Cardiff Marketing Blog

Lingerie Brand Responds To Victoria’s Secret In Full Page Ad On New York Times

Ed Razek, Chief Marketing Officer of Victoria’s Secret’s parent company L Brands, has been feeling the heat following his controversial casting remarks made in an interview with Vogue magazine.

He revealed that the reason Victoria’s Secret does not cast transsexuals or plus-size models at its annual show is because the event is meant to be “a fantasy.”

Though Heidi Zak, co-founder of lingerie brand ThirdLove, responded to Razek’s comments on Instagram, it seems she had much more to voice out, apparently enough to fill up a full page ad in The New York Times.

ThirdLove shared the ad on Instagram, where the headline reads, “An Open Letter to Victoria’s Secret.” The content of the letter was included with the caption, “Dear Victoria’s Secret, I was appalled when I saw the demeaning comments about women your Chief Marketing Officer, Ed Razek, made to Vogue last week.”

The message continues, “I’ve read and reread the interview at least 20 times, and each time I read it I’m even angrier. How in 2018 can the CMO of any public company—let alone one that claims to be for women—make such shocking, derogatory statements?”

The co-founder called out Victoria’s Secret’s poor marketing approach, which ignores the lives of regular women and its poor inclusion of diversity.

“Your show may be a ‘fantasy’ but we live in reality. Our reality is that women wear bras in real life as they go to work, breastfeed their children, play sports, care for ailing parents, and serve their country.”

Zak continues on to clarify, “ThirdLove is the antithesis of Victoria’s Secret. We believe the future is building a brand for every woman, regardless of her shape, size, age, ethnicity, gender identity, or sexual orientation. This shouldn’t be seen as groundbreaking, it should be the norm. Let’s listen to women. Let’s respect their intelligence. Let’s exceed their expectations. Let women define themselves.”

Razek issued an apology after his insensitive comment about transgender models sparked backlash from readers. Following Razek’s comments, Victoria’s Secret’s CEO Jan Singer stepped down from the company.

View this post on Instagram

Thanks for the headline @vogue (full article link in bio). Over the past week there has been a lot of talk about embracing inclusivity and diversity, or not. In light of these conversations, we just wanted to say: we see you, we hear you, and that’s why @davespector and I founded ThirdLove. Over the last five years, our team at @thirdlove has been dedicated to building a product that allows women of all shapes and sizes to feel good, and look good. With you in mind, we introduced 74 sizes (and were the first to launch half sizes). This last September, we launched our #ToEachHerOwn campaign to celebrate body diversity and individuality. Because we know beauty comes in all shapes and sizes, and refuse to settle for less. We probably weren’t your first love, but we’ll be your last.

A post shared by Heidi Zak, Co-CEO ThirdLove (@heidi) on Nov 13, 2018 at 7:35pm PST

View this post on Instagram

New York Times Sunday, full page letter from @heidi to @victoriassecret – Dear Victoria’s Secret, I was appalled when I saw the demeaning comments about women your Chief Marketing Officer, Ed Razek, made to Vogue last week. As hard as it is to believe, he said the following: “We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t.” “It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy.” I’ve read and re-read the interview at least 20 times, and each time I read it I’m even angrier. How in 2018 can the CMO of any public company — let alone one that claims to be for women — make such shocking, derogatory statements? You market to men and sell a male fantasy to women. But at ThirdLove, we think beyond, as you said, a “42-minute entertainment special.” Your show may be a “fantasy” but we live in reality. Our reality is that women wear bras in real life as they go to work, breastfeed their children, play sports, care for ailing parents, and serve their country. Haven’t we moved beyond outdated ideas of femininity and gender roles? It’s time to stop telling women what makes them sexy — let us decide. We’re done with pretending certain sizes don’t exist or aren’t important enough to serve. And please stop insisting that inclusivity is a trend. I founded ThirdLove five years ago because it was time to create a better option. ThirdLove is the antithesis of Victoria’s Secret. We believe the future is building a brand for every woman, regardless of her shape, size, age, ethnicity, gender identity, or sexual orientation. This shouldn’t be seen as groundbreaking, it should be the norm. Let’s listen to women. Let’s respect their intelligence. Let’s exceed their expectations. Let women define themselves. As you said Ed, “We’re nobody’s ThirdLove, we’re their first love.” We are flattered for the mention, but let me be clear: we may not have been a woman’s first love but we will be her last. To all women everywhere, we see you, and we hear you. Your reality is enough. To each, her own. -Heidi @heidi

A post shared by ThirdLove (@thirdlove) on Nov 18, 2018 at 11:04am PST

[via Allure, opening image via ThirdLove] http://www.designtaxi.com/news/402496/Lingerie-Brand-Responds-To-Victoria-s-Secret-In-Full-Page-Ad-On-New-York-Times/

Leading Food Brand Purportedly Aims To Defeat Nutella With Palm Oil-Free Option


Image via Billion Photos / Shutterstock.com

Nutella might be the choice for breakfast, snack, and dessert for those who carry a sweet tooth, but it’s got a bad rep for containing palm oil, which is rich in saturated fat and is believed to have the ability to spike cholesterol levels.

An unexpected rival of the brand, pasta company and fellow Italian foodmaker Barilla, apparently hopes to knock Nutella off shelves by pouncing on this supposed disadvantage. You might be familiar with Barilla’s blue boxes of spaghetti and macaroni, which are sold in supermarkets globally.

Citing “two sources familiar with Barilla’s plan,” Reuters says that the brand is unleashing ‘Crema Pan di Stelle’, a chocolate hazelnut spread that does not include palm oil.

The product is also said to contain 10-percent less sugar, and will follow a recipe of sunflower oil, sustainably-sourced cocoa, and Italian-only hazelnuts.

Most notably, it will be packed with crumbs of ‘Pan di Stelle’—or ‘bread of the stars’—which is one of Barilla’s more popular cookies in Italy.

“It will contain crumbles of ‘Pan di Stelle’ cookies to make it taste crunchy,” one of the sources describes.

The insiders also reveal that the spread’s debut is in retaliation of Nutella parent company Ferrero’s purported plans to roll out a Nutella-filled cookie, which is perceived as a direct rival to Barilla’s lesser-known chocolate cookie brand, Baiocchi.

Barilla has told Reuters that it will only start answering questions about forthcoming products in the coming weeks.

The company isn’t the first to supposedly have worked on a palm oil-free alternative to Nutella, however. Earlier this year, Costco unleashed a variation of the hazelnut spread that wasn’t just absent of the aforementioned oil, but also had a cheaper price tag.

Nutella sfidata da Barilla: arriva la crema di nocciole Pan di Stelle – https://t.co/ZtKf9q2eBB pic.twitter.com/NXWGHl4bw7

— Gennarino Perciballi (@zz7news) November 16, 2018

Nutella, la sfida di Barilla: in arrivo la nuova crema spalmabile: Pan di Stelle alle nocciole.

Io non vedo l'ora.
Sarà un flop o diventerà una serie minaccia per @Nutella_Italia?@Barilla @Pandistellehttps://t.co/5r6Z7fi9AR pic.twitter.com/E70wbXe14y

— Matteo Garzaro (@mttgarz) November 15, 2018

[via Reuters, images via various sources] http://www.designtaxi.com/news/402495/Leading-Food-Brand-Purportedly-Aims-To-Defeat-Nutella-With-Palm-Oil-Free-Option/

Cardiff City weighing up January loan move for Liverpool defender as striker search focuses on Europe

Warnock gave the England international his professional debut at Crystal Palace

IKEA Is Opening Its Largest Store In The World So You Can Feel Trapped… Forever


Image via StockPhotosLV / Shutterstock.com

Brace yourself, the labyrinths at IKEA are going to get longer. In a bid to gain foothold in Asia, the Swedish giant has announced its plans to open its largest store ever in Manila, Philippines by 2020, in addition to building its first urban Japanese store in Tokyo.

According to Bloomberg, the location will measure at 65,000 square meters (700,000 square feet)—nearly twice the size of an average IKEA store, which measures at approximately 35,000 square meters (380,000 square feet).

For context, the space will be a little larger than 150 basketball courts, says Christian Rojkjaer, Managing Director at IKEA Southeast Asia.

A capital of ₱7 billion (US$133 million) will be spent to construct and stock the store, which is poised to hold 9,000 products. It will also be used to employ a force of 500 staffers.

The outlet, which will be a part of SM Prime Holdings Inc.’s supermall, Mall of Asia, will be two-stories-tall, and will host a warehouse, e-commerce facility and call center that will cater to over five million homes within a 60-minute radius.

As long as it’s easy to get to those meatballs, customers should be good.

[via Bloomberg, cover image via StockPhotosLV / Shutterstock.com] http://www.designtaxi.com/news/402489/IKEA-Is-Opening-Its-Largest-Store-In-The-World-So-You-Can-Feel-Trapped-Forever/

Man wanted by police after suspected criminals stop to enjoy Welsh cakes during burglary

The incident happened in October at a house in Cardiff

Leading Business Journalist Confirmed as New Business News Wales Editor

Business … The post Leading Business Journalist Confirmed as New Business News Wales Editor appeared first on Business News Wales.

via Leading Business Journalist Confirmed as New Business News Wales Editor — Business News Wales

https://welshbizuk.wordpress.com/2018/11/21/leading-business-journalist-confirmed-as-new-business-news-wales-editor/

‘Buffy The Vampire Slayer’ Actress’ Repost Of 2007 Lingerie Photo Gets Backlash

Given that many people look up to various celebrities, their power of influence runs deep among the masses. For some high profile personalities, they usually give more thought to the messages they convey to the public.

For Buffy the Vampire Slayer actress Sarah Michelle Gellar, however, it seems that a recent Instagram post has been interpreted as an unhealthy message to fans and is not being well-received on the digital sphere.

In an Instagram album, Gellar shared a series of her images—captured from a 2007 lingerie photoshoot with Maxim magazine—with the caption, “I’m just going to pin these up all over my house as a reminder not to overeat on Thursday #thanksgivingprep.”

Unsurprisingly, the words have triggered some internet users, who feel that the caption is deeply problematic and can be especially damaging to those battling eating disorders.

One Instagram user commented, “Projecting the idea that we should restrict ourselves from eating food to be skinny is a dangerous and damaging mindset which clearly plagues the minds of many, inducing celebrities as it’s pretty apparent here.”

“It’s a hard truth to acknowledge. Nobody should ever feel guilty for eating food, period,” the Instagram user continued. Another wrote, “This caption proves once more that diet culture is really everywhere and that so many women have internalized this kind of thinking. It’s really a shame.”

Some of Gellar’s fans stepped in to defend her, saying that her images are a way to help her maintain her healthy lifestyle during the festive season.

One of Gellar’s fans wrote on Instagram, “She’s about healthy eating get over it. Don’t turn things that offend you into something more than it’s not. That’s all she meant.” Another fan responded, “Yes!!! Holidays are NO reason to throw all the hard work and clean eating out the window.”

The criticism that Gellar received spurred her to issue an apology. She clarified in the comments, “It’s come to my attention that some people think I was ‘fat shaming’ with this post. That could not be further from my intentions. I love Thanksgiving and unfortunately my eyes are often bigger than my stomach, and I tend to eat so much I make myself sick. This was a joking reminder to myself not to do that.”

She concluded the comment with, “Any one that knows me, knows I would never intentionally ‘shame’ any one on any basis. I am a champion of all people.”

View this post on Instagram

I’m just going to pin these up all over my house as a reminder not to overeat on Thursday #thanksgivingprep

A post shared by Sarah Michelle (@sarahmgellar) on Nov 18, 2018 at 10:04am PST

[via News.com.au, opening image via Sarah Michelle Gellar] http://www.designtaxi.com/news/402488/Buffy-The-Vampire-Slayer-Actress-Repost-Of-2007-Lingerie-Photo-Gets-Backlash/

First Investment from the Wales Angel Co-Investment Fund

The … The post First Investment from the Wales Angel Co-Investment Fund appeared first on Business News Wales.

via First Investment from the Wales Angel Co-Investment Fund — Business News Wales

https://welshbizuk.wordpress.com/2018/11/21/first-investment-from-the-wales-angel-co-investment-fund/

The Dos and Don’ts for a Standout Quora Presence

Building a presence on Quora can help build your digital presence, and boost brand awareness. Here are some tips.

https://www.socialmediatoday.com/news/the-dos-and-donts-for-a-standout-quora-presence/542756/

The Past, Present and Future of SEO – Journey Over the Past 27 Years [Infographic]

SEO has changed a lot in the past 27 years. This infographic looks at how the process has evolved over time, helping to inform your own strategic search approach.

https://www.socialmediatoday.com/news/the-past-present-and-future-of-seo-journey-over-the-past-27-years-infog/542755/