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IKEA presents an alternative to counting sheep with its sleep podcast.
Its new sleep podcast features two IKEA employees reading the flatpack giant’s 2019 catalog to allow listeners that extra hour of peaceful, uninterrupted sleep.
The podcast comes in two versions, one that is narrated by Sara Eriksson, and the other by her husband, Kent. The female variation clocks in at 25 minutes and 45 seconds, while the male-narrated version lasts 27 minutes and 33 seconds.
The episode kicks off with backstories of IKEA product names. Some bathroom items, for instance, are named after lakes, and a number of textiles are branded after flowers and plants. This goes on until almost every corner of the house is covered.
It also brings up familiar names like ‘ASKVOLL’ and ‘LAMPAN’. The narrators then remind listeners where they might have heard the words from by connecting the names with their product types; in this case, ‘ASKVOLL’ is a bed frame, and ‘LAMPAN’ is a table lamp. After awhile, it will feel almost as if you are lost in the maze that is IKEA’s mega store.
IKEA endeavors for the session to help create an “ideal and healthy environment” for slumber.
However, the podcast might prove to be more stressful than relaxing. Stuff.co.nz’s Anna Loren says it gave her a panicky feeling of being stuck in the huge store, surrounded by bath towels and rugs that she would end up needlessly buying.
It could work for IKEA lovers, though. Check out the podcast here, and see if it helps you doze off.