Twitter’s been working on these new ad options for months.
Twitter’s been working on these new ad options for months.
Trending memes can get you a heap of Likes and engagement – but does that actually connect with your end goals?
Get ready for some pretty new checkmarks to be hitting your Twitter streams.
In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – probably for publicity purposes. But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence.
Even though it’s been around for quite some time – since 2007 – and has its place in the social media space already, we want to take the time to walk through what Tumblr is for anyone who may be unfamiliar with or hasn’t used it in a long time. We’ll go through what it is, how it works and how you can get started using it today.
Tumblr was launched in 2007 by David Karp and is currently owned by Automattic, owners of WordPress.com and WooCommerce. It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. Here are some facts to consider as you explore Tumblr as a content channel:
Creating a Tumblr is very easy, and the website offers lots of options for customization, a departure from any other social media platform. Users can easily personalize everything, from their blog’s colors to its HTML. You can also set a unique URL for your blog and add a theme song. And to engage with content, you either reblog or like a post.
There are two main types of creators on Tumblr: those who create original content and those who curate (or re-blog) posts. In addition to functioning in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks.
However, unless you’re actively looking for current events, the platform doesn’t prioritize the latest news in its recommendations. You can keep up with the most popular tags in the Search tab, but that doesn’t always extend to recent events like Twitter’s top Trends.
As a power user of the app, I will say that Tumblr’s most similar feature to Twitter is its users’ love of short text posts, but in other aspects, it’s quite different. You can edit posts, customize your page, or wake up to a made-up Martin Scorsese movie taking off as if it actually exists – with art, theme music, and storylines to boot.
If you’re interested in exploring the platform, it’s quite easy to get started. But be warned – it’s not much like Twitter.
If Tumblr’s capabilities and audience seem like the right fit for you, here’s how to explore the platform.
Once you’ve gotten started and messed around a bit, it gets easier to understand what to post and how to post it. If you’re still looking for inspiration, however, here are some interesting accounts on Tumblr to check out:
Tumblr’s been around for a while and has an established mode of operation. You’ll likely have to go in and fit in, not go against the grain. Here are some tips to get the most out of Tumblr
While Tumblr is gaining popularity at lightning speed because of its longevity and existing audience, it’s not a replacement for Twitter and shouldn’t be treated as one. The truth is, it’s harder for brands to find a foothold on Tumblr because branded content doesn’t always connect with the existing audience. So we don’t think Twitter’s going anywhere just yet, and most social media professionals agree.
However, it’s worth setting up a Tumblr account and engaging with the platform and it’s audience as part of your brand strategy. Some of your audience might already be there because it’s been around for a while, so it won’t be too hard to get them to find you there. While we don’t currently have scheduling for Tumblr within Buffer, you can use the platform’s great native scheduler.
As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.
Though tabloid-style junk is taking its place.
AI is developing fast – maybe too fast for regulatory oversight to keep up.
Pinterest could drive significant revenue opportunities in foreign markets.
YouTube continues to add new Community Post features.
Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.
Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. However, in this article, we highlight the Golden Rules of personal branding – the main thing each interviewee suggested that you should be doing on social media to grow your online presence.
In the early days of building your personal brand, you may want to start sharing across multiple platforms – but this can be more harmful than not. While convention dictates that you be discoverable through different channels, you may not be able to keep up with the demands and specific culture of each one.
That’s why Katelyn Bourgoin, CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.”
Start small and build up momentum as you grow your personal brand.
The real struggle with spreading yourself too thin is that you’re just one person. And if you’re not a professional at creating content calendars and keeping up with publishing frequently, then you may not be able to keep up with the cycle. You also won’t be able to build deep relationships with people on any platform as you hop from comment to message.
Start small and build up momentum as you go along. As Katelyn suggests, “Once you have an audience – and it doesn't need to be a big audience – it might be time to get started getting people to sign up for a newsletter. Focus on publishing that newsletter every two weeks and getting your Twitter following to allow you in their inbox.”
In our interview, Fadeke Adegbuyi, Lead Writer at Shopify, shared, “I think it is important to have an online presence and have a brand distinct from your employer. That's something that's always been important to me – having a presence online where I can share what I'm working on and what I'm interested in and, in turn, connect with people who are interested in the same things. And it also helps me have an inflow of hiring and collaboration opportunities.”
Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.
The main part of a personal brand is the “person.” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests. But what happens if you leave that organization? Will you have to change your personal brand to fit a whole new tone and voice?
If your personal brand only highlights someone else’s brand or company or work but doesn’t show who you are, that won’t help people know why they should be interested in what you have to say. Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.
Steph Smith, Podcast Host at a16z, said something that resonated with me, “Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”
You won’t always find yourself doing work that aligns with your passions and dreams. But if you’re going to do something, you might as well do your best at it.
“Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”
Also, in the same vein, you might put your all into a project, but you can’t control the outcome and reception. But the one thing that will always stand out is the effort and eventual quality. “If the quality of your work doesn’t match your audience’s expectations and seems like a money grab, you’ve harmed your personal brand and that trust is hard to win back,” says Steph.
Shaan Puri, entrepreneur, investor, and creator, shared a great framework for outlining what you want to reflect to others through the Pillar Branding Exercise. The idea is that you draw out three or four pillars and put at the top the words that represent your personality the best. Then, you outline which stories from your life and career uphold these pillars. If you don’t have any stories to share, you’ve identified what to work towards. So if you say “creative” but can’t share the evidence of creativity, you want to take more action towards making that evidence.
As Shaan said, “…for some of the pillars, I had more stories than others, which helped me realize that even though I wanted to be perceived a certain way, I hadn’t taken enough action in that direction. So this exercise was also a note to try more things I wanted to be part of my brand. It became more than just a branding exercise – more of a roadmap for how I wanted to approach life.”
It’s hard to keep at something you’re not passionate about – Jack’s advice echoes this sentiment. In our interview, Jack Appleby, Creator at Morning Brew, shared, “A big part of personal branding: if you don't love what you’re building your brand around, it will fail. I’ve found great career success in building a personal brand around social media strategy because I love it! I’m genuinely curious about social media and communities, so it doesn’t feel like work to me.”
…if you don't love what you’re building your brand around, it will fail.
What are the topics that interest you the most? What could you talk about for hours on end? Find the intersection between what you know best and what you’re passionate about, and use that to kick off the content you share.
Success doesn’t happen overnight, and no one understands that more than Tori Dunlap, founder of HerFirst100k. Tori didn’t become the owner of a multi-million dollar business in one sitting – it was compounded effort that helped her build her business and community.
“Even if you know you're capable of something, it won’t work out as you expect if it's not the right time. You have to make all the mistakes and learn all the ropes to reach the same level of success [as the people that inspire you],” she shared in our interview.
You can build what you want through time and patience, but if you’re trying to be at the same level as people who have been working at something for five months before you, it likely won’t work out as you expect.
“You have to patiently build that over time till you get to the point where you can build the business that you want. It has to come through time and patience, and dedication,” says Tori.
The final golden rule, coming from me, is to take what works for you. Not everyone will struggle to write a newsletter and be present on Twitter and TikTok. And not every topic you cover will be something you’re absolutely passionate about. What matters is understanding how you work and what it will take to keep you consistent enough that you can build a lasting personal brand.
And whenever you get around to creating your personal brand, save time and maximize your resources by using Buffer to track your ideas, schedule your content, create a simple microsite and engage with your new audience. Get started today!
Check out some of the top, rising visual trends that look set to dominate te next year.
The listing provides an interesting overview of the year that was in product search trends.
Soccer was the most-watched sport on YouTube in 2021.
Snap says that AR has moved beyond its initial ‘fun’ use case.
Meta's adding a range of new protective features ahead of the holiday season.
Some former staffers have suggested that the app will crash at some stage.
For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales made during these months, leading them to work long hours during the holidays. But this can lead to serious health consequences. One study found that individuals who work over 61 hours a week have an increased risk of developing high systolic blood pressure.
By establishing some boundaries however, it is possible to create a good work-life balance during the most festive time of the year. Here's how three small business owners tackle their busy schedules during the holidays so they can enjoy the season with their loved ones.
There are a ton of advantages to being your own boss, but the one downside is that your workload can oftentimes feel like it’s never ending. Whether it’s responding to emails, posting seasonal deals to your social media channels, or shipping out products, work can pile up – especially during busy seasons.
By setting boundaries during the holidays, you’re not only developing a healthier relationship to work, but are also giving yourself some necessary downtime. Simply put, individuals who work 24/7 have a much higher risk of developing burnout. This can result in several consequences, including no longer feeling fulfilled by your job, which leads to poor performance and impacts the quality of your work. Other symptoms include fatigue, stress, insomnia, and in severe cases, some people even develop anxiety and depression.
This can be a tricky subject as most business owners feel a strong obligation to work around the clock and ensure that their customers and employees are taken care of. But once you take a step back, you’ll often find that you’re more productive and happier.
At least that’s what happened when freelance writer Kat Boogard switched from working four days a week to three in order to spend more time with her kids. While the transition did require boundaries, Kat says it’s been more of a mental shift than anything else.
“Somebody asked me if my three-day workweek was more of a mindset shift than a system-building exercise, and I think that’s a great way to describe it,” she said in her newsletter.
While cutting back on work means that she can no longer do all of the things she used to, the writer believes it’s been a fair trade off. Not only has she been able to be more selective and strategic about the projects she now takes on, but she’s no longer putting pressure on herself to constantly be on the go. Most importantly, this switch has allowed her to have more family time.
“My kids and I potted some flowers and are caring for them. We take weekly trips to the library or playground … Will I earn as much as I did last year? Nope. Probably not even close,” Kat said. “But at the end of the day, it’s all the other stuff that feels way more like “success”—even if the number on my profit and loss statement is smaller.”
Even if you’re not looking to have a three day work week like Kat, her mindframe on scaling back with work can be useful for any entrepreneurs wanting to dedicate more time to themselves and their families, especially during the holiday season.
These three entrepreneurs tackle work during the holidays differently, but they’ve each implemented some kind of boundary into their schedules to ensure that they don’t overload themselves.
A single mom and a team of one, Assie Khoussa is used to working 24/7 on her small business Eizzy Baby. When it’s the holidays, however, she establishes clear boundaries with work so she can ensure her son doesn’t miss out on any of the festivities.
“The holiday season is one of the busiest times of the year for me. Not only are there several sales, promotions, and new product launches happening within my business, my schedule is just as busy,” Assie said.
“As a single mom, It is important that my son does not miss a single holiday experience from thanksgiving dinner to wrapping and opening gifts. To make sure I am as productive as possible, I make sure that I am fully scheduling my days,” she said. “From 9 am – 4 pm, I focus on my business and work. Once I pick up my son from school at 5 pm, my attention shifts to family time, we laugh, play, eat and work on the things he needs.”
The entrepreneur has found that without this structure, she tends to gravitate towards working more.
“I try to be very strict with this schedule because it allows me to prioritize and focus on what is important. Once [my son] is in bed, then I have the flexibility to work on whatever I need, whether it is self-care or opening up my laptop to edit content. I am the queen of going with the flow, but I've noticed that when things are not scheduled or prioritized, That's when I drop the ball the most.”
Assie acknowledges that creating boundaries as an entrepreneur is hard, but she credits her discipline, especially when it comes to her son.
“The strict boundaries really come from having the discipline to shut your computer or phone off,” she said. “For me, dropping the ball when it comes to my son sucks and because of that, I use the time allotted to really focus on him. My advice would be to build discipline and realize what's important during [the holidays].”
Sisters Kelly and Anna opened up their small business Arctic Haven Studio in 2021, and sell hand-crafted paper art inspired by the Alaskan wilderness. Still early in their journey, the duo work during the holidays to grow their customer base.
“As a small business still trying to gain a foothold in the industry, we take advantage of every viable opportunity we have. During the holidays, we participate in several local holiday markets to reach customers individually and concentrate sales. The holiday markets themselves require a lot of hands-on work from ourselves and our family members who help us create, set up, and maintain the booth space, all for a two-day show, at most,” they said.
Fortunately, these events are closely tied to the holiday season and are a great way for the entrepreneurs to meet their customers in person, making it feel less like work and more like community building.
“These events require energy and preparation, but they are festive and a great way to interact with potential customers. We listened to customer feedback we received last year and created a holiday card since notecards are our primary product line, and they have been well received this season.”
Still, Anna and Kelly don’t say yes to every opportunity during the holidays, and instead are selective about which events they choose to attend so they don’t overwork themselves.
“While we do not take time off from the business during the holidays, we are able to regulate our workload by choosing the holiday events we participate in and how much marketing we want to send out prior to the season. Each season we learn new ways to fulfill customer interests and ways to prep better for the upcoming year.”
As a content creator who operates her tarot reading business through her Twitter account, Ashani has more flexible hours than the typical entrepreneur. But that doesn’t mean the creator hasn’t had issues with burnout. In the past, she’s worked through the holidays and didn’t have clear boundaries with her followers.
“I remember, back in the day when I would not carve out [vacation time], I’d be like, “oh, my goodness. Why are people hitting me up on Christmas?’ But now, it's as simple as just closing my readings to be quite honest … I'm blessed to have that function and work for myself. I don't have to go ask anyone if I can put in PTO or anything like that. I get to create my own schedule.”
But Ashani only implemented these boundaries after learning from her first couple years running her business.
“A lot of people have their own business because they want more flexibility. But I remember thinking like, ‘this is not more flexible. I'm overwhelmed with having to do the [reading] services, and run the business, and also schedule myself in.’ But, it’s gotten so much easier [to take time off] over the years.”
She sometimes still deals with the struggle of feeling like she’s not working enough, and empathizes with other business owners who have a hard time taking time off.
“Sometimes [closing my readings] creates additional pressure. Because, of course, the holidays are the time where people are wanting to spend money and buy gifts. And so, you want to be making more money. And I've definitely had to work up to the point. Years ago, it was much more of a struggle, knowing when I should be working more, or working less,” she said.
Rather than focusing on holiday sales, Ashani now prioritizes a good work-life balance.
“A lot of things are in demand during the holidays, and people are super busy. But I try to take this time to relax and spend it with family and friends, and just do little things for myself,” she said. “So vacation time isn't as much of a priority for me as just simply maintaining that balance between work and play. And seeing the people that I love, of course.”
At Buffer, we also close down the company for an entire week at the end of the year to ensure everyone on our team has the opportunity for some self-care time.
We hope these examples from other small business owners have inspired you to carve out time for yourself this holiday season. Remember, giving yourself a break is healthy and the end of the year is the perfect time to recharge and reflect.
If you’re interested in creating more boundaries with work right now, there are a ton of productivity habits you can incorporate into your schedule to free up some time. We recommend creating a content and social media calendar to have an organized view of all of your work. Batch-creating content is also an efficient way to get more use out of your time.
One of the best ways to ensure you’re present during the holidays is to schedule your social media posts ahead of time — and we can help with that! Get started with Buffer for free today to schedule your content, analyze the performance of your posts, and engage with your followers!
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