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‘#BookTok’, a tag propelled by bibliophiles on TikTok to share their favorite reads and bond over emotionally-wrecking plots and endings, has been so influential, it is making bestsellers out of novels years after they went into publication.
Barnes and Noble even has a whole NBC News.
Because TikTok runs on a unique, user-based algorithm, people who are already interested in books and have engaged with content relating to the subject are shown more of it on the dramatic decrease in reading as a hobby, but this may just pave the way for a renaissance yet to come.
— Penguin Random House 🐧🏠📚 (@penguinrandom) May 31, 2021
It's actually been hopping on and off the Indie Bestseller list for the past few months, I just found out late about the last couple weeks because publishing was closed for the holidays. Haha. Sales started surging in the summer because of TikTok. Absolute heroes over there!
— ADAM Updates (@AdamSilvera) January 5, 2021[via http://www.designtaxi.com/news/414604/Old-Books-Are-Returning-To-Bestseller-Shelves-Thanks-To-TikTok/