Cardiff Marketing Blog

Networking Event in South Wales for this Friday – October 10th

Introbiz & Lexus Business Club *Special Networking Event* at Lexus, Cardiff

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Introbiz are extremely proud to announce their next collaboration with Lexus, Cardiff. This collaboration is going to be a very special networking event like no other networking event they have ever hosted.

Lexus have announced a creative partnership with global entrepreneur, innovator and musician, Will.I.Am.

The Grammy-Award winner will be working with Lexus to champion provocative design and technology, as part of its Striking Angles campaign to launch the new Lexus NX.
Introbiz members and visitors will be lucky enough to witness the first unveiling of the brand new Lexus NX car whilst networking at the home of Lexus, Cardiff on Hadfield Road.

There will be a VERY special guest attending but our lips are sealed!

You will be entertained by one of the world’s top Quick Change Artists, Magician and Illusionist Keelan Leyser, check out his website here. Spiros Caterers will be serving canapés and champagne whilst all attendees network and make new connections and Venture Photography will be there to capture the event.

So come and join us at the fantastic event for 2 hours of networking with Introbiz members, visitors and Lexus guests. Spaces are limited so please book today to avoid disappointment.

To book please contact..

Tracey at info@introbiz.co.uk or 07581 564371

Paul on 07920 772707
Introbiz office on 02920 291 002

We look forward to meeting you!

Key Networking Event Details;
Hadfield Road, Cardiff, CF11 8AQ
10 October 2014 / 15:00 – 17:00
Members: £10 / Non-Members: £15

Networking Event in South Wales for this Friday – October 10th page posted “By Mike Armstrong”

Are you looking for SEO Services Cardiff?

Would you like to get more leads, website visitors or customer from the Google Search Engines?

Do you want to get to the top of the Internet result pages for your core Keywords, including the products & services that you offer?

If you answered yes to the above and you are from Cardiff or the wider South Wales area then the SEO Services Cardiff on offer from MA Consultancy are for you!

About our SEO Services Cardiff!

The SEO Services Cardiff we offer include On-site Optimisation and Off-site Optimisation.

On-site Optimisation includes Blogging, Content writing, Key Word Grouping, Image naming and Keyword improving within Meta tags, Meta Page Descriptions, URLs and Headers etc. This also includes increasing time spent on site and page views as well as decreasing bounce rates.

Off-site Optimisation includes Social Media Marketing, Link Building, Content Marketing, Directory Listings, Adwords Marketing and other Marketing techniques & ways of increasing traffic to your website!

What the SEO Services Cardiff we can provide can do for your business!

All of the SEO Services Cardiff that we offer including the on-site optimisation services and the off-site optimisation services will help your business website to increase its ranking and it’s position in the Search Engines Page ranks. This will improve the number of web visitors and enquiries that you receive which (*as long as the products and services that you are offering are in demand and competitively priced against others) would result in you getting more customers!

*If the increase in traffic and enquiries were not resulting in more customers I would also be able to help you improve your product offering or proposition in order to help you get more customers.

As well as getting you more website traffic, enquiries & customers our off-site optimisation services including Directory Listings and Social Media Marketing services will also help to increase your brand awareness whilst the on-site optimisation service of blogging can help improve your standing within your industry as well as increasing the number of Keywords and subject areas / topics that your website gets associated with.

Costs for our SEO Services Cardiff!

As the amount of SEO work required can vary on the competitiveness of the Keywords you are looking to rank for and the geographical territory that you want to be found for my costs are quoting for on a bespoke basis once I’m able to review the market and determine what is involved to get you the results that you need.

Our SEO Services Cardiff can cost from £100 a month up to £1,000 a month and would be subscribed for a minimum of 3 months but can often be required for 6 months or even 12 months to achieve the desired results.

If you need to rank high on page 1 for less competitive keyword phrases, on a local Cardiff basis, against competitors with less SEO activity the costs would be far lower than of you were looking to rank high on page 1 for High competitive keyword phrases, on a UK basis on a Sector where all competitors are taking part in a high level of SEO activities themselves.

What to do if you are interested in our SEO Services Cardiff?

If you would like our SEO Services Cardiff or simple want a free review or a no obligation quotation please call us on: 07517 024979 or email: maconsultancy1@gmail.com

The SEO Services Cardiff page is posted “By Mike Armstrong”

Learn to cook at Giovanni’s Italian Cookery School in Cardiff, South Wales!

Giovanni’s Italian cookery school!

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ABOUT GIOVANNI’S COOKERY SCHOOL

Welcome to Giovanni’s Cookery School. Where their passion for great food, meets a desire to share their wealth of knowledge. Located in the heart of Cardiff, South Wales the state of the art facility provides both the enthusiastic amateur and the already skilled chef the opportunity to broaden their abilities and embrace new challenges.
Led by their experienced chefs, they offer a diverse selection of courses covering all aspects of cooking, from Parents and Childrens Pizza Classes to all aspects of Italian food.

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They also offer advanced Cocktail Training and everything in between.
Be sure to visit their “What We Offer” section on www.giovanniscardiff.co.uk for a full list of classes, events and courses.
They are happy to cater to special requests and can create bespoke packages for all occasions including providing professional photography and video services as a keepsake. Please enquire for full pricing on these packages.
The Giovanni Cookery School is proud to be a part of the Giovanni’s Group which includes the famous Giovanni’s Italian Restaurants, which have an outstanding reputation for producing some of the best authentic Italian food available in the UK.
Established in 1983 the restaurant chain has played host to numerous celebrities over the years including Luciano Pavarotti, Tom Jones and even Shirley Bassey.
Gift vouchers are available to purchase and make a wonderful, unique gift for your loved ones and can be tailored to suit your exact requirements with vouchers availalable in denominations of £10 or to cover an entire class.
Whatever you’re looking for, their team are here to make your cooking experience one you’ll remember for years to come – so please get in touch, they will be happy to help.

Book today on 02920 678707

CORPORATE EVENTS AVAILABLE, PLEASE GET IN TOUCH TO DISCUSS YOUR REQUIREMENTS.

CONTACTS:

For booking and queries, please contact Giovanni’s Marketing Department on:
02920 678707 / marketing@giovanniscardiff.com
Visiting:
Giovannis Cookery School, 10-11 Mill Lane, Cardiff, South Wales. CF10 1FL

The learn to cook at Giovanni’s Italian Cookery School in Cardiff, South Wales page was posted “By Mike Armstrong”

Estimated costs for New Business Startups!

Here’s some information about starting Businesses!

How Much Does It Cost to Start a Business?
by christopherjanb

How much money do you need to start a business?

Of course, there is no easy answer. It depends.

While the average cost for starting a business is $30,000, some businesses may require more money or less.

Your startup costs will depend on many factors, including the type of business you want to start, whether you plan to work from your home or rent office space, etc. Your startup costs will also depend on how much you can feasibly handle on your own.

But one thing is for sure — a common mistake many entrepreneurs make is underestimating how much it costs to start a business and keep it going. Insufficient capital is one of the major reasons for small business failure. So it’s important to nail down that figure so you can start out strong.

In this article, you will find out:

The difference between expenses and assets.
How your wants and needs factor into the equation.
How to realistically calculate your startup costs.
Categorize your startup costs.
According to the Small Business Administration, you should first categorize your startup costs in terms of expenses and assets. What’s the difference between the two?

Startup expenses can include legal expenses, permits, paying someone to design your logo or website, initial advertising costs, and office supplies.

You may also have assets that you purchase for your new business. These tangible items include inventory, equipment, tools, or a company vehicle, plus some cash until the customers start rolling in.

You also need to factor in the business costs that will recur on a regular basis: rent and utilities, payroll expenses, business insurance, ongoing advertising and marketing costs, and more inventory.

Are they wants or needs?
Once you figure out the possible expenses and assets and assign ballpark figures (be realistic!) , organize them in terms of wants and needs. You will need to purchase some items right away for your business. Other items may be nice to have eventually.

For example, can you get by without a dedicated office space for your startup? You can save money on rent and office furniture by working right at the kitchen table. Or you may envision a shiny new truck with your business logo on the side. But for the time being, you might have to hang onto your respectable-looking old truck.

Do the maths.
After you define your wants and needs, it’s time to get serious and crunch the actual numbers. Using a tool like the Wall Street Journal’s Startup Calculator can give you a ballpark idea of how much you need to start a business.

Once you add up your startup expenses, assets, and recurring costs, be prepared for that sobering moment when you see your estimated startup cost in black and white. But armed with this information, you will know how much to scrape together before you officially launch your business.

Keep track of everything…
Once you start spending, keep track of where your money is going. Learn the basics of accounting so that you can track your expenses — and eventually your income — on your own. It’s crucial to make sure your books are in good order!

But be ready for anything.
With proper business planning, you can improve your chance for success. But forget about doing everything perfectly — you will make mistakes somewhere along the line. Trust me.

Someday, you will look back on your list of wants and needs and probably laugh. If you don’t believe me, let’s ask the other business owners out there:

What was the first expense for your new business?

Can you think of a business item that you splurged on and then later regretted? I’ll start: in one of my startups, I purchased a brand new printing press that turned out to be a real lemon! I was much better off later on, when I found a dependable secondhand printing press at a fraction of the cost of the new one.

For more see;

http://omhub.wordpress.com/2014/09/25/how-much-does-it-cost-to-start-a-business/

Posted “By Mike Armstrong”

Web Marketing Consultancy, Training or Services!

If you are a B2B product or service provider who is looking to increase the leads you get from the Internet, via Search Engines or Social Media then our Web Marketing Consultancy, Training or Services would be ideal for you.

Web Marketing Consultancy

Our web marketing consultancy service includes, setting or reviewing your web marketing strategy plus reviewing your existing social media accounts, marketing content and web marketing activities to look for efficiencies and improvements.

Web Marketing Training

Our web marketing training includes, SEO Training, Blogging Training, Content Marketing Training, Social Media Training (LinkedIn, Facebook, Twitter, Google+ & Pinterest) and Website CMS (Content Management System) Training.

Web Marketing Services

Our web marketing services includes, SEO Services, Blogging Services, Content Marketing Services, Content Writing, Social Media Services, Social Media Marketing Services (LinkedIn management, Facebook page management, Twitter management, target following, Google+ management, Pinterest management) and Website Content Management System /CMS management.

If you are interested in any of the above web marketing services please call: 07517 024979 or email: maconsultancy1@gmail.com

The Web Marketing Services page was posted “By Mike Armstrong”

Celebrate Beaujolais Day in Cardiff with Introbiz

info@introbiz.co.uk
Strategic Networking Bringing Businesses Together

Would you like to Celebrate Beaujolais Day with Introbiz and over 100 Welsh Business Owners, Directors & Entrepreneurs?

Everyones favourite time of the year, Beaujolais Day, is nearly upon us again!

On Thursday 20th November 2014 Introbiz will be celebrating Beaujolais Day for the 6th year running at Madeira Restaurante, Cardiff’s best and only authentic Portuguese Restaurant.

They have booked the entire restaurant and would love you to join them and over 130 attendees for a social event and business networking event combined, that is always a sell out!

Come along and make new business connections with Introbiz members and visitors in a relaxed environment over Beaujolais wine and an authentic 2 course dinner.

As you may know Introbiz Directors Paul & Tracey are passionate about raising money for charity. Last year they raised over £2,000 and will be raising funds again this year for The Pituitary Foundation.

Please join them to support this great cause during the raffle with fantastic prizes to be won!

Beaujolais Day Event Details:

Date: Thursday 20th November 2014
Time: 12pm – 5pm
Venue: Madeira Restaurante, 2 Guildford Crescent, CF10 2HJ

Event Details:
– Drinks reception
– 2 course dinner
– Half a bottle of Beaujolais wine

Event Cost:
Introbiz Members | £29.95 pp OR £275 Table of 10

Non Members | £34.95 pp OR £325 Table of 10

Don’t forget to continue your Beaujolais celebrations with us at Chapel 1877 after 5pm!

Spaces are limited so please book today to avoid disappointment.
To book please contact Introbiz mentioning MA Consultancy!

Contact the Introbiz team on 02920 291 002 or admin@introbiz.co.uk or
Tracey on 07581 564371 / Paul on 07920 772707.

We look forward to meeting you!

The Beaujolais Day page was posted “By Mike Armstrong”

Parc Thistle Celebrates 130 years Anniversary!

The Parc Hotel is celebrating a very special anniversary – 130 years!

To celebrate, the Parc Thistle Hotel, Cardiff will be hosting an anniversary Ball in association with the Skill Group. This prestigious event will be held on Thursday, October 23rd 2014 where you’ll be greeted at 7pm with a delicious champagne reception. You’ll then enjoy a unique 7 course taster menu, inspired by bygone eras and created by Iain Inman and Michelin starred James Sorrin.

You’ll need to dig out your finery because this is a black tie event. There will also be a celebrity host and a special performance.

There’s still time to grab your sponsorship packages and there are a handful of hospitality tables left.

For more information, you can get in touch with Anne Miles of the Parc Thistle Hotel on 130years@thistle.co.uk!

Page posted “By Mike Armstrong”

Recent post from the Online Marketing Hub Blog – content marketing tips & B2B marketing statistics!

New post on Online Marketing Hub:

The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

by christopherjanb

Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies.

This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple:

Document your content marketing strategy and follow it closely.
If you’re feeling a bit underwhelmed, here’s the thing:

35% of B2B marketers in this year’s survey said they have a documented content marketing strategy
48% said they have a content marketing strategy, but it is not documented.
OK fine, most companies have some idea of how their content marketing efforts fit into the marketing plan. What’s the big deal?

This is the big deal with documenting your content marketing strategy: “Content marketers who have a documented strategy are eight times more likely (60% vs. 7%) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.” MarketingProfs

That’s not the only data-supported nugget from this report. After reviewing the 150 plus statistics, here are few actionable opportunities for B2B Marketers that stood out:

Let’s Hear it for Webinars!

Webinars or webcasts are the second most effective content marketing tactic (64%)
And yet they are one of the least often used, ranking 12th out of 14 tactics
Are You Playing “Follow the Heard” Content Promotion?

84% of marketers distribute content through Facebook, yet only 32% of marketers rank Facebook as one of the most effective social channels
Print or other offline promotion ranks the #2 top content promotion tactic, yet print ranks fifth out of six for effectiveness
Similarly, banner ads are the third most popular content promotion tactic, but banner ads rank last for effectiveness
What About eBooks?

eBooks don’t make it into the list of content marketing tactics used (out of 14 listed)
But they do rank as one of the top 10 most effective content marketing tactics
Four of the Top B2B Content Marketing Challenges Are Directly Addressed Through Participation Marketing

54% of B2B companies say producing engaging content is a top content marketing challenge
50% of B2B companies say producing content consistently is a top content marketing challenge
42% of B2B companies say producing a variety of content is a top content marketing challenge
41% of B2B companies say a lack of budget is a top content marketing challenge
Creating a variety of engaging content on a consistent basis without a huge budget is exactly where content co-creation comes in to play for B2B marketers. This “participation marketing” approach is exactly what we at TopRank Marketing used to promote the Content Marketing World conference and the MarketingProfs B2B Forum, which is happening this week in Boston.

In fact, I will be giving a presentation at the B2B Marketing Forum on how we co-create conference eBooks, Friday Oct 10th at 2:00pm, “Influencing B2B Influencers and the Magic of Co-Created Social Content“. The group of B2B marketing smarties at this event is really impressive, including Ann Handley, Michael Brenner, Laura Fitton, Doug Kessler, Jason Miller, Joe Pulizzi, David Meerman Scott, Viveka von Rosen, Jon Miller, Pam Didner and many more. I hope to see you there!

We’ve reviewed the report and pulled out over 150 individual statistics and present them here in a format that is easy to tweet, create image tiles for sharing on social networks or include in your next presentation. Yes, Google will probably think we’re cramming keywords, but this post was written for B2B marketers, not Google. We hope you find it useful.

150+ B2B Content Marketing Statistics for 2015
86% of B2B companies are using content marketing
(last year this was 93%)
14% of B2B companies are not using content marketing at all

Content Marketing Effectiveness

38% of B2B companies are effective at content marketing.

Broken down:

8% of B2B companies are very effective at content marketing
30% of B2B companies are effective at content marketing
42% of B2B companies are neutral about their content marketing effectiveness
17% of B2B companies are not very effective at content marketing
2% of B2B companies are not at all effective at content marketing
Content Marketing Strategy

35% of B2B companies have a documented content marketing strategy
48% of B2B companies have an undocumented content marketing strategy
14% of B2B companies do not have a content marketing strategy
42% of B2B companies’ content marketing strategy guide content marketing efforts very closely
51% of B2B companies’ content marketing strategy guide content marketing efforts somewhat
4% of B2B companies rarely use their content marketing strategy
Content Marketing Resources

47% of B2B companies have a dedicated content marketing group.

Broken down:

12% of B2B companies have an independent content marketing group
35% of B2B companies have an dedicated content marketing group that works horizontally across the organization
15% of B2B companies do not have a dedicated content marketing group but plan on having one
38% of B2B companies do not have a dedicated content marketing group with no plans on adding one
Where Does Content Marketing Sit in the Organization?

23% of B2B companies content marketing is accountable to the owner/C-level executives
19% of B2B companies content marketing is accountable to product marketing
18% of B2B companies content marketing is accountable to demand gen marketing
15% of B2B companies content marketing is accountable to PR and corporate communications
6% of B2B companies content marketing is accountable to social media and social CRM team
Top Goals for Content Marketing

84% of B2B companies say brand awareness is the most important content marketing goal
83% of B2B companies say lead generation is the most important content marketing goal
81% of B2B companies say engagement is the most important content marketing goal
75% of B2B companies say sales is the most important content marketing goal
74% of B2B companies say lead nurturing is the most important content marketing goal
69% of B2B companies say customer retention and loyalty is the most important content marketing goal
57% of B2B companies say customer evangelism is the most important content marketing goal
52% of B2B companies say upsell/cross-selling is the most important content marketing goal
How B2B Marketers Measure Content Marketing Performance

63% of B2B companies use website traffic to measure content marketing success
49% of B2B companies use sales lead quality to measure content marketing success
48% of B2B companies use higher conversion rates to measure content marketing success
43% of B2B companies use sales to measure content marketing success
40% of B2B companies use sales lead quantity to measure content marketing success
39% of B2B companies use SEO ranking to measure content marketing success
39% of B2B companies use time spent on website to measure content marketing success
35% of B2B companies use inbound links to measure content marketing success
33% of B2B companies use qualitative feedback from customers to measure content marketing success
30% of B2B companies use subscriber growth to measure content marketing success
Content Marketing ROI for Business Marketers

5% of of B2B companies are very successful at tracking content marketing ROI
16% of of B2B companies are successful at tracking content marketing ROI
33% of of B2B companies are neutral about their ability to track content marketing ROI
21% of of B2B companies are not very successful at tracking content marketing ROI
10% of of B2B companies are not at all successful
15% of of B2B companies do not track ROI
Content Creation

70% of B2B companies are creating more content over the last 12 months.

Broken down:

27% of B2B companies are creating significantly more content
43% of B2B companies are creating more content
21% of B2B companies are creating the same amount of content
5% of B2B companies are creating less content
4% of B2B companies are not sure if they are creating more or less content
Audience Targeting with B2B Content

6% of B2B companies target 10 audiences with separate content marketing strategies
7% of B2B companies target 7-10 audiences with separate content marketing strategies
26% of B2B companies target 4-6 audiences with separate content marketing strategies
46% of B2B companies target 2-3 audiences with separate content marketing strategies
7% of B2B companies target 1 audiences with separate content marketing strategies
8% of B2B companies are unsure of how many audiences they target
The average number of audiences B2B companies target with different content marketing strategies is 4

B2B Content Marketing Tactics

92% of B2B companies use social media content (other than blogs) as a content marketing tactics
83% of B2B companies use eNewsletters as a content marketing tactics
81% of B2B companies use articles on your website as a content marketing tactics
80% of B2B companies use blogs as a content marketing tactics
77% of B2B companies use in-person events as a content marketing tactics
77% of B2B companies use case studies as a content marketing tactics
76% of B2B companies use videos as a content marketing tactics
69% of B2B companies use illustrations or photos as a content marketing tactics
68% of B2B companies use white papers as a content marketing tactics
65% of B2B companies use online presentations as a content marketing tactics
62% of B2B companies use infographics as a content marketing tactics
61% of B2B companies use webinars or webcasts as a content marketing tactics
48% of B2B companies use research reports as a content marketing tactics
47% of B2B companies use microsites as a content marketing tactics
The average number of content marketing tactics used is 13

The Most Effective Content Marketing Tactics

69% of B2B companies say in-person events are an effective content marketing tactic
64% of B2B companies say webinars or webcasts are an effective content marketing tactic
60% of B2B companies say videos are an effective content marketing tactic
60% of B2B companies say blogs are an effective content marketing tactic
58% of B2B companies say case studies are an effective content marketing tactic
58% of B2B companies say white papers are an effective content marketing tactic
58% of B2B companies say research reports are an effective content marketing tactic
58% of B2B companies say eNewsletters are an effective content marketing tactic
55% of B2B companies say eBooks are an effective content marketing tactic
54% of B2B companies say Microsites are an effective content marketing tactic
Content Marketing and Social Media

94% of B2B companies use LinkedIn to distribute content
88% of B2B companies use Twitter to distribute content
84% of B2B companies use Facebook to distribute content
72% of B2B companies use YouTube to distribute content
64% of B2B companies use Google+ to distribute content
41% of B2B companies use SlideShare to distribute content
33% of B2B companies use Pinterest to distribute content
24% of B2B companies use Instagram to distribute content
20% of B2B companies use Vimeo to distribute content
The Most Effective Social Networks for Content Marketing

63% of B2B companies say LinkedIn is the most effective social media platform
55% of B2B companies say Twitter is the most effective social media platform
48% of B2B companies say YouTube is the most effective social media platform
42% of B2B companies say SlideShare is the most effective social media platform
40% of B2B companies say Vimeo is the most effective social media platform
32% of B2B companies say Facebook is the most effective social media platform
25% of B2B companies say Pinterest is the most effective social media platform
24% of B2B companies say Instagram is the most effective social media platform
20% of B2B companies say Google+ is the most effective social media platform
Content Publishing and Promotion

42% of B2B companies publish new content daily or multiple times per week.

Broken down:

16% of B2B companies publish new content daily
26% of B2B companies publish new content multiple times per week
17% of B2B companies publish new content weekly
19% of B2B companies publish new content multiple times per month
12% of B2B companies publish new content monthly
8% of B2B companies publish new content less than once per month
Top Content Promotion Tactics

58% of B2B companies use search engine marketing to distribute /promote content
52% of B2B companies use print or other offline promotion to distribute / promote content
49% of B2B companies use traditional online banner ads to distribute / promote content
48% of B2B companies use social media ads to distribute / promote content
42% of B2B companies use promoted posts, like promoted tweets to distribute / promote content
34% of B2B companies use native advertising to distribute / promote content
13% of B2B companies use content discovery tools to distribute / promote content
The Most Effective Content Promotion Tactics

52% of B2B companies say search engine marketing is the most effective paid advertising method to distribute content
41% of B2B companies say promoted social posts are the most effective paid advertising method to distribute content
38% of B2B companies say social media ads are the most effective paid advertising method to distribute content
36% of B2B companies say content discovery tools are the most effective paid advertising method to distribute content
30% of B2B companies say print or other offline promotions are the most effective paid advertising method to distribute content
26% of B2B companies say traditional online banner ads are the most effective paid advertising method to distribute content
Content Marketing Budgets

2% of B2B companies are spending 100% of their marketing budget on content marketing
4% of B2B companies are spending 75-99% of their marketing budget on content marketing
10% of B2B companies are spending 50-74% of their marketing budget on content marketing
14% of B2B companies are spending 25-49% of their marketing budget on content marketing
19% of B2B companies are spending 10-24% of their marketing budget on content marketing
25% of B2B companies are spending 1-9% of their marketing budget on content marketing
3% of B2B companies are spending 0% of their marketing budget on content marketing
23% of B2B companies are unsure what percent of their marketing budget they are spending on content marketing
Content Marketing Budgets in the Next Year

9% of B2B companies expect their content marketing budget to significantly increase in the next 12 months
46% of B2B companies expect their content marketing budget to increase in the next 12 months
32% of B2B companies expect their content marketing budget to remain the same in the next 12 months
2% of B2B companies expect their content marketing budget to decrease in the next 12 months
11% of B2B companies are unsure about any changes to their content marketing budget
Top Challenges B2B Content Marketers Face

54% of B2B companies say producing engaging content is a top content marketing challenge
50% of B2B companies say producing content consistently is a top content marketing challenge
49% of B2B companies say measuring content effectiveness is a top content marketing challenge
42% of B2B companies say producing a variety of content is a top content marketing challenge
41% of B2B companies say a lack of budget is a top content marketing challenge
34% of B2B companies say gaps in knowledge and skills of internal team is a top content marketing challenge
32% of B2B companies say finding trained content marketing professionals is a top content marketing challenge
30% of B2B companies say lack of integration across marketing is a top content marketing challenge
29% of B2B companies say lack of buy-in or vision from higher ups is a top content marketing challenge
20% of B2B companies say technology related challenges are a top content marketing challenge
Here’s the full report with colorful graphs and all (2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America) from Content Marketing Institute and MarketingProfs:

B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North America from diverse industries and a wide range of company sizes responded to the survey in July and August 2014.

For more from this Article or the online marketing hub blog see:
http://omhub.wordpress.com/2014/10/06/the-number-one-secret-to-b2b-content-marketing-success-plus-150-b2b-marketing-statistics/

Page Posted “By Mike Armstrong”

South Wales Networking Events with Introbiz for October!

Business Networking Events in Cardiff this October…

This October, following on from Wales’ Biggest Business Exhibition in September, sees the reintroduction of Introbiz’ weekly business networking events in Cardiff / South Wales, as well as the continuation of two of their exclusive business networking clubs including the Introbiz & Lexus Business Club and the FA Wales & Introbiz Business Club.

The Lexus Business Club event is scheduled for Friday October 10th, 3pm to 5pm and there are two FA Wales & Introbiz business club events scheduled for October.

The first FA Wales & Introbiz business club event is on the evening of Friday10th of October, 6pm to 10pm at the Cardiff City Stadium for the Wales v Boznia match.

The second event is at Dragons Park, the home of FA Wales, on the 20th of October, 4pm to 6pm and will feature ex Spurs & France Legend David Ginola guest speaking.

In between the two FA Wales business networking events on Thursday 16th of October Introbiz have a business networking event in Penarth at the fabulous Pier 64 bar & restaurant from 4pm to 6pm.

Their final afternoon business networking event for October is at the prestigious Marriott Hotel on Mill Lane in Cardiff from 4pm to 6pm on Thursday 23rd of October.

The last Introbiz business networking event for October is a breakfast networking event in Cardiff Bay on Friday 31st of October from 7.30am to 9.30am at Cote Brasserie & Restaurant in Cardiff Bay.

If you want to attend one of these business networking events in Cardiff for October please email: info@introbiz.co.uk or call one of the Introbiz Team on: 02920 291002 (mentioning MA Consultancy)!

South Wales Networking Events for October page posted “By Mike Armstrong”

10 Top Social Media Marketing Tips for using Social Media Software Tool Buffer!

Please find a list of 10 Top Buffer Tips:

https://blog.bufferapp.com/little-known-buffer-features

If you use social media and haven’t yet given buffer a try, there’s no time like the presence!!!!

Top 10 Social Media Marketing Tips for using Buffer Page was posted “By Mike Armstrong”