Hasbro Rebrands Mr. Potato Head & Love Prospects To Be Gender-Neutral

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Image via iMDb

Hasbro is rebranding its line of Mr. Potato Head toys, making them a single, gender-neutral doll with swappable limbs and accessories. The company says it is making the change to give the toy a modern makeover amid a broader push towards inclusivity in the toy industry. According to a press release, the rebrand will take effect this fall for a new product line.

The toy will soon be known as Potato Head, and a new Potato Head playset will be released later this year. Hasbro calls the new line “a celebration of the many faces of families allowing kids to imagine and create their own Potato Head family with two large potato bodies, one small potato body, and 42 accessories.” Children will be able to assemble the toy as they wish, without being bound by binary gender roles.

The rebranding will also come with a whimsical color palette and an inclusive message to appeal to the modern masses.

“Culture has evolved. Kids want to be able to represent their own experiences,” Kimberly Boyd, Hasbro’s senior vice president told Fast Company. “The way the brand currently exist-with the ‘Mr.’ and ‘Mrs.’-is limiting when it comes to both gender identity and family structure.”

Image via iMDb

[via BBC, cover image via iMDb] http://www.designtaxi.com/news/413231/Hasbro-Rebrands-Mr-Potato-Head-Love-Prospects-To-Be-Gender-Neutral/

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