Cardiff specialist would help you to create the best META descriptions for your page.

8. Title Tag:
The title tag is the main heading of a web page as defined by the ‘title’ tags in HTML.

The title tag is the blue link text that you click on in a search result.

It also appears in the top of your browser window or tab.

Search Engines use the title tag to describe what your website is about.

If your title tag is wrong, chances are your website will not be found by the people it should be, so getting this right and including the correct keywords, is very important.

An SEO Cardiff practitioner will help you to have the right Title Tags for your web pages to ensure higher rankings in the SERPs.

9. Sitemap
A sitemap allows users and Search Engines to navigate your site more easily in order to be able to analyse the content.

It is important to have a sitemap as it can help Search Engines identify all the pages on your site, some of which otherwise may not have been visited by the crawler.

An SEO Cardiff Consultants can work with your website designer to ensure you have a good site map for your website.

10. Backlinks:
When a link to your site appears somewhere else on the web, it is referred to as a backlink. Search Engines see this as a sign that your site must have some useful information as other people and websites are referring to it. This helps with your SERP.

An SEO Cardiff consultant will help you to build back links to your website whilst SEO Cardiff Services will provide backlinks to your website.

11. Off page or offsite Optimisation:
This refers to the wider sales and marketing process of getting your web address out in the real world and across the Internet so that you have lots if back links and inline advertising and press releases etc in order to send traffic to your website and to help increase your SERP. This includes the ever growing importance of the use of Social Media.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities.

12. Internal Link:
Internal links are links between pages on your own site. This can help crawlers get around your site and identify the topics that the website revolves around.

SEO Cardiff Services will provide you with internal links.

13. Pagerank:
Google produces a Pagerank or PR value every few months as a general guide to the quality of all websites.

You SEO Cardiff Services will lift your page rank over time.

The higher the Pagerank of a website is, the better but there are some low PR sites with great search visibility and some high PR sites with low visibility.

14. Online Advertising & Campaign Management:

This refers to the activity of marketing your website online. It is often referred to as google Adwords as they are the market leaders, but you can advertise with Bing and Yahoo as well as Twitter, Facebook, LinkedIn & Google+ / Google Places.

The campaign management refers to the management of the ad campaign including reviewing and analysis as well as the addition and reviewing of prices and keywords etc.

Your SEO Cardiff can provide you with advice or Services around online advertising activities.

15. Pay per Click marketing / PPC / (Google) Adwords:
This refers to the online paid for advertising as in your online advertising campaigns.

16. Cost per click / CPC:
This refers to the price you pay for every click on to your website from your online advertising.

17. Impressions:
This refers to the number of searches carried out with your chosen keywords or keyword combinations.

18. Social Media Marketing:
This refers to the offsite or off page marketing of your website via the popular social media platforms as well as the engagement of customers and prospects via the same mediums.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

19. Video Marketing:
This refers to the offsite or off page marketing of your website via video, often using the popular video sharing site, “YouTube”. This can also be a great way to engage with customers and prospects via another popular medium. It can be referred to as YouTube marketing after the market leader.

An SEO Cardiff should help you with this or direct you to a Specialist Video Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

20. Picture Marketing:
This refers to the offsite or off page marketing of your website via the popular platform of using images.

An SEO Cardiff should help you with this or direct you to a Specialist Picture Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

There are a number of picture sharing social media platforms that allow you to do this (Instagram and PInterest being two) and these are great for advertising product as well as engaging customers and prospects.

Summary of why you need SEO Cardiff?

All of the social media, video marketing and picture marketing can help with SEO and increasing your SERP, as well as increasing the number of visitors to your website, which in itself can help with your Search Engine Page Ranking.

The increase in your Search Engine Page ranking would result in you getting more website traffic.

As long as your business proposition and product or service is good and your market is plentiful then this extra traffic would reduce in more sales (ecommerce) or more inbound leads or enquiries (and more customers), if you are not selling online!

Other services provided by MA Consultancy, on top of those for SEO Cardiff

As well as providing SEO, I provide sales and marketing consultancy and services and business marketing services so if in the example above you get a lot of traffic and not many customers or sales, I can provide consultancy and services to help you improve those results, from competitor and market analysis, pricing and packaging improvements, on site optimisation and so much more.

Now that I have found an SEO Cardiff Company, what’s next?

If you are a new business, startup business, SME business or Company in the Cardiff area and you are looking for an SEO Company in Cardiff to help you get up the Internet search engines and therefore more customers, please try MA Consultancy Cardiff on 07969 286126 or

We use the combined services of an SEO Company in South Wales, along with services off a Marketing Company in South Wales and a Sales & Marketing Consultancy in South Wales, to ensure you get a step ahead of your competition.

Google Author: “By Mike Armstrong” – Blog | Google Profile


Charity Bike Ride and Fundraising Event for Ty Hafan (children’s hospice in Wales)…

MA Consultancy & Welshbiz will be taking part in the Centric Recruitment Charity Bike Ride in aid of the Welsh Children’s Hospice Ty Hafan!

About the Charity Fundraising Event and Charity Bike Ride for Ty Hafan:

Centric Recruitment will be riding the Taff Trail on the 20th July 2013 to raise money for the Welsh Children’s Hospice Charity Ty Hafan.

They are looking for support in the way of people looking to take part in the charity bike ride, as well as donations for Ty Hafan.

If you would like to take part in the charity bike ride and fundraising event for Ty Hafan or you would like more info please call: 0845 8720155.

Donations for MA Consultancy or Welshbiz can be made via

I would be very appreciative should you be so kind to make a donation for this 55 mile Charity bike ride and fundraising event for Ty Hafan!

Posted “By Mike Armstrong”

Update from Wales World Wide

Tell us what’s iconic for Wales in July?
Read on

Want to be a success down under as well?

Silver or Gold? Diamond or Platinum?

News and views:

Wales World Wide spoke exclusively to former First Minister for Wales, Rhodri Morgan, about his visit to Texas to launch a number of initiatives between Swansea University and five Texas institutions. Read the interview here.

This week, Cardiff Digital Week is being hosted in the Wales Millennium Centre, showcasing the best talent from the creative and digital sector across Wales.

Do you want some expert advice about the value of exporting for your business? Watch our latest video, where we talk to Guy Jones from NatWest, about the value of exports for Welsh businesses.

Tell us what’s iconic for Wales in July?

Sam Warburton led the Lions to victory in the first Test in Brisbane, and he features on our homepage graphic this month. But what’s iconic for Wales in July? We’d love to receive your suggestions for our next homepage. Email or tweet us @WalesWorldWide with your ideas.

Want to be a success down under as well?

Our interactive calendar features 450 events across the globe, including this week’s West Wales Exporters’ ‘Exporting to Australia’ event and next year’s Oil and Gas Australia Exhibition and Conference in Perth. And, don’t forget, if you log into your Wales World Wide account, you can add your own events to the calendar.

Silver or Gold? Diamond or Platinum?

Looking to enhance the profile of your business to a global network? Since our launch we have connected with 132 countries, and with paid membership starting from just £90 per year, Wales World Wide is a great way to connect to an international audience with an interest in Wales. View our membership accounts.

Our mailing address is:
Wales World Wide
Malthouse Avenue
Cardiff Gate Business Park
CF23 8BA
United Kingdom

Posted “By Mike Armstrong” – Google Author from MA Consultancy – News Blog