Heinz Website Takes 57 Minutes To Load—But You’ll Be Rewarded For Your Patience

Image via Business Wire

Heinz, known for the slow-pouring nature of its ketchup, has a website to match, and its loading time is… 57 minutes.

Heinz knows that there’s magic in family burger night gatherings, so it is inviting consumers to visit Heinz.com for a chance to win its Burger Kit. All you need to do is stare at its all-Heinz red loading screen for 57 minutes for a chance to obtain the special Burger Kit.

“Fans who are willing to test their patience with 57 minutes of staring at an all-Heinz red loading screen will have the chance to win a Heinz Burger Kit, to help unlock the magic of family burger night,” the company said in a press release.

Heinz.com’s waiting time was set at 57 minutes after the company’s slogan, “57 varieties,” which dates back to the 1890s. H.J. Heinz arrived at the number because his lucky number was five while his wife’s was seven, per the New York Times.

“We are excited to equip families with everything they need for a magical family burger night,” Heinz’s brand manager Shelly Hayden said. “We promise the 57-minute wait is worth it!”

Each Burger Kit comes with a red spatula, custom apron, grill mitt, napkins, plates, and bottles of ketchup mustard, and relish. Visit Heinz.com from now through February 28 to find out more.

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[via Business Wire, cover image via Business Wire] http://www.designtaxi.com/news/413230/Heinz-Website-Takes-57-Minutes-To-Load-But-You-ll-Be-Rewarded-For-Your-Patience/

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