Social Media Tip
With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.
Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.
You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out.
Step up your social media game with this Twitter marketing tip to get you standing out from the competition:
Tweet At Optimal Times For Your Audience
You may already know your best time to Tweet by hour, but an understanding of what your audience is likely to be doing will help too.
For example, if you’re a coffee chain aimed at young professionals, there is a good chance that their day will be full of meetings which generally start or finish on the hour. So Tweeting just before or after will catch people as they are waiting for their meeting to start, or as they’re leaving it, perfect to get your cup on their mind.
This will help to nudge your engagement rates up slightly as you adjust your posts to suit the lives of your audience.
You can use SocialBro’s Best Time To Tweet tool to dig deeper into your audience, and find the best times to Tweet to specific sub-segments such as people who support a certain team, live in a particular area, or have a high number of followers.
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This Twitter Marketing Tip 8 page was posted “By Mike Armstrong”