Author: admin

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

Twitter’s been working on these new ad options for months.

Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]

Trending memes can get you a heap of Likes and engagement – but does that actually connect with your end goals?

Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Get ready for some pretty new checkmarks to be hitting your Twitter streams.

An Introduction to Tumblr

An Introduction to Tumblr

In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – probably for publicity purposes. But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence.

Even though it’s been around for quite some time – since 2007 – and has its place in the social media space already, we want to take the time to walk through what Tumblr is for anyone who may be unfamiliar with or hasn’t used it in a long time. We’ll go through what it is, how it works and how you can get started using it today.

What is Tumblr?

Tumblr was launched in 2007 by David Karp and is currently owned by Automattic, owners of and WooCommerce. It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. Here are some facts to consider as you explore Tumblr as a content channel:

  • There are currently 561.3 million blogs – keep in mind that one user can create multiple blogs
  • The platform currently has 135 million monthly active users and 11.1 million posts daily
  • 69% of users access Tumblr via mobile apps and 31% via web
  • Gen Z makes up 48% of Tumblr’s active users

Creating a Tumblr is very easy, and the website offers lots of options for customization, a departure from any other social media platform. Users can easily personalize everything, from their blog’s colors to its HTML. You can also set a unique URL for your blog and add a theme song. And to engage with content, you either reblog or like a post.

There are two main types of creators on Tumblr: those who create original content and those who curate (or re-blog) posts. In addition to functioning in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks.

However, unless you’re actively looking for current events, the platform doesn’t prioritize the latest news in its recommendations. You can keep up with the most popular tags in the Search tab, but that doesn’t always extend to recent events like Twitter’s top Trends.

As a power user of the app, I will say that Tumblr’s most similar feature to Twitter is its users’ love of short text posts, but in other aspects, it’s quite different. You can edit posts, customize your page, or wake up to a made-up Martin Scorsese movie taking off as if it actually exists – with art, theme music, and storylines to boot.

An Introduction to Tumblr

If you’re interested in exploring the platform, it’s quite easy to get started. But be warned – it’s not much like Twitter.

How to get started with Tumblr

If Tumblr’s capabilities and audience seem like the right fit for you, here’s how to explore the platform.

  • Step 1: Sign up by adding your email, preferred username, and password. You can also use sign up directly through Google or Apple.
An Introduction to Tumblr
  • Step 2: Select which tags and accounts you’re interested in following. Tagging is a great way to get more out of Tumblr because it helps you discover content and your content be discovered.
An Introduction to Tumblr
  • Step 3: Create your first post. There are many options for content creation available on Tumblr – text, images, GIFs, audio, video, quotes, and a fun chat option for re-enacting or making up conversations.
An Introduction to Tumblr
  • Step 4: Customize your blog with one of the available themes. You have the option to keep your account simple, but if you want to reflect your personality, you can customize your blog and choose a unique “” URL (mine is To customize your blog, click on the 👤 icon and navigate to 'Settings'. Then select 'Enable custom theme' and 'Edit theme'. Here, you can browse different themes to make your website look more unique – I use one called Iconic. You can also edit the HTML to your heart's content.
  • Step 5: Participate! Follow relevant search terms, find accounts you want to follow, and engage with content on the platform. Also, play around with the features and look at other accounts. Because it’s so simple to get started, you can invite your existing audience to follow and engage with you on Tumblr.
Check out the Tumblr glossary to get up to speed with common terms used on the platform.

4 interesting Tumblr accounts to follow

Once you’ve gotten started and messed around a bit, it gets easier to understand what to post and how to post it. If you’re still looking for inspiration, however, here are some interesting accounts on Tumblr to check out:

  • Buzzfeed Unsolvable: The popular true crime show on YouTube also has an equally popular Tumblr account and fanbase. The account shares memes and inside jokes, and fans can communicate with the people behind the project.
  • Zillow Gone Wild: This account is famous for posting outrageous Zillow listings on Twitter and has now created a Tumblr account. The nature of their posts means they don’t have to change much about their content but still reach existing and new audiences.
An Introduction to Tumblr
  • Netflix: Media companies like Netflix thrive on the conversation that their content generates on Tumblr. Netflix still updates its account regularly, which will be a great way to understand how a brand can use the platform.
  • DuckDuckGo: The browser company uses all of Tumblr’s features, from text to gorgeous images and animation on its profile. It also uses Tumblr as an extension of its blog, posting content and directing to its main website or just sharing the whole article at once.
Check out the Tumblr brand directory for more inspiration from other businesses. A quick note that a lot of brands abandoned their blogs and usernames, so content may be outdated or even gone.

6 tips for using Tumblr

Tumblr’s been around for a while and has an established mode of operation. You’ll likely have to go in and fit in, not go against the grain. Here are some tips to get the most out of Tumblr

  1. Plan ahead and create an editorial calendar with Tumblr’s built-in scheduling and queuing functionality.
  2. Reblogs are far more important than likes. Liking something is essentially bookmarking, which is great but not valuable to creators, while reblogging counts more clearly toward statistics.
An Introduction to Tumblr
  1. The tone and primary audience of the platform is irreverent — formal language is far from the norm.
  2. Tags work similarly to hashtags and increase the visibility of your content. Proper tagging is expected and respectful.
  3. Remember that people who view your Tumblr on desktops will see a website-like format — it’s very different from Twitter in this way. Take advantage of Tumblr’s customization capabilities to create a site that matches your existing brand.
  4. Evergreen content does well on Tumblr. This is because Tumblr isn’t news-driven, and stories that receive attention today could still be popular, even a few years down the road.

Explore Tumblr as a new way to connect with your audience

While Tumblr is gaining popularity at lightning speed because of its longevity and existing audience, it’s not a replacement for Twitter and shouldn’t be treated as one. The truth is, it’s harder for brands to find a foothold on Tumblr because branded content doesn’t always connect with the existing audience. So we don’t think Twitter’s going anywhere just yet, and most social media professionals agree.

However, it’s worth setting up a Tumblr account and engaging with the platform and it’s audience as part of your brand strategy. Some of your audience might already be there because it’s been around for a while, so it won’t be too hard to get them to find you there. While we don’t currently have scheduling for Tumblr within Buffer, you can use the platform’s great native scheduler.

Stay updated with our upcoming features through our product roadmap or join our community for updates.

For more alternatives, check out our article about getting started with Mastodon.

Social Media is Becoming Less ‘Social’ and More ‘Media’

As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.

Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report’

Though tabloid-style junk is taking its place.

Meta Showcases New AI System That Can Use Strategic Reasoning to Solve Problems

AI is developing fast – maybe too fast for regulatory oversight to keep up.

YouTube Adds Quizzes as a Community Post Option, Expands Visual Editing Tools

YouTube continues to add new Community Post features.

Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear

Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.

Social Proof: The Golden Rules of Personal Branding (According to Experts)

Social Proof: The Golden Rules of Personal Branding (According to Experts)

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.

Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. However, in this article, we highlight the Golden Rules of personal branding – the main thing each interviewee suggested that you should be doing on social media to grow your online presence.

Katelyn: Dive deep into one channel before exploring multiple

In the early days of building your personal brand, you may want to start sharing across multiple platforms – but this can be more harmful than not. While convention dictates that you be discoverable through different channels, you may not be able to keep up with the demands and specific culture of each one.

That’s why Katelyn Bourgoin, CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.”

Start small and build up momentum as you grow your personal brand.

The real struggle with spreading yourself too thin is that you’re just one person. And if you’re not a professional at creating content calendars and keeping up with publishing frequently, then you may not be able to keep up with the cycle. You also won’t be able to build deep relationships with people on any platform as you hop from comment to message.

Start small and build up momentum as you go along. As Katelyn suggests, “Once you have an audience – and it doesn't need to be a big audience – it might be time to get started getting people to sign up for a newsletter. Focus on publishing that newsletter every two weeks and getting your Twitter following to allow you in their inbox.”

Fadeke: Have a distinct online presence outside your employer

In our interview, Fadeke Adegbuyi, Lead Writer at Shopify, shared, “I think it is important to have an online presence and have a brand distinct from your employer. That's something that's always been important to me – having a presence online where I can share what I'm working on and what I'm interested in and, in turn, connect with people who are interested in the same things. And it also helps me have an inflow of hiring and collaboration opportunities.”

Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.

The main part of a personal brand is the “person.” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests. But what happens if you leave that organization? Will you have to change your personal brand to fit a whole new tone and voice?

If your personal brand only highlights someone else’s brand or company or work but doesn’t show who you are, that won’t help people know why they should be interested in what you have to say. Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.

Steph: Treat every project you undertake as a vehicle for your personal brand

Steph Smith, Podcast Host at a16z, said something that resonated with me, “Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”

You won’t always find yourself doing work that aligns with your passions and dreams. But if you’re going to do something, you might as well do your best at it.

“Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”

Also, in the same vein, you might put your all into a project, but you can’t control the outcome and reception. But the one thing that will always stand out is the effort and eventual quality. “If the quality of your work doesn’t match your audience’s expectations and seems like a money grab, you’ve harmed your personal brand and that trust is hard to win back,” says Steph.

Shaan: Outline your future self and then work towards being that person

Shaan Puri, entrepreneur, investor, and creator, shared a great framework for outlining what you want to reflect to others through the Pillar Branding Exercise. The idea is that you draw out three or four pillars and put at the top the words that represent your personality the best. Then, you outline which stories from your life and career uphold these pillars. If you don’t have any stories to share, you’ve identified what to work towards. So if you say “creative” but can’t share the evidence of creativity, you want to take more action towards making that evidence.

Social Proof: The Golden Rules of Personal Branding (According to Experts)
Shaan's pillar branding exercise

As Shaan said, “…for some of the pillars, I had more stories than others, which helped me realize that even though I wanted to be perceived a certain way, I hadn’t taken enough action in that direction. So this exercise was also a note to try more things I wanted to be part of my brand. It became more than just a branding exercise – more of a roadmap for how I wanted to approach life.”

Jack: Love what you do or risk failure

It’s hard to keep at something you’re not passionate about – Jack’s advice echoes this sentiment. In our interview, Jack Appleby, Creator at Morning Brew, shared, “A big part of personal branding: if you don't love what you’re building your brand around, it will fail. I’ve found great career success in building a personal brand around social media strategy because I love it! I’m genuinely curious about social media and communities, so it doesn’t feel like work to me.”

…if you don't love what you’re building your brand around, it will fail.

What are the topics that interest you the most? What could you talk about for hours on end? Find the intersection between what you know best and what you’re passionate about, and use that to kick off the content you share.

Tori: Remember that it takes time and patience to be successful

Success doesn’t happen overnight, and no one understands that more than Tori Dunlap, founder of HerFirst100k. Tori didn’t become the owner of a multi-million dollar business in one sitting – it was compounded effort that helped her build her business and community.

“Even if you know you're capable of something, it won’t work out as you expect if it's not the right time. You have to make all the mistakes and learn all the ropes to reach the same level of success [as the people that inspire you],” she shared in our interview.

You can build what you want through time and patience, but if you’re trying to be at the same level as people who have been working at something for five months before you, it likely won’t work out as you expect.

“You have to patiently build that over time till you get to the point where you can build the business that you want. It has to come through time and patience, and dedication,” says Tori.

Take what resonates with you

The final golden rule, coming from me, is to take what works for you. Not everyone will struggle to write a newsletter and be present on Twitter and TikTok. And not every topic you cover will be something you’re absolutely passionate about. What matters is understanding how you work and what it will take to keep you consistent enough that you can build a lasting personal brand.

And whenever you get around to creating your personal brand, save time and maximize your resources by using Buffer to track your ideas, schedule your content, create a simple microsite and engage with your new audience. Get started today!

12 Graphic Design Trends for 2023 [Infographic]

Check out some of the top, rising visual trends that look set to dominate te next year.

Google Shares the Top 100 Most Searched Products of 2022

The listing provides an interesting overview of the year that was in product search trends.

Snap Highlights the Rising Potential of AR for Marketing in New Report

Snap says that AR has moved beyond its initial ‘fun’ use case.

Meta Adds New Tools and Settings to Protect Young Users from Online Predators

Meta's adding a range of new protective features ahead of the holiday season.

Will Twitter Crash? A Look at Current Issues at the App as a Result of Reduced Oversight

Some former staffers have suggested that the app will crash at some stage.

How These Small Business Owners Set Boundaries During The Holidays

How These Small Business Owners Set Boundaries During The Holidays

For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales made during these months, leading them to work long hours during the holidays. But this can lead to serious health consequences. One study found that individuals who work over 61 hours a week have an increased risk of developing high systolic blood pressure.

By establishing some boundaries however, it is possible to create a good work-life balance during the most festive time of the year. Here's how three small business owners tackle their busy schedules during the holidays so they can enjoy the season with their loved ones.

Why setting boundaries is so important

There are a ton of advantages to being your own boss, but the one downside is that your workload can oftentimes feel like it’s never ending. Whether it’s responding to emails, posting seasonal deals to your social media channels, or shipping out products, work can pile up – especially during busy seasons.

By setting boundaries during the holidays, you’re not only developing a healthier relationship to work, but are also giving yourself some necessary downtime. Simply put, individuals who work 24/7 have a much higher risk of developing burnout. This can result in several consequences, including no longer feeling fulfilled by your job, which leads to poor performance and impacts the quality of your work. Other symptoms include fatigue, stress, insomnia, and in severe cases, some people even develop anxiety and depression.

This can be a tricky subject as most business owners feel a strong obligation to work around the clock and ensure that their customers and employees are taken care of. But once you take a step back, you’ll often find that you’re more productive and happier.

At least that’s what happened when freelance writer Kat Boogard switched from working four days a week to three in order to spend more time with her kids. While the transition did require boundaries, Kat says it’s been more of a mental shift than anything else.

“Somebody asked me if my three-day workweek was more of a mindset shift than a system-building exercise, and I think that’s a great way to describe it,” she said in her newsletter.

While cutting back on work means that she can no longer do all of the things she used to, the writer believes it’s been a fair trade off. Not only has she been able to be more selective and strategic about the projects she now takes on, but she’s no longer putting pressure on herself to constantly be on the go. Most importantly, this switch has allowed her to have more family time.

“My kids and I potted some flowers and are caring for them. We take weekly trips to the library or playground … Will I earn as much as I did last year? Nope. Probably not even close,” Kat said. “But at the end of the day, it’s all the other stuff that feels way more like “success”—even if the number on my profit and loss statement is smaller.”

Even if you’re not looking to have a three day work week like Kat, her mindframe on scaling back with work can be useful for any entrepreneurs wanting to dedicate more time to themselves and their families, especially during the holiday season.

How these small business owners approach work during the holidays

These three entrepreneurs tackle work during the holidays differently, but they’ve each implemented some kind of boundary into their schedules to ensure that they don’t overload themselves.

Implementing a strict schedule

A single mom and a team of one, Assie Khoussa is used to working 24/7 on her small business Eizzy Baby. When it’s the holidays, however, she establishes clear boundaries with work so she can ensure her son doesn’t miss out on any of the festivities.

“The holiday season is one of the busiest times of the year for me. Not only are there several sales, promotions, and new product launches happening within my business, my schedule is just as busy,” Assie said.

“As a single mom, It is important that my son does not miss a single holiday experience from thanksgiving dinner to wrapping and opening gifts. To make sure I am as productive as possible, I make sure that I am fully scheduling my days,” she said. “From 9 am – 4 pm, I focus on my business and work. Once I pick up my son from school at 5 pm, my attention shifts to family time, we laugh, play, eat and work on the things he needs.”

The entrepreneur has found that without this structure, she tends to gravitate towards working more.

“I try to be very strict with this schedule because it allows me to prioritize and focus on what is important. Once [my son] is in bed, then I have the flexibility to work on whatever I need, whether it is self-care or opening up my laptop to edit content. I am the queen of going with the flow, but I've noticed that when things are not scheduled or prioritized, That's when I drop the ball the most.”

Assie acknowledges that creating boundaries as an entrepreneur is hard, but she credits her discipline, especially when it comes to her son.

“The strict boundaries really come from having the discipline to shut your computer or phone off,” she said. “For me, dropping the ball when it comes to my son sucks and because of that, I use the time allotted to really focus on him. My advice would be to build discipline and realize what's important during [the holidays].”

Being selective with work events

Sisters Kelly and Anna opened up their small business Arctic Haven Studio in 2021, and sell hand-crafted paper art inspired by the Alaskan wilderness. Still early in their journey, the duo work during the holidays to grow their customer base.

“As a small business still trying to gain a foothold in the industry, we take advantage of every viable opportunity we have. During the holidays, we participate in several local holiday markets to reach customers individually and concentrate sales. The holiday markets themselves require a lot of hands-on work from ourselves and our family members who help us create, set up, and maintain the booth space, all for a two-day show, at most,” they said.

Fortunately, these events are closely tied to the holiday season and are a great way for the entrepreneurs to meet their customers in person, making it feel less like work and more like community building.

“These events require energy and preparation, but they are festive and a great way to interact with potential customers. We listened to customer feedback we received last year and created a holiday card since notecards are our primary product line, and they have been well received this season.”

Still, Anna and Kelly don’t say yes to every opportunity during the holidays, and instead are selective about which events they choose to attend so they don’t overwork themselves.

“While we do not take time off from the business during the holidays, we are able to regulate our workload by choosing the holiday events we participate in and how much marketing we want to send out prior to the season. Each season we learn new ways to fulfill customer interests and ways to prep better for the upcoming year.”

Closing up the business for the holidays

As a content creator who operates her tarot reading business through her Twitter account, Ashani has more flexible hours than the typical entrepreneur. But that doesn’t mean the creator hasn’t had issues with burnout. In the past, she’s worked through the holidays and didn’t have clear boundaries with her followers.

“I remember, back in the day when I would not carve out [vacation time], I’d be like, “oh, my goodness. Why are people hitting me up on Christmas?’ But now, it's as simple as just closing my readings to be quite honest … I'm blessed to have that function and work for myself. I don't have to go ask anyone if I can put in PTO or anything like that. I get to create my own schedule.”

But Ashani only implemented these boundaries after learning from her first couple years running her business.

“A lot of people have their own business because they want more flexibility. But I remember thinking like, ‘this is not more flexible. I'm overwhelmed with having to do the [reading] services, and run the business, and also schedule myself in.’ But, it’s gotten so much easier [to take time off] over the years.”

She sometimes still deals with the struggle of feeling like she’s not working enough, and empathizes with other business owners who have a hard time taking time off.

“Sometimes [closing my readings] creates additional pressure. Because, of course, the holidays are the time where people are wanting to spend money and buy gifts. And so, you want to be making more money. And I've definitely had to work up to the point. Years ago, it was much more of a struggle, knowing when I should be working more, or working less,” she said.

Rather than focusing on holiday sales, Ashani now prioritizes a good work-life balance.

“A lot of things are in demand during the holidays, and people are super busy. But I try to take this time to relax and spend it with family and friends, and just do little things for myself,” she said. “So vacation time isn't as much of a priority for me as just simply maintaining that balance between work and play. And seeing the people that I love, of course.”

At Buffer, we also close down the company for an entire week at the end of the year to ensure everyone on our team has the opportunity for some self-care time.

We hope these examples from other small business owners have inspired you to carve out time for yourself this holiday season. Remember, giving yourself a break is healthy and the end of the year is the perfect time to recharge and reflect.

If you’re interested in creating more boundaries with work right now, there are a ton of productivity habits you can incorporate into your schedule to free up some time. We recommend creating a content and social media calendar to have an organized view of all of your work. Batch-creating content is also an efficient way to get more use out of your time.

One of the best ways to ensure you’re present during the holidays is to schedule your social media posts ahead of time — and we can help with that! Get started with Buffer for free today to schedule your content, analyze the performance of your posts, and engage with your followers!

Musk Reinstates Trump, as the Platform Keeps Running Despite Reduced Staff

Trump is back, though he says hat he won't be tweeting anytime soon.

Google Wins Court Case Against Russian-Based Bot Scam Group

The case could establish new legal precedent for taking action against scam activity.

Pinterest Reports Big Increases in Child Exploitation and Self Injury Content Removals in 2022

Pinterest continues to improve its detection and removal processes.

Twitter on Shaky Ground as More Staff Exit the App, Reducing the Platform to a Skeleton Crew

Staff had till 5pm Thursday to accept Musk's new 'extremely hardcore' work requirements.

How Brands Can Turn Up the Heat on Social this Holiday Season

Make the most of your holiday advertising strategy with these simple tips and tools from major social media platforms.

Meta’s Removing Religious, Political and Sexual Preference Fields from Facebook Profiles

The change will go into effect from December 1st.

Meta Outlines Measures to Protect Users from Abuse During the World Cup

Meta's looking to take a more proactive approach after past incidents of abuse of players.