Apple has leveled up on its marketing strategy for mobile to include a new 3D microsite for its latest iPhone XS and XS Max.
For the first time, the tech company is capitalizing on its top-level domain to advertise its iPhones.
When you visit ‘experience.apple/iphone’ on mobile, you’ll come across 3D models of the aforementioned devices that rotate on their axis when you tilt your phone.
The renders come with bullet points that highlight the phone’s features. Tap on the screen to toggle between the iPhone XS and XS Max. Access the color picker to view the gadgets in their various ‘space gray’, ‘silver’, and ‘gold’ options. You will be taken to the regular ‘apple.com/iphone’ webpage when you click on ‘Learn more’.
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