Cardiff Marketing Blog & News

Pharrell Once Did Not Understand Backlash Over ‘Rapey’ Lyrics In ‘Blurred Lines’

Image via Kathy Hutchins / Shutterstock.com

Pharrell Williams admitted in a recent interview with GQ that he was initially unable to understand the backlash over his song with Robin Thicke, Blurred Lines.

In the interview, Williams shared a few songs in the past that he felt “embarrassed by,” and this includes Blurred Lines. In the past, he saw “older white woman” seemingly liking and connecting to the song, acting in “surprising ways” that would make him “blush.”

As a result, when there were other women who were upset by the lyrics, he did not understand the backlash, as women would sing lyrics like “I know you want it” pretty often.

He did not see the lyrics as “rapey” until later on, when he saw that similar phrasing often used by men who were “taking advantage of” women. Even though he came to the defense of the hit song back in a 2014 interview with Pitchfork, the singer said he now realized how the song could seem “predatory.”

Since then, Williams said he is more sensitive towards the feelings of the minority after learning and finding out that a lot of his songs had been part of a “chauvinist culture.”

[via Complex, cover image via Kathy Hutchins / Shutterstock.com] http://www.designtaxi.com/news/406801/Pharrell-Once-Did-Not-Understand-Backlash-Over-Rapey-Lyrics-In-Blurred-Lines/

Everything You Need to Know About Tiktok’s Newest Competitor ‘Firework’

Short videos shot and shared on mobile devices are touted as the new standard of content sharing and the future of social media.

TikTok’s rapid rise to fame has turned heads among big tech companies as it soared to more than one billion downloads, including 96 million in the United States alone, and secured a healthy user base of 500 million, 65 percent of which are under the age of 30.

Indeed, more of these companies are eager to get in on the craze. For instance, in leaked audio from an internal July Facebook Q&A, CEO Mark Zuckerberg talked about the company’s strategy surrounding “Lasso” in direct relation to TikTok, which quietly came to fruition in a launch this past November.

Beyond Facebook, another tech giant is making notable moves to participate in the action. Google is currently in conversation regarding the acquisition of video-sharing startup Firework which just might help it counter its fast-growing competitor.

What is Firework?

At its core, Firework allows users to find, create, and share videos that are 30 seconds long in addition to featuring its own original content series. To help spur the spread of video uploads, users have the ability to collect and repost videos across other platforms.

Similar to TikTok, the app curates videos and organizes them by content type and trending topics and then utilizes machine learning and human curators to tailor the delivery of suggested videos based on the identified personal interests of users.

Rather than having the opting of “liking” a video, users are only allowed to bookmark the video or share it — similar in style to a retweet as the content ultimately gets shared onto your profile with its original credit. In addition, you can only privately message another user if you have a comment to share.

The reason for this? “Haters and trolls, they want an audience — they want to elicit a polarizing reaction. We remove that,” said CRO Cory Grenier in a statement to TechCrunch sources.

What makes it a unique upstart?

In an age where it feels like every app and platform is looking to copy one another in order to stay on top of fluctuating user interests and values — a key question becomes: how can we be different and find our niche audience?

For Firework, the answer lies in a standout patent-pending feature named Reveal, that allows users to shoot their videos and view them horizontally versus the overwhelming emphasis on vertical video formats seen on Snapchat, Instagram, and you guessed, TikTok. Users can film holding their device horizontally and then the app places a vertical viewfinder on the screen displaying part of the shot that would appear to viewers when holding their phone straight up and down.

“The Reveal technology helps us bridge the gap from horizontal content that’s being captured by professional creators to the vertical content on mobile,” CEO Vincent Yang explained to reps at Digiday.

Firework also launched its own original streaming content platform — Firework Originals — with series including “Extra Fire Sauce,” “Banger,” “FOODz” and “Style Sector.” In this way, the app is able to deliver conversations and experiences that can’t be easily replicated across other platforms and channels.

Broadly speaking, in contrast to TikTok, Firework’s interest is on what it refers to as “premium user-gen” referring to a mixture of content that features professional creators and up-and-comers. Primarily, what this translates into is fewer selfies and more instructional and inspirational videos that are actionable and meaningful. To date, the app has partnered with Vine star Marlon Webb, celebrity Frankie Grande, YouTube comedian Dang Matt Smith, and model-influencer Olivia Jordan, among others.

What’s in it for brands?

Each week Firework features a sponsored hashtag contest that encourages users to create related video content in exchange for cash prizes or to fundraise money for social causes. For brands, this becomes an opportunity to partner with the app and sponsor a challenge using a particular hashtag and then benefit from the user engagement and impressions the challenge receives.

In the context of the e-commerce space, Yang shared with Digiday that the company is working on partnerships with various e-commerce platforms so that eventually a buy button can be launched making it seamless for users to buy products they see in Firework videos.

“There are so many fragmented times where we hope Firework will be a 10-minute TV channel that’s more entertaining.” Yang shared. “We want to be another big social media platform in the world, but a very different one.”

While it remains unclear how many brands will ultimately turn to Firework for their marketing efforts, one thing is obvious: securing this deal would add yet another video-based content platform to Google’s portfolio and another injection of power to its business. For reference, 20 percent of the advertising revenue taken in by Google’s parent company Alphabet comes from YouTube and its 1.9 billion monthly users.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWLDN 2019 PROMO

The post Everything You Need to Know About Tiktok’s Newest Competitor ‘Firework’ appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/everything-you-need-to-know-about-tiktoks-newest-competitor-firework/

Jennifer Lopez Poses Underwear-Free On Cover Of Her Latest Single

[Click here to view the video in this article]



Image via Jennifer Lopez

Jennifer Lopez has released her latest single titled Baila Conmigo. The EDM number is sung in her mother tongue, Spanish, and is set to make anyone dance the night away.

Besides treating fans to a new song, the star accompanied the track’s release with a nearly-nude photo featuring her enviable 50-year-young figure.

The picture, photographed by Steven Gomillion, shows Jennifer Lopez in all her glory. Right off the bat, her captivating eyes steal the attention, but neck down, chains hang loosely around her tanned fit bod.

Lopez shared the image on Instagram with a caption roughly translating to mean, “Do it hard because music breaks barriers and only [in] dancing I heal. Dance with Me.”

Listen to the single, Baila Conmigo, below.

View this post on Instagram

Dale que dale mas duro que la música rompe los muros que solo bailando me curo Baila Conmigo 🖤🖤🖤. https://smarturl.it/JLoBailaConmigo Photo by @stevengomillion

A post shared by Jennifer Lopez (@jlo) on Oct 10, 2019 at 10:11pm PDT

[via Marie Claire, images via Jennifer Lopez] http://www.designtaxi.com/news/406800/Jennifer-Lopez-Poses-Underwear-Free-On-Cover-Of-Her-Latest-Single/

What Apple’s Redesigned AirPods 3 Could Look Like & When They Might Debut



Image via Apple

There have been a bunch of reports surrounding the next-generation AirPods. A recent discovery by 9to5Mac’s Guilherme Rambo from the iOS 13.2 beta gives a clearer picture of how the AirPods 3 might look like.

The icon displays two wireless earbuds with interchangeable tips, which might be an upgrade from the current AirPods as it has only one size. Some users might prefer a better fit that is personalized for them.

Following the leak by Apple itself, graphic designer Michael Rieplhuber shared renderings of what the accessories might look like, visualizing them with larger earbuds and swappable rubber tips, to the amusement of Apple users.

One Twitter user pointed out how it resembled a blow dryer, while another user said it looked “ghastly.”

Another concept by Phone Industry of the possible AirPods 3 looks similar, but features shorter stems and rounder earbuds.

In September, http://www.designtaxi.com/news/406796/What-Apple-s-Redesigned-AirPods-3-Could-Look-Like-When-They-Might-Debut/

‘The Batman’ Enlists Zoë Kravitz To Star Opposite Robert Pattinson As Catwoman



Image via lev radin / Shutterstock.com

Zoe Kravitz will don the black leather suit as she takes on the role as the next Catwoman.

The Big Little Lies star has sealed the deal to be the next Selina Kyle in Warner Bros.’s new The Batman film, according to http://www.designtaxi.com/news/406797/The-Batman-Enlists-Zo-Kravitz-To-Star-Opposite-Robert-Pattinson-As-Catwoman/

AMC Entertainment Is Debuting An On-Demand Movie Service With 2,000 Films

Image via Eric Glenn / Shutterstock.com

AMC Entertainent will be debuting an online video store in order to cater to on-demand movie screenings. It will only be introduced in the US this Tuesday.

AMC’s president and chief executive, Adam Aron, revealed that the AMC Theaters On Demand will have around 2,000 films for sale or rent after getting screen in movie theaters, similar to how Amazon or iTunes work, per Variety.

The rentals are priced between US$3 to US$5.99, while the sale items are priced between US$9 to US$19.99. AMC has partnered with major entertainment companies Disney, Warner Bros., Universal, Sony and Paramount for both catalog and recently screened movies to be found in the service.

AMC has taken the step to combat the difficulty that the film industry is facing, as more and more movie content can be streamed online. As disclosed by Comscore, the North American box office experienced a 5% drop in revenue to US$8.85 billion as of 13 October this year.

Besides that, AMC has also employed other measures, such as having a Stubs A-List program that gives customers the ability to watch three movies a week by paying merely US$19.95 a month in order to compete with MoviePass.

AMC also increased the subscription fee in California, Connecticut, Massachusetts, New Jersey and New York from US$19.95 to US$23.95 per month.

Aron explained that with the new Theaters On Demand, further “extending movie offerings” for AMC Stubs members into their homes or wherever they would like to view the movie from “made sense” for both their studio partners and movie enthusiasts.

He also cited the “20 million” Stubs households that could benefit from the new service as the online platform has become increasingly popular. This subscription aims to “reach movie lovers directly” and increase their convenience in getting to films digitally.

[via Variety, cover image via Eric Glenn / Shutterstock.com] http://www.designtaxi.com/news/406804/AMC-Entertainment-Is-Debuting-An-On-Demand-Movie-Service-With-2-000-Films/

How Apple’s Redesigned AirPods 3 Might Look & When They Are Expected To Arrive



Image via Apple

There have been a bunch of reports surrounding the next-generation AirPods. A recent discovery by 9to5Mac’s Guilherme Rambo from the iOS 13.2 beta gives a clearer picture of how the AirPods 3 might look like.

The icon displays two wireless earbuds with interchangeable tips, which might be an upgrade from the current AirPods as it has only one size. Some users might prefer a better fit that is personalized for them.

Following the leak by Apple itself, graphic designer Michael Rieplhuber shared renderings of what the accessories might look like, visualizing them with larger earbuds and swappable rubber tips, to the amusement of Apple users.

One Twitter user pointed out how it resembled a blow dryer, while another user said it looked “ghastly.”

Another concept by Phone Industry of the possible AirPods 3 looks similar, but features shorter stems and rounder earbuds.

In September, http://www.designtaxi.com/news/406796/How-Apple-s-Redesigned-AirPods-3-Might-Look-When-They-Are-Expected-To-Arrive/

Pharrell Understands Controversy Over ‘Rapey’ Lyrics In Hit Song ‘Blurred Lines’

Image via Kathy Hutchins / Shutterstock.com

Pharrell Williams admitted in a recent interview with GQ that he was initially unable to understand the backlash over his song with Robin Thicke, Blurred Lines.

In the interview, Williams shared a few songs in the past that he felt “embarrassed by,” and this includes Blurred Lines. In the past, he saw “older white woman” seemingly liking and connecting to the song, acting in “surprising ways” that would make him “blush.”

As a result, when there were other women who were upset by the lyrics, he did not understand the backlash, as women would sing lyrics like “I know you want it” pretty often.

He did not see the lyrics as “rapey” until later on, when he saw that similar phrasing often used by men who were “taking advantage of” women. Even though he came to the defense of the hit song back in a 2014 interview with Pitchfork, the singer said he now realized how the song could seem “predatory.”

Since then, Williams said he is more sensitive towards the feelings of the minority after learning and finding out that a lot of his songs had been part of a “chauvinist culture.”

[via Complex, cover image via Kathy Hutchins / Shutterstock.com] http://www.designtaxi.com/news/406801/Pharrell-Understands-Controversy-Over-Rapey-Lyrics-In-Hit-Song-Blurred-Lines/

Kaia Gerber Twins Up With Mom Cindy Crawford In Black Biker Jacket & White Kicks



Image via Kathy Hutchins / Shutterstock.com

Kaia Gerber and Cindy Crawford prove they are the most stylish mother and daughter out there.

The duo stepped out on the streets of New York donning coordinated looks with their own individual touches.

Gerber wore a black sweater paired with high-waisted mom jeans and Nike kicks. To round up her off-duty supermodel look, she put on a blue baseball cap and leather trench jacket.

Gerber’s outfit might be a nod at the iconic aesthetics of her mother, who was often spotted wearing a similar getup to airports during her modeling career.

Crawford’s current-day outfit, on the other hand, saw her rocking a cream sweater, jeans and Stan Smith sneakers. She completed her look with a black cropped jacket.

Gerber had been taking fashion cues from her mother in previous looks as well. For her 18th birthday, the young model wore a custom-made Versace dress, similar to the one her mom wore to the 1992 MTV Awards.

Kaia Gerber and Cindy Crawford Clicks at Dr. Smood in New York 13 Oct-2019 #Celebrityphotosdaily #celebrities pic.twitter.com/FDU6eaDPOa

— Celebrity Photos Daily (@celbphotosdaily) October 14, 2019

View this post on Instagram

#kaiagerber

A post shared by Monni1010 (@monni10ww) on Oct 14, 2019 at 8:37am PDT

Kaia Gerber channels her supermodel mum for her 18th birthday celebrations in a 90’s inspired Versace belted corset.
.
.
.
.
.
.
.#kaiagerber #cindycrawford #18 #18thbirthday #nyfw #newyork #supermodel #versace #donatella #cindy #og #vintage #fb #love #model #mode pic.twitter.com/D3U2AUfCqN

— Mode Lyfe (@Mode_lyfe) September 9, 2019

View this post on Instagram

thank you to everyone who kiki’d with us last night. so much love

A post shared by Kaia (@kaiagerber) on Sep 7, 2019 at 11:19am PDT

In the spirit of tonight's #VMA's – a red carpet moment with @MTV pre-#BadBloodMusicVideo days. pic.twitter.com/9EXtbk11D5

— Cindy Crawford (@CindyCrawford) August 30, 2015

View this post on Instagram

Backstage at 1992 @MTV Awards with @Metallica. Lars –– this was the picture I was talking about…

A post shared by Cindy Crawford (@cindycrawford) on Oct 14, 2016 at 10:10am PDT

[via Vogue, opening image via Kathy Hutchins / Shutterstock.com] http://www.designtaxi.com/news/406802/Kaia-Gerber-Twins-Up-With-Mom-Cindy-Crawford-In-Black-Biker-Jacket-White-Kicks/