IKEA Unveils Instagram Filter For Customers To Discover Which Furniture They Are



Image via Hadrian / Shutterstock.com

IKEA has launched its very own story filter for customers to answer the age-old question, “Which IKEA icon are you?”

The IKEA “personality test“ will help internet users determine which item might suit them best. From a dependable FRAKTA bag to a timeless BILLY bookcase, there is something for everyone.

To activate the story filter, all you need to do is to visit the IKEA UK Instagram account @ikeauk and click on its “filters” section. Click on the personality test filter and try it out.

Some of the personality options include the Swedish meatball, which could mean you are traditional and uncomplicated; KALLAX shelves, which signifies you might be practical and organized; and an STRANDMON armchair if you are classy and cultured.

Ikea launches ‘Which Ikea icon are you?’ Instagram filter #Retail https://t.co/l4SY2dYwNf pic.twitter.com/zD6VIPFNhy

— Retail UK Newslocker (@retailuknws) February 17, 2020

[via House Beautiful, opening image via Hadrian / Shutterstock.com] http://www.designtaxi.com/news/408657/IKEA-Unveils-Instagram-Filter-For-Customers-To-Discover-Which-Furniture-They-Are/

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