Cardiff Marketing Blog & News

Facebook’s Removing Ad Targeting Options in Certain Categories to Avoid Discrimination

Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads

Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App Shopping

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.

Google Releases New Guide to Maximizing eCommerce Opportunities

Google has released a new guide on how to use its various ad tools to maximize your eCommerce potential.

Mark Zuckerberg Makes It Facebook Official: The Future of Facebook Is Messaging

Facebook is looking to shift more towards messaging, which important for marketers to note.

6 Steps to Design, Test & Analyse Your Website for Online Success [Infographic]

Ensure your website is performing at optimal levels with this guide.

Twitter’s Updating its Limits on Third-Party Usage, Which Could Impact Social Management Platforms

Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.

NVIDIA’s AI Tool Transforms MS Paint-Like Scribbles Into Realistic Landscapes

[Click here to view the video in this article]

Video screenshot via NVIDIA

Landscape paintings that take weeks, or even months, to complete are now a thing of the past.

If your illustration expertise involves sketching inverted W’s to create birds in the sky, NVIDIA’s latest AI technology might be something worth coveting. The tech firm, known for its over-the-top machine learning projects, has unveiled an AI tool that instantly converts doodles into photorealistic landscapes.

The tool is called ‘GauGAN’, named after French post-Impressionist artist Paul Gauguin. The AI was fed with about a million photos to grasp how to recreate and fill in areas of landscapes.

Side-by-side samples reveal that all you need to do input rough brushstrokes, to which ‘GauGAN’ will generate elements of landscapes in real time, essentially turning any MS Painter and stickman artist into an actual pro.

“A novice painter might set brush to canvas aiming to create a stunning sunset landscape—craggy, snow-covered peaks reflected in a glassy lake—only to end up with something that looks more like a multi-colored inkblot,” the company describes in a blog post.

“But a deep learning model developed by NVIDIA Research can do just the opposite: it turns rough doodles into photorealistic masterpieces with breathtaking ease.”

To bring your vision to reality, the ‘GauGAN’ interface is accompanied with options that recreate natural features like skies, grass, trees, rocks, sand, flowers, mountains, and clouds.

“It’s like a coloring book picture that describes where a tree is, where the sun is, where the sky is,” details Bryan Catanzaro, Vice President of Applied Deep Learning Research at NVIDIA. “And then the neural network is able to fill in all of the detail and texture, and the reflections, shadows and colors, based on what it has learned about real images.”

At present, the tool isn’t available publicly, but NVIDIA hopes technology like ‘GauGAN’ will benefit anyone from architects to casual artist in the future.

Video screenshot via NVIDIA

Video screenshot via NVIDIA

Video screenshot via NVIDIA

Video screenshot via NVIDIA

[via PetaPixel, videos and screenshots via NVIDIA]

Muji Unveils Final Pics Of Self-Driving, All-Weather Bus, Set To Debut In April

[Click here to view the video in this article]

Last November, Muji announced that it had joined forces with Finnish autonomous-driving company Sensible 4 to launch a driverless ‘Gacha’ shuttle bus.

Now, the Japanese minimalist retailer has revealed a series of images of the self-driving vehicle, giving fans a first look at the bus that is built to withstand all weather conditions.

Sensible 4’s CEO Harri Santamala told Dezeen that while most self-driving cars can only withstand certain weather conditions, Sensible 4’s proprietary autonomous self-driving technology makes it safe for use all-year-round. The vehicle had survived harsh winter conditions during a testing period in Finnish Lapland.

The interior and exterior of ‘Gacha’ is designed by Muji with the aim of exuding peace, joy and happiness.

Commuters in Finland will soon be able to hail the ‘Gacha’ bus through a smartphone app, and then hop on once the transport arrives. ‘Gacha’ locates its passengers through its autonomous driving sensors that are connected to a digital map.

‘Gacha’ is set to hit the road in Espoo, Finland come April 2019. More ‘Gachas’ will be released in Hämeenlinna, Vantaa and Helsinki throughout this year.

Debut rides in #Helsinki with #Gacha are ongoing See also #animation behind MUJI's link

— Sensible 4 (@sensible4ltd) March 8, 2019

RT @JHNyberg: There it is! The first all-weather autonomous-driving bus! You can see this bus driving in ⁦@EspooEsbo⁩ Otaniemi later this spring.

— thisisFINLAND (@thisisFINLAND) March 8, 2019

A Muji designed autonomous bus is exactly how you would imagine it would look – designed in conjunction with @sensible4ltd – few more details here –

— al dean (@alistardean) March 8, 2019

[via HYPEBEAST, opening image via Ryohin-Keikaku]

Six-Year-Old Boy Becomes Logo Designer To A Restaurant In London

North London restaurant Jolene has adopted an adorable scribbling of a young boy for its logo.

The restaurant enlisted the services of graphic design firm Studio Frith to give it a new brand identity that “provokes the naïve simplicity.” In response, the studio’s founder, Frith Kerr, unexpectedly turned to her six-year-old son.

From a selection of samples produced by the child, Kerr settled on a mix of writing in lower and upper cases, a distinctive mark of a young child.

The final logotype was chosen for its “inimitable spacing,” as well as “the crescendo of elegant sans-serif capital letterforms,” Kerr added.

Since then, the new wordmark has been applied on Jolene’s canvas totes, as well as its paper carrier bags. It is also displayed in the interiors of the restaurant and its menu.

According to Studio Frith, the handwritten aesthetic of the logo brings it a touch of versatility, which means it can be printed on a menu or embroidered onto a curtain without looking out of place.

The logotype also complements the overall aesthetic of the restaurant, which has unpainted plaster walls, in addition to being decorated in neutral hues and simple bentwood chairs.

Most of all, the raw depiction reflects Jolene’s values. The restaurant promotes sustainable farming methods, which restaurateur Jeremie Cometto-Lingenheim wished to translate in the new logo. He could not have been happier with the final, hand-drawn result.

[via Dezeen, images via Studio Frith]

One of the last surviving pubs from the era of Swansea City at The Vetch is closing

On match day, it would have been packed out, and it also provided hotel accommodation for stars performing at Swansea Grand Theatre

Google’s Logo For Its New Game Streaming Service Isn’t A Win With Internet Users

Video screenshot via Google

On Tuesday, Google unveiled what has been described to be the “Netflix” of gaming at the Game Developers Conference. The service, called ‘Stadia’, ensures users get to easily play games wherever they go and through whichever devices they have on hand.

All that’s a plus, but what wasn’t a win for some fans was the Stadia logo, which they felt didn’t look very consistent with the brandings of Google’s other services.

Internet users also saw nuances of iconic paper cup print ‘Jazz’ in the service’s ‘S’ emblem, which is said to be a stylized Wi-Fi symbol. Gaming YouTuber Shane Luis thought it looked like a logo for a brand vying to go head-to-head with Tesla, while video gamer Willie Aguilar wondered if it had been extracted from the back of a Crayola crayon box.

All jokes aside, the Stadia logo could be eye candy for lovers of all things 90s. Google appears to be nodding at logos of retro gaming platforms like Atari and SEGA Dreamcast, as some social media users have pointed out.

Google worked on Stadia with one goal in mind: convenience. Games can be accessed on devices you already own—be they your smartphone, television, or computer—as long as they support Google Chrome. Its special ‘Stadia’ controller helps to hook up the service to Wi-Fi, as well as allows you to launch instant captures and save or share gameplay in up to 4K resolution.

Additionally, Stadia makes games played by YouTubers accessible “with the press of a button.” Soon, viewers will be able to click on a ‘Play Now’ button when watching content creators play games like Assassin’s Creed Odyssey.

“Seconds later, you’ll be running around ancient Greece in your own game/on your own adventure—no downloads, no updates, no patches and no installs,” says Phil Harrison, Vice President of Stadia.

Not much has been unveiled about the elusive platform, though Google plans to reveal more this summer. Google’s ‘Stadia’ is poised to debut in select countries including the US, Canada, UK and most parts of Europe later in the year.

Introducing #Stadia, an all-new way to play from Google. Coming in 2019 → #GDC19

— Google (@Google) March 19, 2019

I'm diggin Stadia's logo

— helixD (@its_helixD) March 19, 2019

The logo for #stadia looks like an electric car brand.

— Shane Luis (@RerezTV) March 19, 2019

My thought is maybe it shouldn't look Google at all? Gaming is distinctly consumer (Google is not strong here) perhaps the creating visual distance might be the goal here

— Tolu Olubode (@txluu) March 19, 2019

I’m more surprised and concerned about the brand recognition.
That doesn’t say Google at all. Looks like something obscure thing that tries to hit the market.

— Emil ⚡️ (@emilwidlund) March 19, 2019

#Stadia knew I’d seen that logo before

— Willie Aguilar (@KratosRager) March 19, 2019

#Stadia's logo looks like it was designed by someone testing a felt-tip pen in a stationery shop to see if it works.

— Richard Littler (@richard_littler) March 19, 2019

I am wondering if Google has talked to Specialized Bicycles about their logo for Stadia. #GDC19 #google #specializedbicycles

— Gregor M. Wildermann (@flagge7) March 19, 2019

I knew I recognized that logo from somewhere. #stadia #focal @FocalOfficial @GoogleStadia

— Mikael Stanne (@MiklStne) March 19, 2019

Anyone else getting some old-school Atari vibes from the #Stadia logo? #GDC2019

— Super League Gaming (@joinsuperleague) March 19, 2019

Google's Stadia logo really reminds of Sega's Dreamcast logo 🤔. #Stadia #GoogleGDC19

— Patrick O'Rourke (@Patrick_ORourke) March 19, 2019

The Stadia logo is rad. Very 90s 👌

— WolverineRising (@WolverineRising) March 19, 2019

[via CNET, images via various sources]

Welshman lauded as back rower of the Six Nations by top pundit: ‘He just makes big men look small!’

Some believe he was harshly left out of the running for the Six Nations Player of the Championship

Welshman lauded as back rower of the Six Nations by top pundit: ‘He just makes big men look small!’

Some believe he was harshly left out of the running for the Six Nations Player of the Championship

Follow up from the launch of the I AM WOMAN Bridgend Club Event In March…

The launch of Bridgend I AM WOMAN in March might have been your first introduction to I AM WOMAN and I do hope you enjoy our very magical way of doing business together.

So many women who are starting their businesses come to I AM WOMAN because we can provide them with the much needed support that they can’t seem to get else where and so there is a fantastic opportunity for you to become a I AM WOMAN Member in Bridgend and for us to pass you introductions to our new members and to connect you with women and businesses who we are aware of and who could be doing business with you.

Our next Bridgend I AM WOMAN Meeting is 6pm Tuesday April 9th 2019 at The Coed y Mwyster Hotel, I trust you will be able to make it. Tickets just £15.00 and the link for further information relating to this event and to book tickets is here!