Cardiff Marketing Blog & News

Kim Kardashian Teases Her New Documentary That Keeps Up With US Incarceration

Image via Tinseltown /

Kim Kardashian is shedding light on the mass incarceration issue in the US through an upcoming Oxygen documentary called Kim Kardashian West: The Justice Project. The two-hour-long documentary will follow Kardashian as she engages with various incarcerated people and their families.

The trailer of the documentary series shows a clip of the reality star listening to a man who has been in prison since he was 16 years old, and has served 23 years so far.

Kardashian also shared in the clip that “people deserve a second chance.”

A 2018

Emily Ratajkowski Bares Lower Back While Showing Off New Tattoo Of Her Own Name

Image via Kathy Hutchins /

Emily Ratajkowski shared a sexy, very personal ink on Instagram.

It is still unknown if her tattoo is temporary or permanent, but fans are loving it anyway. Displayed on her lower back, the new art reads “emrata.”

Ratajkowski showed off the design by lowering her trousers and raising her top in a black-and-white snap.

The photo amassed over a million likes on Instagram, with celebrities and fans admiring the tattoo. Khloé Kardashian left exclamation mark emojis, showing off her excitement, while Victoria’s Secret Angel Lais Ribeiro left fire emojis in the comments section.

View this post on Instagram


A post shared by Emily Ratajkowski (@emrata) on Jan 19, 2020 at 7:22pm PST

[via Emily Ratajkowski, opening image via Kathy Hutchins /]

Kaia Gerber Stuns In Elegant White Dress & Dramatic Veil That’s Larger Than Life

Image via Tinseltown /

Kaia Gerber has turned Givenchy’s Haute Couture Spring/Summer 2020 runway show into her own wedding chapel.

The garden-inspired collection is called ‘Une Lettre d-Amour’, and features beautiful white dresses in different cuts. The supermodel wore a semi-sheer lace Givenchy gown that featured floral embellishments and a sweet Bardot neckline.

The sweeping dress was paired with a bold structured veil that made her ensemble the highlight of the entire show.

The veil was designed to replicate a silhouette of a bell, adding a dramatic flair to her outfit. She wore sequinned lace flats with light shimmery makeup to round up the look.

Kaia Gerber turns the Givenchy catwalk into her very own wedding chapel

— readsector (@readsector) January 21, 2020

kaia gerber for givenchy ss20 haute couture

— ༻✩༺ (@ngelbot) January 21, 2020

Kaia Gerber จาก Givenchy Haute Couture Spring/Summer 2020

— Kaia Gerber ไทย (@KaiaGerber_TH) January 22, 2020

[via Popsugar, opening image via Tinseltown /]

US National Archives Apologizes For Blurring Out Anti-Trump Notes In 2017 Photo

Image via Shutterstock

The US National Archives has apologized for doctoring an image captured at the 2017 Women’s March in Washington, DC.

The organization was criticized for altering the image to omit anti-Trump messages written on protest signs.

“We made a mistake,” the US National Archives addressed. “We will immediately start a thorough review of our exhibit policies so that this does not happen again.”

The apology comes after The Washington Post reported that at least four signs in the photo had been edited out.

One sign, which read, “God Hates Trump,” had the president’s last name blurred out in the snap. Other signs displaying the words “pussy” and “vagina” were erased too.

The original picture was taken by Getty Images photographer Mario Tama back in January 2017.

The National Archives stated that the retouched version was a promotional image for an exhibition called Rightfully Hers: American Women and the Vote, and confirmed that its display would be removed and replaced with the unedited image swiftly.

We made a mistake.

As the National Archives of the United States, we are and have always been completely committed to preserving our archival holdings, without alteration.

— US National Archives (@USNatArchives) January 18, 2020

We have removed the current display and will replace it as soon as possible with one that uses the unaltered image.

We apologize, and will immediately start a thorough review of our exhibit policies and procedures so that this does not happen again.

— US National Archives (@USNatArchives) January 18, 2020

Perspective: The National Archives used to stand for independence. That mission has been compromised.

— The Washington Post (@washingtonpost) January 18, 2020

The government can’t airbrush history or erase women’s bodies from it. It is the job of the National Archives to document history, not alter it to serve the president’s ego.

— ACLU (@ACLU) January 18, 2020

“There's no reason for the National Archives to ever digitally alter a historic photograph," Rice University historian Douglas Brinkley said. "If they don't want to use a specific image, then don't use it. But to confuse the public is reprehensible.”

— Natasha Bertrand (@NatashaBertrand) January 18, 2020

Changing records of history at the National Archives to conceal criticism of Trump is terrifying.

— Barb McQuade (@BarbMcQuade) January 18, 2020

[via DIY Photography, opening image via Shutterstock]

Target Spotlights Model With Rare Skin Disorder In All-Inclusive Swimwear Advert

Image via Target

Target has unveiled an all-inclusive range of 1,800 swimsuits for women of diverse shapes, sizes, backgrounds and lifestyles. For its Swim 2020 campaign, the retailer celebrates the multifaceted ways it means to be a woman, honoring females in all their natural glory.

One standout model is Jeyźa Gary, who was diagnosed with a hereditary skin condition called Ichthyosis. The condition causes a buildup of dead skin cells that appear as dry scales on the skin.

“My spicy skin and I went to Cali on a moment’s notice and showed out!” Gary wrote on an Instagram post.

A study from the American Academy of Dermatology found that there are about one in four Americans with this skin disease as of 2013.

Target expressed that the latest collection focuses on providing to every individual to “express their swim style with suits that make them feel their very best.”

The swimwear is now available online and in Target stores, with sizes ranging from XS to XL and 14 to 26. In addition, the exclusive Shade & Shoe label under Target will offer various cup and band sizes from 32A to 38DDD. Take a look at the full collection here.

I'm here for @Target!
In a recent swim campaign, They featured a model with Ichthyosis – an inherited skin disorder in which dead skin cells accumulate in thick dry scales on the skin's surface.

— PoeticallyBlack (@PoeticallyBlk) January 14, 2020

Swimsuits spotted at @Target! 😎 We’ve got 1,800+ stylish *and* comfortable new swim styles this season. Get the details here:

— Target News (@TargetNews) January 20, 2020

View this post on Instagram

I’m legit shaking typing this… New work featuring ME for @target swimwear. My spicy skin and I went to Cali on a moments notice and showed out! I can’t imagine a more perfect first booking! 😭✨🌻 Starting the new year off like this!! Thanks to everyone on set who made my first job so memorable. I’m so full of gratitude omg 🤦🏽‍♀️😭😭😭😭😭😭😭 #shook #wespeaknyc Everyone should go to target and buy this swim suit!!! 😭♥️

A post shared by Jeyźa (@lyricallydiverse) on Jan 12, 2020 at 7:40pm PST

[via Bustle, images via Target]

Who’s Behind wikiHow’s Weird Illustrations, Unmasked After Years Of Secrecy

Screenshot via wikiHow

The artworks on wikiHow, an online how-to community, have been the subjects of memes for years thanks to their bizarre aesthetics with sometimes ineffable contexts. Illustrations from the site have been reposted and satirized all around the internet. Case in point:

— cursed wiki how (@cursedwikihow) January 15, 2020

— cursed wiki how (@cursedwikihow) October 20, 2019

How to trick a dog into trading a fun sized Snickers for his sick ride. from


The artworks are so iconic, one might ask, “Who makes these?”

For years, the source of these masterpieces of peculiarity was just known between wikiHow and the creators. Artist credits don’t appear on the site, and its images are mostly assigned with a Creative Commons license under “Wikivisual,” a bot that wikiHow’s volunteer authors use to request illustrations. Wikivisual claims to have made over three million contributions to the platform.

I was looking up how to clean a cat's eye boogers and I'm losing my shit

— munumum plush rhena (the ultimate simplification) (@tolntran) May 2, 2019

The website’s founder, Jack Herrick, also addressed its “millions upon millions” of quintessential graphics a few months ago with The Atlantic, declaring, “We’re probably the largest illustrator on the web at this point.” He added that “thousands of contributors” were involved in the creation of its visuals, but did not elaborate who the “thousands” were.

At long last, Medium publication OneZero has cracked the mystery. In a lengthy article, it details that wikiHow gets its artworks from freelance artists around the world, though most of them seem to be from the Philippines.

In its investigation, OneZero found that freelancers get their gigs via contract work sites like Indeed and Upwork. Chris Hadley, WikiHow’s vice president of operations, confirmed this system with the publication.

wikiHow previously published a combination of user-created illustrations and photos from Flickr, but a switch in Google’s search algorithm in 2011 that prioritized originally-illustrated pieces and “content farms” inspired the company to commission original visual content.

“We were being rewarded [in terms of traffic] for adding images, regardless of whether or not the images were crappy,” wikiHow project manager turned Senior Director in Marketing & Visual Content Tom Scher described during a presentation at LDV Vision Summit in 2015.

Hadley said part of the appeal of wikiHow’s artworks lies in its secrecy. “We felt like we had something that was really special, so we kind of asked people to keep it a bit of a mystery… over the years, kind of maintaining the enigma has been part of the fun.”

Freelancers, who had their services engaged through word-of-mouth or hiring portals, were instructed to “create the most instructive visuals for every step of every article.”

wikihow pictures are always instant meme fuel

— Same Stuff, Drew Year (@D1s4sterDr3w) May 2, 2019

They would then be required to complete an application exercise. “There’s a sample article where you have to do sample illustrations as a test,” a freelance illustrator from Manila told OneZero.

Selected artists are able to choose from a variety of topics that need artworks through an online platform, and once the illustrations are completed, creators can simply email them in a .zip file and wait for revisions.

As artists find jobs through various platforms, they sometimes get gigs with meager pays. OneZero said one freelancer claimed they were paid as low as US$0.40 per illustration.

Another, who agreed artists are remunerated per image, said there isn’t a “fixed quota” per month, but there’s an incentive that freelancers can earn if they submit enough art for eight articles. Nevertheless, he finds his job “enjoyable” as freelancers are allowed to create art for articles they’re interested in.

In spite of the enigma surrounding the art, traces of wikiHow’s project model can be found in numerous LinkedIn profiles and portfolios from artists who have stated their work experience with wikiHow.

“The artists on wikiHow really are people all over the globe,” explains Hadley, the company’s vice president of operations. “Probably the only place you won’t find some sort of wikiHow artist is in Antarctica.”

— cursed wiki how (@cursedwikihow) October 18, 2019

— cursed wiki how (@cursedwikihow) October 9, 2019

— cursed wiki how (@cursedwikihow) July 23, 2019

— cursed wiki how (@cursedwikihow) October 3, 2019

— cursed wiki how (@cursedwikihow) September 27, 2019

— cursed wiki how (@cursedwikihow) September 13, 2019

[via OneZero, images via various sources]

Photographer Spills Details Behind Jennifer Aniston & Brad Pitt’s Viral Reunion

Image via Featureflash Photo Agency /

The photos of Brad Pitt and Jennifer Aniston’s reunion backstage at the 2020 SAG Award are currently breaking the internet. Their brief interaction has bewildered fans, and many are expressing hopes that the two would get back together.

Photographer Emma McIntyre, who took the pictures, has shared details about their run-in to People, and it seems like they both are just platonic pals.

According to McIntyre, Aniston and Pitt were doing the “circuit of awards press” backstage. Aniston had just signed posters for SAG and was ready to walk the press line, and that was when the photographer noticed Pitt coming down the hallway. She then sensed there would be a “photo-worthy moment.”

Pitt called out to Aniston, and she immediately turned around and gave him a hug. They congratulated one another and acknowledged each other’s successes.

McIntyre described the now-iconic moment as “touching.”

“You could sense the respect between two people who have known each other for long and are both outstanding in their field,” she told People.

She added that that capturing the brilliant photos left her feeling victorious, attributing her “advantageous position” for allowing her to take in their “interaction and expressions” more closely.

please brad pitt and jennifer aniston are so cute

— becca (@laurieslaurence) January 20, 2020

[via People, opening image via Featureflash Photo Agency /]

Chinese Girl With Premature Aging Gets Wholly New ‘Young’ Face After Surgery

Image via Shutterstock

A 15-year-old girl in China was given a new appearance after being bullied for looking decades older due to a rare condition.

According to surgeons at Shenyang Sunline Plastic Surgery Hospital, Xiaofeng had Hutchinson-Gilford Progeria syndrome, a condition that caused a person to age prematurely, which she inherited from her mother. The genetic disorder only affected the girl’s skin, and not her organs.

As a result of the condition, she was bullied in school for her wrinkly skin.

The girl reached out to Chinese philanthropist Mingyi Guo, writing in an emotional letter stating that she looked like a “grandmother.” A moved Guo then helped to raise funds for her surgery by organizing a nationwide charity event.

After word of her condition got around, the hospital decided to help her and waived 70-percent of her 500,000 RMB (US$72,440) medical bill. The remainder was covered by donations by kind strangers.

The surgical procedures took place on 29 December, and according to the hospital, they involved the removal of excessive skin measuring seven centimeters (2.76 inches). Xiaofeng also had her nose, eyebrows and mouth reshaped.

Xiaofeng was presented to the public in her new appearance in a press conference, where she thanked the hospital and Guo for “giving [her] a new future.”

The teen was cruelly bullied for her looks growing up 💔💔

— Tyla (@Tyla) January 21, 2020

[via Tyla, opening image via Shutterstock]

KFC Apologizes For ‘Sexist’ Ad Depicting Young Boys Gawking At Lady’s Breasts

[Click here to view the video in this article]

Video screenshot via KFC Australia

A 15-second ad by KFC Australia has received flak for perpetrating “sexist” messages by featuring some boys ogling at a woman’s cleavage.

The commercial for the fast food chain’s Zinger Popcorn box depicts a woman in a short playsuit checking her behind and adjusting her shirt as she looks at the reflection of a car’s window.

The window then winds down, revealing a couple of young boys gawking at her chest. The lady then smiles at them and says, “Did someone say KFC?”

The spot has been on national television for the past three weeks, as well as amassed over 60,000 views on YouTube.

Bella Hadid Exudes Female Empowerment While Going Braless In Crisp White Blazer

Image via Andrea Raffin /

Bella Hadid meant business with her sharp outfit at Alexandre Vauthier’s Spring/Summer 2020 Haute Couture showcase during Paris Fashion Week.

The supermodel was styled in a crisp plunging white pinstriped blazer and trousers that spell female empowerment.

To amp up the look, she walked down the runway braless with her outerwear left open to show off her underboobs and toned abs. The blazer was paired with high-waisted matching wide leg trousers. Hadid didn’t wear any accessories, allowing the bold ensemble to take center stage.

She had her brunette tresses styled into a sleek center-parted ponytail, and had minimal makeup on to enhance her features.

The supermodel marched down the catwalk and worked on her best angles as she posed up a storm in the jaw-dropping suit.

Bella Hadid in this Alexandre Vauthier suit.

— Valentino (@DIORSBITCH) January 21, 2020

View this post on Instagram

Closing the beautiful @alexandrevauthier couture show today… I Love you Alex, I am so proud of you 🌬🤍🤍🤍✨✨🕊🕊 ~video @thelovemagazine ~

A post shared by Bella 🦋 (@bellahadid) on Jan 21, 2020 at 11:16am PST

[via Bella Hadid, opening image via Andrea Raffin /]

Model Is Selling Her Nudes To Raise Funds For Puerto Rico Earthquake Relief

Image via Shutterstock

After amassing US$1 million for bushfire relief in Australia, model Kaylen Ward has returned to sell nude photos to support victims of the Caribbean earthquakes.

Between December 2019 and January 2020, Puerto Rico has been suffering a series of tremors, destroying over a hundred homes and leaving the population stranded without power.

As an online sex worker, Ward has taken it upon herself to sell her nude photos to raise funds for those affected by the catastrophe.

Ward, now known as the Naked Philantropist, will send photos of herself to individuals who donate at least US$10 to fundraisers of her choosing, adding that those interested have to post proof of their donations in order to receive her pictures.

“Let’s help save Puerto Rico,” Ward tweeted alongside a list of charities she picked out and a censored photo of herself.

The disaster started with a major 6.4 magnitude quake, resulting in at least one death. It was then followed by a number of shocks, forcing the island’s residents to sleep outdoors or in their cars for fear of being trampled under their roofs should subsequent earthquakes strike.

I’m sending nudes to every person who donates atleast $10 to any one of these fundraisers for the earthquakes in Puerto Rico. You must post your donation confirmation in the comments below. Let’s help save Puerto Rico. #PuertoRicoEarthquake

— THE NAKED PHILANTHROPIST (@lilearthangelk) 15 January 2020

[via Dazed, images via]

Secret To Getting More Instagram Likes Isn’t In The Filter You Use, Study Finds

Images via Shutterstock and Shutterstock

Ever wondered why some of your selfies are getting more likes, while others don’t receive much attention? It’s possible some photos aren’t as popular because you’re not revealing enough about your personality or profession to get people engaged.

According to a new study published in the Computers in Human Behaviour scientific journal by researchers at Rowan University, Instagram users might wish to stay away from peppering their selfies with filters and colorful stickers as doing so could backfire on them.

“The number of likes was lower for selfies posted with filters, such as stickers or excessive use of color filters, compared to selfies without such filters,” details lead author Dr Seoyeon Hong.

This is because additional nudges to make you appear more likable could seem forced and “ingenuine.” This notion is consistent with previous studies about self-presentation, which reveal that “excessive intent” to influence people into forming positive impressions about you “may trigger reluctance to engage,” the researchers explain.

To find out the secret behind higher social media engagements, the team crawled through the “selfie” tag on Instagram and took screenshots of over 2,000 random photos, including their like counts, and then whittled the pile down to 1,873 after removing images that were promotional or not of faces.

What they learned was that selfies with visual cues that indicate more details about the uploaders’ life—such as their jobs, hobbies, or relationships—tend to receive more likes.

Why so? The researchers think it’s probably to do with the Social Information Processing Theory, which suggests that additional information encourages a “willingness to engage,” ultimately generating positive impressions.

Despite the name, “selfies” of just faces or bodies with filters or stickers aren’t the ones people care about. They are more likely to engage when they see nuances of your professional identity or status of wealth, such as your work environment, uniform, physical fitness, or whether you carry luxury products.

“When selfies included social cues of the selfie-taker, it had more likes in comparison to selfies without any social cues of the individuals,” Dr Hong emphasizes.

While Instagram has already wiped out like counts in certain parts of the world, you’ll still be able to view your own. As you may have guessed, likes often equate to engagement levels, so if you’ve been curious about why certain selfies garner more double-taps, this might be why.

The researchers additionally found that most of the near-2,000 selfies were pictures of women. Breaking the subjects down to ethnicity, they learned that about half were Caucasian, 25 percent were Hispanic, 18.8 percent were Asian and 4.6 percent were African-American.

[via Yahoo News UK, cover image via Shutterstock and Shutterstock]

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

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New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

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LEGO Launches International Space Station Set… Up Above The Earth

Video screenshot via LEGO

LEGO has introduced a realistic replica of the International Space Station (ISS) with a literal launch into the stratosphere.

The new seven-foot-tall kit, debuting on 1 February at LEGO stores and online with a price of US$69.99, comprises 843 bricks with parts verified for authenticity by the folks at NASA. In comparison, the ISS is about the size of a five-bedroom house.

It even features a movable robotic arm inspired by the ISS’s Canadarm, adjustable faux solar panels, docks and access hatches.

The otherworldly idea came from a fan named Christoph Ruge, who participated in the LEGO Ideas crowdfunding campaign. According to Business Insider, LEGO reviews these suggestions, and brings them to life if it likes them. Creators then receive one-percent of sales and licensing revenue.

The model was created to celebrate 20 years of humans’ presence aboard the ISS, which welcomed its first long-term residents in 2000.

To give the International Space Set the launch it deserved, LEGO sent it 32 miles above the Earth via a high-altitude balloon.

“An out-of-this-world building experience is coming!” it tweeted alongside a video of the expedition.

LEGO encourages kids to dream big, and this campaign takes this philosophy soaring to new heights.

An out-of-this-world building experience is coming! 🌙⭐️ The LEGO International Space Station is available February 1st!

— LEGO (@LEGO_Group) January 21, 2020

Image via LEGO

Image via LEGO

Image via LEGO

[via Business Insider, images via LEGO]

Google Revamps Search Results Page Design To The Displeasure Of Its Users

Image via Thaspol Sangsee /

If you’ve been using Google’s search engine from the desktop recently, you may or may not have noticed that its design has been refreshed to feature companies’ favicon icons and extra headers attributing the primary source.

The look appeared on the mobile browser last year, and has just been brought over to desktops.

Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup:

— Google SearchLiaison (@searchliaison) January 13, 2020

Google explains in a tweet that the new design places brands in the spotlight, and helps visitors become more informed about where they are getting their information from. Site owners can also customize their favicons.

While the tech giant claims that the revamp will help with brand recognition and recall, many users beg to differ. To complicate things, one tech enthusiast points out that icons uploaded to Google automatically get converted into 16×16 pixels, when the norm is 64×64, making them less discernible.

Visitors have lamented that the addition of icons and headers makes search results pages appear garish and cluttered, and even makes them resemble ads.

“This is really the ugliest change you could’ve made. The entire results seem so cluttered and messy now,” one Twitter user comments. “Turn it back, it’s cluttered and stupid. Kthanksbye,” another writes.

“There’s something strange about the recent design change to Google search results, favicons and extra header text: they all look like ads, which is perhaps the point?” questions writer Craig Mod.

Tech experimentalist Johnnymakes calls the change a “dark pattern,” as he deduces the real reason Google refreshed the search results page was to sneak in ads that would have been more detectable with the previous design.

He explains that users would more likely skim past ads placed in the old search results pages because they were obvious, but by adding icons to every result, people are less likely to notice that they are looking at—and clicking on—advertisements.

Unfortunately, there’s no official way to revert to the previous design, but a developer has created an extension that Chrome desktop browser users can install to separate the ads from actual search results on Google.

There's something strange about the recent design change to google search results, favicons and extra header text: they all look like ads, which is perhaps the point?

— Craig Mod (@craigmod) January 21, 2020

The format puts a site’s brand front & center, helping searchers better understand where information is coming from, more easily scan results & decide what to explore. Learn more about the new look in our post from last year, when it launched on mobile:

— Google SearchLiaison (@searchliaison) January 13, 2020


— Million Groyper Extreme™ (@an_o_n_ymous) January 14, 2020


How do I please change this view to the old one right now? Usability = 0 !!!! the information displayed is very bad, search results are missing… PLEASE REVERSE!!

How do I reset the old view??????

— Hippo93 (@Hippo93x) January 16, 2020

Green ads were more visible. Black avatar-type icons plus icons for other search results make it more difficult to tell the difference. More clicks. Good for advertisers bad for users.

— Michal Dobrzynski (@gogojason123) January 14, 2020

So ads don’t get to show their brand icon? Seems like an error of information modeling. Regular and paid search results should contain the same amount of information with ads visually identified as such.

— Sergii Shymko (@SergiiShymko) January 13, 2020

I just saw this change today.

All the favicons are converted to 16×16 even then though they are currently 64×64 in most cases.

It looks terrible on retina displays 😬

— Steven (@styfle) January 16, 2020

The latest Google search UI redesign sneakily tries to hack that behaviour by subverting how we quickly scan to see if something is an ad or a genuine result.

Where once only adverts had an icon to differentiate them, now there are favicons in the same slot on all other results

— johnny makes ⚡️ (@johnny_makes) January 18, 2020

Why do this?

By putting something visually similar in every slot which previously signalled an ad, it becomes impossible for a user to tell them apart without taking care and effort.

Google can still say they label adverts, but that info is now buried under more visual noise.

— johnny makes ⚡️ (@johnny_makes) January 18, 2020

I'll finish with how a few shots of how the ad format used to look for comparison


— johnny makes ⚡️ (@johnny_makes) January 18, 2020

[via Craig Mod, images via various sources]